LAUNCH_CHECKLIST.mdโข14.4 kB
# ๐ 7pace MCP Launch Checklist
_Your complete roadmap to a successful promotional campaign_
---
## ๐ **Pre-Launch Phase (T-2 weeks)**
### **Technical Foundation**
- [ ] **Repository Optimization**
- [ ] โ
Enhanced README with professional formatting
- [ ] โ
Optimized package.json with keywords and metadata
- [ ] โ
Comprehensive documentation structure
- [ ] Add LICENSE file if missing
- [ ] Create CONTRIBUTING.md guidelines
- [ ] Set up GitHub issues templates
- [ ] Enable GitHub Discussions
- [ ] Configure GitHub Pages (if desired)
- [ ] **Content Assets Creation**
- [ ] โ
Blog post draft ready for publication
- [ ] โ
Demo script prepared for video creation
- [ ] โ
Social media content library complete
- [ ] Create video assets (2-3 minute demo)
- [ ] Design social media graphics/banners
- [ ] Prepare press kit (logos, screenshots, descriptions)
- [ ] Write elevator pitch variations (30s, 60s, 2min)
- [ ] **SEO & Discovery Setup**
- [ ] โ
Keyword research and optimization complete
- [ ] Set up Google Search Console
- [ ] Create Google Analytics property
- [ ] Submit to GitHub topics and collections
- [ ] Optimize for Smithery.ai listing
- [ ] Prepare for MCP registry submission
- [ ] **Product Hunt Preparation**
- [ ] โ
Complete strategy document created (PRODUCT_HUNT_STRATEGY.md)
- [ ] Visual assets designed (Hero image, demo GIF, feature showcase)
- [ ] Product description optimized (259/260 characters)
- [ ] Supporter network recruited (target: 300+ people)
- [ ] Launch day timeline and execution plan ready
---
## ๐ฌ **Content Production (T-1 week)**
### **Video Content**
- [ ] **Main Demo Video (2-3 minutes)**
- [ ] Script finalized and rehearsed
- [ ] Screen recording setup optimized
- [ ] High-quality audio recording
- [ ] Professional editing and branding
- [ ] Thumbnail designs created
- [ ] YouTube description optimized
- [ ] Video uploaded as unlisted (ready for launch)
- [ ] **Short-form Content**
- [ ] TikTok/Reel versions (30-60 seconds)
- [ ] Twitter video clips (15-30 seconds)
- [ ] LinkedIn native video content
- [ ] Instagram Stories templates
### **Written Content**
- [ ] **Blog Post Finalization**
- [ ] โ
Draft complete with SEO optimization
- [ ] Professional editing and proofreading
- [ ] Images and graphics embedded
- [ ] Call-to-action sections optimized
- [ ] Social sharing buttons added
- [ ] Publication platform selected (Medium, Dev.to, etc.)
- [ ] **Documentation Polish**
- [ ] Installation guide clarity tested
- [ ] API documentation completeness verified
- [ ] Troubleshooting section expanded
- [ ] Examples and use cases added
- [ ] Community guidelines established
---
## ๐ฑ **Platform Setup (T-3 days)**
### **Social Media Accounts**
- [ ] **Twitter/X**
- [ ] Profile optimized with 7pace MCP branding
- [ ] Bio includes key value propositions
- [ ] Header image showcases product
- [ ] Pin tweet prepared for launch
- [ ] Initial follower base engaged
- [ ] **LinkedIn**
- [ ] Professional profile/company page setup
- [ ] Content calendar scheduled
- [ ] Network connections for amplification
- [ ] LinkedIn article drafts prepared
- [ ] **YouTube**
- [ ] Channel created and branded
- [ ] Channel trailer video prepared
- [ ] Playlists organized (tutorials, demos, etc.)
