Google Business Profile Review MCP Server

/** * Sentiment analysis utilities */ import { SENTIMENT_KEYWORDS, EMOTION_KEYWORDS, TOPIC_KEYWORDS, STRONG_INDICATORS, CONFIDENCE } from './constants.js'; /** * Analyze sentiment of review text based on keywords and star rating */ export function analyzeSentiment(reviewText: string, starRating: number): 'positive' | 'negative' | 'neutral' { if (starRating >= 4) return 'positive'; if (starRating <= 2) return 'negative'; // For 3-star reviews, analyze text for sentiment indicators const text = reviewText.toLowerCase(); const positiveCount = SENTIMENT_KEYWORDS.POSITIVE.filter(word => text.includes(word)).length; const negativeCount = SENTIMENT_KEYWORDS.NEGATIVE.filter(word => text.includes(word)).length; if (positiveCount > negativeCount) return 'positive'; if (negativeCount > positiveCount) return 'negative'; return 'neutral'; } /** * Extract emotions from review text based on emotion keywords */ export function extractEmotions(reviewText: string): string[] { const text = reviewText.toLowerCase(); const emotions: string[] = []; for (const [emotion, keywords] of Object.entries(EMOTION_KEYWORDS)) { if (keywords.some(keyword => text.includes(keyword))) { emotions.push(emotion.toLowerCase()); } } return emotions; } /** * Extract key topics/keywords from review text */ export function extractKeywords(reviewText: string): string[] { const text = reviewText.toLowerCase(); return TOPIC_KEYWORDS.filter(keyword => text.includes(keyword)); } /** * Calculate confidence score for sentiment analysis */ export function calculateSentimentConfidence(reviewText: string, sentiment: string): number { let confidence = CONFIDENCE.BASE; // Longer reviews generally provide more reliable sentiment if (reviewText.length > CONFIDENCE.MIN_LENGTH_FOR_SENTIMENT) { confidence += CONFIDENCE.SHORT_TEXT_BOOST; } if (reviewText.length > CONFIDENCE.MODERATE_LENGTH_FOR_SENTIMENT) { confidence += CONFIDENCE.LONG_TEXT_BOOST; } // Clear sentiment indicators boost confidence const text = reviewText.toLowerCase(); const indicators = STRONG_INDICATORS[sentiment.toUpperCase() as keyof typeof STRONG_INDICATORS] || []; if (indicators.some(indicator => text.includes(indicator))) { confidence += CONFIDENCE.STRONG_INDICATOR_BOOST; } return Math.min(confidence, 1.0); } /** * Calculate confidence score for generated response */ export function calculateResponseConfidence( reviewText: string, starRating: number, replyText: string ): number { let confidence = CONFIDENCE.BASE; // Adjust based on review length (more context = higher confidence) if (reviewText.length > 100) confidence += CONFIDENCE.SHORT_TEXT_BOOST; if (reviewText.length > 200) confidence += CONFIDENCE.LONG_TEXT_BOOST; // Adjust based on star rating clarity if (starRating === 1 || starRating === 5) { confidence += CONFIDENCE.CLEAR_RATING_BOOST; } // Adjust based on reply length (reasonable length = higher confidence) if (replyText.length >= 50 && replyText.length <= 300) { confidence += CONFIDENCE.REASONABLE_LENGTH_BOOST; } return Math.min(confidence, 1.0); } /** * Determine appropriate tone based on star rating */ export function determineToneFromRating(starRating: number): 'professional' | 'friendly' | 'apologetic' | 'grateful' { if (starRating >= 5) return 'grateful'; if (starRating >= 4) return 'friendly'; if (starRating >= 3) return 'professional'; return 'apologetic'; }