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EfrainTorres

ArmaVita Meta Ads MCP

update_ad_creative

Modify existing Meta ad creative elements like text, headlines, descriptions, and call-to-action to improve campaign performance and A/B testing.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_creative_idYes
meta_access_tokenNo
nameNo
primary_textNo
primary_text_variantsNo
headline_textNo
headline_variantsNo
description_textNo
description_variantsNo
optimization_typeNo
dynamic_creative_specNo
call_to_action_typeNo
lead_form_idNo
ad_formatsNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes

Implementation Reference

  • Implementation of the 'update_ad_creative' tool handler.
    async def update_ad_creative(
        ad_creative_id: str,
        meta_access_token: Optional[str] = None,
        name: Optional[str] = None,
        primary_text: Optional[str] = None,
        primary_text_variants: Optional[List[str]] = None,
        headline_text: Optional[str] = None,
        headline_variants: Optional[List[str]] = None,
        description_text: Optional[str] = None,
        description_variants: Optional[List[str]] = None,
        optimization_type: Optional[str] = None,
        dynamic_creative_spec: Optional[Dict[str, Any]] = None,
        call_to_action_type: Optional[str] = None,
        lead_form_id: Optional[str] = None,
        ad_formats: Optional[List[str]] = None,
    ) -> str:
        if not ad_creative_id:
            return _json({"error": "No creative ID provided"})
    
        primary_text_variants = _normalize_list_argument(primary_text_variants)
        headline_variants = _normalize_list_argument(headline_variants)
        description_variants = _normalize_list_argument(description_variants)
        ad_formats = _normalize_list_argument(ad_formats)
    
        attempted_content_fields = [
            field
            for field, value in {
                "primary_text": primary_text,
                "primary_text_variants": primary_text_variants,
                "headline_text": headline_text,
                "headline_variants": headline_variants,
                "description_text": description_text,
                "description_variants": description_variants,
                "call_to_action_type": call_to_action_type,
                "lead_form_id": lead_form_id,
            }.items()
            if value is not None
        ]
    
        if attempted_content_fields:
            return _json(
                {
                    "error": "Content updates are not allowed on existing creatives",
                    "explanation": (
                        "The Meta API does not allow updating content fields (primary_text, headline_text, description_text, CTA, image, video, URL) "
                        "on existing creatives."
                    ),
                    "workaround": (
                        "Create a new creative via create_ad_creative, then call update_ad with the new ad_creative_id."
                    ),
                    "ad_creative_id": ad_creative_id,
                    "attempted_content_fields": attempted_content_fields,
                }
            )
    
        if optimization_type and optimization_type != "DEGREES_OF_FREEDOM":
            return _json({"error": f"Invalid optimization_type '{optimization_type}'. Only 'DEGREES_OF_FREEDOM' is supported."})
    
        update_payload: Dict[str, Any] = {}
        if name:
            update_payload["name"] = name
    
        if optimization_type or dynamic_creative_spec or ad_formats:
            resolved_update_formats = list(ad_formats) if ad_formats else (
                ["AUTOMATIC_FORMAT"] if optimization_type == "DEGREES_OF_FREEDOM" else ["SINGLE_IMAGE"]
            )
            feed: Dict[str, Any] = {
                "ad_formats": resolved_update_formats,
            }
            if optimization_type:
                feed["optimization_type"] = optimization_type
            update_payload["asset_feed_spec"] = feed
    
        if dynamic_creative_spec:
            update_payload["dynamic_creative_spec"] = dynamic_creative_spec
    
        if not update_payload:
            return _json({"error": "No update parameters provided"})
    
        try:
            result = await make_api_request(ad_creative_id, meta_access_token, update_payload, method="POST")
        except Exception as exc:  # noqa: BLE001
            return _json(
                {
                    "error": "Failed to update ad creative",
                    "details": str(exc),
                    "update_data_sent": update_payload,
                }
            )
    
        if isinstance(result, dict) and result.get("id"):
            details = await make_api_request(
                ad_creative_id,
                meta_access_token,
                {
                    "fields": (
                        "id,name,status,thumbnail_url,image_url,image_hash,object_story_spec,"
                        "url_tags,link_url,dynamic_creative_spec"
                    )
                },
            )
            return _json({"success": True, "ad_creative_id": ad_creative_id, "details": details})
    
        error_obj = result.get("error", {}) if isinstance(result, dict) else {}
        details = error_obj.get("details", {}) if isinstance(error_obj, dict) else {}
        inner = details.get("error", {}) if isinstance(details, dict) else {}
        error_subcode = inner.get("error_subcode") if isinstance(inner, dict) else error_obj.get("error_subcode")
    
        if error_subcode == 1815573:
            return _json(
                {
                    "error": "Content updates are not allowed on existing creatives",
                    "explanation": (
                        "The Meta API does not allow updating content fields (primary_text, headline_text, description_text, CTA, image, video, URL) "
                        "on existing creatives."
                    ),
                    "workaround": (
                        "Create a new creative via create_ad_creative, then call update_ad with the new ad_creative_id."
                    ),
                    "ad_creative_id": ad_creative_id,
                    "attempted_updates": update_payload,
                }
            )
    
        return _json(result if isinstance(result, dict) else {"data": result})
Behavior1/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Tool has no description.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness1/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Tool has no description.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness1/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Tool has no description.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Tool has no description.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose1/5

Does the description clearly state what the tool does and how it differs from similar tools?

Tool has no description.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines1/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Tool has no description.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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