- [ ] Thumbnails and branding consistent
- [ ] **Additional Platforms**
- [ ] Instagram business account setup
- [ ] TikTok creator account established
- [ ] Discord server or community space
- [ ] Reddit account with contribution history
### **Community Presence**
- [ ] **Developer Communities**
- [ ] GitHub Discussions enabled and seeded
- [ ] Stack Overflow profile optimized
- [ ] Dev.to account with initial content
- [ ] Product Hunt profile and product prepared
- [ ] **Professional Networks**
- [ ] AngelList/Wellfound profile
- [ ] Crunchbase company listing
- [ ] F6S startup profile
- [ ] Relevant Slack/Discord communities joined
---
## ๐ฏ **Launch Week (T-0)**
### **Monday: Technical Launch**
- [ ] **Morning (9 AM UTC)**
- [ ] Final repository polish and cleanup
- [ ] Package published to NPM (if applicable)
- [ ] Smithery.ai submission completed
- [ ] GitHub releases and tags created
- [ ] Documentation double-checked for accuracy
- [ ] **Afternoon (2 PM UTC)**
- [ ] Developer community announcements
- [ ] GitHub Discussions launch post
- [ ] Stack Overflow community notification
- [ ] Relevant Slack/Discord channels
- [ ] Hacker News submission (if content warrants)
- [ ] **Evening (6 PM UTC)**
- [ ] Initial social media teasers
- [ ] Email to personal network
- [ ] Direct outreach to early adopters
- [ ] Monitor initial feedback and respond
### **Tuesday: Content Blitz**
- [ ] **Morning (8 AM UTC)**
- [ ] Blog post publication
- [ ] Medium publication
- [ ] Dev.to article
- [ ] LinkedIn article
- [ ] Cross-post to relevant platforms
- [ ] **Afternoon (1 PM UTC)**
- [ ] Video content release
- [ ] YouTube main video published
- [ ] Twitter video clips shared
- [ ] LinkedIn video post
- [ ] Instagram Reels posted
- [ ] **Evening (7 PM UTC)**
- [ ] Social media amplification
- [ ] Twitter thread launch
- [ ] LinkedIn professional post
- [ ] Instagram stories sequence
- [ ] TikTok short-form content
### **Wednesday: Community Focus**
- [ ] **Morning (9 AM UTC)**
- [ ] Reddit submissions
- [ ] r/programming (if high quality)
- [ ] r/azuredevops
- [ ] r/productivity
- [ ] r/MachineLearning (if applicable)
- [ ] **Afternoon (2 PM UTC)**
- [ ] Community engagement
- [ ] Discord/Slack participation
- [ ] GitHub Discussions seeding
- [ ] Twitter Space participation (if available)
- [ ] LinkedIn group participation
- [ ] **Evening (6 PM UTC)**
- [ ] Email newsletter to subscribers
- [ ] Direct outreach to influencers
- [ ] Podcast pitch submissions
- [ ] Conference submission preparations
### **Thursday: Media Outreach**
- [ ] **Morning (10 AM UTC)**
- [ ] Press release distribution
- [ ] Technical publication submissions
- [ ] Developer blog outreach
- [ ] Industry newsletter inclusions
- [ ] Local tech media (if applicable)
- [ ] **Afternoon (3 PM UTC)**
- [ ] Influencer collaboration
- [ ] Tech Twitter personalities
- [ ] YouTube channel collaborations
- [ ] Podcast appearance requests
- [ ] LinkedIn thought leader engagement
- [ ] **Evening (8 PM UTC)**
- [ ] Community manager activities
- [ ] Respond to all comments/questions
- [ ] Share user-generated content
- [ ] Engage with supporters and critics
- [ ] Document feedback for improvements
### **Friday: Product Hunt Launch**
- [ ] **Morning (12:01 AM PST)**
- [ ] Product Hunt submission goes live
- [ ] Team and network rally for support
- [ ] Social media promotion of PH launch
- [ ] Email blast to supporter list
- [ ] **Throughout Day**
- [ ] Continuous engagement on Product Hunt
- [ ] Social media amplification
- [ ] Respond to all comments and questions
- [ ] Share milestone updates
- [ ] **Evening (6 PM PST)**
- [ ] Celebrate and thank supporters
- [ ] Analyze launch day metrics
- [ ] Plan weekend content and engagement
- [ ] Prepare week 2 strategy based on learnings
---
## ๐ **Success Metrics & KPIs**
### **Immediate Metrics (Week 1)**
- [ ] **Awareness**
- [ ] 100+ GitHub stars
- [ ] 1,000+ social media impressions
- [ ] 50+ NPX installs
- [ ] 500+ repository unique visitors
- [ ] **Engagement**
- [ ] 20+ GitHub discussions/issues
- [ ] 50+ social media engagements
- [ ] 10+ blog post shares
- [ ] 5+ media mentions/features
- [ ] **Quality Indicators**
- [ ] Positive sentiment in comments
- [ ] Technical questions (shows real interest)
- [ ] Feature requests (shows adoption intent)
- [ ] Community contributions offered
### **Short-term Goals (Month 1)**
- [ ] **Growth Metrics**
- [ ] 500+ GitHub stars
- [ ] 200+ NPX installs
- [ ] 1,000+ social media followers (total)
- [ ] 10,000+ content views (all platforms)
- [ ] **Community Health**
- [ ] 50+ GitHub discussions active
- [ ] 10+ community contributors
- [ ] 3+ blog posts by others mentioning tool
- [ ] 1+ podcast appearance
- [ ] **Business Indicators**
- [ ] 5+ partnership inquiries
- [ ] 3+ enterprise evaluation requests
- [ ] 1+ conference speaking invitation
- [ ] Media interview opportunities
---
## ๐ง **Crisis Management & Contingencies**
### **Common Issues & Responses**
#### **Technical Problems**
- [ ] **Installation Issues**
- [ ] Rapid response team assigned
- [ ] Troubleshooting documentation ready
- [ ] Community support guidelines established
- [ ] Escalation process for complex issues
- [ ] **Performance Problems**
- [ ] Monitoring setup for key metrics
- [ ] Rollback procedures documented
- [ ] Communication plan for outages
- [ ] Alternative installation methods ready
#### **Community Challenges**
- [ ] **Negative Feedback**
- [ ] Professional response templates
- [ ] Constructive engagement strategy
- [ ] Improvement roadmap communication
- [ ] Community moderation guidelines
- [ ] **Competitive Responses**
- [ ] Differentiation messaging ready
- [ ] Unique value proposition clear
- [ ] Feature comparison documentation
- [ ] Partnership vs competition strategy
### **Backup Plans**
- [ ] **Content Alternatives**
- [ ] Multiple blog post platforms ready
- [ ] Video hosting redundancy
- [ ] Social media account backups
- [ ] Email list export capabilities
- [ ] **Timeline Flexibility**
- [ ] Soft launch option if needed
- [ ] Delayed launch communication plan
- [ ] Partial feature launch strategy
- [ ] Beta program extension possibility
---
## ๐ง **Communication Templates**
### **Launch Announcement Email**
```
Subject: ๐ 7pace MCP is Live - AI Time Tracking Revolution Starts Now
Hi [Name],
The future of time tracking is here, and I'm thrilled to share it with you first.
