predict
Estimate CTR, cost per lead, conversion, email click and 30/60/90-day adoption outcomes for a run, calibrated against stored real vs simulated results; add targets to get success probabilities.
Instructions
Predictions with intervals for a run: CTR per ad, cost per lead, would-convert overall and per audience, email click rates, each scaled by the real-vs-simulated results stored so far (from backtest and calibrate) and labelled with its basis ('calibrated on N real results' or 'uncalibrated prior'); optional targets (e.g. {ctr: 2, cpl: 10}) give a probability of success. Also a 30/60/90-day adoption forecast from the best ad, its landing conversion and the word of mouth seen in the rounds.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| run | Yes | ||
| days | No | ||
| brand | No | ||
| spend | No | ||
| targets | No |