brand_build_themes
Define editorial content themes by intent (awareness, engagement, conversion), target personas, and proof points. Use interview mode to guide creation, record to save, list to view balance.
Instructions
Define editorial content themes — the strategic pillars that organize what to write about. Each theme has a content intent (Brand Heat for awareness, Momentum for engagement, Conversion for pipeline), target personas, and proof points. Mode 'interview' guides through 5 questions per theme. Mode 'record' saves (auto-generates ID like THM-001). Mode 'list' shows all themes with intent distribution. Most brands need 3-5 themes balanced across all three intents. Returns theme data and balance analysis.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| mode | No | 'interview' returns questions for defining content themes; 'record' writes a theme to strategy.yaml; 'list' returns all current themes | interview |
| theme_id | No | ID of theme to edit (for record mode, optional — omit to create new) | |
| answers | No | JSON string with theme data (required when mode='record') |