project_briefs.json•685 kB
[
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ARTS AND RECREATION SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: Our vision is to create an enduring platform for professional arts journalism that ignites conversation about the arts amongst artists, audiences and the wider community.\nTo ignite conversation about the arts among artists, audiences and the wider community.\n\nCustomers: Our primary customers and users are our readers; and our primary beneficiaries are the Western Australian arts companies, organisations, institutions and artists.\nOur stakeholders include our readers, the Western Australian arts industry, and our funding partners - state government, readers, arts companies, private donors and philanthropic trusts/foundations.\nProducts: Seesaw Magazine \u2013 Western Australia\u2019s arts playground \u2013 is an independent digital arts magazine founded in August 2017 and co-edited by respected arts journalists Nina Levy and Rosalind Appleby. Drawing on decades of experience in the arts, they lead a team of WA\u2019s most diverse and authoritative arts writers to provide the most dedicated and comprehensive arts coverage in the State.\nOur product is coverage of the arts and cultural industry in Western Australia and includes previews, reviews, features, opinion pieces, artist profiles and a monthly podcast about what's on in forthcoming month - our editors' picks of the month.\nOur work is trusted and independent.\nCompetitors: Seesaw Magazine is fulfilling a need in response to the decline of mainstream media outlets such as The West Australian and their diminished, increasingly absent role in covering arts and culture in Western Australia. We are filling a gap in the arts infrastructure in Western Australia. That being the case, we do have competitors. Our recent research has indicated that our competition for arts news is: The West Australian, Local (community newspaper), WA Today, The Australian, ABC Classic FM, RTRFM. Scoop, Artshub, Limelight Magazine. There are also a number of online sites and blogs which were not captured in the research.\nBusiness Model: Our current funds development plan includes the following income sources:\nEarned Income from the following streams: advertising (on our website and in our fortnightly e-magazine); monetisation strategies (some yet to be implemented but includes Buymeacoffee)\nPhilanthropy: individual donors, philanthropic trusts and foundations\nCorporate sponsorships\nArts Supporters: Western Australian arts companies, organisations and institutions who make an annual contribution\nGovernment: Currently state government, but investigating Local Government and Federal opportunities.\nChallenges: Readership growth! We're a very small start up with limited human and financial resources. Further, given our limited capacity, we have a growing readership but there is low awareness beyond the hard core arts community.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding funding sources - beyond just government - that would support a digital arts magazine. To come up with some really creative strategies that would encourage engagement across the identified income sources, for example, what would a compelling donations campaign look like?\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nWe are certainly not interested in loans.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Technology Research",
"Data Analysis",
"Software Prototyping",
"Cloud Computing",
"IT Infrastructure Scaling"
],
"professional_skills_required": [
"Problem Solving",
"Innovation Management",
"Research and Analysis",
"Technical Documentation"
],
"duration_weeks": 16
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "+61419518073 \nHEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Deal Book",
"client_background": "Vision: Our Vision - is \u2018Lives Unaffected by CF\u2019, where every person born with CF will be able to reach their full potential, unencumbered by the disease. Every day we strive a little closer to achieving that vision. \nOur Mission - To provide services to people affected by CF and other respiratory conditions as well as support research, partnering with members, organisations and other stakeholders. \nCustomers: People living with Cystic Fibrosis in WA and the support groups. \nProducts: Managing the daily treatment of cystic fibrosis (CF) can be quite challenging, whether you are the parent of a newborn, young child, adolescent, or are an adult living with CF. We have a range of support programs to help support you or the person in your life living with CF. Support is available via phone, video call or in the comfort of your own home. \nHome Care Worker Service \nCFWA have a Home Care Worker (HCW) service available in the metropolitan area to provide regular home visits to children and adults with CF. Our HCW program is funded by the Health Department of WA and offers support for airway clearance, nebulisation, exercise, light home duties and occasional respite. Our HCWs receive regular training to provide them with the skills and knowledge they need to supervise treatments safely and effectively. \nCalm Kids, Happy Families Program \nCFWA offer one-on-one support and guidance with our experienced Occupational Therapist (OT), as part of our Calm Kids, Happy Families program. \nOur OT can provide practical solutions and support to the difficulties that can arise in the family system, particularly when also dealing with CF. \nOT's can help you and your child with: \nDeveloping routines, Calming and de-escalation techniques, Meal and bedtime assistance, Behaviour management techniques, Consistent parenting and Positive communication. \n\nBuilding Resilience Program \nOur Youth Social Worker, Haylee, can support young people (~8-11 yrs) through our Building Resilience Program. The one-on-one program uses age-appropriate activities and resources to promote positive mental health, build resilience, address worries and misinformation about CF and encourage independence over CF treatments. \nGetting children used to talking about their feelings at a younger age has positive outcomes for their future mental health. It encourages children to recognise if they are feeling worried and provide them with healthy tools and strategies to process these emotions. \nHospital Support - Child Support \nHospital Care Packs and Visits \nWe provide Hospital Care Packs to Perth Children\u2019s Hospital (PCH) which are distributed by your CF team as needed. You can ask on the ward if you would like one. \n\nFinancial Support \nWe also offer financial assistance for hospital and clinic \nappointments to assist with travel and parking. \nFirst Hospital Admission \nIf your child is admitted to hospital for the first time, we have a \u2018My First Admission\u2019 video series which can help you prepare for the admission.\n\nAdult Support - Hospital Food Bag and Visits \nIf you\u2019re an inpatient at Sir Charles Gairdner Hospital (SCGH), you can apply online for an Inpatient Food Bag made up of snacks and some toiletry items. \nFinancial Support \nWe also offer financial assistance for hospital and clinic appointments to assist with travel and parking. \nCFWA Subsidies \nHospital Parking Subsidy \nCFWA Adult Support Subsidy (16+ years) \nCFWA Family Support Subsidies \nCFWA Equipment \nExternal Travel Subsidies \nRegional Outreach Program \nNearly a third of people with cystic fibrosis (CF) in Western Australia (WA) live regionally. Our aim is to bring equitable services and support across the whole of WA. \nOur services team comprise of a social worker/counsellor, \nphysiotherapist, community nurse and education officer, which means that we can offer diverse services when we come to your community. \nRegional Subsidies \nTelethon Regional Travel Subsidy \nAdult Regional Travel Subsidy \nSibling and Offspring Camp Subsidy \nEquipment \nRegional Health Professional Training \nCompetitors: None \nBusiness Model: We have several income sources \nGovernment contract - 57% \nDonations and Bequests 23% \nFundraising Events 18% \nInvestments 2% \n\nChallenges: Funding has always been and continues to be our biggest challenge impacting our organisation",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \nResearch current and emerging funding sources / investors using appropriate secondary sources available. \nCreate a list of potential funding sources/investors we could explore in an excel file \nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants \nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \nIdentifying / sourcing government grants programs (Federal, State, Local). \nInclude all lives of funding (eg. research, project/services based funding and community grants)\nDevelop a suggested program for Grant acquisition and develop a list of available grants and available grant systems. \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any) \n\u25cf None\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"\u25cf Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Data Analysis",
"Renewable Energy Technologies",
"Excel and Visualization Tools"
],
"professional_skills_required": [
"Research",
"Market Analysis",
"Technical Writing",
"Team Collaboration"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "The Eczema Association of Australasia Inc (EAA) is a charity not-for-profit organisation and was founded in January 1994 with the mission of bringing community support, awareness and mass advocacy to the management and treatment of Eczema. \nHighly regarded within Australian healthcare, the EAA has knowledge depositories and community education resources dedicated to the wide range of issues associated with the management, treatment and impact of Eczema.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Social Media Strategy for our organisation, in particular:\nUndertake research into best practices of other comparable organisations, using appropriate secondary sources\nIdentify target customer personas / categories\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Market Research",
"Supply Chain Analysis",
"Data Analysis",
"Traceability Technologies"
],
"professional_skills_required": [
"Stakeholder Management",
"Communication",
"Business Strategy",
"Research and Analysis"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ARTS AND RECREATION SERVICES",
"project_type": "Social Media Strategy",
"client_background": "Vision: \nInspire a culture of empathy and acceptance \nMission \nTo facilitate an enriching transformative experience through interactive theatre in a safe and nurturing environment \nCustomers: Various, corporate, conference bookings, NFP, government. over last 40 years we have worked a significant number of industries and organisations with: \n\nCommunity Groups & Organisations that Perth Playback Theatre have worked for include Kalparrin (Parents of children with disabilities) Inc, Baptist Care, Wheatbelt Area Consultative Committee, CLAN WA (Community Link and Network), Gynacological Awareness Week (GAIN Inc), Relationships Australia, Anglicare, The Meeting Place, Belmont Districts Family and Individual Support Association, Community Vision, Multiple Sclerosis Society, Sisters of Mercy, Adult Community Education \u2013ACE and the Youth Involvement Council Hedland.\n\nGovernment Departments include WA Dept of Planning & Infrastructure, The City of Joondalup, Fremantle Port Authority, Wheatbelt Area Consultative Committee, The Office of Crime Prevention, Legal Aid, City of Cockburn, Attorney Generals Dept., Relationships Australia, North Metro Area Health Services - East, Belmont Districts Family and Individual Support Association, W.A. Dept of Education and Training, Adult Community Education - ACE.\n\nSchools, Colleges and Universities include Prenderville Catholic College, AIM-UWA Business School Alliance, Woodvale Senior High School, Mindarie Senior College, School Industries Leadership Forum, National Educational leaders Conference ACEL & ACE, Saint Simon Peter Catholic Primary School, School Drug Education and Road Aware - DEET, Perth Modern School, Melville Senior High, Hedland Senior High, Catholic Assistant Principals Association, Curtin University of Technology, Leadership Development Unit.\n\nCorporate clients include AIM-UWA Business School Alliance, BHP Billiton, Ausgroup Ltd - AGC Industries Pty Ltd, Fremantle Port Authority, St John of God Healthcare, Integral Development and AHG.\nProducts: \nPerth Playback Theatre\u2019s work with organisations and communities includes: \n \tInteractive performances\t\t\t \n \tLeadership Team building events \n \tScenario and Role Playing for Human \n Resource Development \n \tFacilitating reflection\n \tCreating connection\n \tCelebrating success\n \tSupporting conflict management\n \tSupporting change management\n\nPerth Playback Theatre is a form of improvisational theatre, we were able to offer this experience to people, with a story to tell, some with a disability, ATSI and CaLD ethnicity, others in the workplace or at a conference. Support staff who work with community organisations. \n\nPerth Playback Theatre interprets the audience stories for everyone to feel connected to each other through common experiences, even though they may have been from different countries. Playback theatre is more than just a \u201cre-enactment\u201d, we were able to illuminate the heart of the story, in order to convey the universality for the benefit of the whole audience. \n\nCompetitors: There are only a few similar identified in WA other states have playback theatre groups too\nBusiness Model: Fee for service, Acts of service ( non - fee paying) workshop fees\nChallenges: we are celebrating our 40th year next year, and we have less paid opportunities arising due to Covid and poor marketing",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nsimple social media options to enhance marketing that builds on the work students did last year., when wellbeing and mental health was identified as possible growth areas. \nAnd avoid\na review of our website ( we already have that ) \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\ncan offer access to members who currently look at social media",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM Tools",
"Social Media Advertising"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Project Management",
"Team Collaboration"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "RETAIL TRADE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Vision: To lead the fight against disposable cup pollution; Mission Statement: For people who love a drink on the go but who feel guilty about using plastic cups, we have the only takeaway cup you can eat, because Good-Edi is completely waste free, convenient and nutritious. \u00a0\nCustomers: Customers: Cafes, Roasteries, Corporates, Events agencies, boutique retailers, gelateria's, Government agencies, End consumers (at home consumption)\nProducts: An edible coffee cup made from oats & grains. A takeaway cup you can eat. \nCompetitors: No direct competition in the Australian market. Other alternatives include: 'eco-friendly' disposable cups & reusable cups\nBusiness Model: Currently primarily B2B however would like to grow B2C business through this project. \nChallenges: Lack of resources",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nSocial Media Strategy - Students research and recommend strategies and platforms to enhance/implement your organisation\u2019s social media strategy.\nAnd avoid\nnew market opportunities or new products",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Digital Marketing",
"SEO/SEM Tools",
"Financial Planning Tools",
"Video Content Creation"
],
"professional_skills_required": [
"Communication",
"Stakeholder Management",
"Client Engagement",
"Research and Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: Vision - TASSO a vital part of public education. Mission - to promote and protect interests of families and students in Tasmanian state schools by the means of genuine family engagement, community involvement and schools working in partnership to enhance educational outcomes and wellbeing.\u00a0\nCustomers: Families, students, school communities, educators, government & non-government organisations and like minded stakeholders.\nProducts: Resources for school associations, training, networking, advocacy for individuals and groups, provision of information, workshops and forums, representation of public school parents on relevant stakeholder groups.\nCompetitors: Not applicable as TASSO is the peak body in Tasmania.\nBusiness Model: Primary funding source is a sundry grant from the Tasmanian Department of Education.\nChallenges: Limited human and financial resources coupled with a lack of public knowledge of the work TASSO does.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nThe type of information we should share on existing and new social media platforms. If information shared should be of a primary or secondary nature, and or Tasmanian, National and or International.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Vision: Champions for early diagnosis and a cure for\nNeuroendocrine Cancer\u00a0\nCustomers: Customers: Patients, Carers and Healthcare Professionals.\nProducts: Products: Support, Education, HCP referrals for NeuroEndocrine\nCancer Patients and carers, including 70 support groups Australia\nwide. In-Service training sessions for hospitals. Online weekly\nwebinars for the Neuroendocrine Cancer (NETs) community.\nCompetitors: Competitors: We compete for funds with all other charities but\ncollaborate with many Cancer charities to ensure our patients don't\nslip through the cracks.\nBusiness Model: Business Model: Neuroendocrine Cancer patients receive no\ngovernment funding. We solely rely on donations from our patient,\ncorporate and pharmaceutical community. There are 22,000\nAustralians living with NETs, each patient has an army of carers and\nHealthcare multi-disciplinary team. We Australia's only not-for-profit\nmedical charity focussed on NETs.\nChallenges: More Australians are being diagnosed (approx 5,000 last\nyear) with NETs each year as the awareness grows within the HCP\ncommunity. Our resources are stretched to a point of being\nunsustainable. We need to attract new donors so we can get funding\nfor more NET Nurses",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe have had the marketing overview, this is for the ORGANIC SOCIAL MEDIA STRATEGY. \nWe would like a broad overview on how we can improve our organic social media strategy. An area of focus can also be: We have Doctors learning modules and Nurses learning modules - how can we better promote these? We are trying to increase our donations - how can we do this? We are trying to reach local government MPs to increase our chances of government funding and advocating for patients - how can we do this? \nAnd avoid\nDo not focus on anything medical. Please do not focus on paid media. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThe marketing person works part time across different areas of the business. Ideally looking at a solution that we could implement if we dedicated 1 day a week to social media. We would very much appreciate a fresh set of eyes to see where we can improve. Along with a strategy, specific examples of posts that you think would engage our community would be terrific.",
"other_notes": "Please click through to our website and take a look at our social media pages, currently Linked IN is used primarily for healthcare professionals. Twitter for healthcare professionals and MPs. Facebook and Instagram is used for patients and carers (we also have a private FB Group of another 1400 people)",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: To provide contemporary, unique and quality products to our customers. \u00a0\nCustomers: Consumers \nProducts: Garden products eg. Bali huts, pots, water features, statues, plants, pet fishes, cafe beverage and food. \nCompetitors: Other garden retail shops\nBusiness Model: Retail sales \nChallenges: New shop",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFocus on developing and recommending social media strategies to launch our new cafe with the garden centre. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nA group of students have already done the industry analysis and trends on cafe culture and industry. This project will have the students focus on the strategies of launching and utilising the social media for the cafe within the garden centre. Will be good to focus on the step by step instructions on how to do it will be good. \nResearch and investigate into how to improve on the reach to customers using online delivery services of coffee to surrounding offices/people around us.",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Social Media Strategy",
"client_background": "Vision: To connect music students and teachers and provide them with quality support & resources online & offline.\u00a0\nCustomers: 1. Music students of all ages and standards (therefore the target can be individuals or families/parents of children wanting to learn) 2. Musicians wanting to be music teachers and music teachers looking for admin support & students 3. Musicians/Music teachers requiring coaching for their music teaching business 4. General public looking to purchase music books, equipment or instruments \nProducts: 1.Music lessons in student homes, teacher home studio or online 2. Coaching sessions for Music teachers 3. Over 6000 products in our online shop.\nCompetitors: 1. Private music teachers ( teaching from their home) & retail music schools 2. Studio Expansion, Tim Topham, teach Music Online etc 3. Music Retailers with online presence\nBusiness Model: 1.Our teachers subscribe to our directory service where we provide software, admin support & student recruitment. Students book through our online booking system for lessons starting with a discounted trial and then pay weekly. We retain approx 40% fees balance paid to teachers. 2. Coaching currently consists of individual 1 hour zoom sessions available in packages. Plan is to release an online course/app in modules. Book was published in 2019. 3 Google Ads drive traffic to online shop. A limited number of products are listed on our facebook pages Wendy's Music school and Music School Success ( Coaching page)\nChallenges: Getting quick and cost effective results. Due to the loss of a lot of business from COVID and a move away from retail studio lessons, we need results from any investment to be consistent and fast. As the business is being operated by a sole operator who is also currently teaching full time, marketing would need to be done by a third party, and therefore quoted appropriately.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nProducing a report that lists potential marketing channels, content, suggested provider and strategy in order of priority/impact with potential to be delivered in stages.\nAnd avoid\nHighly expensive solutions or solutions that require a large amount of time from the owner.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe have an email autoresponder ActiveCampaign and have used a VA in the past to create SM content, however find less people open/read email now than SM and the content creator really needs to have a music teaching knowledge to be effective and avoid generic type posts. I would hope that if done correctly we can start by investing a small amount in this marketing but grow it as it takes effect. \nWe have had various social channels set up for years, but realistically only use Facebook at present.",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Social Media Strategy",
"client_background": "Vision: Our Mission is to help give infants, young children and their families the best possible start in the important, early years of life by improving professional and community understanding that infancy is a critical time for the development of emotional, physical, cognitive, social and mental health.\u00a0\nCustomers: The Community, decision makers, power brokers, parents, professional health, social and child care workers.\nProducts: Information about Infancy (0-3 yrs) and early childhood, evidence based care promotion. Professional and non-professional training about support and therapy for families, parents and community. Advocacy material.\nCompetitors: Competition not an issue, if the information presented is compatible. We welcome any group bringing attention to the needs of infants. However, some groups promote information we do not agree with., and believe is unhelpful to families.\nBusiness Model: Association is made up of volunteers and members who pay fees. National Board. State Branches with local committees. Two very part-time paid Project Officers. Training sessions (revenue earning-local and international presenters) promoted through email/distribution lists/word of mouth. National Conferences usually make a small profit. Recently one branch had a bequest made for training nurses in rural and remote locations. Joint ventures with some like minded organisations - cooperating around mutual interests.\nChallenges: How to get our message out there. To politicians, decision makers in service providers (advocacy). To parents, to the general community (education health and development promotion). How to change attitudes that ignores infants and their needs. To promote the understanding that the type of care the first three years of life can set an infant up for their whole future optimal development.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHelp us develop a communications strategy. Help us understand how to set up our web presence to be more impactful. Teach us how to use social media to promote our message. Tell us what options are available to us through the whole range of digital media. Also, evaluating the communications strategies of other like minded organisations to learn from, would be very useful.\nAnd avoid\nWe are a non-profit organisation. We are only interested in making enough money to spend on our mission. We have strong ethical considerations that must be adhered to. We do not wish to associate with commercial money making companies.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Please provide some background of the organisation specifically relevant to your objectives for this project which might include but are not limited to:\nVision and mission \nCustomers, users and stakeholders\nDescription of the relevant products / services\nExternal / competitive environment\nCurrent business model / revenue sources\nHow has COVID-19 affected your business?\nWhat has been your response so far to the current business challenges due to COVID-19? \nYou can do so by inserting information here or providing links to relevant sources - eg; websites, annual reports, strategy / research documents etc",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Social Media Strategy for our organisation, in particular [please choose max. 4 points from the list below]:\nAudit our current social media status\nUndertake research into best practices of other comparable organisations, using appropriate secondary sources\nIdentify target customer personas / categories\nProvide recommendations on appropriate social media channels for our business\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\n Audit our current social media status\nProvide recommendations on appropriate social media channels for our business\nProvide an indicative cost / benefit analysis of implementing the recommendations",
"focus_area": "",
"other_notes": "Please feel free to provide more detail and context under these points to make them suitable for your company.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Regional Arts and Culture charity, challenging norms and leveraging arts and culture for radical inclusion of all people",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Social Media Strategy for our organisation, in particular [please choose max. 4 points from the list below]:\nIdentify target customer personas / categories\nProvide recommendations on appropriate social media channels for our business\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "PUBLIC ADMINISTRATION AND SAFETY",
"project_type": "Deal Book",
"client_background": "Vision: Vision: To empower women and children to live a life free of domestic violence and abuse. Our mission: To offer hope, compassion and safety to women and children who have experienced domestic violence and abuse through the provision of quality services, advocacy and mobilising change in our community \nCustomers: \nWomen and Children escaping domestic abuse and violence. \nProducts: Refuge: for up to 5 families and the Daisy Centre provides services to women experiencing domestic and family violence. It is a physical and virtual, safe place providing tailored services meeting the individual needs of clients at their level of comfort.\n\nOperated by Mary\u2019s House Services, the Daisy Centre is supported by the generosity of the community and to date is the only domestic violence service in NSW where clients can access continuous support while they navigate options before, during and after escaping a domestic violence situation.\nCompetitors: Any other domestic violence service in NSW.\nBusiness Model: Community led so rely on the generosity of the community (single donors and family trusts), one large corporate donor (Mater Hospital) and a few small corporates. \nChallenges: Competition and not neatly fitting in with Government funding as most government funding is for homeless services.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\npossible opportunities aligned with our vision",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: The vision is to create a world where everyone feels heard, valued and visible. The mission is to build empathetic listening and communication skills in as many people as possible.\u00a0\nCustomers: For this project it is university students.\nProducts: Online and in person empathy training focusing in on what empathy really is, its value in personal and professional relationships and how to communicate with empathy.\nCompetitors: university programs, ruok, mental health first aid.\nBusiness Model: online courses (both pre-programmed and live) and in person workshops\nChallenges: We're looking at a new strategy focusing on university students and would like a social media strategy to match.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nChannels and messages that appeal to university students.\nAnd avoid\nBranding",
"other_notes": "I can give you the market research from the previous group to help you with the research behind the university student market.",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Schools",
"project_type": "Marketing Strategy",
