Search Console MCP

--- title: "Investigating a Traffic Drop" description: "How to root-cause a decline in SEO performance." --- **User Question:** *"My traffic has dropped 20% this week. Why?"* This workflow shows how an agent uses the MCP to act as a detective and attribute a drop to its root cause. ## Step 1: Confirm the Magnitude The agent starts by verifying the drop and finding the exact start date using `analytics_time_series`. **Agent Logic:** * Call `analytics_time_series` with `days: 30`. * Identify the "inflection point" where clicks started to diverge from the rolling average. ## Step 2: Site-Wide or Specific? Next, the agent determines if the drop is universal or localized to certain segments. **Agent Logic:** * Use `compare_periods` to check: * **By Device:** Is it a mobile-only drop? (Likely PageSpeed or mobile-usability issue). * **By Country:** Is it geographic? (Likely a local Google algorithm update). * **By Search Appearance:** Is it a loss of Rich Snippets? ## Step 3: Page/Query Attribution The agent finds the specific pages or keywords that "lost" the most clicks. **Agent Logic:** * Use `seo_lost_queries` to identify top losers. * Cross-reference with `inspect_url` for those pages to check for manual actions or indexing issues. ## Step 4: Outcome The agent concludes the investigation with an actionable report: > "The 20% drop was concentrated on your **Product pages (mobile only)** starting on Tuesday. URL inspection shows the pages are still indexed, but **PageSpeed** scores dropped from 90 to 45. It appears a recent code update slowed down these pages, leading to a ranking decline."