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get_social_analytics

Analyze Facebook and Instagram performance metrics including reach, engagement, and top-performing posts to measure social media effectiveness.

Instructions

Get performance analytics from Facebook and Instagram including reach, engagement, and top posts.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
periodNoNumber of days to analyze (default: 7)
platformYesPlatform: facebook or instagram

Implementation Reference

  • The primary handler logic for the 'get_social_analytics' tool. It checks configuration, parses input parameters (platform and period), calls socialMediaManager.getFacebookAnalytics for Facebook, and formats the response with metrics and top posts.
    case 'get_social_analytics': { if (!socialMediaManager.isConfigured()) { return { content: [{ type: 'text', text: `⚠️ Social media not configured. See FACEBOOK_INSTAGRAM_SETUP.md for setup instructions.` }] }; } const platform = String(args?.platform || 'facebook'); const period = Number(args?.period || 7); try { if (platform.toLowerCase() === 'facebook') { const analytics = await socialMediaManager.getFacebookAnalytics(period); return { content: [{ type: 'text', text: `📊 Facebook Analytics - ${analytics.period}\n\n📈 Performance Metrics:\n 👥 Reach: ${analytics.metrics.reach.toLocaleString()}\n 👁️ Impressions: ${analytics.metrics.impressions.toLocaleString()}\n 💬 Engagement: ${analytics.metrics.engagement.toLocaleString()}\n ⭐ Followers: ${analytics.metrics.followers.toLocaleString()}\n\n🏆 Top Posts:\n${analytics.topPosts.map((post, i) => `${i + 1}. ${post.content}\n ❤️ ${post.likes} | 💬 ${post.comments} | 🔄 ${post.shares}` ).join('\n\n')}\n\n💡 Insight: Post more content like your top performers to boost engagement!` }] }; } else { return { content: [{ type: 'text', text: `📊 Instagram Analytics coming soon! Currently only Facebook analytics are available.` }] }; } } catch (error: any) { return { content: [{ type: 'text', text: `❌ Failed to fetch analytics: ${error.message}` }] }; } }
  • The tool's input schema definition, specifying required 'platform' parameter and optional 'period' for the number of days.
    { name: 'get_social_analytics', description: 'Get performance analytics from Facebook and Instagram including reach, engagement, and top posts.', inputSchema: { type: 'object', properties: { platform: { type: 'string', description: 'Platform: facebook or instagram' }, period: { type: 'number', description: 'Number of days to analyze (default: 7)' }, }, required: ['platform'], }, },
  • Core helper function getFacebookAnalytics that fetches page insights and posts from Facebook Graph API, parses metrics like reach, impressions, engagement, followers, and top performing posts.
    async getFacebookAnalytics(days: number = 7): Promise<Analytics> { if (!this.isConfigured()) { throw new Error('Facebook API not configured'); } try { // Get page insights const insightsUrl = `https://graph.facebook.com/${this.apiVersion}/${this.fbPageId}/insights`; const params = new URLSearchParams({ metric: 'page_impressions,page_engaged_users,page_fans', period: 'day', since: Math.floor((Date.now() - (days * 24 * 60 * 60 * 1000)) / 1000).toString(), access_token: this.fbPageToken }); const response = await fetch(`${insightsUrl}?${params}`); const result = await response.json() as any; // Get recent posts for top posts const postsUrl = `https://graph.facebook.com/${this.apiVersion}/${this.fbPageId}/posts`; const postsParams = new URLSearchParams({ fields: 'message,likes.summary(true),comments.summary(true),shares', limit: '10', access_token: this.fbPageToken }); const postsResponse = await fetch(`${postsUrl}?${postsParams}`); const postsResult = await postsResponse.json() as any; // Parse metrics let reach = 0; let engagement = 0; let followers = 0; if (result.data) { for (const metric of result.data) { if (metric.name === 'page_impressions' && metric.values.length > 0) { reach = metric.values.reduce((sum: number, v: any) => sum + (v.value || 0), 0); } if (metric.name === 'page_engaged_users' && metric.values.length > 0) { engagement = metric.values.reduce((sum: number, v: any) => sum + (v.value || 0), 0); } if (metric.name === 'page_fans' && metric.values.length > 0) { followers = metric.values[metric.values.length - 1].value || 0; } } } // Parse top posts const topPosts = []; if (postsResult.data) { for (const post of postsResult.data.slice(0, 5)) { topPosts.push({ id: post.id, content: (post.message || '').substring(0, 100) + '...', likes: post.likes?.summary?.total_count || 0, comments: post.comments?.summary?.total_count || 0, shares: post.shares?.count || 0 }); } } return { platform: 'facebook', period: `last ${days} days`, metrics: { reach: reach, impressions: reach, // Simplified engagement: engagement, followers: followers, followerGrowth: 0 // Would need historical comparison }, topPosts: topPosts }; } catch (error: any) { throw new Error(`Failed to fetch analytics: ${error.message}`); } }
  • TypeScript interface defining the structure of the Analytics object returned by getFacebookAnalytics, used for output validation.
    interface Analytics { platform: string; period: string; metrics: { reach: number; impressions: number; engagement: number; followers: number; followerGrowth: number; }; topPosts: Array<{ id: string; content: string; likes: number; comments: number; shares: number; }>; }
  • src/index.ts:516-518 (registration)
    Registration of all tools including 'get_social_analytics' via the ListToolsRequestSchema handler that returns the tools array containing the tool definition.
    server.setRequestHandler(ListToolsRequestSchema, async () => { return { tools }; });

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