"client_background": "Vision: The purposes of the Association are to support people in need in Nepal, in particular those of rural and remote communities, by, without limitation, supporting:\n(a)\tcommunity-run schools that improve the quality of education for Nepali children;\n(b)\tlocal health services that support rural communities in Nepal;\n(c)\tcommunity projects and other initiatives that bring jobs and opportunities to Nepali villages; and\n(d)\tinternational projects consistent with the above purpose, such as projects of Rotary International and its constituent entities including The Rotary Foundation and Rotary Australia World Community Service.\u00a0\nCustomers: We primarily operate by funding LEARN (\"Lifting Education, Advancing Rural Nepal\"), an NGO that we established in Nepal in 2014. It has four full-time staff committed to training teachers in community (government) schools in remote Western Nepal. Our programs are planned and conducted in close collaboration with government including the Social Welfare Council, the Center for Education and Human Resource Development (Department of Education) and Rural Municipal Councils.\nProducts: Training of primary teachers, delivered by masters-degree qualified Nepalese teachers who have the language, local syllabus knowledge and local culture to deliver the training effectively. Training is delivered to clusters of schools (one or more secondary schools and the feeder primary schools), achieving around 90% voluntary teacher attendance. Basic programs that deliver 50 days training over three years are followed by annual refresher training and supplemented by the provision of teaching materials.\nWe have trained more than 500 Nepalese teachers. Training is currently in abeyance due to the pandemic.\nCompetitors: We complement rather than compete with organisations like the Australian Himalayan Foundation, NZ and UK Himalayan Trusts which deliver similar services in Eastern Nepal. We effectively supplement the education funding of the Nepalese government in order to provide training that is desperately needed.\nBusiness Model: Private donations; income from a $1.7 m. capital fund; other income that we can attract from sources such as the relevant Nepalese municipal councils and Rotary International.\nChallenges: Succession planning for the 83 year-old Founder, President and operational executive.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to attract voluntary support to implement the recommendations. To date our operations including the appropriately qualified Board have been entirely voluntary.\nWhat profession staffing or services should be considered (funded from capital fund income) and the cost benefit analysis thereof.",
"other_notes": "See Learning Achievements graph for Ghara schools cluster for which we commenced teacher training in 2011 (Nepali year 2068) showing 30% improvement to which our training has contributed.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "TRANSPORT, POSTAL AND WAREHOUSING",
"project_type": "Social Media Strategy",
"client_background": "Vision: To keep abreast of social media and ensure our website is highly ranked.\u00a0\nCustomers: Internal customers are learner drivers and external customers are suppliers paying for our service. We also have a myriad of stakeholders and partner organisations\nProducts: \nCompetitors: None. Other driving schools are seen as additional resources however we are the only NFP organisation and don't compare with other driving schools.\nBusiness Model: \nChallenges: Our IT is limited in what they can do and provide (family member)",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nOur website. Provide useful feedback to enhance our social media\nAnd avoid\nopen to everything",
"other_notes": "Facebook",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "We provide resources and PD for teachers in the K-12 sector.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Social Media Strategy for our organisation, in particular [please choose max. 4 points from the list below]:\nAudit our current social media status\nProvide recommendations on appropriate social media channels for our business\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Growth / New Market Entry Strategy",
"client_background": "Please provide some background of the organisation specifically relevant to your objectives for this project which might include but are not limited to:\nVision and mission .\nTo help students/migrants with all of their settlement needs. \nCustomers, users and stakeholders\nAnyone who wants to migrate to Australia\u2026Immigrating HNWIs, high net worth individuals to Australia\n\nDescription of the relevant products / services\nA one stop shop for Business migration Service. To help migrants initially with the visa solution to achieve their PR, then, to help them settle down in almost all aspects of their migration process and even try to ensure their business/investment success.\n\nExternal / competitive environment\nMany lawyers and migration agents competing for a limited amount of business. Due to Covid19, while the business demand is shrinking, the number of consultants/lawyers remain, which is difficult to compete. \n\nCurrent business model / revenue sources\nMarketing- Consulting-sign up the clients for visa solution/revenue, income from visa service fees, sources from students enrolment commissions/ referral, commission from student/migrant insurance, referral fees for buying houses, from SIV investment fund, or referrals from fund investment of SIV- for high net worth individuals (HNWIs) etc.\n\nHow has COVID-19 affected your business?\nAlmost completely. As Most of my targeted market has no students coming, no investors putting any money into Australia.\n\nWhat has been your response so far to the current business challenges due to COVID-19? \nCut down staff to stop the bleeding, outsource some work to associates etc, focus more on investor visa, and the newly introduced GTI (Global Talent Independent Visa).\nYou can do so by inserting information here or providing links to relevant sources - eg; websites, annual reports, strategy / research documents etc",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Growth Strategy / New Market Entry Strategy Project for our organisation, in particular: [please choose max 4 points from the list below]\nResearch the Political, Economic, Social / Cultural, Technological and Environmental factors & trends of specific relevance to the product / service\nSegmentation, size, growth and value of target market\n\nReview competing or substitute products / services\n\nAnalyse the industry life cycle in a selected country\nSWOT and 5 Forces analysis\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nCompetitive analysis of current SIV compliant funds, their current performance, their potentials, etc. and if there is a chance for any new entrant post 1 July, 2021. What profile should the new entrant be look like? \nAnd avoid\nToo much focus on immigration matter.",
"focus_area": "",
"other_notes": "Please feel free to provide more detail and context under these points to make them suitable for your company.\nThe company has two subsidiaries: \n1) ACEC Club \u2013a club for high net worth individuals since 2007, please refer to www.acecclub.org and its associates event arm: www.australiaqipao.com.au \n2) ABC Media \u2013one of the top three most popular, most followed wechat accounts that include the following wechat public accounts: a)abcmedia b) onlyaustralia c)weaustralia d)abcbusinessclub \nThe company has been in migration practice since 2000, I hope that your student team can find out if we have got all the ingredients to run or at least market a successful SIV compliant fund post 1 July, 2021?",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations.\nTop 10 performing SIV compliant fund- how good are they?\nThe new investor immigration policy change post 1 July",
"2021 would ensure Australia get a better deal? Why/why not? \nAny room for a new(fund) entrant? And why?"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Press Press Project",
"client_name": "Press Press",
"industry": "INFORMATION MEDIA AND TELECOMMUNICATIONS",
"project_type": "Social Media Strategy",
"client_background": "Vision: We believe people come first.\nBy bringing together good people\nand creating useful technology,\nwe\u2019re building a great company.\u00a0\nCustomers: Customers: Job Seekers, Employers\nProducts: Workchat, Job Apps, Job Adds\nCompetitors: Seek, Indeed, Linkedin\nBusiness Model: Subscription\nChallenges: Reach",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFind the social media niches, for greatest impact in our target markets\nAnd avoid\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: To create a sustainable and eco income from creating our eco skin care we make from the certified organic herbs grown on our Permaculture farm using 100% stand alone solar.\u00a0\nCustomers: teens to 55yr - women mainly\nProducts: eco skin care\nCompetitors: goto - jureluique - eco tan\nBusiness Model: online, social media, wholesale, face to face\nChallenges: prior to bush fire and covid we were face to face selling mainly and need to focus on more online sales, this is not my area, we are wanting to do a facebook funnel add campaign and media release on pour reuse packaging system and need guidance eon how to build a Facebook funnel that will generate sales",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\na guide of how to build a successful social media advertising campaign and facebook funnel",
"other_notes": "our social links \nhttps://www.facebook.com/saarinenorganics\nhttps://www.instagram.com/saarinenorganics/\nweb https://saarinenorganics.com/?fbclid=IwAR2UeOmrekm56xNPOonQwTuMmgSL8Pntv2PaVTJ87MVYWlnKExir5_fcxAM",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: To fundamentally reverse the impact of childhood disadvantage on the Central Coast & Hunter (NSW). We Care helps local disadvantaged children with practical, everyday essentials like clothing, car seats, prams and cots to fundamentally reverse the impact of childhood poverty. \u00a0\nCustomers: Customers: Parents of children on the Central Coast; Volunteers; Funders \nProducts: We Care helps local disadvantaged children with practical, everyday essentials like clothing, car seats, prams and cots to fundamentally reverse the impact of childhood poverty. We care about local kids living in poverty - our target group is the 30,000 children living in poverty throughout the Central Coast and Hunter. We are a volunteer-run charity that connects local generosity with children who desperately deserves support.\nCompetitors: There are no similar organisations in our area; In Sydney there are similar organisations: Dandelion & Mummies Paying it Forward, but they aren't competitors. Other charities on the Central Coast are Coast Shelter, Central Coast Kids in Need. \nBusiness Model: Grants; Community Appeals for donations; Events\nChallenges: Communicating our \"why\" in an ethical and dignified way",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nContent Plan for our Social Media",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Marketing Strategy",
"client_background": "Vision: Provide digital healthcare plans for patients during an episode of care\u00a0\nCustomers: Medical specialist and patients\nProducts: SaaS product with a MVP application as a digital engagement tool to measure patient experiences and functional outcome scores\nCompetitors: Cemplicity, personify care, The clinical\nBusiness Model: SaaS model with monthly recurring revenue\nChallenges: Man power/ labourer",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Marketing Strategy for our organisation in particular:\nIdentify target customer personas / categories\nProvide recommendations on appropriate marketing channels for our business\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: The vision is to create a world where everyone feels heard, valued and visible. The mission is to build empathetic listening and communication skills in as many people as possible.\u00a0\nCustomers: For this project it is university students.\nProducts: Online and in person empathy training focusing in on what empathy really is, its value in personal and professional relationships and how to communicate with empathy.\nCompetitors: university programs, ruok, mental health first aid.\nBusiness Model: online courses (both pre-programmed and live) and in person workshops\nChallenges: We're looking at a new strategy focusing on university students and would like a social media strategy to match.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nChannels and messages that appeal to university students.\nAnd avoid\nBranding",
"other_notes": "I can give you the market research from the previous group to help you with the research behind the university student market.",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Deal Book",
"client_background": "Vision: Drive community connections to overcome social isolation and build inclusiveness\nCustomers: communities, everyone\nProducts: We are a change agent working in partnerships with communities to enhance their sense of belonging. We do this through activating public spaces and operating a social enterprise cafe. We are striving to build a replicable model for other communities to adopt.\nCompetitors: other charities\nBusiness Model: government grants, corporate donations, individual giving\nChallenges: funding",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Venture Capital (incl. Accelerator / Incubator programs)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nBringing together evidence to show the positive impacts of a healthy connected community where everybody counts and belongs (social impact measures) for use when pitching for funds from third party investors",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Our vision is of a just and inclusive society where all people can thrive and our Mission: At WIRE we work with women, nonbinary and gender-diverse people to address the issues they identify, assist them to make informed choices in their lives, and advocate for structural change to bring about gender equity and social justice\u00a0\nCustomers: women, nonbinary and gender diverse folk dealing with any issue and more specifically (Our last census (2018) reported 52.7% of WIRE service users identified as being a part of a cultural group that was not Australian and 4.8% Aboriginal and Torres Strait Islanders. Further, 45% of our service users are victim-survivors of family violence). We also have another customer group of professionals from financial institutions, essential services and community services who use WIRE's training services as part of their PD for their workforce. \nProducts: Walk-in-Centre with a variety of offerings including face to face support, legal clinic, financial guidance, job coaching) Telephone Support line, programs and projects centred on financial capability, and training around family violence and financial abuse. \nCompetitors: Different competitors for the different products/services we offer: Women's Health Services, Safe Steps, Good Shepherd, Domestic Violence Victoria, 1800 Respect, White Ribbon, Brotherhood St Laurence, Switchboard, Family Relationships Advice Line.\nBusiness Model: Training is fee-for-service and we get 70% funding from State Government. The other funding we get is through fundraising, corporate partners and sponsorship of some of our projects in the form grants. \nChallenges: COVID, we have had to close our Walk in Centre during restrictions and worry about how we attract and bring people back in once restrictions ease. After everyone is so used to doing things online how can we encourage them to physically come back to our space. Also, our training products have recently been reviewed and updated and launched. We need a big marketing push to try and attract new customers to our training products.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nmarketing around our newly launched training products.",
"other_notes": "https://www.wire.org.au/training/",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Mission:\n- To improve the physical and mental health of all migrants, refugees and asylum seekers, in Australia by improving their health literacy.\nVision:\n- All migrants, refugees and asylum seekers achieve equitable access to health education, care and resources to promote wellbeing. AND\n- Healthcare volunteers gain a better understanding of cultures, as well as improved communication skills with culturally and linguistically diverse (CALD) individuals and communities.\u00a0i\nCustomers: Customers / users - Individuals and communities from migrant, refugee and asylum seeker background\nStakeholders - Partner Organisations and their community representatives; Vic Government representatives, granters, donors, \nPlus volunteer healthcare professionals (doctors, nurses, midwives, physiotherapists, dentists, pharmacists and other allied healthcare professionals) \nProducts: Provision of free, interactive health education sessions to communities from migrant, refugee and asylum seeker background delivered by volunteer healthcare professionals \nCompetitors: We work collaboratively with all organisations so have no competitors \nBusiness Model: Funding from grants and donations \nChallenges: The Water Well Project has strong word-of-mouth referrals and communications. While this is fantastic, the marketing communications team are challenged by translating this success into The Water Well Projects online and social media image.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe'd love students to research effective strategies for small to medium not-for-profits to grow on social media-- including what platforms are most effective, how to maximise engagement with a low budget and strategies to grow our existing platforms. In particular, it would be great to look at whether Facebook is still an effective platform, and whether we should consider expanding to a new platform such as Instagram. Time efficient strategies are very important.\nOur marketing team is currently volunteer based so all recommendations need to be manageable\u00a0and sustainable for a small volunteer team with time and budget limitations.\u00a0 \nAnd avoid\nTo be discussed with Kate Ditchburn when the project commences",
"other_notes": "Current platforms we use are Facebook, Facebook Group (for volunteers), Linked In, Twitter and occasionally YouTube. We also have a full Canva account and use a free Hootsuite. The Water Well Project marketing communications team are all volunteers and do not have capacity to implement high-maintenance social media work. Any recommendations need to be efficient and sustainable for a volunteer team. We spend very little money on social media and marketing so all strategies need to be low-budget.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "WebinarNinja was co-founded by Omar Zenhom & Nicole Baldinu as an all-in-one webinar software in 2014. \n\nSince inception, WebinarNinja has grown to amass over 15,000 users and over 1 million people have attended a webinar using WebinarNinja.\nThe WebinarNinja platform has helped thousands of small businesses grow and scale their businesses. During the COVID 19 pandemic, WebinarNinja was able to help thousands of businesses transition from off-line to online to continue to sell their products and services.\nWebinarNinja is dedicated to helping small businesses grow and scale with its comprehensive tools and easy to use platform.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Social Media Strategy for our organisation, in particular:\nUndertake research into best practices of other comparable organisations, using appropriate secondary sources\nIdentify target customer personas / categories\nProvide recommendations on appropriate social media channels for our business\nProvide recommendations on content strategy and key messages",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Press Stream Project",
"client_name": "Press Stream",
"industry": "INFORMATION MEDIA AND TELECOMMUNICATIONS",
"project_type": "STEM",
"client_background": "Vision: Silicon biometrics technology from Phone Pass uses hardware characteristics of electronic devices to uniquely identify them. Silicon Biometrics can improve human biometrics by at least 10 million times and provide a much cost-effective version of machine identity. Our vision is to reduce digital identity fraud by 20% in the first ten years. Currently, Digital identity fraud is growing every single year. In spite of spending USD 170 Billion (source: https://www.fortinet.com/resources/cyberglossary/cybersecurity-statistics) to solve the cybersecurity problem every single year, the loss to global economy every single year is around USD 5 Trillion (source: https://sifted.eu/articles/digital-identity-fraud/ ). Around 69% of all cyberattacks begin with digital identity fraud (source: https://techjury.net/blog/cyber-security-statistics/ ).\u00a0\nCustomers: We would like to partner with the cybersecurity firms providing complementary solution to overcome the Digital Identity fraud problem to tap into the annual USD 44 Billion market size (sources: several \u2013 available upon request) and make Phone Pass profitable and start earning revenue. \nProducts: Silicon biometrics technology from Phone Pass uses hardware characteristics of electronic devices to uniquely identify them. Silicon Biometrics can improve human biometrics by at least 10 million times and provide a much cost-effective version of machine identity. In lab, we have been able to show one-in-a-billion accuracy for this technology. In some cases, like with accelerometers, the accuracy with six degrees of freedom (three axes and different biases in positive and negative values) and 100 different devices are identified in each degree of freedom as has been observed in the lab, it can lead to one-in-a-trillion accuracy. In that case, the improvement would be 10 billion times.\nCompetitors: Current gold standard for human identity is human biometrics. The best case of one of the best-known human biometrics \u2013 iris scan, has error rate of 0.7%. (The false negative error rate for tests done with single irises, in which a correct match is \u201cmissed\u201d by the algorithm, are at 1.5 percent or higher. For two eyes, the rate is .7 percent. Source: https://fcw.com/articles/2012/04/23/nist-iris-recognition.aspx#:~:text=If%20iris%20recognition%20is%20used%20in%20combination%20with,higher.%20For%20two%20eyes%2C%20the%20rate%20is.7%20percent. ) Considering the number of transactions humans perform in the digital space being in billions, if not trillions, this error rate can lead to errors in billions of cases, making it unacceptable.\n\nGold standard of machine identity is PKI (Public Key Infrastructure). Anyone with experience in PKI can tell you that PKI is expensive to deploy, maintain and run with it being very error prone. The per-user or per-node cost of deploying PKI can be as high USD 74 per user per annum as this article from Verisign shows in addition to one-time setup costs, registration authentication costs, cost of the software, ongoing maintenance and consulting fees. Each of these heads cost circa ten thousand dollars at least when aggregated. Further, some of these line items are ongoing recurring costs often on an annual basis. For a modest IoT network of 100,000 nodes, the total initial cost can run into millions, and yearly recurring expenses will also be in millions.\nBusiness Model: Revenue sharing model with the cybersecurity firms providing complementary solutions to enhance their portfolio of offerings while enhancing their reputation among their customers.\nChallenges: Phone Pass has end-to-end proof of concept that demonstrates the technology. However, to be able to run on production systems, there are some hurdles to overcome still, the main one is to make it scalable, based on tools that can support scalability and reliability, and is production grade.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\n1. Using secondary research, analyse and provide insights on technology innovation trends successfully trialed/implemented that addresses the organisation\u2019s goal. \n2. Identify trends and opportunities based on market analysis, that may help overcome our current challenges/ address our problem and ultimately grow the organisation. \n3. Identify interesting new technologies, startups and innovations relevant to my industry in the suggested market, including the most plausible scenario for our business based on your research.",
"focus_area": "Technology Innovation Trends\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHone the end-to-end proof of concept that demonstrates the technology to overcome scalability, tool scalability and reliability, and develop production grade solution.\nAnd avoid\nNothing in particular\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\n##moreDetails##",
"other_notes": "",
"deliverables": [
"Provide a Final Report.\nProvide an analysis",
"evaluation and recommendations",
"including further areas for research specific to our company.\nProvide a final presentation."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Plastic Waste",
"project_type": "Technology Innovation Trends",
"client_background": "Vision: Redeeming the World\u2019s Waste\n\nMission: IQ Energy Australia is an innovative environmental technologies company focused on repurposing waste beneficially, in local communities and businesses, into clean, renewable, and valuable resources, utilising modular advanced thermal treatment.\n\nAbout IQ Energy Australia: An Australian start-up company that was founded in 2019 that drew its inspiration from seeing the staggering amounts of waste in low to middle income countries littering the environment and waterways and wanting to find a solution that could incentivise picking this waste up. Partnered with IQ Energy, in Canada, who have significant experience in thermal treatments, such as indirect drying, gasification and pyrolysis, with over 75 years of collective experience designing 25 infrastructure size plants across North America. \n\nIQ Energy Australia has a focus on dirty and mixed plastic waste, which will be outlined below, as well as sewage treatment and contaminated organics and soils which the technology can be configured to deal with these in a range of ways. By late this year, IQ Energy Australia have two other projects operational, as well as the advanced recycling unit outlined below, these will be an Indirect Dryer unit in Canada and a gasification unit in Northern Regional Victoria.\n\nWhat we are doing in the plastic space: IQ Energy Australia, with their Canadian partners IQ Energy, are currently developing a modular, scalable, and containerised advanced recycling unit that will recycle dirty and mixed plastics back into a plastic derived crude oil or gas that can be further refined into a variety of consumer or industrial products including virgin plastics. This is the first commercial unit for the company and will be operational in Canada. The technology will utilise its own renewable energy to power and heat the process and the first commercial unit will be operational by early 2022. IQ Energy Australia\u2019s\u2019 vision in developing this technology stemmed from seeing the significant amount of mixed waste in low to middle income countries and recognising the need for a solution that could deal with unsorted waste streams and redeem this plastic waste by putting value on it to stop it being discarded. The purpose is to have a solution that does more than just make waste disappear, but to also have broader positive community impacts.\nCustomers, users and stakeholders: There is a chain that plastic takes when thinking about our solution. The direct users of the equipment are the waste collectors/waste management companies as they will be the ones bringing in the waste. There is also the petrochemical companies who will be the ones refining the plastic derived crude oil or gas that we produce so that it can get back into the plastic supply chain. There are several other key stakeholders from government, plastic manufacturers and the consumers who will enable and pull through the plastic waste in this solution.\nExternal/competitive environment: There is a wide range of players in the plastic waste space, and we are looking to collaborate with many of them as our focus on dirty and mixed plastic can be quite unique as many solutions are unable to deal with this waste type. Specifically for this project the aim will be to look at other pyrolysis technologies out there that are looking at plastic to oil and back to plastic also known as Advanced Recycling.\nCurrent business model/revenue sources: IQ Energy Australia is looking at business models, such as direct selling, but also licensing as well as subscribing and leasing.\nRelevant Sources:\nCSIRO Advanced Recycling Blog Article\nCSIRO Advanced Recycling Report \u2013 We are profiled on Page 25.\nAlso attached is our IQ Advanced Recycling Brochure if helpful.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the STEM project team to help identify valuable findings, insights and recommendations that offer diversification and growth. Specifically;\nIdentify technology & innovation trends in our business areas\nAnalysis of identified technology and innovation trends \nIdentification of opportunities for growth or diversification\u00a0\nIdentify your view of the most plausible scenario for our business based on this research\nOutline recommendations which we should implement/research based on your findings, allowing us to better prepare for the future\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding businesses utilising pyrolysis for plastic waste back into oil for plastic manufacturing and which direction they are taking it\nCommunity views on these technologies?\nWhich countries or states are really embracing these technologies?\nAnd avoid,\nPyrolysis being used to convert plastic to electricity\nChemical recycling that uses chemicals or non-thermal means to recycle plastic",
"focus_area": "Plastic waste to oil utilising pyrolysis (also known as advanced or chemical recycling). Oil is suitable for refining and plastic production.",
"other_notes": "The more specific information you can provide the team, the more likely they are to deliver a valuable outcome.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Technology Research",
"Data Analysis",
"Trend Forecasting",
"Machine Learning Basics",
"Software Prototyping"
],
"professional_skills_required": [
"Problem Solving",
"Innovation Management",
"Research",
"Project Management"
],
"duration_weeks": 16
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "WHOLESALE TRADE",
"project_type": "STEM",
"client_background": "Vision: Trace Foodsteps is a marketing and online sales channel business designed to assist the South Australian food industry to find new markets.\u00a0\nCustomers: Customers: B to B to China, Hong Kong, Japan, Singapore, other Asian countries.\nStakeholders: South Australian Food (and Bev) premium product brand owners\nProducts: Bulk and retail products. Hampers and products for hampers. The initial products to be launched into market include The Gourmet Entertainer condiments, and Lenswood Foods chocolates, freezedried fruit and dried fruit in or on chocolate, freezedried fruit and dried fruit as snacking product. We have a special apple which is pink inside, not white. We have exclusivity to it in Australia and will be selling it as freezedried chocolate coated product into Asia. In time, we intend to sell taralli biscuits, dukkha, sweet biscuits, jams, jerky, dried meat sticks.\nCompetitors: Local products\nGlobal premium products\nOther Australian premium products in the same category\nCounterfeit products\n\nBusiness Model: Revenue will be generated through subscription service and a % sales premium, plus agency for other supporting services such as connecting the Producer to Grant assistance services, Logistics coordination, packaging solutions, Branding and Marketing services.\nChallenges: Global Political instability, coordinating suppliers, liability and insurance, cashflow, logistics.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\n1. Using secondary research, analyse and provide insights on 3-5 benchmark competitors. \n2. Review & summarise how competitors are responding to market changes.",
