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reddit-mcp-product-brief.md4.88 kB
# Reddit MCP Server - Product Brief ## One-Page Executive Summary ### Vision Build the world's first enterprise-grade Model Context Protocol (MCP) server for Reddit, enabling AI agents and developers to seamlessly integrate Reddit's 73M daily active users and 100K+ communities into their workflows. ### The Opportunity - **Market Gap**: Zero monetized Reddit MCP servers exist despite massive demand - **Market Size**: 50K+ potential users (AI developers, brand managers, researchers) - **First-Mover**: MCP ecosystem exploding (8M downloads in 5 months), no major player in Reddit+MCP niche - **Defensibility**: Reddit NOT on Apify blacklist (Twitter/X is banned) ### Target Users & Use Cases 1. **AI/LLM Developers (40%)** - Building agents with Reddit integration 2. **Brand Managers (30%)** - Real-time brand monitoring and sentiment analysis 3. **Product Managers (15%)** - Customer research and market insights 4. **Academic Researchers (10%)** - Data collection (Pushshift replacement) 5. **Content Creators (5%)** - Trend discovery and content ideation ### Core Value Proposition **"The only enterprise-ready way to integrate Reddit data into AI agents and workflows"** - Enterprise features (SLA, analytics, compliance) - competitors have none - Write operations (post, comment, vote) - only 1 competitor has this - Built-in sentiment analysis - saves integration costs - Real-time monitoring - critical for brand management - Academic-grade data access - fills Pushshift gap ### Business Model | Tier | Price | Calls/Month | Target Segment | |------|-------|-------------|----------------| | Free | $0 | 10,000 | Developers (evaluation) | | Pro | $19 | 100,000 | Individual developers, small teams | | Business | $99 | 2,000,000 | Marketing teams, agencies | | Enterprise | $299+ | Custom | Large organizations, academia | **Revenue Streams**: Subscriptions (MRR) + Overage charges ($0.02/1K) + Custom integrations + White-label licensing ### Success Metrics **MAU Targets:** - Month 1: 100 MAU - Month 3: 1,000 MAU - Month 6: 5,000+ MAU (top tier for $1M Challenge) **Financial Targets:** - Month 3: $1,000 MRR (50 paid users @ $20 avg) - Month 6: $10,000 MRR (200 paid users @ $50 avg) - Year 1: $50,000 MRR (500 paid users @ $100 avg) **Product Metrics:** - Free → Paid conversion: 15% - 7-day retention: 40% - 30-day retention: 25% - Cache hit rate: 75%+ - Query latency: <1s (cached), <3s (fresh) ### Roadmap **MVP (Week 1-2): Core Data Access** - 4 essential tools: search, subreddit posts, comments, trending - Basic caching (Redis) - Apify Actor deployment with standby mode - Free tier only **v1.0 (Week 3-4): Monetization Launch** - Add sentiment analysis, user info, subreddit info tools - Usage analytics dashboard - Pricing tiers active - Marketing push (Product Hunt, Hacker News) **v2.0 (Week 5-8): Enterprise Features** - Real-time keyword monitoring (watch_keywords) - Write operations (post, comment, vote) - Audit logs and compliance features - White-label deployment option - 99.9% SLA ### Why This Wins the $1M Challenge 1. **Unique Positioning**: Only monetized, enterprise-ready Reddit MCP server 2. **Massive TAM**: Every AI agent builder needs social media data; Reddit is accessible (Twitter blocked) 3. **Viral Growth Loops**: - Brand managers share with colleagues - Academics cite in papers - Developers showcase integrations 4. **First-Mover Advantage**: MCP ecosystem exploding, market wide open 5. **Quality Score**: Built for 65+ Apify score (comprehensive docs, high reliability, clear schemas) ### Key Risks & Mitigation | Risk | Impact | Mitigation | |------|--------|------------| | Reddit API rate limits | High | Aggressive caching (75%+ hit rate), smart request batching | | Reddit API pricing changes | Medium | Pass costs to enterprise tier, maintain free tier for growth | | Competitor entry | Medium | Move fast, establish network effects, add proprietary features | | Low free→paid conversion | High | Aggressive onboarding, time-to-value <5min, usage-based nudges | ### Investment Required - Development: 2-4 weeks (1 developer) - Infrastructure: $50-200/mo (Apify, Redis, monitoring) - Marketing: $500/mo (content, ads) - Total runway: 3 months @ $3K/mo = $9K ### Go/No-Go Decision Criteria - ✅ Reddit API accessible and cost-effective - ✅ MCP ecosystem momentum continuing - ✅ Apify Store accepts MCP servers - ✅ 100 MAU by Month 1 - ✅ 15% free→paid conversion by Month 3 --- **Recommendation: GO - Immediate execution recommended** This is the highest-potential project for the Apify $1M Challenge based on market gap analysis, technical feasibility, and growth potential. **Next Steps:** 1. Approve PRD and architecture (this week) 2. Build MVP (week 1-2) 3. Beta launch with 10 users (week 3) 4. Public launch on Apify Store (week 4) 5. Marketing push (week 4-8)

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