google-marketing-mcp
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {
"listChanged": true
} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| list_accounts | List advertiser accounts under your manager (MCC) account. Start here to discover customer ids. |
| get_campaigns | List campaigns with status, channel type, bidding strategy, and budget for a customer. |
| get_budgets | List campaign budgets (amount, status, delivery) for a customer. |
| get_metricsC | Performance (cost, impressions, clicks, CTR, avg CPC, conversions, conv value) by level over a date range. Costs are in dollars. |
| get_search_terms | Actual user search queries with cost and conversions — the source of negative-keyword candidates. Costs are in dollars. |
| get_change_history | Recent account changes (who changed what, when) from the native Ads change log. Window is limited to the last 30 days. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 1 tool
Only one tool exists, so there is no possibility of ambiguity or confusion between tools.
The single tool name follows a clear verb_noun pattern (get_metrics), consistent with best practices.
A single tool for a marketing MCP is far too few. Marketing typically requires multiple tools covering campaigns, ad groups, keywords, etc., making the count inappropriate.
The server only exposes a metrics retrieval tool, missing essential operations like listing campaigns, managing ads, or modifying settings. The surface is severely incomplete for the marketing domain.