"focus_area": "Key Competitor Analysis\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nPlease provide analysis on what the Hamper and luxury gifting landscape looks like in China (and Hong Kong), with focus on food. Key questions:\nprovide a broad list, in order of priority, from 1-10+ the South Australian and Australian food types (excluding fresh fruit/ veg) the Chinese find most desirable that fit into the premium/ luxury hamper and gifting category.\nWhat is currently being sold into China from Australia vol of sales. What provinces, demographic, market info.\nWho are the main competitors for hampers globally? Competitor analysis. How do their product selections differ? Top 10 most popular hampers from global suppliers into China.\nPackaging details, look and feel, individual products look and feel, how many items, weight, size, price point to consumer etc\nWhen, where, how, and why are hampers and luxury items sold - are the peak events/ times of year, certain products that best suit certain events?",
"other_notes": "https://tracefoodsteps.com/shop for some of the products we will be putting on the platform.",
"deliverables": [
"Provide a Final Report.\nProvide an analysis",
"evaluation and recommendations",
"including further areas for research specific to our company.\nProvide a final presentation."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Competitor Analysis",
"client_background": "Vision: Redeeming the World\u2019s Waste\n\nMission: IQ Energy Australia is an innovative environmental technologies company focused on repurposing waste beneficially, in local communities and businesses, into clean, renewable, and valuable resources, utilising modular advanced thermal treatment.\n\nAbout IQ Energy Australia: An Australian start-up company that was founded in 2019 that drew its inspiration from seeing the staggering amounts of waste in low to middle income countries littering the environment and waterways and wanting to find a solution that could incentivise picking this waste up. Partnered with IQ Energy, in Canada, who have significant experience in thermal treatments, such as indirect drying, gasification and pyrolysis, with over 75 years of collective experience designing 25 infrastructure size plants across North America. \n\nIQ Energy Australia has a focus on dirty and mixed plastic waste, which will be outlined below, as well as sewage treatment and contaminated organics and soils which the technology can be configured to deal with these in a range of ways. By late this year, IQ Energy Australia have two other projects operational, as well as the advanced recycling unit outlined below, these will be an Indirect Dryer unit in Canada and a gasification unit in Northern Regional Victoria.\n\nWhat we are doing in the plastic space: IQ Energy Australia, with their Canadian partners IQ Energy, are currently developing a modular, scalable, and containerised advanced recycling unit that will recycle dirty and mixed plastics back into a plastic derived crude oil or gas that can be further refined into a variety of consumer or industrial products including virgin plastics. This is the first commercial unit for the company and will be operational in Canada. The technology will utilise its own renewable energy to power and heat the process and the first commercial unit will be operational by early 2022. IQ Energy Australia\u2019s\u2019 vision in developing this technology stemmed from seeing the significant amount of mixed waste in low to middle income countries and recognising the need for a solution that could deal with unsorted waste streams and redeem this plastic waste by putting value on it to stop it being discarded. The purpose is to have a solution that does more than just make waste disappear, but to also have broader positive community impacts.\nCustomers, users and stakeholders: There is a chain that plastic takes when thinking about our solution. The direct users of the equipment are the waste collectors/waste management companies as they will be the ones bringing in the waste. There is also the petrochemical companies who will be the ones refining the plastic derived crude oil or gas that we produce so that it can get back into the plastic supply chain. There are several other key stakeholders from government, plastic manufacturers and the consumers who will enable and pull through the plastic waste in this solution.\nExternal/competitive environment: There is a wide range of players in the plastic waste space, and we are looking to collaborate with many of them as our focus on dirty and mixed plastic can be quite unique as many solutions are unable to deal with this waste type. Specifically for this project the aim will be to look at other pyrolysis technologies out there that are looking at plastic to oil and back to plastic also known as Advanced Recycling.\nCurrent business model/revenue sources: IQ Energy Australia is looking at business models, such as direct selling, but also licensing as well as subscribing and leasing.\nRelevant Sources:\nCSIRO Advanced Recycling Blog Article\nCSIRO Advanced Recycling Report \u2013 We are profiled on Page 25.\nAlso attached is our IQ Advanced Recycling Brochure if helpful.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research and summarise current competitor landscape for our company, in particular:\nResearch current and emerging competitors using appropriate secondary sources available.\nProvide a \u2018deep dive\u2019 into the top 5-10 competitors.\nProvide a comparison between the client and the competitors' value points & key statistics.\nProvide overall insights, findings, and analysis.\nProvide any specific recommendations.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nAdvanced/Chemical Recycling of plastic (preferably with pyrolysis)\nWhere are they located?\nWhat sort of plastic are they using? \nDoes the plastic have to be clean and sorted?\nWhat volumes can they process?\nWhat products are they producing?\nDo they have projects running now or projects planned?\nAre they financially viable?\nHow these companies are engaging with customers, sales/operating/JV/licencing?\nAnd avoid\nWaste to Energy (Electricity) using pyrolysis",
"focus_area": "",
"other_notes": "An example to start off with is IQ Renew as can be seen here\nMost likely will need to look to international companies for examples, but there are a few imminent Australian ones",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "TRANSPORT, POSTAL AND WAREHOUSING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Murri\u2019s on the Move (MOTM) understands the empowerment and opportunity for potential that is created when a person obtains a driver licence. We believe that a driver licence can empower people in new ways that can open the doors of opportunity in employment and economics for themselves, for their family and for the community. MOTM contributes to society by making a positive difference to Aboriginal and Torres Strait Islander people\u2019s Australian\u2019s lives, by providing skills and educational training to achieve their driver licence. By providing best practice driver education and culturally appropriate engagement and training, students develop safe, courteous and lawful road user skills and behaviour.\nCustomers: Learner Drivers in Queensland are our Customers\nProducts: Being a NFP we would like to source funding streams to maximize business potential and move with technology and trends\nCompetitors: NONE \nBusiness Model: Transport Road Safety is one source of funding but this will come to an end and not sustainable. Funding is always short term\nChallenges: Short term funding. Not having the right people to write funding submissions",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nGeneral overview of the current state of your industry.\nAnalysis and insights on how your customers\u2019 needs and habits are changing.\nReview of how competitors are responding to these changes.\nTrends and opportunities that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nmore funding opportunities, set up funding alerts, source philanthropic funding opportunities",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: \u00a0We rescue and rehabilitate our local wildlife in order to enhance the lifestyle of all Tweed Shire residents and visitors by maintaining our amazing biodiversity.\nCustomers: Tweed Valley wildlife, residents, visitors, volunteers, vet clinics, Currumbin Wildlife Hospital, Byron Bay Mobile Vet Hospital, Friends of the Koala Hospital, King St Veterinary clinic, other vet clinics, Australian Seabird Rescue, Australian Wildcare, other wildlife groups, Tweed Shire Council, the New South Wales Wildlife Council, the New South Wales Parks and Wildlife Service, other environmental organisations, Tweed Landcare.\nProducts: 24 hour hotline, trained team of 150 rescuers, transporters and wildlife carers.\nCompetitors: We hold the sole wildlife rescue and care licence in our area.\nBusiness Model: Completely voluntary. Funding from Tweed Shire Council. Grants as submitted. Donations from the public and philanthropic bodies.\nChallenges: No real regular income, relying on donors",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to the organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nTargeted marketing campaigns: design a fundraising campaign for us that we could use once a year at the end of the financial year as we have tax deductibility status\nAnd avoid\nDomestic or feral animals",
"other_notes": "Tvwc.org.au, Facebook: Tweed Valley Wildlife Carers",
"deliverables": [
"A report summarizing your findings"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Serving those who have served \u00a0\nCustomers: Veterans and their families \nProducts: Charity offering subsidized housing and welfare support to veterans and families \nCompetitors: RSL VIC, Vasey RSL Soldier On \nBusiness Model: Rental income and grants \nChallenges: Relevance to the younger generations of veterans",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nmarketing plan to focus on this demographic",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Deal Book",
"client_background": "Vision: The TNC vision is to become the \"heart\" of the Community, providing early intervention strategies for the disadvantaged and vulnerable, so that all people are empowered to achieve their full potential. To achieve this, TNC's mission is to participate in local planning, and to collaborate and network with other groups to identify the potentially vulnerable and those experiencing crisis, and to network with the community to provide quality programs and services designed to strengthen and promote connectedness and well being throughout our community. \n\nMission\nWe participate in local planning, collaborate and network with other groups to identify the needs within the community and to identify the potentially vulnerable and those experiencing crisis.\nWe then provide quality programs and services that are often self-funded and specifically target early intervention in the lives of the vulnerable and disadvantaged that are designed to strengthen, build and promote community connectedness, well being and empowerment.\nCustomers: Children, Young People, Families and Community\nProducts: Toukley Neighbourhood Centre Inc - \ud83d\udc97 of the community\nToukley Neighbourhood Centre Inc is a registered charity which is funded by NSW Department of Communities and Justice to provide information, referral and support to our local community by walk-in, phone, email, social media or request. The Centre also offers opportunities for community members to apply for the No Interest Loan Scheme (NILS) funded by Department of Fair Trading and also Good Shepherd, this program enables clients to purchase goods and services like fridges, washing machines or car repairs and pay their loan back with no interest. We also run a volunteer scheme funded by Department of Health for Community visitors to visit elderly and socially isolated community members living in aged care facilities. Toukley Neighbourhood Centre also runs 2 social enterprises in town. Lakes Food Care is a food shop purchasing rescued food from Foodbank NSW & ACT and or TNC Op Shop which provides a small fundraising stream. \nWe operate a community centre hub to provide targeted early intervention and support to children, young people, families and disadvantaged and isolated community members with many programs, social groups, activities, courses, workshops, partnership activities and community events. \nEducational groups - to learn new skills thorough workshops like Artzspace, Better Health Self-Management, Talking Technology or Evidenced Based Parenting classes, like Bringing Up Great Kids. Regular social groups, like supported playgroup, Community Cafe and Youth Yard Drop In, the meeting room and hall hire also provides a space for community groups to meet and connect.\nWe provide an outreach program, \"Pop Up TNC\" to our local preschools, schools, shopping centres and outdoor spaces to connect with local children, families and young people in need of support, information and referral.\n\n\nCompetitors: \nBusiness Model: We are currently funded by 4 streams of government funding for specific program delivery as listed above, NSW Dept. of Communities & Justice, NSW Dept of Fair Trading, Good Shepherd (Federal DSS), Dept of Health (Federal) and also 2 social enterprises. (small Businesses)\nChallenges: Human resources/ staff or volunteers with the time and capacity to research funding opportunities, prepare and write submissions to diversify the work we deliver in our community. We never have the time to prepare the comprehensive submissions in the short deadline times. For example we have been trying to prepare a Newcastle Permanent grant for the past 2 years to expand our outreach work using a fitted van as a mobile Neighbourhood Centre.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHelp to identify suitable grants from government or philanthropic. Identify the human resources needed to prepare and write submissions in time. For example we do not have the time to research the benefits to our organisation of delivering other service like NDIS or Counselling etc",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Business Opportunities Accelerator",
"client_background": "XR Revolution (XRR) was the company formation of VR Kingdom which is Sydney\u2019s Premier VR Destination \nXRR has now developed the Meta Arena which is a mini VR set up which can be for 4, 6 & 8 players. This solution is suitable to placed in shopping centres, bowling alleys, cinemas, entertainment parks and RSL & Sports Clubs. \nWe need to establish strategies and tactics to promote the business, get more sales and especially focus on group bookings, namely birthday parties, bucks/hens, team building, corporate events etc.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research and identify business opportunities to help us navigate the challenges of COVID-19 and grow our business. Specifically;\nUnderstand and analyse the current state for our business\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify business opportunities and list suggested actions to help us overcome COVID-19 challenges and grow our business\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on the specific area of:\n\nMarketing. Optimise our marketing and communications strategies based on new trends and interests.\nAnd avoid,\nWe are already a COVID safe business and are adhering to strict hygiene practices. We do not need to focus on any of these aspects.",
"focus_area": "Virtual Reality (VR) Entertainment Venue offering free roam, multiplayer VR games and experiences such as VR Escape Rooms, VR Shooting Games, VR Adventure Games and VR Arcade Games",
"other_notes": "The more specific information you can provide the team, the more likely they are to deliver a valuable outcome.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Spin off from the above parent company to a startup to incubate an MVP in Startspace for the \"Great Divide Wholesale Accelerator (GDWA)\" (or a better business name to be advised later)\n\nThe GDWA startup mission is to primarily wholesale to existing accelerators, tertiary, Centrelink recruitment and other supply labour sources that are willing to provide the millennials and the displaced for the GDWA's SaaS to match-make and accelerate them on specified skills, entrepreneurship and wisdom criteria with the goal to gel at least two generations into cells of up to three persons to build their startups (within industries temporarily frozen by Covid with a high chance of rebooting and to pass on the baton to startups rather than lose all the collective and past expertise to Covid).\u00a0\n\nCustomers: 1. Displaced people in industries temporarily curtailed by Covid with deep industry know-how but are not tech savvy.\n2. Tech savvy millennials who aspire to be entrepreneurs but have no deep domain knowledge of the above industries.\n3. Government/non-profit organisations, recruitment agencies including tertiary wanting to help both the young and displaced older people, irrespective of any other differences\n\nAddressing their imbalance problem:\n\nMismatch of the digital, social media and tech skills already in abundant possession by the younger generation and their notable absence in the older Covid displaced generation who have deep industry expertise which the former lacks, i.e. the tech and wisdom divide.\n\nProducts: Crowdsource from the affected stakeholders, entrepreneurs and the larger concern community to fund and develop a proprietary SaaS matchmaking platform - to digitally match-make and accelerate them on specified skills, entrepreneurship and wisdom criteria and curate them into startup cells of up to three persons per cell to build their startups - and accelerator until the GDWA can sustain itself with a subscription model that charges the successful startups, retail accelerators, tertiary institutions and other actors benefitting from the GDWA SaaS (Eco-system approach).\n\nSome Key Metrics:\n1)\tNo of matchmaking cells per quarter \n2)\tNo of breakups per quarter\n3)\t2 divided by 1 < 10%\n4)\tNo. of successful startups/year raising funds\n5) No. of participants joining per quarter\n\nCompetitors: A non-profit and crowdsourcing (initially) SaaS model to match-make at least two generations of entrepreneurs in the disruptive Covid time is untested and too hard to even try to do, hence it is unknown on the number of competitors. However, I have researched the foundation based on an Israel University model that attempted to help more mature people there build startups in their later life. I am now requesting Practera's assistance with their University students to \"brainstorm\" the feasibility of the GDWA through more research.\n\nBusiness Model: Initially, crowdsource, then a combination of it and subscriptions, grants and Philanthropy.\n\nChallenges: The MVP is still a work-in-progress with a high failure rate similar to any other startups. However, having been in small business for more than 25 years, and with the backing of our existing company, and experienced a number of product and entrepreneurial life cycles, I may be able to mitigate the risks.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGeneration gap, can the two younger and older groups get together to build startups or small businesses? What are the catalyses and blockages? \nCan third parties help, like government, educational institutions, philanthropy, etc.?\nFocus on analysing the generation gap\nAnd avoid\nNone at this stage as it is an MVP for a new startup. However, they should not mix up Sights-n-Venture present offerings with the GDWA.\nAvoid repeating the customers\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThe GDWA is a separate startup business from the parent www.snventure.com.au and hence, students are not to be confused with our existing educational tourism products (which are temporarily stalled by international borders closure, lockdown and rampant Covid everywhere).",
"other_notes": "www.snventure.com.au and\nhttps://www.linkedin.com/in/hon-m-681905ab",
"deliverables": [
"Final Report\nFinal Presentation"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Solutions Hub Project",
"client_name": "Solutions Hub",
"industry": "PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To increase the understanding of brain related injury with particular emphasis on concussion (mTBI) through ongoing research and education, and to ultimately robustly validate a biomarker(s) that will be used in combination with other clinical measures as a definitive diagnostic/prognostic tool.\u00a0\nCustomers: Emergency dept staff, paramedics, sports club doctors, military medics\nProducts: We are validating a biomarker for specific for mTBI/concussion and marrying that to a mobile Point of Care (PoC) device to be used at point of injury (POI), transport or medical facility.\nCompetitors: Banyan, Quanterix, Abbott, Medicortex, Marker, NanoDx, BrainScope\nBusiness Model: SME preparing advisory committee, business case and commercialisation strategy in preparation for pitching to investors in last quarter of 2021. Currently self funded and by US DoD and ADF Innovation HUB. Planned FDA/TGA device by 2023.\nChallenges: Funding and recognition.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nTo affirm our target customers and potential revenue focussing on mTBI. Ultimately, when TBI is mentioned locally, GLIA is at the front of people's minds.\nAnd avoid\nClaimed longer term effects such as CTE.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ARTS AND RECREATION SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Our Vision\nInspire a culture of empathy and acceptance \n \nOur Mission\t\t\t\t\nTo facilitate an enriching transformative experience through interactive theatre in a safe and nurturing environment \n\n\u00a0\nCustomers: Promote Perth Playback Theatre in Perth and regional areas in broader communities and with selected market segments:\n\n \tSchools \n \tUniversities \n \tAssociations\n \tPerformance industries (actors)\n \tCorporates \n \tCommunity Benefit Organisations (NFPs) \n \tState government departments\n \tActs of Service \n \tState Conferences\n \tLarger SMEs \n \tInter-state conferences\t\n\n\nProducts: Playback Theatre has a wide range of applications \nIn organisations and communities: \n \tInteractive performances\t\t\t \n \tLeadership Team building events \n \tScenario and Role Playing for Human \n Resource Development \n \tFacilitating reflection\n \tCreating connection\n \tCelebrating success\n \tSupporting conflict management\n \tSupporting change management\nCompetitors: Other Theatre Groups who offer Improvisation within conferences schools , unis and organisation to bring storytelling to life \nBusiness Model: Fee for service, Led by a Volunteer Group , and Incorporated Association \nChallenges: Volunteer led so time poor to d market research",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDrama Teachers at Schools for Professional development and for for year 10 students \nAnd avoid\nNot really any area as we can deliver a broad range or workshops and performances \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe want to offer a FB campaign to draw attention to our 40th Birthday celebration coming up in 2022",
"other_notes": "https://perthplayback.com.au/about-us/",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Tok Media Project",
"client_name": "Tok Media",
"industry": "INFORMATION MEDIA AND TELECOMMUNICATIONS",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: We believe that creative thinking can redefine the customer experience. We seek to disrupt the traditional on hold industry with self-developed telecommunication technology.\u00a0\nCustomers: SMEs, contact centres, government organisations\nProducts: On Hold Solutions\nCompetitors: \nBusiness Model: \nChallenges: Capturing the attention of our target audience, allowing them to see the value of the service.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nThe project aim would be to identify our target audience and their behaviours- who are we specifically looking to target? Who needs our service? Where they are browsing, what times they are online and receptive to content marketing (ie, linkedin posts etc)? What would make an audience member that sees content or advertisement from Captivate Connect convert into a customer? Should we provide more information about the service in ads? Should we be making more of an effort to collect the audience's email addresses so that we can personally reach out? Are lead generation forms on LinkedIn worth the investment? Sort of the who, where, when in terms of potential for conversions. How do we get our service on the plate of those who are relevant and receptive to the idea?",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "FINANCIAL AND INSURANCE SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To educate and guide you on your property journey\u00a0\nCustomers: Anyone requiring a loan, specifically seeking sme clients who were on the last phase of jobkeeper\nProducts: Business loans, equipment loans, home loans\nCompetitors: Mortgage choice, Aussie home loans\nBusiness Model: Company, gets Commission for writing loans\nChallenges: Finding the relevant customers",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding recipients of the JobKeeper payment between 4 January 2021 and 28 March 2021, specifically small and medium sized businesses with up to $250 million turnover. Both self\u2011employed individuals and non-profit businesses are eligible. \n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nSee link below",
"other_notes": "https://treasury.gov.au/coronavirus/sme-recovery-loan-scheme/smes",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ADMINISTRATIVE AND SUPPORT SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Our mission is to provide caring, flexible and customised virtual business management and support services to established small to medium business owners. We offer our clients a collaborative, behind the scenes secret weapon, providing the trust, structure, tools, and expertise that allows business owners to confidently outsource their work. We do this to create the space for our clients to increase productivity, reduce overwhelm and scale their business.\nVision -We provide more than just a transactional process \u2013 we look at your business processes, finding ways to streamline your approach and ensure your systems are serving you well. We create processes and procedures to make your backend look great and take on the work that you don\u2019t enjoy or that takes up your valuable time.\u00a0\nCustomers: Small service based health and wellness Australian businesses\nProducts: Content Creation - Blog writing, social media management, small business mentoring, systems training, web copy, email marketing \nCompetitors: Write Time Marketing, Laptops and Lattes, Digital Picnic, PinkCow socials\nBusiness Model: ebook, services, subcontractors for support\nChallenges: Systems integration, or lack thereof, and subbies who are unavailable when needed, or change their scope (locating GOOD subbies). Ie I'm doing too much of the work, rather than outsourcing.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nTrends and opportunities that may help overcome current challenges to grow the organisation\nAnd avoid\nAvatar\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Naturally Healing the World\u00a0\nCustomers: Immune boosting complimentary supplement \nProducts: Turmeric, vit C, zinc \nCompetitors: rogue sellers \nBusiness Model: $0 revenue - start up \nChallenges: Marketing | sales",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nInnovative marketing strategy\nAnd avoid\nTrying to change the name of product - aware it's not great but has online equity \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThe products are 30 years old and have not been in production for many years. It needs a new strong innovative marketing strategy to enter the market with a bang.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Spin off from the above parent company to a startup to incubate an MVP in Startspace for the \"Great Divide Wholesale Accelerator (GDWA)\" (or a better business name to be advised later)\n\nThe GDWA startup mission is to primarily wholesale to existing accelerators, tertiary, Centrelink recruitment and other supply labour sources that are willing to provide the millennials and the displaced for the GDWA's SaaS to match-make and accelerate them on specified skills, entrepreneurship and wisdom criteria with the goal to gel at least two generations into cells of up to three persons to build their startups (within industries temporarily frozen by Covid with a high chance of rebooting and to pass on the baton to startups rather than lose all the collective and past expertise to Covid).\u00a0\n\nCustomers: 1. Displaced people in industries temporarily curtailed by Covid with deep industry know-how but are not tech savvy.\n2. Tech savvy millennials who aspire to be entrepreneurs but have no deep domain knowledge of the above industries.\n3. Government/non-profit organisations, recruitment agencies including tertiary wanting to help both the young and displaced older people, irrespective of any other differences\n\nAddressing their imbalance problem:\n\nMismatch of the digital, social media and tech skills already in abundant possession by the younger generation and their notable absence in the older Covid displaced generation who have deep industry expertise which the former lacks, i.e. the tech and wisdom divide.\n\n\nProducts: Crowdsource from the affected stakeholders, entrepreneurs and the larger concern community to fund and develop a proprietary SaaS matchmaking platform - to digitally match-make and accelerate them on specified skills, entrepreneurship and wisdom criteria and curate them into startup cells of up to three persons per cell to build their startups - and accelerator until the GDWA can sustain itself with a subscription model that charges the successful startups, retail accelerators, tertiary institutions and other actors benefitting from the GDWA SaaS (Eco-system approach).\n\nSome Key Metrics:\n1)\tNo of matchmaking cells per quarter \n2)\tNo of breakups per quarter\n3)\t2 divided by 1 < 10%\n4)\tNo. of successful startups/year raising funds\n5) No. of participants joining per quarter\n\nCompetitors: A non-profit and crowdsourcing (initially) SaaS model to match-make at least two generations of entrepreneurs in the disruptive Covid time is untested and too hard to even try to do, hence it is unknown on the number of competitors. However, I have researched the foundation based on an Israel University model that attempted to help more mature people there build startups in their later life. I am now requesting Practera's assistance with their University students to \"brainstorm\" the feasibility of the GDWA through more research.\n\nBusiness Model: Initially, crowdsource, then a combination of it and subscriptions, grants and Philanthropy.\n\nChallenges: The MVP is still a work-in-progress with a high failure rate similar to any other startups. However, having been in small business for more than 25 years, and with the backing of our existing company, and experienced a number of product and entrepreneurial life cycles, I may be able to mitigate the risks.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nCome with an open mind with unstructured approaches and attempt to look at the MVP as if it were their own startup business for, if proven there is such a service for a large market, then the startup can be home grown in their country too. This is because Covid has disrupted and displaced every known skill and businesses around the globe. \n\nHopefully, the GDWA takes on an evolving shape with their input.\n\nFor weeks, the students should have a good read up on the startup industry as a whole to then better understand and know the nuances of what the GWDA attempts to do.\nAnd avoid\nNone at this stage as it is an MVP for a new startup. However, they should not mix up Sights-n-Venture present offerings with the GDWA.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThe GDWA is a separate startup business from the parent www.snventure.com.au and hence, students are not to be confused with our existing educational tourism products (which are temporarily stalled by international borders closure, lockdown and rampant Covid everywhere).",
