Search Console MCP

--- title: "SEO Intelligence Tools" description: "Deterministic analysis for strategic growth." --- These are not standard API calls. These tools implement complex SEO logic to provide the agent with high-level conclusions. ## Automation Tools ### `seo_opportunities` (Google) & `bing_opportunity_finder` (Bing) Finds keywords with high impressions but low CTR (or positions 5-20). * **Problem:** You have visibility but aren't converting it into traffic. * **Resolution:** Optimize Title tags and Meta descriptions. ### `detect_cannibalization` (Google) & `bing_seo_recommendations` (Bing) Identifies queries where multiple pages from your site are ranking, causing a "split" in traffic. (Note: `bing_seo_recommendations` also returns other insight types). * **Problem:** Search engines don't know which page is authoritative, so they rank both lower. * **Resolution:** Merge content or distinct the keyword targeting. ### `seo_quick_wins` (Google) Filters for pages/queries ranking at positions 11-20 (the top of page 2). * **Problem:** You are "striking distance" away from massive traffic but aren't pushing enough. * **Resolution:** Add internal links or update the content to push to page 1. ### `detect_anomalies` (Google) & `bing_analytics_detect_anomalies` (Bing) Uses statistical methods (Z-scores or threshold breaches) to find daily spikes or drops that deviate from the historical norm. * **Problem:** Manual monitoring misses small but significant shifts. * **Resolution:** Proactive alerts about algorithm updates or tracking issues. ### `seo_lost_queries` (Google & Bing) Identifies queries that have lost significant traffic or visibility (e.g. >80% drop) compared to the previous period. * **Problem:** High-value keywords are slipping through the cracks without notice. * **Resolution:** Re-optimize content to regain lost rankings. ### `seo_brand_vs_nonbrand` (Google & Bing) Segments your search performance into "Brand" and "Non-Brand" categories using regex pattern matching. * **Problem:** Branded traffic masks the true growth (or decline) of your SEO efforts. * **Resolution:** Measure organic growth by focusing on non-branded keywords. ## Example Agent Prompts #### 1. Strategic Planning > "Find the top 5 cannibalization issues for https://example.com and suggest which page should be the primary URL based on clicks." #### 2. Growth Hacking > "Give me a list of 'quick win' keywords that are on page 2 but have at least 1,000 impressions per month." #### 3. Content Audit > "Identify any 'low-hanging fruit' keywords where we rank in the top 10 but have a CTR below 2%."