7pace MCP Server just launched - the first AI-powered time tracking tool that integrates directly into Claude AI. No more context switching, no more forms, just natural conversation:
"Log 2 hours on work item 1234 for database optimization" โ โ
Done
What makes this special:
โจ Zero context switching
๐ค Natural language interface
โก Real-time Azure DevOps sync
๐ 87% faster than traditional tools
Ready to revolutionize your workflow?
๐ Try it now: npx -y github:turnono/7pace-mcp-server
๐ Watch the demo: [YouTube Link]
๐ Read the story: [Blog Link]
Your feedback means everything - let me know what you think!
Best,
[Your Name]
```
### **Social Media Launch Thread**
```
๐งต THREAD: We just solved the $23B developer productivity problem
1/8 Context switching kills developer flow. Every time you stop coding to log time, you lose 23 minutes of productivity.
We built something different. ๐ง
2/8 Meet 7pace MCP - AI-powered time tracking that speaks your language:
"Log 1.5 hours on work item 5678 for API development"
That's it. No forms, no switching, no broken flow.
3/8 How it works:
โจ Integrates directly with Claude AI
๐ Real-time Azure DevOps sync
๐ง Smart activity type resolution
๐ Natural language reporting
4/8 Early results from beta teams:
โข 87% reduction in tracking friction
โข 34% increase in accuracy
โข 23 minutes saved per developer daily
โข 95% user satisfaction rate
5/8 This isn't just another productivity tool.
It's a fundamental shift toward conversational interfaces that adapt to humans instead of making us adapt to them.
6/8 The age of disruptive productivity tools is over.
The age of invisible productivity tools has begun.
7/8 Want to join the revolution?
๐ Install: npx -y github:turnono/7pace-mcp-server
๐ Learn more: [GitHub Link]
๐ฅ Watch demo: [YouTube Link]
8/8 What's your biggest time tracking pain point?
Reply and let's discuss how 7pace MCP could solve it for your team.
#MCP #AI #TimeTracking #DevProductivity
```
---
## ๐ **Post-Launch Optimization**
### **Week 2-4 Focus Areas**
- [ ] **User Feedback Integration**
- [ ] Analyze user feedback patterns
- [ ] Prioritize feature requests
- [ ] Fix critical bugs immediately
- [ ] Communicate improvements publicly
- [ ] **Content Expansion**
- [ ] Tutorial series based on user questions
- [ ] Advanced use case documentation
- [ ] Integration guides for popular tools
- [ ] Troubleshooting FAQ expansion
- [ ] **Community Building**
- [ ] Weekly office hours or Q&A sessions
- [ ] User success story collection
- [ ] Community contributor recognition
- [ ] Partnership opportunity exploration
### **Month 2-3 Strategy**
- [ ] **Feature Development**
- [ ] Roadmap communication
- [ ] Beta feature testing program
- [ ] Community-requested features
- [ ] Integration partnerships
- [ ] **Market Expansion**
- [ ] Additional platform support
- [ ] Enterprise feature development
- [ ] International market research
- [ ] Competitive analysis updates
---
## โ
**Final Launch Day Checklist**
### **T-60 minutes**
- [ ] All team members briefed and ready
- [ ] Social media accounts logged in
- [ ] Analytics tracking verified
- [ ] Support channels monitored
- [ ] Final technical tests completed
### **T-30 minutes**
- [ ] Product Hunt submission finalized
- [ ] Blog posts scheduled for publication
- [ ] Social media content queued
- [ ] Team communication channels active
- [ ] Emergency contact list ready
### **T-5 minutes**
- [ ] Final repository check
- [ ] Social media posts ready to publish
- [ ] Team members at their stations
- [ ] Monitoring dashboards open
- [ ] Deep breath and confidence check โจ
### **T-0 - LAUNCH! ๐**
- [ ] Hit publish on all channels
- [ ] Begin community engagement
- [ ] Monitor metrics and feedback
- [ ] Celebrate this milestone!
- [ ] Remember: this is just the beginning
---
_Ready to launch your 7pace MCP into the stratosphere? Follow this checklist systematically, stay responsive to your community, and prepare for an amazing journey ahead!_ ๐๐ฏ