"other_notes": "www.snventure.com.au and\nhttps://www.linkedin.com/in/hon-m-681905ab",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Competitor Analysis",
"client_background": "Virtual Reality (VR) Arena offering free roam, multiplayer VR games and experiences such as VR Escape Rooms, VR Shooting Games, VR Adventure Games and VR Arcade Games \nPlease also refer to our website for more information.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research and summarise current competitor landscape for our company, in particular:\nResearch current and emerging competitors using appropriate secondary sources available.\nProvide a \u2018deep dive\u2019 into the top 5-10 competitors.\nProvide a comparison between the client and the competitors' value points & key statistics.\nProvide overall insights, findings and analysis.\nProvide comprehensive detail about their operation, opening hours, prices, packages and offerings. \nProvide comprehensive details of their group booking packages and offerings including birthdays, bucks/hens, team building and corporate events. \nProvide details on where competitors are marketing, what messaging are they using, what channels and platforms are they using, where do they have the most engagement? \nWhat could we learn from and adopt that competitors are doing? \nProvide any specific recommendations.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Deal Book",
"client_background": "Vision: Our mission is to help facilitate a change in knowledge, understanding and behaviour and to improve pain management and quality of life. To support those who suffer as well as those who care for someone with an invisible illness. To spread awareness and break down the stigma attached to an invisible illness.\nCustomers: We understand what it\u2019s like to feel alone while struggling with an invisible illness and support not only sufferers but those that support sufferers as well.\nProducts: We work hard to increase awareness of different invisible illnesses and facilitate support networks for people with them. The things that we do as part of this work include: \nDevelopment and provision of Invisible Illness information leaflets & other information sheets\nMentoring those who are struggling and need some guidance\nPublic Educational Forums on Invisible Illnesses \nEducational days every 3 months where we have different speakers talk about ways of managing an invisible illness. We have speakers from both the medical and holistic side\nAnnual celebratory Never Hide Your Wings Gala & Recognition Night\nFundraising and public awareness events such as Sausage Sizzles and attending different markets & shopping centres and Agricultural Shows\nProvide speakers for different invisible illnesses awareness events\nDifferent workshops from learning to crochet, basic computer or getting back into the workforce.\nWe have an off-shoot to the group called Helping Hands which assists those who are having problems at home with housework, gardening etc. Our volunteers can also help with cooking, transport and shopping. \nOur Casual Cuppa\u2019s are an informal get-together for people with an invisible illness and their supporters. \nCompetitors: \nBusiness Model: We run an Op Shop, run a monthly market and other fundraising events\nChallenges: Being able to meet our financial outlays",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGrants with a short turnaround\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nN/A\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ADMINISTRATIVE AND SUPPORT SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: PLT provides management and operational support for international companies in China\u00a0\nCustomers: Customers from all over the world, 300+ market entry projects\nProducts: Recruitment & HR management / Hosting / Financial management / Accounting services/ Assembly & Manufacturing / Logistics / Marketing and Social Media / Company registration / Operational Audits & Business Recovery\nCompetitors: \nBusiness Model: \nChallenges: Generating new qualified leads in higher volumes",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nIdentify and approach potential customers\nAnd avoid\nmarketing and operations\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nFocus on support for the sales team (China / Europe)",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Market Scan",
"client_background": "We have within our product range a Pulp Density Gauge that measures Specific Gravity and Pulp Density, a Balance Scale.\nIt is a good-sized market and there are only two players, ourselves and another company located in the USA.\nOur product is remarkably similar to each other\u2019s.\nBoth products are a manually operated scale, they have springs, a dial like a clock. Considerably basic, but now they are all that is available. Digital scales are not offered with the versatility of the manual scales. Price is also in the thousands, where we are both prices in the order of $400 per set.\nThe scales are sold worldwide, every mining operation, mineral processing plant, every mineral laboratory uses scales. We would average 500 sales units per annum, our competitor would average 5000. All this in the mining industry alone.\nIt should be noted that the competitor has brand recognition far greater than us, Clients regularly refer to the Scale (ours of the competitors) as a Marcy Scale (Marcy being the competitor\u2019s brand) Similar to the use of the word \u201cSellotape\u201d customers generally don\u2019t want the Brand \u201cSellotape\u201d just a sticky tape. Same for the use of \u201cGoogle\u201d when asked where to find information, people say \u201cJust Google it\u201d be it Google, Bing or any other search engine.\n\nWe have been working on a digital model and are close to being able to bring it to the market. It has significant advantages over the manual model.\nDoes not need calibration.\nProgram upgrades are a simple operation.\nFar greater range for SG and pulp density calculation.\nManual model works from an SG of 1.00 to 7.80.\nDigital works between 0.001 \u2013 99.99\nThis sees a far greater customer base, for example, the petroleum industry works in the SG range of 0.80 \u2013 0.96. there is nothing freely available for this industry.\nCosts are exceptionally low for the manufacturer and given the advantages, this presents a good opportunity to increase margins significantly.\nCompetitor Balance Scale - Marcy Pulp Density/Specific Gravity Scale | Mechanical Scales for Material Testing and Scales Testing Equipment - Certified Material Testing Products (certifiedmtp.com)\nOur Balance Scale - Clyde & Marcy Pulp Density Scales (cmae.com.au)",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research the following:\n\nThe blue pointers have been covered by a previous student team. Please use their research report as a base for you to work on the following deliverables that would allow expansion to include the additional disciplines.\nWe would like to have a team work on all aspects of this product, \nAt present we only have the working bits of the scale, not the case to hold it all together, - what options should we look at?\nWhere can we expand our market to? Clients, Countries, Industries?\nDevelop a marketing strategy, given the restraints of travel in this COVID world.\nDistributors\nAgents\nDirect Sales\nPrice point\nWhat is a sustainable price level that the industry will accept for the Digital Scale in preference to the manual scale?\nDo we need IP or Copyright protection?\nLevel of cover\nArea of cover (Countries)\nAssociated costs.\nHow do we compensate our product developers for their work? This work has currently been on a voluntary basis by two friends of mine.\nGrants\nDo we look at R & D grants?\nOther product development grants or assistance.\n\nSupply Chain\nLook at suitable supply chains for our product\nInternational sales\nDomestic Sales\nPackaging/ transport issues for the safe delivery of scientific equipment.\nHow do we ensure our supply chain is suitably geared up for the delivery to our clients/dealers/agents? (Note that the Mining customers are generally in remote locations with poor roads, bulk transport options with road trains, and poor operating conditions)\nFinance\nWhat would be the finance requirements for the initial product build-up\nTooling requirements\nPossible minimum order quantities for specific parts\nAssembly\nInitial Stock Holding\nSources of funding\nReturn on investment strategies\nStrategies\nMarketing\nHow do we market the product to the various industries the original program identified?\nDairy Industry\nMining Industry\nVia what distribution channels.\nMarketing initiatives\nPrint\nWeb Based\nSocial Media\nAgain, our mining clients are in remote areas, it is very difficult and costly to go to site and market our product, given the price may only be $1,000 per piece. Our larger clients may only have 2-3 units on site.",
"focus_area": "",
"other_notes": "With the new program having expanded disciplines encompassing Supply Chain, Finance and Marketing, we now have the opportunity to add valuable content to the strategies already completed by our initial program through Uni SA.\nI encourage students to add additional content to the program as they see fit.\nFrom previous programs I have worked on, I have found that it is critically important that all discipline teams communicate closely with each other team to ensure conflicting findings or recommendations are not conveyed to the client, all disciplines must have consensus on the initial and final reports. These programs are \u201cteam projects\u201d covering all disciplines applied to the project",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "MANUFACTURING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To Create New and exciting foods for the world market \u00a0\nCustomers: Large retailers, Wholesalers, Specialty foods, Pharma, International companies.\nProducts: Raw sugar, Yeast, High Protein Deactivated Yeast, R&D developing non meat products for the world\nCompetitors: Exporters from China, Ukraine, Estonia , African States.\nBusiness Model: We currently have done the modelling for this project turn-key factory and are in discussion with Bankers and Private investors in the sugar cane business. \nChallenges: Funding and making sure we can compete. Price is not the first issue. Quality and finding the right customers",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nThe current High protein Yeats market in Australia who can become our customers \nAnd avoid\nProduction, Competitors who export to Australia \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nOur issues is the relatively cheap price of imported product does not reflect the high price on the shelf by all sellers , retailers in Australia",
"other_notes": "Will supply more info to the team ones commenced",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "+61421219072 \nHEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To improve the wellbeing and help people with ADHD and related conditions to live full and rewarding lives: Our vision Strive to be direct makers of change through collaboration and communication \nCustomers: Consumers, Medical Practitioners, mental health organisations. \nProducts: We are a service provider: Provider of accurate and reliable information: National ADHD Mental health line. No charge to register as a member. \nCompetitors: ADHD Australia: Australian ADHD Professionals Association \nBusiness Model: Non funded by government: Funding model is by donation from passionate supporters.\nChallenges: With government strapped for funds: We would like to be creative in our marketing for funding via other avenues and would like students to focus on looking into philanthropic organisations: Foundations and Trusts where people donate large sums of money. Also looking into how we can provide sources where those who may wish to leave the ADHD Foundation some funds in their will.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \n\nGeneral overview of the current state of your industry.\nAnalysis and insights on how your customers\u2019 needs and habits are changing.\nReview of how competitors are responding to these changes.\nTrends and opportunities that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \nWe would like the student team to research creative funding avenues in Australia where the ADHD Foundation might be able to access funds as per above avenues\nThen prepare a Funding Proposal using our strengths, national focus etc. so that this document can be used as a marketing tool to promote the Foundation to potential donors. \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any) \n\u25cf No solely on government funding \nPlease feel free to provide more detail and context under these points to make them suitable for your company. \nAlthough government funding is great, we understand that the government is reducing the amount of funds they distribute to charities over the next 2 years so although the end document would be suitable for the government we are looking more to focus on philanthropic donors. larger organisations perhaps mining organisations.",
"other_notes": "",
"deliverables": [
""
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Company funds world class medical research that leads to better health outcomes for New Zealanders and the world\nCustomers: Our beneficiaries are scientists, clinicians and students across the spectrum of health and medical research and at \n\nOur key stakeholders are our donors, both big and small. They range from individual donors with or without annual or life memberships, private family or corporate trusts, through to other privately managed charitable funders who choose to use our existing application review system, or fund work through us upon our application to them.\n\nWe do not provide health services. \nProducts: We fund medical and health research projects, fellowships, scholarships, travel awards and several small research presentation prizes.\nhttps://www.medicalresearch.org.nz/how-to-apply\nCompetitors: Health Research Council (government): https://www.hrc.govt.nz\n\nUniversity of Auckland (academic, especially Faculty of Medical and Health Sciences): https://www.auckland.ac.nz/en/giving/donate.html; http://www.uoafoundation.org.nz/index.html\n\nNeurological Foundation: https://neurological.org.nz\n\nHeart Foundation: https://www.heartfoundation.org.nz\n\nCure Kids: https://curekids.org.nz\n\nCancer Society: https://www.cancer.org.nz\n\nAuckland Health Foundation (hospital): https://aucklandhealthfoundation.org.nz\n\nAlso: Numerous other demographic or disease-specific charities that may offer support services as well as research funding. \n\nBusiness Model: We fund successful applicants through a combination of donations and investment funds. \nFinancial information can be found in our annual reports: https://www.medicalresearch.org.nz/annual-reports\nChallenges: We're interested in exploring funding opportunities outside of our usual channels and thought that with the rise of conscious consumerism, there might be corporations interested in partnerships. Venture capital is perhaps not appropriate for us as we do not host researchers ourselves or hold rights to their work. We're not interested in loans and are not optimistic there are appropriate government grant programmes for us.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nGeneral overview of the current state of your industry.\nAnalysis and insights on how your customers\u2019 needs and habits are changing.\nReview of how competitors are responding to these changes.\nTrends and opportunities that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding partnerships - Partners with appreciation for the long trajectory of demonstrable outcomes with wide public benefit for most medical research projects. \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nFunds that require us to make national offerings or outside the remit of our Auckland and Northland catchment.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nList of our current funding partners: page 39 of our 2020 annual report.",
"other_notes": "",
"deliverables": [
"Provide a Final Report\nProvide a Final Presentation."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Engineered by AlphaIMM Agency, MARKCubator is a marketer incubator hub that provides a nurturing environment to breed A-star and talented pool of digital marketers (marketing assistant and marketing coordinator roles) to be job-ready for companies. The mission of MARKCubator is to create marketing pathways for graduates. To prepare job-ready marketers, we equip our aspiring marketers (fresh graduates) with practical digital marketing and brand management experience through our Beyond Horizon projects with small businesses, guided by our marketing experts.\n\nCustomers: International students (graduates) who are aspiring marketing, interested to live and in Australia & SME client\nProducts: Gain marketing experience through practical projects!\n\nThe Beyond Horizon Project helps graduates gain professional practical marketing experience, guided by our marketing experts.\n\u200b\nThis project prepares graduates to be job-ready. Graduates will undergo a marketers' challenge to promote products or services for our clients. Upon completion, freelance marketer opportunities are available with AlphaIMM Agency for outstanding performers.\nCompetitors: Internship programs and graduate programs\nBusiness Model: Fees payable for the guidance by industry experts in the Beyond Horizon Project\nChallenges:",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFocus on Sydney only and international students, those who are interested in entering marketing industry\nAccess the approach to grow the market\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ARTS AND RECREATION SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To be Australia's best virtual reality arena\nCustomers: People looking for a social experience with friends and family, birthday parties, team building, corporate events, bucks/hens parties, educational VR \nProducts: Virtual Reality (VR) Escape Rooms, VR Shooting Games, VR Arcade Games and Educational VR \nCompetitors: Zero Latency, Freak VR, Enterthemission, Sydney Virtual Reality Rooms \nBusiness Model: Selling VR games and experiences either individually or for group bookings \nChallenges: Getting more customers and opening more locations",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to open mini VR locations \nAnd avoid\nDo not focus on our social media accounts, we are happy to hear how to optimise our marketing and communication strategies and/or messaging but we do not want to focus just on social media marketing \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe have developed a mini 6 player VR solution that is suitable for smaller locations such as RSL Clubs, Sports Clubs, Bowling Alleys, Cinemas and other entertainment venues",
"other_notes": "We will provide information on the mini VR solution",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ARTS AND RECREATION SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Sprung!! honours the creative spirit through dance, theatre, integration and collaboration. We focus on opportunities for integrated dance, dance and physical theatre training, collaborative and disability-led process, and developing dance theatre works that inspire mainstream audiences and promote a more inclusive society.\u00a0\nCustomers: People with disabilities, Create NSW, Australia Council, Parents/carers, arts workers, NDIS, NORPA, local venues, Ausdance, Accessible Arts.\nProducts: Sprung!! Integrated Dance Theatre is a not for profit and community based organisation providing workshops and specialised dance and theatre training for people with disability. We hold community workshops which provide opportunities for people with a disability to engage in dance and theatre in a respectful, supportive and inclusive setting around the Northern Rivers region. The Sprung!! the dance ensemble has developed 4 new full-length works, two of which have been finalists for 2017 and 2018 Australian Dance Awards for outstanding community dance. We engage with the wider community through partnerships, workshops and performances bringing guest artists and tutors to the region to build the skills of local arts workers and creatives.\nCompetitors: Sprung!! is unique in the region however competition comes from other NDIS providers such as REDinc. Sprung!! collaborates with other companies with performers with disabilities such as Back to Back Theatre (VIC) Aha Theatre (QLD). \nBusiness Model: Sprung!! is a not for profit incorporated association. Our core funding for our arts activities comes from Create NSW and Australia Council for the arts. Income from participants NDIS packages fund staffing for weekly senior dance programs and our community Open Doors programs. Sprung!! earns money through engagements to hold workshops in disability arts for local councils and arts councils. We raise philanthropic funds through campaigns and fundraising activities.\nChallenges: A need to build the demand for community workshops and attendances. Need to expand our audience and raise our profile in the region. We use social media and eDMs but it tends to be the same audience - preaching to the converted. Recent fundraising campaign has assisted with radio interviews and articles but we need to follow up now with the success of the campaign and the impact. \n\nWe don't have any promotional packages that sell what Sprung!! does and what we can provide in the way of workshops and productions. We would be interested in new ways and current best practice in addressing this.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nRecommendations for our marketing strategy to drive people to our website since we need to attract a new audience and if possible, mockups for promotional packages for our school workshops and touring productions.\n\nAnd avoid\nWe are more interested in the marketing and communications strategy and ways to present the company in the market place - the actual content we can provide.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe have a school workshop for high schools with special education units which is ready to go with an appropriate marketing package \nWe have toured in the past and we have two productions ready to tour. We need to present to venues and festivals. \nThe website is ready for an update so we would appreciate input on how we could better present our programs and drive people to the website to find out more about the company.\nWe would look at both print and online marketing materials. Sprung!! ensures its materials are accessible with regards to fonts, colours etc. so this is a good learning opportunity for students in this area.",
"other_notes": "Annual report 2019. Current one is still to be approved by the Board but will also be available by mid June.\nSocial media links\nfacebook.com/sprungdance\ninstagram.com/sprungdance\ntwitter.com/sprungdance",
"deliverables": [
"\u25cf An oral presentation of the completed project.\n\u25cf A report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To all live sustainably\u00a0\nCustomers: Permaculture and organic lifestylers\nProducts: Permaculture Education, Organic Markets, Nursery\nCompetitors: Farmers Markets, Nurseries and big business selling plants, educational workshop providers\nBusiness Model: Social Enterprise\nChallenges: No marketing budget",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nNo cost/low cost ways to market\nAnd avoid\nNo marketing with high waste",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To protect the reefs, rainforests and landscapes of the Wet Tropics\u00a0\nCustomers: Landholders, farmers, community conservation groups, \nProducts: \nCompetitors: Greening Australia and other environmental groups\nBusiness Model: Almost 100% government funded but we are looking to diversify our revenue sources\nChallenges: Attracting revenue from non-government sources",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Audit our current marketing strategy, Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch what other similar organisations are doing and identify opportunities for Terrain to raise its relative profile.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Professional and Business Services",
"project_type": "Deal Book",
"client_background": "Vision: Vision: Back every organisation in its pursuit of success; Mission: Deliver tools, resources and opportunities that empower and create resilience, innovation and impact.\nCustomers: Government, consultants and business owners\nProducts: Maturity assessments; assistance with improving capability through education and solutions\nCompetitors: https://surveyanyplace.com/maturity-assessment/; https://www.governancemanager.com.au/\nBusiness Model: Pre-revenue start-up (still exploring product-market fit)\nChallenges: Finding product/market fit and refining the product offering",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Venture Capital (incl. Accelerator / Incubator programs)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nPre-accelerator programs, grants for early stage start-ups",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Business Opportunities Accelerator",
"client_background": "We have within our product range a Pulp Density Gauge that measures Specific Gravity and Pulp Density, a Balance Scale.\nIt is a good-sized market and there are only two players, ourselves and another company located in the USA.\nOur product is remarkably similar to each other\u2019s.\nBoth products are a manually operated scale, they have springs, a dial like a clock. Considerably basic, but now they are all that is available. Digital scales are not offered with the versatility of the manual scales. Price is also in the thousands, where we are both prices in the order of $400 per set.\nThe scales are sold worldwide, every mining operation, mineral processing plant, every mineral laboratory uses scales. We would average 500 sales units per annum, our competitor would average 5000. All this in the mining industry alone.\nIt should be noted that the competitor has brand recognition far greater than us, Clients regularly refer to the Scale (ours of the competitors) as a Marcy Scale (Marcy being the competitor\u2019s brand) Similar to the use of the word \u201cSellotape\u201d customers generally don\u2019t want the Brand \u201cSellotape\u201d just a sticky tape. Same for the use of \u201cGoogle\u201d when asked where to find information, people say \u201cJust Google it\u201d be it Google, Bing or any other search engine.\n\nWe have been working on a digital model and are close to being able to bring it to the market. It has significant advantages over the manual model.\nDoes not need calibration.\nProgram upgrades are a simple operation.\nFar greater range for SG and pulp density calculation.\nManual model works from an SG of 1.00 to 7.80.\nDigital works between 0.001 \u2013 99.99\nThis sees a far greater customer base, for example, the petroleum industry works in the SG range of 0.80 \u2013 0.96. there is nothing freely available for this industry.\nCosts are exceptionally low for the manufacturer and given the advantages, this presents a good opportunity to increase margins significantly.\nCompetitor Balance Scale - Marcy Pulp Density/Specific Gravity Scale | Mechanical Scales for Material Testing and Scales Testing Equipment - Certified Material Testing Products (certifiedmtp.com)\nOur Balance Scale - Clyde & Marcy Pulp Density Scales (cmae.com.au)",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research the following:\n\nThe blue pointers have been covered by a previous student team. Please use their research report as a base for you to work on the following deliverables that would allow expansion to include the additional disciplines.\nWe would like to have a team work on all aspects of this product, \nAt present we only have the working bits of the scale, not the case to hold it all together, - what options should we look at?\nWhere can we expand our market to? Clients, Countries, Industries?\nDevelop a marketing strategy, given the restraints of travel in this COVID world.\nDistributors\nAgents\nDirect Sales\nPrice point\nWhat is a sustainable price level that the industry will accept for the Digital Scale in preference to the manual scale?\nDo we need IP or Copyright protection?\nLevel of cover\nArea of cover (Countries)\nAssociated costs.\nHow do we compensate our product developers for their work? This work has currently been on a voluntary basis by two friends of mine.\nGrants\nDo we look at R & D grants?\nOther product development grants or assistance.\n\nSupply Chain\nLook at suitable supply chains for our product\nInternational sales\nDomestic Sales\nPackaging/ transport issues for the safe delivery of scientific equipment.\nHow do we ensure our supply chain is suitably geared up for the delivery to our clients/dealers/agents? (Note that the Mining customers are generally in remote locations with poor roads, bulk transport options with road trains, and poor operating conditions)\nFinance\nWhat would be the finance requirements for the initial product build-up\nTooling requirements\nPossible minimum order quantities for specific parts\nAssembly\nInitial Stock Holding\nSources of funding\nReturn on investment strategies\nStrategies\nMarketing\nHow do we market the product to the various industries the original program identified?\nDairy Industry\nMining Industry\nVia what distribution channels.\nMarketing initiatives\nPrint\nWeb Based\nSocial Media\nAgain, our mining clients are in remote areas, it is very difficult and costly to go to site and market our product, given the price may only be $1,000 per piece. Our larger clients may only have 2-3 units on site.",
"focus_area": "",
"other_notes": "With the new program having expanded disciplines encompassing Supply Chain, Finance and Marketing, we now have the opportunity to add valuable content to the strategies already completed by our initial program through Uni SA.\nI encourage students to add additional content to the program as they see fit.\nFrom previous programs I have worked on, I have found that it is critically important that all discipline teams communicate closely with each other team to ensure conflicting findings or recommendations are not conveyed to the client, all disciplines must have consensus on the initial and final reports. These programs are \u201cteam projects\u201d covering all disciplines applied to the project",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To ensure the voice of all south Australian foster & kinship Carers is represented and their rights are upheld whilst they care for our children and young people. \u00a0\nCustomers: All south Australian foster and kinship Carers caring for children and young people under guardianship of the state\nProducts: Advocacy (individual & systemic), information, support and education to foster and kinship Carers across the whole of SA\nCompetitors: Grandparents for grandchildren \nBusiness Model: Currently we receive small short term funding from the SA department for child protection \nChallenges: As a not for profit, We are severely under resourced and do not have the staffing hours or expertise to dedicate to the crucial work of marketing",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow best to market our organisation to encourage fundraising and other sources of income",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Study Australia Student Industry Experience Projects",
