<!--BLOG_META
{
"title": "Building Pabal: A Simple ASO Management Tool",
"description": "The story of creating Pabal, a tool to simplify App Store Optimization and manage ASO data efficiently.",
"appSlug": "pabal",
"slug": "building-pabal-a-simple-aso-management-tool",
"locale": "en-US",
"publishedAt": "2024-12-02",
"modifiedAt": "2024-12-02",
"coverImage": "./images/pabal-web.png",
"tags": [
"aso",
"app-store-optimization",
"tool",
"development",
"productivity"
]
}
-->
<p>
Managing ASO (App Store Optimization) data for multiple apps across different
stores has always been a tedious task. I needed a way to streamline this
process, so I decided to build Pabal.
</p>
<img src="./images/pabal-web.png" alt="Pabal ASO management tool interface" />
<p>
Pabal started as a simple idea: make ASO management easier. Instead of
manually updating metadata across App Store Connect and Google Play Console, I
wanted a unified workflow that could handle both platforms.
</p>
<hr />
<h2>The Problem</h2>
<p>Working with multiple apps means dealing with:</p>
<ul>
<li>Different metadata formats for each store</li>
<li>Manual copy-paste between platforms</li>
<li>Version control for ASO content</li>
<li>Localization management across languages</li>
</ul>
<p>
This process was time-consuming and error-prone. I needed a better solution.
</p>
<h2>The Solution</h2>
<p>
Pabal provides a unified interface to manage ASO data. It converts between
store-specific formats and a common structure, making it easy to maintain
content across platforms.
</p>
<p>
The tool supports pulling data from stores, converting it to a structured
format, and pushing updates back. This workflow significantly reduces the time
spent on ASO management.
</p>
<hr />
<h2>Pabal</h2>
<p>
Building Pabal taught me a lot about working with different APIs and data
formats. The challenge wasn't just in the code, but in understanding how each
store handles metadata differently.
</p>
<p>
Now, Pabal helps me manage ASO data more efficiently. It's a simple tool, but
it solves a real problem I face every day.
</p>
<p>Sometimes the best tools are the ones you build for yourself.</p>
