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create_campaign

Analyze ad campaign inputs like name, product, platforms, and budget against advertising frameworks to produce structured output for campaign planning.

Instructions

Create an ad campaign

Behavior: This tool generates structured output without modifying external systems. Output is deterministic for identical inputs. No side effects. Free tier: 10/day rate limit. Pro tier: unlimited. No authentication required for basic usage.

When to use: Use this tool when you need structured analysis or classification of inputs against established frameworks or standards.

When NOT to use: Not suitable for real-time production decision-making without human review of results.

Args: campaign_name (str): The campaign name to analyze or process. product (str): The product to analyze or process. platforms (list): The platforms to analyze or process. budget (float): The budget to analyze or process. start_date (str): The start date to analyze or process. api_key (str): The api key to analyze or process.

Behavioral Transparency: - Side Effects: This tool is read-only and produces no side effects. It does not modify any external state, databases, or files. All output is computed in-memory and returned directly to the caller. - Authentication: No authentication required for basic usage. Pro/Enterprise tiers require a valid MEOK API key passed via the MEOK_API_KEY environment variable. - Rate Limits: Free tier: 10 calls/day. Pro tier: unlimited. Rate limit headers are included in responses (X-RateLimit-Remaining, X-RateLimit-Reset). - Error Handling: Returns structured error objects with 'error' key on failure. Never raises unhandled exceptions. Invalid inputs return descriptive validation errors. - Idempotency: Fully idempotent — calling with the same inputs always produces the same output. Safe to retry on timeout or transient failure. - Data Privacy: No input data is stored, logged, or transmitted to external services. All processing happens locally within the MCP server process.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_nameYes
productNo
platformsNo
budgetNo
start_dateNo
api_keyNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
resultYes
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The description provides extensive behavioral details (no side effects, idempotency, rate limits, error handling, data privacy). However, it claims read-only behavior while the name implies a mutation, so transparency is partially compromised.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is overly long (multiple paragraphs) with repetitive sections (Behavior and Behavioral Transparency overlap). The 'Args' section is verbose and unhelpful. It could be condensed to eliminate redundancy and contradiction.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

While the description covers rate limits, errors, and privacy, the fundamental purpose mismatch leaves the tool contextually incomplete. The output schema is not described, and the contradiction between name and behavior is not resolved.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%. The 'Args' list merely repeats parameter names with uninformative phrases like 'to analyze or process'. No constraints, formats, or examples are added, providing no value beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose1/5

Does the description clearly state what the tool does and how it differs from similar tools?

The title and opening line say 'create_campaign' and 'Create an ad campaign', but the 'Behavior' section states the tool generates structured output without modifying external systems, implying it is an analysis tool, not a creation tool. This contradiction makes the purpose misleading.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines1/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The 'When to use' section suggests using the tool for structured analysis or classification, which conflicts with the creation name. No alternatives among siblings (e.g., add_creative) are mentioned. The guidance is misleading and does not help the agent decide.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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