"client_background": "Vision: \u00a0This is given regarding the Practera project.\n1. To compare our remuneration structure, incentives, hikes, salary bands, rewards etc., with the market standards and to arrive at a benchmark\n2. Automation Project \u2013 Identify processes in the organization and automate them using an online application called Monday.com.\nCustomers: Small and mid-sized chartered accounting firms across the world with a focus on Australia and UK\nProducts: We provide offshore human resources. We are not a traditional BPO. We provide employment contracts, provide access to a vast pool of human resources in India, and provide infrastructure to support human resources.\nCompetitors: Vitae, Deloitte, KPMG, EY, Cognizant etc.\nBusiness Model: We recruit employees in India to suit the client's requirements in Australia or UK. We have a rigorous recruitment process involving skills assessments, multiple rounds of technical interviews, HR interviews, psychometric/profile assessments, etc. We aim to provide the best salaries, rewards, benefits and perks to retain the high performing talent. Our teams in India are an extension of the onshore team, unlike a traditional BPO.\nChallenges: Process automation and salary structures",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market;\nOptional: COVID-19 Specific Research \nStudent teams will identify relevant government support for exporters and trade sectors relevant to our business.\nYes\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\n1. We would like the students to identify the processes that can be automated using our internal tool. (This part is optional if the team has the capacity.)\n2. We would also like the students to conduct market research and identify the pay packages of other organizations in the similar industry. What are the band structures and what are the pay packages vs the qualification and experience.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "MANUFACTURING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Vision: To create a more enjoyable travel experience with a simple, yet effective lock for every backpacker.\nMission: To add security and peace of mind in every travel with a simple, affordable, and light-weight lock for every backpacker.\n\u00a0\nCustomers: Buckle Lock is a travel accessory for backpackers, designed specifically to secure side release buckles found on many top-loading backpacks. It can also be used to secure buckles on other types of bags, such as camera bags, and cycle bags. \nProducts: Buckle Lock is a lock to secure a backpack. Backpacks come in two kinds \u2013 with zips, or with side release buckles. Backpack with zips are easy to secure as you can use any padlock in the market. That is not the case for side release buckles that are found on many top-loading backpacks. The unique design of a buckle means that you cannot use a padlock to secure it. This leaves a lot of backpackers vulnerable to theft. Buckle Lock (patent pending) is designed to secure the side release buckles on a top-loading backpack, thereby stopping a thief from entering the backpack and stealing valuable belongings.\nCompetitors: Our main competition is Pacsafe. They sell a lot of travel security related products. One product in particular, backpack wire mesh, covers the entire backpack. The other competitor is Osprey Airporter (Deuter also have a similar product), which is essentially a duffel bag inside which the backpack is stored, and the zips of the duffel bag are locked.\n\nThere used to be a similar product to our\u2019s in the market before, Pacsafe BuckleSafe. This product is discontinued.\nBusiness Model: The business is currently in pre-revenue stage. The business started just before the pandemic and was put on hold during the pandemic. \nChallenges: We are looking for the Student Consulting Team to complete an analysis into IP protection for our organisation in particular: \n\u25cf\tRecommendations to protect the IP of my product\n\u25cf\tProvide recommendations on how to stop product copy cats\n\u25cf\tPatent searches for any prior art similar to my product\n\u25cf\tDoes my product breach any existing patents\n\u25cf\tAny other recommendations in relation to IP protection",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch into existing patents and recommend if there is scope for my product to be patented.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: The Association was founded in 1935. For over 85 years we have gathered wonderful stories of the lives of the early pioneers of South Australia. We have an extensive historical collection, in multiple formats, of the early years and we aim to preserve and share this unique history for future generations.\nMembership to the Association is open to any person whose ancestor arrived in the colony, now the State of South Australia, on or before 28 December, 1846. \u00a0\nCustomers: Everyone who has an ancestor(s) who arrived in South Australia before December 28, 1846. \nProducts: The Pioneers Association of SA Inc is a non-profit incorporated organization, entirely managed by volunteers. We offer a range of activities which focus on South Australian history and collect and produce publications to further knowledge and interest. \nCompetitors: We exist in a niche market, but we are seeking ways to increase and retain members in competition with other community, state and national historical bodies. \nBusiness Model: We are a voluntary organisation reliant on willingness of members to support our endeavours. Our principal revenue source is our annual membership subscriptions & joining fee for new members. \nChallenges: Need to improve technological understandings and skills of older volunteers to be able to utilize current social media and digital platforms to communicate with members, community and encourage potential members. How do we engage potential members unable to attend functions, and give them value for money? What will encourage the younger demographic to join?",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nStrategies to focus our marketing efforts to achieve maximum results, and recommendations of user friendly platforms.\nAnd avoid\nFees. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe have approximately 700 members in the age group 60+, most are residents of Adelaide or nearby locations of South Australia, few regional and interstate members. Very few international members. We have Junior Pioneer membership for young people up to the age of 18 which we would like to give far more focus. Many people do not become interested in Family Genealogy until retirement but this has changed over the last year with Covid19 shutdowns and feelings of insecurity and needing to feel connected. Much more research data is freely available online, from worldwide sources.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To develop conscious leadership in individuals and organisations internationally in order to \ntransform the quality of leadership in the world\u00a0\nCustomers: International\nProducts: Leadership development, executive coaching & talent management\nCompetitors: RESPONSE CONSULTING AUSTRALIA, INSTITUTE OF EXECUTIVE COACHING, BOSTON CONSULTING GROUP, HEWSONS & DEVELOPMENT DIMENSIONS INTERNATIONAL\nBusiness Model: Target SME to global organisations in Australia and Asia Pacific area for virtual and face to face training and assessment\nChallenges: Getting client in the pandemic",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nSpecific cost effective strategies to bring more clients into the sales funnel",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Shared value is a strategy designed to solve social issues, profitably. The shared value initiatives should enhance the positive impact the client has in the world while also increasing their competitiveness.",
"client_background": "Vision: To give each person the best chance of managing their alopecia journey positively, the whole family and each individual needs to be supported to manage their unique experience. By reducing the financial and emotional stress and enabling children, young people, adults and their support networks to develop their strengths and skills, AAAF assists the whole family to achieve that positive journey.\nAAAF Mission:\nSupport: provide support to those with all forms of Alopecia Areata, and their families;\nAwareness: inform the public and create awareness of Alopecia Areata;\nResearch: to support research into a cure or acceptable treatment for Alopecia Areata\u00a0\nCustomers: Our audience is anyone within Australia that has some form of Alopecia Areata or provides a service to those with some form of Alopecia Areata.\nProducts: Community Support Group providing get together, medical research opportunities, psychological and mental health wellbeing initiatives and a forum of togetherness.\nCompetitors: None\nBusiness Model: Fully supported via public donations and AAAF fundraising.\nChallenges: Having our community engage with AAAF",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for shared value opportunities that are also aligned to our mission.\nSpecifically, we would like the students to;\nAnalyze and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nResearch top 5 organisations in the same sector (competitors) or comparable sectors (comparables) who are aligned to the same UN Sustainable Development Goal.\nIdentify opportunities or activities that might enhance our organisation\u2019s social or environmental impact in alignment with our purpose.",
"focus_area": "To deliver the most value, we would like the team to focus most effort on the specific area of:\nBusiness operations: Optimising or find new ways to deliver core business sustainably i.e. funding models, workforce structures and resource planning, supply chain and logistics, social media and marketing\n\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nMarketing. Optimise our marketing and communications strategies based on new trends and interests including:\nCreating a strategy for our youtube channel based on what people are searching \nCreate a marketing campaign for NHWC packs\n\nAnd avoid\nOther hair loss conditions i.e like hair loss due to chemotherapy.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Gosford Regional Community Services Inc. (GRCS) is a not for profit, welfare and benevolent organization whose principal purpose is to advance social or public welfare and to relieve the effects of poverty. In order to fulfil this purpose the organisation undertakes a range of activities including, but not limited to:\n\u2022\tDelivering flexible support to children, young people, families and communities experiencing, or at risk of, vulnerability. \n\u2022\tProviding beneficial assistance to those in need including material aid and emergency financial relief to those experiencing financial hardship for any reason, including natural disasters.\n\u2022\tProviding opportunities for people with a physical or mental disability to participate equally in community.\n\u2022\tEstablishing and operating child care facilities to provide care for school aged children before and after school hours and during school holidays.\n\u2022\tProviding approved services under the national disability insurance scheme.\n\u2022\tProvide community information, education and advocacy, community activities and a variety of other support services to empower people to deal with issues of importance to themselves and the community\n\u00a0\nCustomers: Customers/Users: Any member of the community. Stakeholders: Members, Government Agencies (Federal, State and Local), Philanthropic Organisations; Funding Partners, Schools, \nProducts: Wide range of community supports including emergency financial and material support; ChildCare; NDIS services; Venue Hire; Work/Student placements.\nCompetitors: Other NGOs operating in the same space. Large NGOs present the greatest competition.\nBusiness Model: Approx 30% from Government Funding and Grants; 70% Social Enterprise (mainly childcare)\nChallenges: Large NGOs and changing funding landscape.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nContent strategy and key messages that can be used when seeking partnerships with other organisations; sponsorships and collaborations. In other words why it would benefit the other party to partner with us.\nAnd avoid\nThe minutia of services offered. We don't have a problem getting clients/customers.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nIt is important to keep a balance between a professional vision/marketing strategy while not falling into the trap of appearing to be a large impersonal organisation. Community resilience is at the heart of everything we do and that must remain front and centre.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: MISSION: The Centre addresses disadvantage and provides support, community development and educational opportunities, enriching community life for the people and organisations of North and West Melbourne and Docklands to achieve an equitable, engaged, and inclusive community.\nVISION: A diverse, inclusive, vibrant and resilient urban village community in North and West Melbourne and Docklands.\u00a0\nCustomers: Members of the North Melbourne, West Melbourne and Docklands communities, with a focus on vulnerable and disadvantaged people.\nProducts: We run a range of programs, from homework clubs to a community choir, from job readiness courses for returning prisoners to bus trips for seniors, and from producing a quarterly newspaper to engaging with international students.\nCompetitors: Community Development is not generally \"competitive\". However, different community organisations often compete for funding, and in some senses we also compete for access to community members.\nKey local organisations include:\n* North Melbourne Language and Learning\n* The Huddle (part of North Melbourne Football Club)\nBusiness Model: The Centre receives ongoing funding from:\n- City of Melbourne\n- Victorian State Government\n\nWe also seek project funding from all levels of government, philanthropy and business.\n\nWe charge some of our customers to participate in some of our programs (for example, pilates and community choir).\n\nWe are planning to do a first-ever crowdfunding campaign targeting the local community soon.\n\nThere is potential to create a social enterprise model to generate additional revenue.\nChallenges: Lack of genuine and diverse connection with our local community",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe currently are commissioning a Community Needs Analysis which we are hoping will give us a good understanding of the genuine needs and aspirations of our diverse local community.\n\nI would like to see this Marketing Strategy work alongside that analysis, determining the most appropriate and effective ways to reach our diverse communities and determining the best ways to design and deliver our messages.\n\nWe know we have large steps to take in web and social media.\nAnd avoid\nPlease don't suggest high-cost strategies",
"other_notes": "www.centre.org.au - very out of date website\nhttps://www.facebook.com/thecentrenorthwestmelbourne",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: THE REALM OF POSSIBILITY PROJECT \u2013 OUR DECLARATION\nA PROJECT COMMITTED TO EXPLORING AND FOSTERING AN UNDERSTANDING OF \u2018THE REALM OF POSSIBILITY\u2019 IN CREATING A SUSTAINABLE WORLD\n\n \n\n\u2018Few would deny humanity faces existential threats.\n\nOur world is in an unsafe state \u2013 environmentally, economically, sociologically.\n\nUnintended consequences from our technologically advanced society are contributing to a future for all sentient beings and for nature that is not assured.\n\nThe problems we face are systemic.\n\nThese threats notwithstanding, humanity has the collective power to bequeath to our children and future generations a sustainable, stable and life-supporting world.\n\nIt is clear that our current ways of redressing those threats are inadequate.\n\nWe need a systemic approach \u2013 and this document puts forward such an approach.\n\nThe Realm of Possibility Project\u2019s vision is to foster and support a systemic, enlightened approach to achieving a sustainable future.\n\nThis declaration sets out a direction and an approach with which we hope you, upon investigation, will want to engage.\n\nIt is an approach whereby individuals, families, private- and public-sector organisations and governments recognise how each of us, individually and collectively, either create and sustain ourselves and our environment, or work against that stable, sustainable state.\n\nHumanity is faced with a clear choice:\n\n1) continue along the low-road that we are on, or\n\n2) wake up, reset and take the high road \u2013 i.e. being in service to the common good and redressing what ails the world.\u2019\n\n\u2013 John Wood, 2014\n\nOUR VISION PURPOSE AND VALUES\nVISION\nWe see a future in which our children and future generations live in an environmentally, economically and socially life-supporting world; one where kindness, understanding, wisdom and common sense prevail.\n\nPURPOSE\nTo fulfill our VISION by facilitating and fostering community understanding of what is behind the simple words \u2018Possibility\u2019 and \u2018impossibility\u2019, and how these two states of mind determine how we see reality and create our world.\n\nVALUES\nEach of us independently will pursue our collective PURPOSE around the sustainability of our total environment by looking in the direction of our innate Realm of Possibility, embracing the spirit of kindness, understanding, wisdom and common sense that imbues our thinking, feelings and actions upon seeing into that reality.\n\nPHILOSOPHY AND RATIONALE\nThe Realm of Possibility Project is a non-partisan, apolitical, not-for-profit, charitable Foundation, offering tax deductibility for donations made within Australia.\n\nWe offer a service to individuals and organisations of all political convictions, ethnicities, religions, sexual orientations and philosophical views: to redress what ails society via the quality of human thinking and our use of Thought. That is the genesis of what ails humanity in every aspect of our lives \u2013 environmentally, economically and socially.\n\nThe evidence of widespread environmental devastation, economic imbalances, and social ill-will addiction, hatred, violence and war tells us clearly that humanity is not at peace with itself. We are misusing the gift that makes us human: our unique capacity to think.\n\nTransforming the prevailing trend is possible with widespread, concerted, ongoing facilitation in seeing a fresh way forward.\n\nWith our limited understanding of how we create our personal reality, and therefore our world, we add daily to the sum of human distress and, potentially, to the destruction of our habitats and societies.\n\nIt is our individual and collective lack of awareness that threatens the sustainability of our planet and thus our lives. That deficiency is global, currently unyielding, and seemingly increasing.\n\nLooking within, we come to understand what living our life from Possibility or impossibility means to us, our families, neighbours, communities and nations. As a result, we see with fresh eyes our lives and our relationships \u2013 including with the planet, all sentient beings and the totality of nature.\n\nMISSION\nOur MISSION is three-fold:\n\nTo demonstrate the relationship between the quality of our thinking, our attitudes and therefore our behaviour towards our natural environment and our fellow sentient beings.\nTo encourage each other in this understanding and in taking personal responsibility and accountability for the state of our relationship with ourselves; our families; our organisations \u2013 private and public; our community; other nations; and, critically, with the natural world.\nTo assist and encourage others in seeing Possibility, in contrast to seeing only impossibility, and thereby understand how we, you and I, transform our relationships for the benefit of the common good and the sustainability of our planet.\nOUR AIMS\nIn honouring our DECLARATION, The Realm of Possibility Project will provide a rallying point, be a credible resource and multi-faceted communications centre for seeing Possibility and the outcomes achievable from that seeing.\n\nOur key aim is to point in the direction of Possibility and thus positively influence the community on:\n\nThe cause of humankind\u2019s dysfunction \u2013 our poor use of the gift of Thought \u2013 with too many of us living in the effect of that, i.e. our impossibility thinking, feelings and behaviour toward each other and the planet.\nThe solution to humankind\u2019s dysfunction and the state of the planetary environment \u2013 i.e. our understanding of Thought. Therefore, we aim to help people live more of their lives influenced by the realm of Possibility and the inherent kindness, understanding, wisdom and common sense guiding our thinking, feelings and behaviour toward each other and the environment.\nTo achieve this end, we recognise certain elements critical to The Realm of Possibility Project\u2019s success or failure. The Project will be and remain relevant only if:\n\nwe provide quality materials that point clearly in the direction of our innate wholeness \u2013 kindness, understanding, wisdom and common sense.\nour retreats and training programs deliver to participants an experience:\nthat enables them to see Possibility and therefore experience the wholeness inherent in each of us\nthat shows how we innocently live unconsciously from our accumulation \u2013 our lifelong beliefs, opinions and judgements, believing them to be \u2018the truth\u2019; thus we live from impossibility.\nWe grow our membership and retain and foster our members\u2019 involvement and support.\nwe keep foremost in mind that our sustainability lies in the integrity and authenticity we bring to our PURPOSE, AIM, VISION AND VALUES; and reviewing and revising as necessary our MISSION, OUTCOMES AND MEANS.\nWHAT WE STAND FOR\nThe Realm of Possibility Project is created by concerned, committed and motivated human beings in service to a sustainable world.\n\nPeople who recognise that understanding the source (for good or ill) of all human experience is Thought and the quality of our thinking.\n\nPeople who see that understanding the nature of Thought and thinking is essential if we are to witness humanity at peace with itself and as the protective custodians of our natural environment.\n\nOur single focus is to show how we can experience our innate human qualities of kindness, understanding, wisdom and common sense \u2013 qualities we all share at our most fundamental level when experiencing the origins of Thought \u2013 in that space we call The Realm of Possibility.\n\nMoreover, in experiencing fresh thought, we foster and support the community's will to redress the social, societal, economic and environmental problems facing humanity and the planet.\n\nThe Realm of Possibility Project recognises that humanity confronts vast challenges in sustaining itself. These include, but are not limited to:\n\nSubstantial environmental threats to the planet: our flora, fauna, oceans, rivers, rainforests, farmlands, the atmosphere, et al,\nincreasing population levels,\nescalating social inequality and its devastating consequences,\neconomic chaos, from decades of poor decisions on a wide range of governance issues at the sovereign, corporate and personal level.\nWe assert that each of the above problems is a symptom of our individual and collective lack of awareness. Each problem humanity faces is a direct consequence of our lack of understanding that our misuse of Thought, individually and as a collective, is at cause in the perilous state in which we find ourselves.\n\nNOTHING CAN TAKE PRECEDENCE OVER THE REALITY THAT WE, AS A COLLECTIVE, ARE AT CAUSE IN BOTH THE PROBLEMS WE FACE AND, EQUALLY, IN THE SOURCE OF THE SOLUTIONS TO WHAT AILS US.\n\nWe welcome the support of people who see beyond the limitations and ideological constraints of politics and all forms of coercive power and control to be a part of this project. And we understand that we must work constructively within the political systems.\n\nOur sole motivation is the sustainability of planet Earth, the natural world and all sentient beings.\n\nWe cannot be plainer. Our very function is to dispel the myths that blind us and, with kindness, understanding, wisdom and common sense, to counter those myths with the reality that we are both the cause of the problems and the source of the solutions. And to point to how we can contribute to the solutions in an engaging, inspiring way that taps the essence of who we are as human beings.\n\nIn summary, we understand that people:\n\nwho become informed and engaged in seeing the cause of the prevailing reality of our own and, as a consequence, of global unsustainability and,\nwho, as a result of that engagement, experience a change of mind and therefore heart,\n(that is, their worldview around what is at cause in creating this parlous state environmentally, economically and socially, and what they need to do),\nwill themselves transform and, with their fresh thinking and new behaviours, will become part of the solution, helping to create the massive planetary transformation necessary.\n\nASSISTING, FACILITATING, ENCOURAGING AND SHOWING THOSE INTERESTED INDIVIDUALS A WAY FORWARD IN CREATING CHANGE IS THE REALM OF POSSIBILITY PROJECT\u2019S JOB. IT\u2019S OUR ONLY JOB.\n\nHOW WE VIEW THE NEXUS THAT EXISTS BETWEEN SEEING POSSIBILITY AND SEEING IMPOSSIBILITY\nAs The Realm of Possibility Project moves forward, we must strive to express ourselves in ways that make sense to those we speak with regarding the validity, potential and efficacy of our proposition. Essentially, we operate as human beings from either a state of mind that is seeing or being influenced by having seen Possibility, or from a state of mind that is seeing impossibility.\n\nThe quality of our relationship with ourselves, with our life partners, with our family, friends, colleagues, neighbours and the rest of the world reflects that state \u2013 one of Possibility or one of impossibility.\n\nWe recognise that our state of mind is often poor \u2013 we see life from a state of impossibility. That is the beginning, the middle and the end to what ails the world.\n\nTo prosecute our case, we need to demonstrate that the remedy for what ails each of us is to see and be influenced by a state of Possibility most of the time. That is the task we face.\n\nMoreover, we strive to identify the extent to which various broad groupings of people see and respond to the idea that we are the source of our problems via our erroneous thinking, and how they might think about and respond to our messages.\n\nIn the broadest possible terms, we have identified the following four groupings.\n\nKeep in mind as you read the following four categories that each of us can be accurately categorised as doing the best we can see to do; waking up to seeing Possibility is the transformative element in moving forward.\n\nGroup A \u2013 AWAKE & THUS COMMITTED\n\nThese individuals acknowledge to a significant degree their own 100% contribution to the parlous state of the world. These individuals join the dots between their state of mind and a sustainable natural environment, a sustainable economic environment and a sustainable societal environment.\n\nThis grouping of individuals are living their lives within their community in a more conscious way, and are kind, understanding people who live life with a high level of wisdom and common sense.\n\nGroup A people demonstrate in their lives how to live in a stable, sustainable, giving and loving world.\n\nThis group is intrinsically motivated to protect the natural environment.\n\nGroup B \u2013 AWAKE & COMMITTED TO VARYING DEGREES\n\nThese individuals acknowledge to a limited degree their contribution to what ails themselves and the world. Their understanding of and attitudes toward human thinking being at cause in the problem the world faces varies widely.\n\nThey have concerns about the existential threats we face, such as climate change, the disparity between the haves and have-nots, and the breakdown in social cohesion throughout the world. But again, to varying degrees, these individuals currently feel lost, believing that anything they do doesn\u2019t count in the grand scheme of things. Therefore, they are not drivers of kindness, understanding, wisdom and common sense within their communities in addressing our pressing environmental, economic and social problems.\n\nUnlike Group A, these people are more likely to focus on personal, tangible concerns and priorities. These include job security, the economy, health, education and anything which appears to be more pressing and immediate than creating a sustainable world at peace with itself.\n\nThis Group, to a degree, is motivated intrinsically around caring for others and the natural environment, but their extrinsic values and personal needs and more materialistic lifestyles hold sway in their lives.\n\nGroup C \u2013 ASLEEP AND COMMITTED TO THEIR OWN BELIEFS, OPINIONS, JUDGEMENTS AND CIRCUMSTANCES\n\nThese individuals point at \u2018them out there\u2019 and to external problems as to what ails them and the world.\n\nThese people currently represent the largest part of the population. Variously, they may feel confused or lack interest in understanding the state of their own minds and therefore the state of the world they are creating.\n\nThey see the world coming at them, not being created by them.\n\nThis group is driven by its intrinsic need for survival \u2013 food and shelter and extrinsic values such as having enough money. These folks don\u2019t recognise that the very things they need and value are at risk due to the existential threats to the stability and sustainability of the world.\n\nGroup D (Mixed Group) \u2013 THE DENIERS, IDEOLOGUES, MONEY- AND POWER-DRIVEN\n\nThese individuals also point to external problems as to what ails themselves and the world. These people represent a very influential, often financially and politically powerful section of the population, and are driven very strongly by their extrinsic values.\n\nIn the main, this group deny their personal 100% contribution to the world we create. Their heavy conditioning blinds them to seeing that we, not \u2018them\u2019, are at cause in the world we create.\n\nMembers of this group are often active in disputation, seeking power and control. Their level of activism may confine itself to the ballot box but frequently extends its influence to sectarian and other forms of violence. This group, because of its entrenched views, extrinsic values, is the hardest to reach.\n\nFOR ALL OF US, YOU AND I, FALLING INTO THIS LAST GROUP IS THE BIGGEST THREAT WE FACE. WE MUST AVOID \u2018SMOKING OUR OWN DOPE\u2019 AND CONTINUE TO LOOK IN THE DIRECTION OF OUR INTRINSIC VALUES \u2013 KINDNESS, UNDERSTANDING, WISDOM AND COMMON SENSE: THE REALM OF POSSIBILITY AND SEEING AFRESH.\n\nCHANGING ATTITUDES\nSUSTAINED, RELEVANT, ENGAGING, FACILITATIVE COMMUNICATION will create openness.\n\nThe Realm of Possibility Project\u2019s primary task is to facilitate transformation in people\u2019s awareness so:\n\nthere is a migration from Group B to A, and from Group C into B\nPossibility is seen by the most powerful and intrangient group, and a migration from D to C occurs\nThe more people who migrate into a more intrinsically motivated group \u2013 including politicians and other key spheres of influence such as industry, commerce and media \u2013 the greater will be the impact on our world.