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A1-x-Tech

Google Tag Manager MCP

Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
GOOGLE_TAGMANAGER_API_BASENoAPI root overridehttps://tagmanager.googleapis.com
GOOGLE_TAGMANAGER_CLIENT_IDNoOAuth client id
GOOGLE_TAGMANAGER_TIMEOUT_MSNoPer-request timeout60000
GOOGLE_TAGMANAGER_MAX_RETRIESNoRetries on transient errors3
GOOGLE_TAGMANAGER_ACCESS_TOKENNoReady-made access token; replaces the trio for quick sessions
GOOGLE_TAGMANAGER_CLIENT_SECRETNoOAuth client secret
GOOGLE_TAGMANAGER_REFRESH_TOKENNoOAuth refresh token
GOOGLE_TAGMANAGER_MIN_INTERVAL_MSNoMinimum spacing between API requests (0.25 QPS quota)4200

Capabilities

Features and capabilities supported by this server

CapabilityDetails
tools
{
  "listChanged": true
}

Tools

Functions exposed to the LLM to take actions

NameDescription
list_accountsA

Lists all Google Tag Manager accounts the authorized user can access. Returns { account: [{ accountId, name, path, fingerprint }], nextPageToken }. All ids are strings. This is the entry point: every other tool needs an accountId (or a path) from here.

get_accountA

Gets one Google Tag Manager account by id. Returns the Account resource: { accountId, name, path, fingerprint, shareData }.

list_containersA

Lists the containers of a GTM account. Returns { container: [{ containerId, name, publicId (e.g. GTM-XXXXXX), usageContext, path, fingerprint, tagManagerUrl }], nextPageToken }.

get_containerA

Gets one container by account id + container id. Returns the Container resource including publicId (the GTM-XXXXXX snippet id), usageContext and fingerprint.

create_containerA

Creates a new container in a GTM account. usage_context declares the platform, e.g. ["web"]; other values include androidSdk5, iosSdk5, server. Returns the created Container with its server-assigned containerId and publicId. Requires the tagmanager.edit.containers scope.

list_workspacesA

Lists the workspaces of a container. Returns { workspace: [{ workspaceId, name, description, path, fingerprint }], nextPageToken }. Workspaces are mandatory in GTM v2: every tag/trigger/variable operation needs a workspaceId, and a "Default Workspace" always exists — call this first.

get_workspaceA

Gets one workspace by account id + container id + workspace id. Returns the Workspace resource with its fingerprint.

create_workspaceA

Creates a new workspace in a container — an isolated draft where tags, triggers and variables are edited before being compiled into a version. Returns the created Workspace with its server-assigned workspaceId. Requires the tagmanager.edit.containers scope.

list_tagsA

Lists the tags of a workspace. Returns { tag: [{ tagId, name, type (e.g. html, gaawe), parameter: [{ type, key, value, list, map }], firingTriggerId, blockingTriggerId, paused, path, fingerprint, tagManagerUrl }], nextPageToken }.

list_triggersA

Lists the triggers of a workspace. Returns { trigger: [{ triggerId, name, type (e.g. pageview, click, customEvent), filter/customEventFilter (conditions of { type, parameter }), path, fingerprint }], nextPageToken }.

list_variablesA

Lists the user-defined variables of a workspace (built-in variables live in manage_built_in_variables). Returns { variable: [{ variableId, name, type (e.g. v = data layer, jsm = custom JS, c = constant), parameter, path, fingerprint }], nextPageToken }.

get_resourceA

Generic getter for any GTM resource by its API-relative path — tags, triggers, variables, versions, containers, workspaces. Prefer echoing the path field from a previous response over assembling the string yourself. Returns the full resource JSON including its current fingerprint (needed for update_entity).

create_entityA

Creates a tag, trigger or variable in a workspace. body is the resource JSON: minimally { name, type } plus type-specific parameter entries; tags also take firingTriggerId (array of trigger id strings). Example tag body: { "name": "GA4 event", "type": "gaawe", "parameter": [...], "firingTriggerId": ["12"] }. Returns the created resource with its server-assigned id and fingerprint. Requires the tagmanager.edit.containers scope.

update_entityA

Updates a tag, trigger or variable by its API path. PUT semantics: this is a FULL REPLACE, not a patch — fetch the current resource with get_resource, modify it, and send the whole object back. Pass the resource's last-seen fingerprint for optimistic-concurrency safety; a mismatch fails the request. Requires the tagmanager.edit.containers scope.

delete_entityA

Deletes a tag, trigger or variable by its API path. The response is empty on success. Requires the tagmanager.edit.containers scope.

manage_built_in_variablesA

Manages a workspace's built-in variables (pageUrl, clickText, event, ...). These are toggles, not records: action "list" returns the currently enabled ones ({ builtInVariable: [...] }), "enable" and "disable" take types (BuiltInVariableType enum values) and switch them on/off. Enable/disable require the tagmanager.edit.containers scope.

create_versionA

Compiles a workspace into an immutable Container Version (the unit that gets published). SIDE EFFECT: the source workspace is DELETED and replaced by a fresh one — the response's newWorkspacePath points to the replacement; use it for any further edits, or old workspace paths will 404. Returns { containerVersion (with containerVersionId and full tag/trigger/variable snapshots), syncStatus, newWorkspacePath }. A compile failure comes back as compilerError=true with HTTP 200 and is reported as an error. Requires the tagmanager.edit.containerversions scope (edit.containers is NOT sufficient).

publish_versionA

Container-version operations. action "publish" pushes a version live (replacing the currently published one; requires the tagmanager.publish scope; version_id required, fingerprint recommended). action "get" fetches one version by version_id. action "live" fetches the currently published version of the container (no version_id needed). Publish responses can carry compilerError=true with HTTP 200 — reported as an error. Returns the ContainerVersion (publish wraps it as { containerVersion, compilerError }).

raw_requestA

Escape hatch to call any Google Tag Manager API v2 path directly, for endpoints without a dedicated tool (environments, folders, templates, zones, workspace :sync / :quick_preview, version_headers, ...). path is relative to /tagmanager/v2/, e.g. "accounts/1/containers/2/environments". query values may be arrays for repeated params. Requests go through the same OAuth, rate limiter and retries as every other tool.

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription

No resources

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