Audiense Insights MCP Server
OfficialServer Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Server capabilities have not been inspected yet.
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| get-reportsB | Retrieves the list of Audiense insights reports owned by the authenticated user. |
| get-report-infoB | Retrieves detailed information about a specific intelligence report, including its status, segmentation type, audience size, segments, and access links. |
| get-audience-insightsC | Retrieves aggregated insights for a given audience ID, providing statistical distributions across various attributes. Available insights include demographics (e.g., gender, age, country), behavioral traits (e.g., active hours, platform usage), psychographics (e.g., personality traits, interests), and socioeconomic factors (e.g., income, education status). |
| get-baselinesC | Retrieves available baselines, optionally filtered by country. |
| get-categoriesA | Retrieves the list of available affinity categories that can be used as the categories parameter in the compare-audience-influencers tool. |
| compare-audience-influencersB | Compares the influencers of an audience with a baseline audience. The baseline is determined as follows: If the selection was the full audience and a single country represents more than 50% of the audience, that country is used as the baseline. Otherwise, the Global baseline is applied. If the selection was a specific segment, the full audience is used as the baseline. Each influencer comparison includes: - Affinity (%) - The level of alignment between the influencer and the audience. Baseline Affinity (%) - The influencer’s affinity within the baseline audience. Uniqueness Score - A measure of how distinct the influencer is within the selected audience compared to the baseline. |
| get-audience-contentC | Retrieves audience content engagement details for a given audience. This tool provides a detailed breakdown of the content an audience interacts with, including:
Each category contains:
|
| report-summaryC | Generates a comprehensive summary of an Audiense report, including segment details, top insights, and influencers. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
| audiense-demo | A prompt to extract marketing insights and audience understanding from Audiense reports through demographic, cultural, influencer, and content analysis. |
| audiense-demo2 | A prompt to extract marketing insights and audience understanding from Audiense reports through demographic, cultural, influencer, and content analysis. |
| segment-matching | A prompt to match and compare audience segments across Audiense reports, identifying similarities, unique traits, and key insights based on demographics, interests, influencers, and engagement patterns. |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 8 tools
Each tool has a clearly distinct purpose with no overlap: compare-audience-influencers focuses on influencer comparisons, get-audience-content on content engagement, get-audience-insights on aggregated statistics, get-baselines on baseline data, get-categories on affinity categories, get-report-info on report metadata, get-reports on report listings, and report-summary on report summarization. The descriptions reinforce these distinct roles, making tool selection unambiguous.
All tool names follow a consistent kebab-case pattern with a verb-noun structure (e.g., get-audience-insights, compare-audience-influencers). The verbs are appropriate and predictable (get, compare, report), and there are no deviations in naming style or convention across the set.
With 8 tools, this server is well-scoped for an audience insights domain. The count is neither too sparse nor bloated, covering core operations like retrieving insights, content, reports, and comparisons without redundancy. Each tool serves a specific, necessary function in the workflow.
The tool set provides comprehensive coverage for analyzing audience insights, including retrieval of reports, insights, content, and comparisons. Minor gaps exist, such as the lack of tools for creating or updating reports or audiences, which might limit full lifecycle management. However, the available tools support most common analysis tasks effectively.