Allows managing advertising campaigns on Amazon Ads and Amazon DSP, including creation, performance monitoring, and budget management.
Provides tools for creating and managing Facebook ad campaigns, generating creative assets, and tracking performance metrics.
Enables creation and management of ads across Google Search and Google Display networks.
Comprehensive integration for managing Search, Display, and Performance Max campaigns, including keyword targeting, bidding adjustments, and conversion tracking.
Supports creating and managing Instagram ad campaigns and creative assets as part of the Meta advertising ecosystem.
Allows agents to manage advertising across Facebook and Instagram, including campaign creation, budget management, and ROAS analysis.
Provides tools for creating and managing Reddit ad campaigns, targeting niche communities, and monitoring daily spend.
Enables management of TikTok advertising campaigns, including campaign creation and performance analytics.
Supports the creation and management of YouTube video ad campaigns and tracking placement performance.
Synter MCP Server
The MCP extension Claude doesn't want you to use.
Because once you install it, your AI agent can spend real money.
Create campaigns. Adjust budgets. Pause underperformers. Generate creatives. Pull performance data. All through natural conversation—across Google, Meta, LinkedIn, Microsoft, Reddit, TikTok, and more.
This is the first MCP server that gives AI agents a credit card.
⚠️ Fair Warning
Your AI agent will be able to:
Create campaigns that immediately start spending your budget
Adjust bids that affect how much you pay per click
Pause campaigns (sometimes that's a good thing)
Add keywords that change who sees your ads
Generate creatives and upload them to your accounts
We built in confirmations for destructive actions. But still—maybe don't give this to an agent you just met.
Quick Start
1. Get Your API Key
Sign up at syntermedia.ai and create an API key in the Developer Settings.
2. Configure Your AI Client
For Claude Desktop — Add to ~/Library/Application Support/Claude/claude_desktop_config.json:
For Cursor — Add to .cursor/mcp.json in your project:
For Amp — Add to .amp/settings.json:
3. Start Using It
Restart your AI client and start chatting:
"Show me all my Google Ads campaigns"
"Create a search campaign for 'project management software' with a $50/day budget"
"Pause the campaign that's overspending"
What Can Your Agent Do?
📊 Campaign Management
Tool | Description |
| List campaigns across all connected platforms |
| Create a Google Search campaign with keywords and ads |
| Create a Google Display campaign with images |
| Create a Performance Max campaign |
| Create a Facebook/Instagram campaign |
| Create a LinkedIn campaign for B2B |
| Create a Reddit campaign |
| Pause any campaign |
| Change daily budget |
📈 Performance & Analytics
Tool | Description |
| Get impressions, clicks, spend, conversions, ROAS |
| Daily spend breakdown by platform |
🎯 Keywords & Targeting
Tool | Description |
| Add keywords to a campaign or ad group |
| Block unwanted search terms |
🔄 Conversion Tracking
Tool | Description |
| Set up a conversion action |
| List existing conversion actions |
| Check if tracking is installed correctly |
🎨 Creative Generation
Tool | Description |
| AI-generate ad images (Imagen 4, Flux, SDXL) |
| AI-generate video ads (Veo, Runway, Luma) |
| Upload images as ad assets |
🔧 Utility
Tool | Description |
| List all connected ad accounts |
| Run any of 140+ Synter tools directly |
No Ads Experience? No Problem.
If you've never run ads before, here's what you need to know:
What is a Campaign?
A campaign is like a project folder. It contains your ads, who sees them, and how much you spend.
What Platforms Can I Use?
Platform | Best For | Min Budget |
Google Ads | People actively searching for your product | $10/day |
Meta (Facebook/Instagram) | Visual products, broad audiences | $5/day |
B2B, enterprise, job seekers | $25/day | |
Niche communities, tech-savvy users | $5/day | |
Microsoft (Bing) | Older demographics, B2B | $10/day |
TikTok | Gen Z, entertainment, e-commerce | $20/day |
Campaign Types Explained
Search Campaigns — Your ad shows when someone Googles specific keywords.