\n\nGroup A\n\nSince these people are very concerned and willing, they form most of our initial support base either directly or indirectly.\n\nGroup B\n\nThese are our secondary target audience. When these Australians are effectively communicated with, influenced at the level of their intrinsic values and shown a way forward, large numbers will support the same personal and collective outcomes around self-awakening as Group A.\n\nOnce Group A increases in number, it will be a voting force that no political party of any persuasion can ignore. Indeed, politicians of all persuasions will seek the endorsement of these people.\n\n(The Realm of Possibility Project contends that the critical mass and momentum to produce some change is upward of 20% of the population. For a significant change, critical mass is upward of 30%. Massive change requires upward of 40%. That said, as we materially influence a real and sustainable awakening, it is eminently possible that a further 5 to 15% will progressively grasp the significance of the inside-out nature of the human experience and create the community awakening needed).\n\nGroup C\n\nOur outcome is to adopt fresh, powerful values-based communications to redress uninformed scepticism, lack of interest, and apathy. If we maintain our focus and energy to inform Group C, breathe life and engagement into our conversation with them and reinforce the links between inaction, and personal and family consequences in a way that encourages transformation rather than frightens people, there will be migration into Group B.\n\nGroup D\n\nThis group, like most of us a lot of the time, are certain they are right and others are wrong. We are not targeting this group, but need to respectfully acknowledge their beliefs, opinions and judgements without insisting on our own position. If we fall into that trap, we ourselves are firmly in Group D.\n\nTHE CHALLENGES IN SUMMARY\nThe current state of the world suggests too few people understand or appreciate the magnitude and immediacy of the threat that we, the people, pose to life on Earth.\nSimilarly, too few fully comprehend that our contribution via our seeing Possibility or seeing impossibility is the source of the threat we pose.\nKnowledge of the availability of the simple but profound understanding we point to is almost non-existent, and its very simplicity in the face the prevailing world view \u2013 the beliefs, opinions and judgement \u2013 is its greatest virtue and perhaps its greatest challenge.\nGeneral community apathy is high. In this psychological environment, cynicism and inaction prevail. Without a shift in community understanding, and thus perception and attitude, the course humanity is on is one of self-destruction.\nThe world is hostage to our fears, ignorance and thus the society of expediency we have created.\nFunding, volunteer skills, and awakened and thus motivated people are currently in short supply. Conveying THE REALM OF POSSIBILITY\u2019S message rests largely on the extent to which we can energise and augment this existing small force.\nSumming up: We will encounter people who are certain that what we point toward is a dubious concept at best, with questionable foundations, and therefore is not to be taken seriously.\nA FINAL WORD\nWe recognise that THE REALM OF POSSIBILITY PROJECT\u2019S intentions are bold. Some will say unrealistic, others a mission impossible.\n\nWe say in response: with a kind and consistent approach, we can and will, as a group looking in the direction of Possibility, halt the drift toward impossibility thinking \u2013 thinking which, in observing social media, watching the nightly news or reading the daily newspapers, is endemic.\n\nOnly by individual human insight into the realm of Possibility, sustained by a sufficient number of us over the long term, can we build community will to ultimately overcome the impossibility thinking that plagues the world and is at the heart of each problem humanity faces.\n\nWithout that action, our life-supporting ecological environment will collapse. We will face the devastation of our life-supporting arable land, precious waterways, clean air and, as a result, all sentient beings.\n\nWe must stop relying on our politicians to take the lead. We must show them the way forward.\n\nThe implications are clear if we do nothing. It\u2019s not enough to be witness to disaster, and nor is it necessary. There is urgent work to be done by us all.\n\nTHE REALM OF POSSIBILITY PROJECT welcomes your support and involvement in whichever way/s you\u2019re able to contribute to creating community understanding and thus a kinder, wiser populous and a more peaceful and sustainable world.\u00a0\nCustomers: See the Organisation's vision and mission above\nProducts: Training and Development Programs - Retreats - Two Books 1) Possibility ... a state of mind 2) The Business of Possibility - reimagining your organisation 3) A monthly essay sent to our mailing list. 4) Face book and LinkedIn\nCompetitors: There is no not-for-profit offering the products and service that The Realm of Possibility Project offers\nBusiness Model: Currently operated by a small group of volunteers. The Project is funded primarily by the Founder John Wood with other revenue raised from the sale of books and income derived from training programs and retreats.\nChallenges: Reaching people that what we offer and are dedicated to realising strikes a chord with",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nAssessing our material and giving feedback on a) whether it resonates, makes sense, is too abstract and offering suggestion on what we can do to attract more involvement/participation\nAnd avoid\nThe current branding, colours, the visual image being projected.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "455061710 \nWHOLESALE TRADE",
"project_type": "Deal Book",
"client_background": "\u25cf Vision: To become the number one, sustainable and innovative oil management company in Australia. We aim to transition our delivery fleet over to full electric \n\u25cf Customers: We support and supply food service industry, wholesalers, food manufacturers \n\u25cf Products: a sustainable, 100% all natural chemical free cooking oil. Combined with a total oil management system to ensure a hassle free and easy system for a venues oil requirements \n\u25cf Competitors: Cookers, CFM Australia, Trojan Oils, Goodrop Oils, Fry Fresh \n\u25cf Business Model: The delivery and collection of cooking oil \n\u25cf Challenges: Increasing competition in the market, high cost for EV truck technology",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \n\u25cf Research current and emerging funding sources / investors using appropriate secondary sources available. \n\u25cf Create a list of potential funding sources/investors we could explore in an excel file \n\u25cf Provide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants \nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \nGrants, funding, incentive schemes for adopting new technologies in business \nPlease feel free to provide more detail and context under these points to make them suitable for your company. \nLooking to move our truck fleet over to EV from diesel. The current cost is 3 times the cost of diesel. So we are looking to set what is out there to help us in this transition and to assist in the extra costs. Is there grants, funding, tax credits, bonus schemes for going to EV. IS there funding for proto typing of our set up in new technology?",
"other_notes": "",
"deliverables": [
"\u25cf Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Building capacity in the local community\u00a0\nCustomers: Epping residents, Whittlesea council and local businesses\nProducts: Groups / social assistance / information sharing\nCompetitors: Aurora Community Association\nBusiness Model: Funding from govt\nChallenges: Not having enough reach in the community",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDeveloping a sustainable marketing model that allows us to reach a wider audience\nAnd avoid\nWebsite revamp is not required.\nPlease feel free to provide more detail and context under these points to make them suitable for your organisation.\nWe would like an analysis of how our organization could improve our marketing",
"other_notes": "",
"deliverables": [
"Provide a Final Report.\nProvide a Final Presentation.."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Mission: Our mission is to provide quality services for women and children who have experienced domestic violence which enable them to be safe, hopeful and empowered to rebuild their lives\nVision: To make a difference as a community by providing a refuge and services for women and children who have experienced domestic violence.\u00a0\nCustomers: Women and families experiencing domestic violence, funders (individuals, community, corporate), staff\nProducts: Mary's House Refuge - a safe house for women and children experiencing domestic abuse.\nDaisy Centre - wrap-around services for women either looking to leave a violent relationship and needing to safety plan and receive case management around options, financial advice and legal advice. Daisy Centre also provides psycho-education groups, therapeutic groups and exercise classes to women in the refuge and outreach clients.\nCompetitors: Community Women's Shelters - we require more research and service mapping to understand the landscape more.\nBusiness Model: Community based - reliant on the community for funding. Understanding that we need to extend this further to include corporates and the government.\nChallenges: Funding/Resources",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe are interested in what other similar organisations are doing across NSW and what types of services they are offering. We want to see what the landscape looks like in terms of our competition. We would like to understand this in terms of how we are marketing ourself for funding and for clients.\nAnd avoid\nIndividual client needs.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Vision: To grow the capacity of Australians to support\neach other when we need it most.\n\nMission:To collaboratively create mentally healthy workplaces\nand communities, who are able to provide initial help for suicide prevention and better mental health journeys. \u00a0\nCustomers: Customers: primarily corporate organisations. Users are the participants of the workshops. Stakeholders are the participants of the courses and all other employees of the organisation as well, given that the reason for rolling out the training is usually to try to manage WHS risks and to have people within the organisation who can provide initial support to peers within the organisation. I as the sole trader/business owner/founder am a stakeholder. I also have other Instructors that I hire if/when required to deliver workshops under my banner. \nProducts: Currently, I mainly deliver accredited workshops (MHFA First Aid mostly) with additional components such as periodic follow-up/refresher sessions. I deliver primarily to organisations creating mentally healthy workplaces. Other services that I am starting to offer are shorter online facilitated training for SMEs covering various topics related to mental health awareness and self-care. These are currently being funded by the local council but could potentially be delivered B2B. Although I can and do deliver workshops to the public, I am primarily a Corporate Trainer.\nCompetitors: My competitors include everything from Sole-Traders such as myself, that provide primarily the same (MHFA) and/or similar training right through to large organisations/NGOs, for example Black Dog Institute and Beyond Blue provide free training on mental health related topics and free resources etc., as well as other services. So a workplace may choose to simply rely on the free offerings of those large organisations rather than look to a small provider such as myself. Having said that, people often find out about the courses I offer due to starting out on the websites of those larger organisations (not about my business personally as they don't advertise businesses such as mine, but the programs such as Mental Health First Aid. As my business is still in it's early days my main source of income is as a freelance contractor/sub-contractor which ironically means that I am often contracted by some of my competitors. For example, I deliver online courses for Wesley Mission, some Lifeline Centres, and Mentally Well Workplaces who are based in QLD. I can provide a list of a number of competitors and some of our points of difference and points of similarities.\nBusiness Model: Current revenue sources \n1. freelance contractor/sub-contract as an Instructor for various organisations. Delivery modes include virtual conferencing via Zoom or in-person (when not restricted by lockdown/restrictions) \n2. deliver workshops to my own corporate clients (for my own business, Mental Health Training Essentials). Delivery modes include virtual conferencing via Zoom or in-person (when not restricted by lockdown/restrictions) \nChallenges: Being a sole trader and working on the business and in the business",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nAnalysis and insights on how your customers\u2019 needs and habits are changing.\nReview of how competitors are responding to these changes.\nTrends and opportunities that may help overcome current challenges and grow the organisation.",
"other_notes": "Happy to provide more specific information and answer questions to assist.",
"deliverables": [
"Provide a Final Report.\nPresentation"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Helping people to improve their life faster\u00a0\nCustomers: \nProducts: Physiotherapy, sports physiotherapy, rehabilitation & Hypnotherapy \nCompetitors: local physiotherapists in Joonadlup\nBusiness Model: Clients pay per visit\nChallenges: New clients",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGet new clients and keep them coming back \nAnd avoid\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Aerospace & Defence",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: 1. Providing aviation maintenance to the RAAF, | 2. Providing aviation maintenance to the commercial aviation industry \u00a0\nCustomers: Corporate Tier 1 + Department of Defence\nProducts: Testing aviation fire bottles, providing component maintenance on aircraft \nCompetitors: John Cameron Aviation\nBusiness Model: 1. providing building fire safety maintenance | 2. Providing workshop activities in the field of cylinder pressure testing | 3. providing maintenance services to the dept of defence. \nChallenges: New Workshop Facility | Obtaining a Part 145 with CASA",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nLead Generation and also discovering what new services we can target \nAnd avoid\nnot sure at this stage \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\n1. Strategic Thinkers, Someone that can lead generate, someone that can obtain data for future use",
"other_notes": "The other aspect a student can focus on is creating opportunities or finding opportunities for our fire safety company getting into discussions with property managers and how best we can service them what are they looking for today etc",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Feast Bites Project",
"client_name": "Feast Bites",
"industry": "What is the industry and/or sub-industry of the business:\nFresh & shelf stable food",
"project_type": "Business Opportunities Accelerator",
"client_background": "Please provide some background of the organisation specifically relevant to your objectives for this project which might include but are not limited to:\nVision and mission \nCustomers, users and stakeholders\nDescription of the relevant products / services\nExternal / competitive environment\nCurrent business model / revenue sources\nHow has COVID-19 affected your business?\nWhat has been your response so far to the current business challenges due to COVID-19? \nYou can do so by inserting information here or providing links to relevant sources - eg; websites, annual reports, strategy / research documents etc\nPlease find attached a separate document which highlights most of the above points.\nCOVID-19 has affected our fresh truffle business negatively as we export 95% of our fresh truffles and our biggest customers are in the USA. Due to the global COVID-19 restrictions, in particular in the USA, there has been much less demand this year for fresh truffles (as many restaurants are still closed). We have however picked up new business in Hong Kong.\nWe anticipated that the fresh truffle season would be affected by COVID-19 and subsequently set up the process to can any surplus fresh truffle. These cans are now offered to our distributors and online retail customers.\nOur online sales of our truffle products (www.stonebarnshopping.com) were affected positively by COVID-19 and sales increased by 100%. We are currently in the process of improving our website to meet this increase in demand.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research and identify business opportunities to help us navigate the challenges of COVID-19 and grow our business. Specifically;\nUnderstand and analyse the current state for our business\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify business opportunities and list suggested actions to help us overcome COVID-19 challenges and grow our business\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on the specific area of [Please select one]:\nProduct/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future) as a result of COVID-19.\nCustomers. Review existing customers or identify new customers that our product/service now attracts as a result of COVID-19.\n\nMarketing. Optimise our marketing and communications strategies based on new trends and interests.",
"focus_area": "If applicable, what business unit, product or other area of the business is the focus of this project:\nFresh truffles and truffle products",
"other_notes": "The more specific information you can provide the team, the more likely they are to deliver a valuable outcome.",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Solutions Tech Project",
"client_name": "Solutions Tech",
"industry": "Health Technology and Services",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To provide affordable, solution focused counselling to adults, couples and people who have experienced trauma. Mental Health Occupational Therapy is a point of difference to classic psychological intervention and we provide concrete plans in collaboration with the client to meet their needs.\u00a0\nCustomers: Clients are adults who live in the Perth metropolitan area and also rural areas. Stakeholders currently are GP's and other allied health network associates.\nProducts: face to face or online Counselling, Coaching and information dissemination about mental health education via facebook and the website blog.\nCompetitors: Multiple psychologists in the Perth metropolitan area.\nBusiness Model: To advertise in Google and Fb in blocks, promote business via local GP awareness and presentations. Clients are the only source of revenue at present. aim to provide some online video training courses in the future.\nChallenges: Getting past GP reception staff to contact practice managers or GP's in the area. Once known I feel that the referrals would be regular, particularly in the more affluent western suburbs where I am based.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nTo overview the business and perhaps suggest various ways to market my services. I am just starting up and so need to get my services known primarily.\nAnd avoid\nCannot think of any particular topics to avoid.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nI would like some feedback on the quality of the website information, ie whether too much or too little, how it is visually for the reader etc. I am particularly interested in how the blogs are received.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "MANUFACTURING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: \u00a0\nCustomers: \nProducts: \nCompetitors: \nBusiness Model: \nChallenges: Secure new clients",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch new client streams using lakeside's 120 website listed cooling tower applications as a spring board\nAnd avoid\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "www.lakesidect.com.au website",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Refer to the website under Specialist Policies",
"project_type": "Business Opportunities Accelerator",
"client_background": "Business model/ revenue sources. Since 1992 the business has built its reputation on face to face business relationships using the mantra of the client getting to know us, like us, trust us. This is topped with providing quality competitive insurance products, tailored solutions, and a high standard of customer service. The revenue sources are from the major associations, their members and other insurance clients across the markets in which we mainly operate in. el / revenue sources. Automation of the business plays a part of how we streamline the business for clients but in the main this is a people to people business and the more touch points the more accurate the understanding of our client, the accurate the response to their insurance needs. \nHow has COVID-19 affected your business? By providing us with an opportunity to support clients in assessing their insurances on renewal & if the business meets the insurers criteria of an impacted client with their revenue dropping by more than 30% extending payment credit terms. Also, by listening to any concerns they might have about insurance cover in place or not in place and any implications of COVID-19 \nWhat has been your response so far to the current business challenges due to COVID-19? Our main office has implemented COVID based training for all the employees, created a positive message banner on the entry area to work, had people in the office, others working from home on a roster basis. We have and always will take an educational stance to support our clients or those who are potentially new & enquiring \nYou can do so by inserting information here or providing links to relevant sources - e.g., websites, annual reports, strategy / research documents etc.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research and identify business opportunities to help us navigate the challenges of COVID-19 and grow our business. Specifically.\nResearch- how we should go about, using commercially available databases & commercial social media drive insurance enquiries from our target Industries listed on our website to our Business \nTo execute 1. Without breaching any privacy laws \nWe have no budget for this project initiative (as our day to day marketing expenses have been minimal given the built reputation in the targeted Industries over recent years \nIn the above, to deliver the most value, we would like the team to focus most effort on the specific area of:\nMarketing. Optimize our marketing and communications strategies based on new trends and interests.\nAnd avoid,\n[please insert sub-areas/topics that students should NOT focus on if any)",
"focus_area": "Refer to the website under Specialist Policies",
"other_notes": "The more specific information you can provide the team, the more likely they are to deliver a valuable outcome.",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: The Eczema Association of Australasia Inc (EAA) is a charity not-for-profit organisation and was founded in January 1994 with the mission of bringing community support, awareness and mass advocacy to the management and treatment of Eczema. \u00a0\nCustomers: Members, corporate members, health professionals, general public, and anyone else with an interest in the skin disease eczema.\nProducts: Highly regarded within Australian healthcare, the EAA has knowledge depositories and community education resources dedicated to the wide range of issues associated with the management, treatment and impact of Eczema. \nCompetitors: Other skin disease support groups\nBusiness Model: The EAA is funded by Queensland Health, Corporate Supporters, Donations and Member Subscriptions \nChallenges: Attracting members and a wider public audience to help us grow and show us the direction in which we should be heading so that we can more effectively advocate for eczema sufferers and provide relevant information.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGrowth of our audience\nPlease feel free to provide more detail and context under these points to make them suitable for your organisation.\nAs well as supporting and educating Eczema sufferers, their carers and the wider community, the EAA also aims to: \n\u2022\tgreatly increase public awareness of Eczema \n\u2022\tensure the improved treatment of sufferers and carers in public situations\n\u2022\timprove and broaden the availability of medical treatments and supplies for Eczema sufferers \n\u2022\tmaintain links with Medical Professionals to ensure continuance of up-to-date information \n\u2022\tfacilitate Specialised Research into the causes and effects of Eczema.",
"other_notes": "It would be advantageous to provide a more streamlined targeted service to targeted areas where we can experience the most growth.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Deal Book",
"client_background": "\u25cf Vision: We have 4 values and a company constitution and developing a vision and mission statement \n\u25cf Customers: New start up services \n\u25cf Products: Addiction programs counselling services education programs \n\u25cf Competitors: Charities that facilitate addiction programs and mental health programs \n\u25cf Business Model: Health Promotion Charity/Philanthropic Donations Government Fee for Service \n\u25cf Challenges: Funding",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \n\u25cf Research current and emerging funding sources / investors using appropriate secondary sources available. \n\u25cf Create a list of potential funding sources/investors we could explore in an excel file \n\u25cf Provide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Venture Capital (incl. Accelerator / Incubator programs) \nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \n\u25cf Research and accessing correct resources for funding for the programs \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any) \n\u25cf Sales of programs \nPlease feel free to provide more detail and context under these points to make them suitable for your company. \n\u25cf I can be contacted to discuss any additional information",
"other_notes": "I can be contacted to discuss any additional information",
"deliverables": [
"\u25cf Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "RETAIL TRADE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: We provide a system for entrepreneurs to create a supplemental income while providing consumers worldwide with a better way to shop through revolutionary technology and the power of people to create the economy of the future.\u00a0\nCustomers: Everyone who is willing to purchase our exclusive brands of high quality consumable products at an affordable price in various multi-billion dollar industries as described below. \nProducts: Health and Nutrition, Weight Management Solution, Personal Care, Skincare, Cosmetics, Baby and children's care, Home Care, Website solutions for SMEs and Affiliate Partner Stores\nCompetitors: Amazon, E-bay, Shopback, Shoprewards, Shopify\nBusiness Model: Single Pay Plan from retail profits on exclusive brands and commissions\nChallenges: Finding suitable business partners that are willing to invest at least 2 - 3 years of their time, at least 8 - 15 hours per week by following the Unfranchise business model and more customers that are willing to spend on a regular basis.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWhere I can find suitable people to evaluate the business as well as the customers in Health, Beauty, Weight Management and Anti-Aging",
"other_notes": "I have a Facebook Page that I created called \"Gek's Simphony of Health and Beauty\" that I am finding difficult to continue posting relevant content and don't know how to use the Business Suite and tools effectively. Advice as to whether to just post on my personal Facebook Page @Gek Sim Ting or Instagram @ gek_sim I would like some help on social media postings as what to do/not do. I know the rule is to post 80% personal lifestyle/20% business but I have not been active",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Charity (Not for profit)",
"project_type": "Growth Opportunities Accelerator",
"client_background": "Please provide some background of the organisation specifically relevant to your objectives for this project which might include but are not limited to:\nVision\u00a0-\u00a0Wherever there is hardship or injustice, ProjectKindness will live, love and fight, alongside others, to transform the community one life at a time through kindness.\u00a0\nMission -\u00a0We seek to restore the dignity and quality of life for people affected by\u00a0hardship. Guided by the aspirations of the people we serve, we pursue this with kindness, compassion, and generosity.\n\nCustomers, users and stakeholders \u2013 Sydney community, often referred through caseworkers.\n\nDescription of the relevant products / services \u2013 ProjectKindness helps the Sydney community be kind to one another by connecting people in need with donated goods and services.\n\nHow has COVID-19 affected your business? Since COVID-19, our calls have increased hugely in requests for food supplies.\n\nWhat has been your response so far to the current business challenges due to COVID-19? We have been trying to keep up with the large increase in requests for support.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research and identify growth opportunities to help us navigate the challenges of COVID-19 and maximise our impact. Specifically;\nUnderstand and analyse the current state for our organisation\nUsing secondary research1 analyse and provide insights on how our customers\u2019/clients/users/supporters needs and habits are changing \nIdentify opportunities and list suggested actions to help us overcome COVID-19 challenges and grow our organisation\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on the specific area of:\n\nMarketing & Communications. Optimise our marketing and communications strategies based on new trends and interests.\nAnd avoid,\n(Nil)",
"focus_area": "Charity",
