# Reddit MCP Server - Product Brief
## One-Page Executive Summary
### Vision
Build the world's first enterprise-grade Model Context Protocol (MCP) server for Reddit, enabling AI agents and developers to seamlessly integrate Reddit's 73M daily active users and 100K+ communities into their workflows.
### The Opportunity
- **Market Gap**: Zero monetized Reddit MCP servers exist despite massive demand
- **Market Size**: 50K+ potential users (AI developers, brand managers, researchers)
- **First-Mover**: MCP ecosystem exploding (8M downloads in 5 months), no major player in Reddit+MCP niche
- **Defensibility**: Reddit NOT on Apify blacklist (Twitter/X is banned)
### Target Users & Use Cases
1. **AI/LLM Developers (40%)** - Building agents with Reddit integration
2. **Brand Managers (30%)** - Real-time brand monitoring and sentiment analysis
3. **Product Managers (15%)** - Customer research and market insights
4. **Academic Researchers (10%)** - Data collection (Pushshift replacement)
5. **Content Creators (5%)** - Trend discovery and content ideation
### Core Value Proposition
**"The only enterprise-ready way to integrate Reddit data into AI agents and workflows"**
- Enterprise features (SLA, analytics, compliance) - competitors have none
- Write operations (post, comment, vote) - only 1 competitor has this
- Built-in sentiment analysis - saves integration costs
- Real-time monitoring - critical for brand management
- Academic-grade data access - fills Pushshift gap
### Business Model
| Tier | Price | Calls/Month | Target Segment |
|------|-------|-------------|----------------|
| Free | $0 | 10,000 | Developers (evaluation) |
| Pro | $19 | 100,000 | Individual developers, small teams |
| Business | $99 | 2,000,000 | Marketing teams, agencies |
| Enterprise | $299+ | Custom | Large organizations, academia |
**Revenue Streams**: Subscriptions (MRR) + Overage charges ($0.02/1K) + Custom integrations + White-label licensing
### Success Metrics
**MAU Targets:**
- Month 1: 100 MAU
- Month 3: 1,000 MAU
- Month 6: 5,000+ MAU (top tier for $1M Challenge)
**Financial Targets:**
- Month 3: $1,000 MRR (50 paid users @ $20 avg)
- Month 6: $10,000 MRR (200 paid users @ $50 avg)
- Year 1: $50,000 MRR (500 paid users @ $100 avg)
**Product Metrics:**
- Free → Paid conversion: 15%
- 7-day retention: 40%
- 30-day retention: 25%
- Cache hit rate: 75%+
- Query latency: <1s (cached), <3s (fresh)
### Roadmap
**MVP (Week 1-2): Core Data Access**
- 4 essential tools: search, subreddit posts, comments, trending
- Basic caching (Redis)
- Apify Actor deployment with standby mode
- Free tier only
**v1.0 (Week 3-4): Monetization Launch**
- Add sentiment analysis, user info, subreddit info tools
- Usage analytics dashboard
- Pricing tiers active
- Marketing push (Product Hunt, Hacker News)
**v2.0 (Week 5-8): Enterprise Features**
- Real-time keyword monitoring (watch_keywords)
- Write operations (post, comment, vote)
- Audit logs and compliance features
- White-label deployment option
- 99.9% SLA
### Why This Wins the $1M Challenge
1. **Unique Positioning**: Only monetized, enterprise-ready Reddit MCP server
2. **Massive TAM**: Every AI agent builder needs social media data; Reddit is accessible (Twitter blocked)
3. **Viral Growth Loops**:
- Brand managers share with colleagues
- Academics cite in papers
- Developers showcase integrations
4. **First-Mover Advantage**: MCP ecosystem exploding, market wide open
5. **Quality Score**: Built for 65+ Apify score (comprehensive docs, high reliability, clear schemas)
### Key Risks & Mitigation
| Risk | Impact | Mitigation |
|------|--------|------------|
| Reddit API rate limits | High | Aggressive caching (75%+ hit rate), smart request batching |
| Reddit API pricing changes | Medium | Pass costs to enterprise tier, maintain free tier for growth |
| Competitor entry | Medium | Move fast, establish network effects, add proprietary features |
| Low free→paid conversion | High | Aggressive onboarding, time-to-value <5min, usage-based nudges |
### Investment Required
- Development: 2-4 weeks (1 developer)
- Infrastructure: $50-200/mo (Apify, Redis, monitoring)
- Marketing: $500/mo (content, ads)
- Total runway: 3 months @ $3K/mo = $9K
### Go/No-Go Decision Criteria
- ✅ Reddit API accessible and cost-effective
- ✅ MCP ecosystem momentum continuing
- ✅ Apify Store accepts MCP servers
- ✅ 100 MAU by Month 1
- ✅ 15% free→paid conversion by Month 3
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**Recommendation: GO - Immediate execution recommended**
This is the highest-potential project for the Apify $1M Challenge based on market gap analysis, technical feasibility, and growth potential.
**Next Steps:**
1. Approve PRD and architecture (this week)
2. Build MVP (week 1-2)
3. Beta launch with 10 users (week 3)
4. Public launch on Apify Store (week 4)
5. Marketing push (week 4-8)