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Scored across 4 tools
Each tool has a clearly distinct purpose with explicit sibling distinctions: plan_campaign plans strategy, score_offer grades a single offer, build_plan constructs the plan shell, and check_plan validates. No overlapping purposes or ambiguous boundaries.
All tool names follow a consistent snake_case verb_noun pattern: plan_campaign, score_offer, build_plan, check_plan. The convention is predictable and readable throughout.
Four tools exactly cover the campaign planning workflow—plan, score, build, check—each earning its place without redundancy or bloat. The count matches the scope perfectly.
The tool set covers the full lifecycle from initial strategy planning through offer scoring, plan construction, and final validation against the registry. No obvious gaps for the stated marketing-scope domain; agents can complete the intended workflow end-to-end.