"other_notes": "The more specific information you can provide the team, the more likely they are to deliver a valuable outcome.",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: The Summer x Salt Markets provide a socially-conscious marketplace and inclusive community for talented local designers, creatives, foodies and musicians who are on a mission to do good for the planet.\n\nWe strive towards creating a space and launching purposeful events or initiatives that strengthen communities, focus on sustainable projects and encourage creative collaborations in a positive, active and healthy environment.\u00a0\nCustomers: Creatives, Small businesses, musicians, coastal families, City of Stirling, young professionals, surfers, ocean lovers, health and wellness instructors, Coastal Clean Up Crew.\nProducts: Founded in 2016 as a social enterprise in Perth, WA, the Summer X Salt Markets began as a vision to promote local, conscious creatives, artisans and small businesses specifically interested in ocean sustainability.\n\nToday, Summer X Salt is now known as WA\u2019s iconic Surf and Salty Lifestyle Market-Place, a platform that engages and provides positive growth to the creative coastal community, whilst working towards a more sustainable future.\n\nEach beachside market showcases a carefully curated line-up of surf and salty inspired artists and designers, live music, food and drink trucks positioned within walking distance to the beach!\n\nYou\u2019ll also find free kids workshops, community yoga and meditation sessions at each event.\nCompetitors: Markets by the Sea\nBusiness Model: Stalls pay a fee to attend. City of Stirling local government grant.\nChallenges: Resources to carry out work. 2 part time and 3 contractors. the rest volunteers.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nEnhancing our market offering to the community. What other creative and engaging things can we do on no budget or minimal? Must be plastic free and focus on health and wellness, nature and sustainability.\nAnd avoid\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision Statement:\nMany high-tech CEOs don\u2019t have a good reputation for being good human beings. The vision is to change this perspective.\u00a0 \nMission Statement:\nWe all have stuff from our childhood which gets played out in our adult relationships with family, partners, children and at work. The mission is to give upcoming high-tech leaders access to their inner world to reduce the frequency of their unconscious patterns being played out. The biggest issue in start-ups is managing personalities and it's this which hinder startups from becoming great companies.\n\nThe approach is to guide people to navigate their inner world and increase the capacity for insight in order to make clear strategic decisions instead of reactive poor decisions leading to a calamity.\n\n\n\nCustomers: Startup CEOs in high tech industries\nProducts: Meditation coaching\nCompetitors: None as far as I can tell. \nBusiness Model: 1:1 sessions\nChallenges: How can they find out about me?",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow can customers find out about the Company?\nPlease feel free to provide more detail and context under these points to make them suitable for your organisation.\nThey\u2019ll be interested in learning and understanding the process of meditation.",
"other_notes": "",
"deliverables": [
"Provide a Final Report.\nProvide a Final Presentation."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "RETAIL TRADE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Connecting people to Australian food and beverage producers\nCustomers: Consumers, Australian businesses, Australian food and beverage producers\nProducts: Event and online services promoting and selling Australian food and beverages\nCompetitors: Varied\nBusiness Model: Event and online services\nChallenges: Resources to research funding opportunities",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nMarketing strategy and action plan to attract new Australian corporate clients to purchase online Australian food and beverage packages or gift vouchers via our online store - shop.australianwineandfood.com.au",
"other_notes": "na",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Tech Systems Project",
"client_name": "Tech Systems",
"industry": "Health Technology and Services",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Preventive Health Care with State of Art Tech Savvy \u00a0\nCustomers: Demographics of over 45 year of age\nProducts: Yoga for Health of Mind and Body\nCompetitors: Other Preventive Health like Yoga Providers \nBusiness Model: Self Financed \nChallenges: To have a competitive website suiting look and feel of the current health trends",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nRecommendations to help touch up existing website, increase social media presence and emphasis podcast capabilities and online marketing",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "RETAIL TRADE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Provide unique, value for money garden products to our customers. \u00a0\nCustomers: Retail\nProducts: Pots, statues, water features, plants, aquarium and so on. \nCompetitors: Nurseries, pot shops \nBusiness Model: Retail \nChallenges: We are planning to set up a Cafe within our Garden Centre. We would like to know what are the current trends of Cafe and what are the factors of a successful Cafe and what are the various ways to promote a Cafe via social media platform.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch and investigate what are the trends/interest Cafe in Australia/specifically in Adelaide. What are the factors of a successful cafe? Besides using instagram, what other social media platform could we use? If so, detail some strategies around them. \n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe are a garden centre and in our expansion plan, a cafe will be included within our new garden centre. The purpose of this Cafe is to complement the garden and we would like to create an environment whereby customers can enjoy their coffee/snacks in a garden.We hope eventually the Cafe can be an attraction on its own, attracting its own Cafe customers.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Education",
"project_type": "Product/Service Research",
"client_background": "GYGC\u2019s vision is to help more people achieve success as gaming YouTubers. Our customers definitions of success seem to differ from person to person: Some wish to build a community of like-minded people and expand their social life online, some simply have a passion for content creation and creating gaming videos is a great outlet for them, some love the idea of entertaining people and/or being a public role model, and some want to quit their corporate jobs to become full time YouTubers (We understand these personas are vague, but this is precisely why we are interested in market research!). Regardless of the dream, growing a successful gaming YouTube channel helps these people live meaningful and fulfilling lives. To date, our small team at GYGC has helped hundreds of thousands of people in their journey to becoming successful YouTubers - we\u2019ve even helped people quit their jobs/drop out of college to become full time YouTubers. You can find a few student video testimonials on this landing page, if you\u2019re interested https://growyourgamingchannel.com/\nOur primary revenue streams as of late are from our online products. We sell digital products and educational courses (Such as the one linked above) internationally. These products are usually between the $100-$500 mark. The majority of our customers seem to reside in the US, UK and Australia. There is also a large market for our products in India, but we have discovered that the Indian market is less likely to be able to afford our products.So far, while we have created a number of online education products since COVID19 started, we feel as though none of our online courses have achieved product market fit. Our current courses just haven\u2019t \u201cclicked\u201d with a large enough segment of the market - which is understandable, since our courses were created based on our assumptions of what we thought the market would want, instead of objective market research. So, we would like to go back to the drawing board and start again by identifying what the market really wants, then reverse engineering a new course based on what the market really wants. We would greatly appreciate your help with the market research part of this initiative. \nWe also recently conducted a market research survey (880 survey responses) which may reveal some valuable findings if analysed by skilled individuals. If you have data scientists on your team, we\u2019re particularly excited to see if some in-depth regression or meta analysis (or something similar?) will reveal valuable correlations/insights. https://drive.google.com/file/d/1P60o_VUnPVaTM7vIrY9SmfJkd1ReDovF/view?usp=sharing \nAny market research will be valuable to us, but it\u2019d be awesome if - by the end of our working relationship - we could have identified some specific segments/personas of the market that the GYGC team could then create a scalable and profitable online course for. (Oversimplified example: \u201cthe data indicates that you should create a product for 30+ year old males who want to quit their jobs and become full time YouTubers. We estimate that there are approx. 50,000 of these individuals world wide\u201d, OR \u201cbased on our analysis of your market and the survey you provided, we think you should create a course for 18-24 year old college students that will teach them how to get their first 1,000 subscribers. We estimate that there are around 150,000 of these individuals world wide\u201d). Bonus points if we can identify specific advertising channels through which we can target these segments.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research and identify business opportunities to help us navigate the challenges of COVID-19 and grow our business. Specifically;\nUnderstand and analyse the current state for our business\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify business opportunities and list suggested actions to help us overcome COVID-19 challenges and grow our business\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on the specific area of:\nProduct/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future) as a result of COVID-19.\nAnd avoid,\nMarketing. Optimise our marketing and communications strategies based on new trends and interests.",
"focus_area": "Creating an online course that will achieve product market fit.",
"other_notes": "Everything necessary should have been stated in the previous explanation of our company/objectives.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: We are a faith based organisation that exists to assist and support our neighbours, the people of the Shellharbour region to live financially, socially and spiritually responsible lives. We believe through pursing intentional relationships and building community spaces we can help, connect and enrich one another's lives. \u00a0\nCustomers: Anyone that is in need within the community. We are faith based but not exclusive, the organisation is to benefit all people no matter what their religion, race, sexual orientation or disability. \nProducts: Help with physical needs through \n- Providing food and pantry hampers\n- We have an Op Shop to purchase clothes and household items\n- Help with assistance during times of financial stress\nWe work and partner with other organisations to refer our clients to receive the care best suited to their needs. We advocate and provide courage when dealing with government departments and business groups for those really struggling.\nProvide Emotional support, by being available to listen, talk or help work through a problem. \n\nCompetitors: We work alongside other competitors in our community, but are desiring to have a report made to assess and reveal gaps in the community service industry in our area. \nBusiness Model: Our business model is based on a workforce that is volunteer based, each member with the passion to see our neighbourhood and its residents be encourged to live healthy lives. This is through a community development model that feeds into all aspects of life. For the individual, the single parent, the nuclear family and for multi-generational households. We believe that with the right support and valuing the all, you can thrive in life and go on to help others. \nFinancially we are supported through our Op Shop revenue, and tax deductible gifts are available to donors. We also apply for club grants and volunteer grants. \nChallenges: Changing environment due to COVID-19, both the government regulations and the social impact due to fear in the community particularly with working with the vulnerable.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe would greatly appreciate a community profile report (Socio-economic Impact Assessment), for the 5km radiase around the Warilla district in the Shellharbour region. Including the profile areas such as Ethnicity demograghy, age demography, family structures, a review on the quality of live including a Health status (physical and mental), Employment status, quality and availability of education. \nAnd avoid\nNone \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe are in a process of reassessing our future focus as an organisation, our community isn't dealing well with COVID-19 socially. We'd like to help our community through this time as more jobs have been lost and family structures have been put under stress. We'd like help gaining a full picture of how our community is really doing, giving us insight into all areas of life. We'd like to start expanding into new areas that will help our community and fill possible gaps that aren't being met by other organisations - we have ideas such as possible basic life skills training, providing services for the homeless such as laundry services and shower facilities and looking into providing family and individual counselling. A report like this could really help us know if we are going in the right direction for our community.",
"other_notes": "none",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Champions for early diagnosis and a cure for Neuroendocrine Cancer\u00a0\nCustomers: Patients, Carers and Healthcare Professionals.\nProducts: Support, Education, HCP referrals for NeuroEndocrine Cancer Patients and carers, including 70 support groups Australia wide. In-Service training sessions for hospitals. Online weekly webinars for the Neuroendocrine Cancer (NETs) community. \nCompetitors: We compete for funds with all other charities but collaborate with many Cancer charities to ensure our patients don't slip through the cracks.\nBusiness Model: Neuroendocrine Cancer patients receive no government funding. We solely rely on donations from our patient, corporate and pharmaceutical community. There are 20,000 Australians living with NETs, each patient has an army of carers and Healthcare multi-disciplinary team. We Australia's only not-for-profit medical charity focussed on NETs.\nChallenges: More Australians are being diagnosed (approx 5,000 last year) with NETs each year as the awareness grows within the HCP community. Our resources are stretched to a point of being unsustainable. We need to attract new donors so we can get funding for more NET Nurses",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to cut through the clutter. Can we explain what we do (our impact) in a more succinct manner when people visit our website? \nAnd avoid\nAvoid altering any medical explanations. We want the students to focus on clarifying our impact in a more succinct way in layman's terms. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe provide telehealth Nurse support (note - email to phone call ratio is 2 to 1). \nWe provide assistance to HCPs who may not have heard of a NET before\nWe provide assistance to nurses with our (In-Service) to demonstrate who to delivery medications as part of best practice.\nWe provide assistance to carers as to what they can expect the patient might experience\nWe have provide and moderate a safe space with a private facebook group with 1400 patients and carers \nWe co-ordinate over 70 support groups around Australia",
"other_notes": "We currently have only 1 full time staff member (our founder) and 3 part time staff, and an army of volunteers. We run on 'the smell of an oily rag' with less then 10% of our turn over being absorbed in to running costs.",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Deal Book",
"client_background": "Vision: Vision - to be the leading provider of educational programs for children 0 - 5 years in Australia and New Zealand\nMission: to provide consistent, leading edge, industry compliant programs in a play based environment supporting childhood development and the Early years learning framework\nCustomers: Children, parents, grandparents, educators, owners of early learning services, directors of early learning services\nProducts: musical concerts and educational programs for children 0 5 years\nCompetitors: in the education space - Happy Feet, Mini Maestros in the Concert space - the knik knaks, Giggle and Hoot\nBusiness Model: franchised business in the educational space but concerts are run by the franchisor only\nChallenges: understanding the process and having the time to learn",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\n funding to produce a children's TV program \nAnd avoid [please insert sub-areas/topics that students should NOT focus on if any)\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nwe want to develop the entertainment side of our business - providing specialised talent to early learning centres AND launching a kids TV show. we have the programs and talent ready to go but need funding to film a pilot and take it to the next level. most funding or grants are not available to private companies BUT there is an option to buddy up with a not for profit to apply for grants. this would be something that we think would work for us",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Our Vision\nOur vision is to be the first-choice enrichment provider for youth who want to learn, grow\nand succeed beyond traditional boundaries. We will provide innovative products,\nmodern technology, inspiring mentors and tireless support and encouragement to our\nstudents.\n\nOur Mission\nOur primary goal is to provide a fully inclusive environment, that makes available\nmultiple opportunities for girls and boys to explore a variety of STEAM based\nmethodologies to enrich their life journey.\nOur secondary goal is to collaborate with educational and community establishments to\nextend their offerings to both attendees and employees.\u00a0\nCustomers: Educational organisations such as schools, OOSHs and specialist program providers, NDIS participants, general consumers\nProducts: educational enrichment programs based on STEAM (science, technology, engineering, arts, maths) with a specific focus on robotics and coding\nCompetitors: Bricks4Kidz, Young Engineers, Fizzics\nBusiness Model: 1:1 sessions, school incursions, proprietary after school and holiday workshops, 3rd party holiday workshops, special events\nChallenges: cost of operations in terms of both time and products used",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nScalability\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThe business is currently highly resource dependent. We use a lot of expensive products to service our customers (robotics, computers, etc) and they take a lot of time to prepare. As a way around this, I'm considering reducing our offerings to core ones that we can excel at and then to add a new model that I'm not ready to divulge without NDs in place",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Incubate Foundation is a social enterprise that connects young people of African Heritage to opportunities through personal development, professional development and creating positive narratives. \n\nVISION: Enable young people of African Heritage to reach their fullest potential.\n\nMISSION: Using mentoring and coaching to empower youth of African Heritage to reach their full potential and contribute to the wider community\u00a0\nCustomers: Young people aged 18-35\nGovernment Departments \nMulticultural Communities \nProducts: Mentoring, Coaching and Capacity Building programs delivered free of charge to community via govt grants and community partnerships \nCompetitors: None\nBusiness Model: Grant Funding, Industry Partnerships, Community Partnerships\nChallenges: Resources. Insufficient funding to support ongoing resources. Therefore require an engaging content strategy that can be automated to reduce the need for ongoing staff",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nContent and Engagement strategy\nAnd avoid\nNone specifically\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nAs we have limited resources we want to ensure we cotinue engagement while we source alternative income streams",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: We want all South Australians to have a safe home, enough money to live on and strong, positive relationships.\u00a0\nCustomers: Service clients (homelessness, Aboriginal programs, community services, etc.), foster carers, public supporters, donors, potential donors, volunteers, potential volunteers, current and potential staff, government funders, etc.\nProducts: Homelessness and tenancy support services, foster carer support, community and counselling services, financial counselling, emergency relief, Aboriginal support programs, family and youth support.\nCompetitors: Life Without Barriers, Uniting Communities, other NGO agencies.\nBusiness Model: 95pc government funded through numerous contracts and tenders - 5pc donation funded with a vision to grow this flexible revenue base. Fundraising is a core marketing need going forward.\nChallenges: Lack of time to develop an effective marketing communications strategy to diversify ac.care's revenue streams.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nConduct a SWOT analysis of the current fundraising marketing strategy that we have\nDeveloping a compelling and cost effective fundraising marketing strategy by identifying our potential donor base and the types of content they are likely to respond to.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWhile I have proposed fundraising as an area the team could work on, foster care recruitment is an alternative (or second) project worthy of attention. We market extensively to recruit more foster carers for the growing number of young people in state care, but where should these messages be shared, who is the audience, where are our recruitment dollars best spent and what content best captures attention?",
"other_notes": "Our key marketing social media platform is Facebook: https://www.facebook.com/accarecommunity\nHowever we also use LinkedIn, Twitter and Instagram, plus a community stakeholder newsletter and our website, along with mainstream media channels.",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "MANUFACTURING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Boxhead Plastics is an Australian owned and operated not for profit enterprise with a vision to divert post consumer automotive plastic waste from landfill and repurpose it into usable products. Boxheads mission is to employ people with disabilities or significant life barriers.\u00a0\nCustomers: 986,479 Australians participated in golf in 2019 over 1500 golf courses and $985 million spent \nWe have the opportunity to tap into the $1.5 billion-dollar global golf tee market. We are recognised by eight national wholesalers and have active involvement with Walkerden Golf Wholesalers\nWe are charity partners for the upcoming Pennant Hills Golf Day with Waitara BMW. Eastwood Golf Course actively support and promoting The Naiteev\u2122 Golf Tee. In 12 months we aim to expand to another 5% of the 600 pro shops in Australia\nWebb Martin and GT Recycling are customer through our corporate gifting with GT Recycling being a repeat customer. We have massive growth opportunities with 2,422,404 active Australian businesses we can potentially target\n\nProducts: We manufacture the 57mm standard golf tee and 80mm wedge golf tee. The Naiteev \u2122 golf tees are the ONLY Australian made golf tee and the only golf tee made from Australian plastic waste. Our eco packaging and price point stand us our from our competitors \nOur customers are saying \u201cthese tees are durable with great performance on the golf course\u201d. Being made from local car bumper bar waste is our point of difference\nOur advanced manufacturing technology is strategically modelled so it can be replicated, and new products can be developed such as the plastic golf sand bucket or plastic car floor mats. Our manufacturing services and products can be re-established nationally and globally\n\nCompetitors: Three golf tees in the global marketplace are made from recycled plastic; The Boxhead Tee, Tour Tee, EcoGolf Tee The\nBoxhead Tee is cheaper than the Tour Tee Boxhead packaging is eco friendly unlike Tour Tee and EcoGolf Tee\nOur trial customers are saying they loving that The Boxhead Tee is the only golf tee made in Australia is the only golf tee made from waste plastic car bumper bars is the only tee with not for profit status and \"has great performance on the golf course\"\nBusiness Model: Our three target revenu areas\nScenario 1 Golfers Wholesale we target 2% of total Australian Participant (986,479) in 1 year equals 351200 standard tees and 175600 wedge tees \nScenario 2 Corporate Gift Sales In month 1 we secured 2 businesses with $1071.89 in sales a further 2 new businesses a month Totalling 4800 tees\nScenario 3 Trade Sales We aim for 30 pro shops in the first year Our research shows golf pro shops sell 70 packets of tees a month. We would aim for 10% of those sales equating to 18900 tees\nWe attract sales via our online store with a 250% profit margin and have a local stockist My Green Gadget\n\nChallenges: sales and revenue",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nmarketing strategies for our product and if possible, identify some markets that would resonate with the marketing strategies as well as our product\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nAustralias Auto Industry plastic recycle rate is 0.9% sending 196,800 tonne of plastic waste to landfill yearly. Boxhead Plastics exists to support the auto industry taking greater responsibility for its plastic waste; making 2000 golf tees out of one car bumper bar. We increase the sustainability of the auto sector reducing pressure on our governments to have to tackle this plastic problem\nAlthough dependent on the environment, golf courses are often criticized for their negative impact on their surroundings. From high water usage to pollution caused by fertilizers and the loss of natural habitats. The Naiteev golf tee offers the golf industry a way to increase its environmental management of the game through the sale of our golf products",
"other_notes": "Inherent difficulties in recycling certain auto parts means that much of this plastic waste material is destined for landfill. Our innovative process transforms low grade auto plastic waste into our high performance, durable and recyclable products, golf tees are the start\n\nWe are stimulating our local recycling and plastics economy by choosing a closed loop supply chain of local waste collectors (JK Plastics), processors (Astron), and manufacturers (Plastic Precise Products) to produce recycled plastic feedstock for injection mould manufacturing. Our feedstock has been sought after by other local companies such as Mastroplas for the manufacturing of their own products and will also be used in our future products \n\nwww.naiteev.com",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Professional and Business Services",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: HwL is a Leadership Development platform and community dedicated to expanding the idea of leadership and helping people grow into the type of leaders they authentically aspire to be, based on the philosophy of Humanistic Leadership. We help people develop leadership capability so that they can show up as their best selves and thrive in an ever complex world.\u00a0\nCustomers: Customers/users - individuals, teams, organisations and communities that want to build more authentic and humanistic leadership capabilities\nProducts: community: organising community learning events, individuals: developing leadership resources and toolkits for individuals and offering 1:1 coaching, organisations: developing bespoke learning programs and experiences\nCompetitors: other leadership development, OD, and coaching services\nBusiness Model: our primary revenue at the moment comes in from org consulting and developing/delivering bespoke learning programs; a small margin comes in from community events\nChallenges: lots of competitors in this space so hard to differentiate our message and convey our value, we are small right now and have limited resources",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nhelping to define the specific target audience we should focus on in the short/medium term, how to reach them and what they care about to help us grow and get our message out there\nAnd avoid\navoid boring SWOT analyses, stakeholder maps, and business jargon. I want this to be real speak and human centric\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nif it becomes relevant, I'd like to understand the incoming generation of leaders and their needs most. do our services speak to them?. are they relevant? how do we build the future of leadership and create a better world? what tools are these people using? what language matters to them? etc....",
"other_notes": "some of my blogs: https://www.humanswholead.com/blog-humans-who-lead/",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: We want to provide a quality food and beveridge service affordably to all aspects and events across WA\u00a0\nCustomers: Private, Corporate, Events\nProducts: Catering high end events, weddings, private parties and the corporate sector\nCompetitors: All other caterers in WA\nBusiness Model: Our business model is a family owned and run business offering a premium service of food and drinks to all events large and small, our resources are our staff and our equipment as well as our industry knowledge\nChallenges: Direct competition undercutting our margins",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nPossibly the delivery and marketing of our products \nAnd avoid\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "PUBLIC ADMINISTRATION AND SAFETY",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: IPAA Victoria is Victoria\u2019s peak public sector professional association - a trusted provider and partner, connecting, empowering and celebrating Victoria\u2019s public purpose sector.\u00a0\nCustomers: Members of the Victorian Public Purpose Sector and private industry across the financial services, professional services, education and local government sectors. \nProducts: Professional development and training for members of the the Victorian Public Purpose Sector and private industry as well as the financial services, professional services, education and local government sectors, as well as the development and provision of programs and events that celebrate the Victorian Public Purpose Sector. \nCompetitors: N/A\nBusiness Model: Not for profit organisation - member-based organisation (fees collected from members for annual membership, corporate membership and donations). \nChallenges: We need to identify growth or adaptation options for our organisation as a result of COVID-19 and search for new opportunities to expand our member base and our work with the public purpose sector across Victoria.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWhat new organisations we can target for membership, new strategies and means of procuring new members, identifying areas of growth and opportunity post COVID-19, evaluating new methods of engagement and programs to work with the public purpose sector, and new business opportunities for supporting our existing members. \nAnd avoid\nN/A\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe need to better understand our market and the services landscape in Victoria so that we can identify new opportunities for growth for our organisation.",
"other_notes": "N/A",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Growth Strategy - Business Opportunities Accelerator",