Example: Someone searches "best CRM software" → Your ad appears
Display Campaigns — Image ads shown across websites and apps.
Example: Banner ad on a news site
Performance Max (PMax) — Google's AI shows your ads everywhere (Search, YouTube, Display, Gmail, Maps).
Example: Google figures out the best placements for you
Video Campaigns — Video ads on YouTube and partner sites.
Example: 15-second ad before a YouTube video
Common Terms
Term | What It Means |
Impressions | How many times your ad was shown |
Clicks | How many people clicked your ad |
CTR | Click-through rate (clicks ÷ impressions × 100) |
CPC | Cost per click |
Conversions | Desired actions (signups, purchases, etc.) |
ROAS | Return on ad spend (revenue ÷ spend) |
First Campaign Checklist
Before creating your first campaign, you'll need:
✅ A landing page URL where people will go when they click
✅ An idea of who you want to reach (location, interests)
✅ A daily budget you're comfortable with ($10-50 to start)
✅ Some headlines and descriptions for your ad
Pro tip: Start with a Search campaign on Google. It's the easiest to understand and shows ads to people already looking for what you offer.
Example Conversations
Create Your First Campaign
You: Create a Google Search campaign for my SaaS product. Target people searching for "team collaboration software" and "project management tools". Budget is $25/day. Landing page is https://myapp.com/signup
Agent: I'll create a Search campaign with those keywords. What headlines should I use? Here are some suggestions:
"Team Collaboration Made Simple"
"Project Management for Modern Teams"
"Start Free - No Credit Card"
Check Performance
You: How are my campaigns doing this week?
Agent: Here's your performance for the last 7 days:
Campaign
Spend
Clicks
Conversions
ROAS
Brand Search
$142
89
12
4.2x
Competitor Keywords
$98
45
3
1.5x
Display Retargeting
$67
234
8
2.8x
The "Competitor Keywords" campaign is underperforming. Want me to pause it or adjust the targeting?
Add Negative Keywords
You: I'm getting clicks for "free project management" but we don't have a free tier. Block those.
Agent: Added "free" as a negative keyword to your campaign. This will stop your ads from showing for any search containing "free".
Generate Ad Creative
You: I need a display ad image for a marketing automation product. Dark theme, professional, 1200x628.
Agent: Generating your image with Imagen 4...
Created: "Marketing automation dashboard with data visualization on dark background" Asset saved and ready to use in your next Display campaign.
Connect Your Ad Accounts
To manage ads on each platform, you'll need to connect your accounts in Synter:
Click "Connect" next to each platform
Complete the OAuth flow
Your agent can now manage that platform
Supported Platforms:
Google Ads ✅
Meta (Facebook/Instagram) ✅
LinkedIn Ads ✅
Microsoft Ads (Bing) ✅
Reddit Ads ✅
TikTok Ads ✅
X (Twitter) Ads ✅
Amazon Ads ✅
The Trade Desk ✅
Amazon DSP ✅
Advanced: Direct Tool Access
For power users, you can call any of 140+ Synter tools directly:
See the full tool list at docs.syntermedia.ai/tools or ask your agent:
Environment Variables
Variable | Required | Description |
| Yes | Your Synter API key |
| No | API URL override (default: https://syntermedia.ai) |
Local Development
Troubleshooting
"SYNTER_API_KEY not set"
Make sure your API key is in the env section of your MCP config. The key should start with syn_.
"Invalid or expired API key"
Check that you copied the full key (they're long!)
Verify the key is active at syntermedia.ai/developer
Make sure the key has
tools:writescope
"No ad accounts connected"
You need to connect at least one ad platform:
Click "Connect" next to Google Ads (or another platform)
Complete the OAuth authorization
Tools aren't showing in Claude/Cursor
Restart your AI client completely (not just refresh)
Check the MCP server logs for errors
Verify the config file path and JSON syntax
Resources
Synter Manual: syntermedia.ai/manual
API Documentation: docs.syntermedia.ai
Tool Reference: docs.syntermedia.ai/tools
Support: hello@syntermedia.ai
License
MIT License - see LICENSE for details.