"client_background": "Vision: Maternity consumers having access to evidence based care across the continuum, including birth.\nCustomers: Consumers, researchers, clinicians, bureaucrats, politicians \nProducts: Advocacy\nCompetitors: Australasian birth trauma association don\u2019t promote evidence or human rights in Childbirth however have received funding grants\nBusiness Model: $20 membership. 120 members\nChallenges: We are all time poor volunteer mums. government doesn\u2019t particularly want to give us money and admit they are harming women by choosing their second largest political donor, the medical and pharma lobby over women\u2019s best interests",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in a word document\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDoing draft grant applications and a spreadsheet of when to apply for what grants over the next year.\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nWe don\u2019t want a report about what you\u2019ve done. Just the excel spreadsheet of all relevant grants for the next year and word documents with a draft applications for us to tidy up and send off when ready.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nI\u2019d like a student to call grant organisers and ask where website isn\u2019t clear",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Provide digital healthcare plans for patients during an episode of care\nCustomers: Medical specialist and patients\nProducts: SaaS product with a MVP application as a digital engagement tool to measure patient experiences and functional outcome scores\nCompetitors: Cemplicity\nBusiness Model: SaaS model with monthly recurring revenue\nChallenges: Man power/ labourer",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\n\nProvide a general overview of the current state of our industry\n\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing\n\nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\n\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\n\nMarket research on the trend of remote patient monitoring in health care. Patient engagement user ability to remotely connect with health care providers.\n\nAnd avoid\n\nElectronic Health records\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\n\nUnderstand the competitors (cemplicity, personify care, the clinican) and the traction and growth opportunity for remote patient monitoring through an episode of care",
"other_notes": "Lumina X health tech accelerator",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To combine contemporary neuroscience and eastern wisdom philosophy to cultivate well-being, brain optimisation and leaderships for individuals and organisations.\u00a0\nCustomers: General public, lawyers, law schools and other high-stress professionals. \nProducts: curated once-off workshops or programmes (6-8 weeks)\nCompetitors: yoga/meditation studios, online meditation apps etc \nBusiness Model: In 2020-2021, it has been negative as Peace Lab has been mostly free providing workshops to the public and businesses. But in 2022, it would like to shift back to a profit generating model. \nChallenges: To identify the best customers that would benefit most from Peace Lab. For example, should Peace Lab focus on the legal sectors and carve out a specialised programme called Legal Mind Unwired, so it is clear and specific or should it continue to serve the general audience?",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nTo identify if Peace Lab should focus on law students, lawyers, and law firms \nPlease feel free to provide more detail and context under these points to make them suitable for your organisation.\nElva ZHANG (the creator of Peace Lab) was an international student from China and she now works as a lawyer whilst undertaking a master study in neuroscience. She would like to help others and organisations with practical solutions to well-being, performance and leadership challenges through evidence-based (neuroscience) practices (such as mindfulness, laughter/play). However, Elva is interested in finding out for the next stage of Peace Lab, should it carve out a distinct service for the legal profession?",
"other_notes": "https://www.linkedin.com/company/peacelab/?viewAsMember=true",
"deliverables": [
"Provide a Final Report.\nProvide a Final Presentation."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "MANUFACTURING",
"project_type": "Deal Book",
"client_background": "Vision: to divert automotive plastic waste from landfill and manufacture it back into useful and clever products\nCustomers: golfers, smash repairers, \nProducts: golf tees \nCompetitors: tour tee\nBusiness Model: sales\nChallenges: financial",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Venture Capital (incl. Accelerator Program)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFind us suitable VCs that would invest in us\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nn/a\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Our Vision is the transformation of the poor and marginalised within their communities in Bangladesh, such that they are freed from exploitation and dependency.\n\nOur Mission is to empower the poor and marginalised in Bangladesh through group formation, education and training, collective savings and peer lending to deliver sustainable development outcomes within community organisations.\u00a0\nCustomers: Our Priority are those who are illiterate and landless, mainly women in rural areas, and other disadvantaged groups including ethnic minorities and people with disabilities.\nProducts: We create groups of the poorest members of a community to learn, save and grow their way out of poverty together. We also have various support programs such as health programs (disability, eye health, and maternal and child health), vocational training programs (sewing, rural income generation, health and beauty, motor driver training) and education programs (pre-primary school support and schools).\nCompetitors: Large organisations such as World Vision, Compassion, Baptist World Aid and Tearfund. However, I also see our biggest competitor as \"the Jones\" whom we are all trying to keep up with instead of realising that we are already incredibly wealthy and don't need more stuff.\nBusiness Model: We exist on donations from individuals, organisations and churches. Our regular donors are a most remarkable bunch with a group of 150 donors giving $150k per annum on either a fortnightly, monthly or quarterly basis.\nChallenges: We need to develop greater sustainability as an organisation with a target to increase our revenue to $1m per annum.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\n(1) Identifying relevant donor organisations that are interested in our kind of work OR\n(2) How to engage younger generations . A large proportion of our donors are heading into retirement. So recommendations for engaging the next generations (Gen X and Millennials) would be helpful. OR\n(3) How to develop a network of fundraisers for our organisation.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe are a small organisation (5 staff in Australia on 1.5 FTE) with a committed supporter base. We send the bulk of our funds to Bangladesh where we have 112 staff. It's a very relational type of organisation where many supporters have actually been to Bangladesh to see the work (but can't now with COVID!).",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Hub Innovations Project",
"client_name": "Hub Innovations",
"industry": "Health Technology and Services",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To service the community needs with high quality health care\u00a0\nCustomers: Clients in local communities \nProducts: Physiotherapy \nPaediatric physiotherapy \nHydrotherapy \nIndustrial health \nCompetitors: Other local physiotherapy businesses\nBusiness Model: Physiotherapy services \nChallenges: Growing paediatrics and aged care",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGenerating a plan to build a large paediatric client base.\nGenerate a plan to take on more aged care work off site\nAnd avoid\nNil\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: To ensure startup founders find a way to be emotionally self-sufficient to manage the ups & downs of growing a business\u00a0\nCustomers: Clients: high tech startup founders, usually under 40yo\nProducts: Meditation coaching\nCompetitors: None as far as I'm aware. \nBusiness Model: Client sessions\nChallenges: How to get my name to the target audience",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research, analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nLow cost ways of increasing visibility and traction.\nFind clients from the target audience at a low customer acquisition cost.\nFind out about speaker events - how to become a speaker, what it entails, which kinds of events will be a good starting point. \nFiguring out which keywords are good for all 3 layers of SEO.\nSome research into the personality profile and demographics of who becomes a startup founder. \nAnd avoid\nIncome streams",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "RETAIL TRADE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: We work with people and pets in crises to improve outcomes and reduce the occurrence of surrender, animal abuse, neglect and euthanasia. We actively assist our clients in finding safe housing and provide strategies to reduce the incidence of intergenerational poverty.\u00a0\nCustomers: Anyone that owns a pet, vets, retailers (petstock, supermarkets)\nProducts: Pet treats and pet accessories\nCompetitors: Online subscription models\nBusiness Model: Client contributions, donations, fundraising & events, sponsors, grants and merchandise.\nChallenges: Sustainable funding to fund daily operations, we are not sustainable with only volunteers",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDo we buy treats wholesale? Manufacture our own ? What dog treats should we enter the market with ? Packaging environmentally friendly/design\nAnd avoid\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe were thinking of selling beef liver treats and promoting our fill their bowl project on them so people know they are buying for a good cause but also want a good product, we are hoping to sell them in vet clinics, supermarkets and pet supply stores and we will have an online shop on our website and have the available from our warehouse",
"other_notes": "We have also been exploring pet accessories with our brand we have a few ideas for design",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ARTS AND RECREATION SERVICES",
"project_type": "Growth Strategy",
"client_background": "Vision: To be the premier booking agency for fishing holidays across Australia\u00a0\nCustomers: Fishing fanatics and fishing tourist/novices\nProducts: Fishing holidays\nCompetitors: Very few\nBusiness Model: Social media, networking, corporate connections\nChallenges: Covid",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Customers. Review existing customers or identify new customers that our product/service now attracts.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to connect more with corporate Australia for corporate bookings and affluent Australia.\nAnd avoid\nBudget travellers.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe always target the high-end/luxury market.",
"other_notes": "Insta @gofishaus",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: We\u2019re Perth\u2019s best tutors. If you need a tutor in Perth, then we\u2019re the people to call.\n\nMaths tutors, English tutors, or Science tutors; we cover all subjects and ages. After 27 years, Ace Tutoring has many successful relationships with Perth families and Secondary Schools. From Small Group and Home Tuition to Study Skills and Exam Preparation Courses we are the only one in WA to do it all! We pride ourselves in being affordable, approachable, and available with our office open 6 days a week!\u00a0\nCustomers: Students of all ages\nProducts: Home tuition, group tuition, Study Skills Workshops, Exam Preparation and School seminars \nCompetitors: Elevate \nBusiness Model: Ad Based and Direct Sales\nChallenges: Software for scheduling",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nProvide a general overview of the current state of our industry.\nUsing secondary research analyse and provide insights on how customers\u2019 needs and habits are changing.\nReview how competitors are responding to these changes.\nIdentify trends and opportunities based on market analysis, that may help overcome current challenges and grow the organisation.",
"focus_area": "Marketing. Optimise our marketing and communications strategies based on new trends and interests.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDeveloping the business",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Business Opportunities Accelerator",
"client_background": "Vision: Virtual reality based education for healthcare\u00a0\nCustomers: Nurses and doctors\nProducts: Virtual Reality and Augmented Reality - Avatar led education in Collaborative VR Environments\nCompetitors: Ausmed - but no VR\nBusiness Model: Remote VR learning via LMS\nChallenges: Scaling",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Product/Service. Create new or adjust current products/services to better serve the needs of our customers (current and future).\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\ntechnology adoption of VR into Healthcare - General Nursing education requirements\nIt would be great to understand 2 key features: 1) What do nurses want from their external education 2) How is VR being integrated into Healthcare training!\nAnd avoid\nVR for therapy of patients ONLY training and education",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "455061710 \nWHOLESALE TRADE",
"project_type": "Deal Book",
"client_background": "\u25cf Vision: To become the number one, sustainable and innovative oil management company in Australia. We aim to transition our delivery fleet over to full electric \n\u25cf Customers: We support and supply food service industry, wholesalers, food manufacturers \n\u25cf Products: a sustainable, 100% all natural chemical free cooking oil. Combined with a total oil management system to ensure a hassle free and easy system for a venues oil requirements \n\u25cf Competitors: Cookers, CFM Australia, Trojan Oils, Goodrop Oils, Fry Fresh \n\u25cf Business Model: The delivery and collection of cooking oil \n\u25cf Challenges: Increasing competition in the market, high cost for EV truck technology",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \n\u25cf Research current and emerging funding sources / investors using appropriate secondary sources available. \n\u25cf Create a list of potential funding sources/investors we could explore in an excel file \n\u25cf Provide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants \nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \nGrants, funding, incentive schemes for adopting new technologies in business \nPlease feel free to provide more detail and context under these points to make them suitable for your company. \nLooking to move our truck fleet over to EV from diesel. The current cost is 3 times the cost of diesel. So we are looking to set what is out there to help us in this transition and to assist in the extra costs. Is there grants, funding, tax credits, bonus schemes for going to EV. IS there funding for proto typing of our set up in new technology?",
"other_notes": "",
"deliverables": [
"\u25cf Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: Vision\nConnected, nourishing, accessible and resilient community gardens for all Australians\n\nMission\nTo improve the health and wellbeing of Australians by providing networking opportunities, education, resources, advice and advocacy to support community gardening activities\nCustomers: Community gardens, local government authorities, churches, schools\nProducts: Advocacy, educational resources, directory of gardens, membership benefits\nCompetitors: nil\nBusiness Model: Association with minimal revenue from member fees\nChallenges: Lack of funding",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding potential government seed funding to provide for 1-2 paid staff positions so that we can expand our activities and provide greater ability to lobby for future funding\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nNil\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nOur management committee has been working hard to lay the foundation for the expansion of our activities which include supporting, advocating for, providing resources to and encouraging the establishment of community gardens however we are now at the stage where we really need funds to continue this work and expansion.",
"other_notes": "We are a volunteer run organisation that is the peak body representing community gardening activities in Australia.",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: Safer Births and Better Healing\nCustomers: women and families that have been impacted by birth trauma and education of healthcare professionals in birth trauma,\nProducts: Peer2Peer Meets which includes online, face to face and live chat support services.\nFacebook support group.\nEducation of health care professionals in birth trauma\nCompetitors: We are the only not for profit solely dedicated to support those impacted by birth trauma in Australia.\nBusiness Model: Grants\nFundraisers\nDonations\nCorporate Partnerships\nConference\nOnline Webinars\nChallenges: we are a volunteer led NFP, it is difficult getting people to commit to the Fundraising and Grants Committee.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGrants that we can apply for\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nnil\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nnil",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: Our Vision:\nThe Immunisation Coalition will improve the protection of all Australians against infectious diseases through advocacy for immunisation.\nOur Mission:\nTo create public awareness regarding the importance of immunisation by providing educational materials and communication programs.\nTo cooperate with key Australian professional bodies, consumer advocacy groups and the Australian, State and Territory Governments in their educational activities focused on immunisation to bring information to Australian healthcare professionals and the public.\nTo work with consumers, health professionals and organisations with an interest in immunisation, ensuring that the information provided to consumers through our website and other communication channels is current, easily understood and scientifically informed.\nCustomers: 1) the healthcare providers\n2) the public\nProducts: Information to the public about the benefit of vaccination against infectious diseases.\nSupporting healthcare providers with information and updates regarding vaccinations\nCompetitors: n/a\nBusiness Model: Grants and Sponsorship from Pharmaceutical companies\nChallenges: lack of knowledge on how to get government grants",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWhich kind of grants could be offered to the organisation and how to apply for grants.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: Families4Families is a not for profit charity established by a volunteer team. F4F's mission is to assist people with an acquired brain injury and their families to build resilience and live a good life. We provide family focused programs centered around Local Support Groups which facilitate a sense of belonging. Together we share information, lived experiences and positive coping strategies. F4F was designed, developed and is managed and delivered by people with ABI and their families.\nCustomers: People with ABI and their families. Service Providers and Professionals\nProducts: Peer support network, Local Support Groups metro and regional, monthly newsletters, website and social media pages, phone support\nCompetitors: Not applicable\nBusiness Model: Fundraising and grant application\nChallenges: We are all volunteers. Access to grants.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGrant applications\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nN/A\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Deal Book",
"client_background": "Vision: Ensure every woman is empowered to take control of their breast and ovarian cancer risk, by providing tools and support to members of the at-risk community. \n\nWe work collaboratively with healthcare providers to ensure a better transition for at-risk women as they move through each stage of their journey and promote open discussion around family health history in Australia through targeted campaigns and education. We advocate for at risk families with the aim of earlier diagnoses, potential prevention, and better treatment options.\nCustomers: Women and families with genetic breast and ovarian cancer\nProducts: Support, education and advocacy for those at high risk of breast and ovarian cancer\nCompetitors: BCNA, OCA, McGrath (similar charities not competitors)\nBusiness Model: Industry and corporate partnerships, fundraising and events (pre COVID), donations, merchandise\nChallenges: Unable to run events which is a major source of our funding",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHelping produce a grant application response template/framework to make it easier to apply for grants when they come up. We are a small team and don't have the capacity or capability in grant writing.\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: We aim to fund-raise and disburse funds to groups sterilizing dogs/cats and rehabilitating sick/injured animals \\that have been abandoned, mistreated or homeless.\nCustomers: Animal Lovers\nProducts: We provide free sterilizing for street animals or animals owned by low income people in Thailand & Indonesia. \nCompetitors: Soi Dog Foundation, Dog & Cat Rescue Samui (DCRS) , Bali Animal Welfare Association (BAWA), Bali Adoption Rehabilitation Centre (BARC) \nBusiness Model: Mostly donations & grants - limited revenue from merchandise & events \nChallenges: We are at an awkward stage - we are getting too big to keep doing what we have been doing, but we are not quite ready to step up to where we want to be. This is due in part to a lack of finance, but also access to staff & volunteers.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding Grants that we are eligible to apply for. \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nNot interested in Loans. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWould also like to find businesses that would be willing to sponsor our projects - This is tax deductible for Australian businesses.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: To change online culture so hate in all its forms becomes as socially unacceptable online as it is \u201cin real life\u201d.\nMission: To be a world leader in combating online hate and a critical partner who works with key stakeholders to improve the prevention, mitigation and responses to online hate.\nCustomers: Everyone. Our main purpose is to educate about online hate and help people who have and are experiencing them.\nProducts: Software for monitoring online hate, Consultancy, Training\nCompetitors: Other institutes addressing online hate prevention issues, such as the Alan Turing Institute\nBusiness Model: Donations and sales revenue from software licensing and provision of consultancy and training services\nChallenges: Resourcing sufficiently for the volume of work necessary",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nClear identification of all government grants opportunities, including grants that are not part of open programs, i.e. potential for election commitment funding.\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nnil\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "For more information:\nOur mission & vision: https://ohpi.org.au/mission-and-vision/\nOur customers: https://ohpi.org.au/impact-of-our-research/\nOur products: https://ohpi.org.au/services-and-consultancy/\n\nThe Online Hate Prevention Institute (OHPI) is an Australian Harm Prevention Charity. We aim to reduce the risk of suicide, self harm, substance abuse, physical abuse and emotional abuse that can result from online hate. Our focus ranges from cyber-racism, online religious vilification and other group-based forms of online hate, through to the cyber-bullying of individuals.",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Innovations Systems Project",
"client_name": "Innovations Systems",
"industry": "0412356795 \nPROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: We believe: \nCommunication between organisations and people should be of the highest quality for the common good.\nOrganisations should be respectful of people \nPeople\u2019s communication with organisations should be appropriate for them \nPeople should be able to find the information they want and act on it appropriately. \n\nWhat we do: \nResearch and create best practices in public document design \nSet standards for best practice communication and information design \nShare our know-how\nAdvocate for the best practice communication between organisations and people \nPublish research and ideas for the common good \nShowcase and celebrate best practice.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \n\u25cf Research current and emerging funding sources / investors using appropriate secondary sources available. \n\u25cf Create a list of potential funding sources/investors we could explore in an excel file \n\u25cf Provide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Venture Capital (incl. Accelerator / Incubator programs) \nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \n\u25cf Sources of funding either private or public that will enable us to develop a leading publishing house in communication and information design for the public good. \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any) \n\u25cf None we can think of",
"other_notes": "Please feel free to provide more detail and context under these points to make them suitable for your company. \n\u25cf We will share 30+ years of accumulated Best Practice through our publishing program. \nWhat is best practice? \nBest practice helps people to get on with life easily, and with dignity. It gives them information they can use to do the ordinary things of life they need and want to do. \nBest practice helps people to: \neasily find what they are looking for, whether it\u2019s available on paper or online \neasily exercise their rights \nreceive information they can act on in their own and their \ncommunity\u2019s interest \npay bills straightforwardly \nquery any matter straightforwardly \nsafely use dangerous products \nfind out how to get from one place to another \nrequest and get benefits they are entitled to, easily and simply get compensation they deserve without trauma or guilt \nbuy products they want easily\u2026 \n\u2026and do all of these things to an agreed high standard, \ndemonstrated with credible before and after evidence.",
"deliverables": [
"\u25cf Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: EduGrid is an education startup simplifying financial education for young professionals by delivering cohort-based programs which connects learners to a community.\nCustomers: Young adults and working professionals.\nProducts: Personalised Financial literacy program.\nCompetitors: Coursera, Udemy and Maven\nBusiness Model: B2B & B2C\nChallenges: Time constraints on research and development",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\n\nIdentify the top 5 competitors in the market (Australia & Bangladesh)\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nI would like the team to explore the availability and demand for financial literacy programs and face to face financial literacy courses in both Bangladesh and Australia.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThey should also find out if an online mode of delivery of financial literacy programs is scalable in Bangladesh and Australia or if not provided information on the constraints.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Growth / New Market Entry Strategy",
"client_background": "Please provide some background of the organisation specifically relevant to your objectives for this project which might include but are not limited to:\nVision and mission \nCustomers, users and stakeholders\nDescription of the relevant products / services\nExternal / competitive environment\nCurrent business model / revenue sources\nHow has COVID-19 affected your business?\nWhat has been your response so far to the current business challenges due to COVID-19? \n\nYou can do so by inserting information here or providing links to relevant sources - eg; websites, annual reports, strategy / research documents etc\n--\n\nVu Consulting is a PR agency driven by impact. We are a team of 5, all with extensive experience working on PR programs for corporate, B2B, tech, and startup businesses. After years at multiple agencies and in-house roles, and most recently leading the Australian arm of a global tech PR agency, Mylan Vu started Vu Consulting earlier this year to deliver PR services to tech/corporate/startup businesses in a more effective way than traditional agencies. This includes exclusively hiring senior staff, saying no to typical agency models of hierarchy and processes like weekly internal and client meetings, and being stringent about the types of clients and client work we work on. \n\nMost importantly, the biggest difference is this only takes up 50% of our time. Having spent years with the media industry, Mylan and her team have seen first-hand what the research shows \u2013 that the most accessible and regularly reported and referenced \u2018experts\u2019 in Australian media are middle-aged, white, and male. This has a domino effect on who has power in our society, who influences what others think and know, and how messages are communicated. It influences policies, leadership, and social and corporate culture. \n\nThis is why Vu Consulting spends the other 50% of our time doing what we call \u2018giving a voice to the voiceless\u2019. While our tech clients help us pay the bills, we also work with NFPs, charities, and social enterprises on a pro bono basis to reflect the diversity of our communities while also elevating the people, organisations, and issues that are too commonly overlooked or misrepresented in our media. We believe the media can and must do a better job of reflecting all the issues in our society, not just the ones seemingly important to those already in power. And we believe our PR services can help to generate this change. \n\nOur pro bono work particularly focuses on working with organisations that are too small to have their own in-house marketing or PR teams, or too low on resources to afford to pay for external consultants. They also are typically passionate about advocating for social change, and we work with several clients purely on advocacy and thought leadership activities. Our pro bono clients span across various issues including domestic violence, refugee rights, disability, racism and discrimination, pregnancy loss, digital inclusion, and social justice reform. \n\nOur typical services include media relations, content development, thought leadership, corporate profiling, social media content, media training, and website copy.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Growth Strategy / New Market Entry Strategy Project for our organisation, in particular: [please choose max 4 points from the list below]\nResearch the Political, Economic, Social / Cultural, Technological and Environmental factors & trends of specific relevance to the product / service\nDevelop persona and value canvas for the potential customers\nSegmentation, size, growth and value of target market\nReview competing or substitute products / services\nOutline potential barriers to entry \nIdentify potential suppliers and partners\nAnalyse the industry life cycle in a selected country\nIdentify market entry cost estimates\nSWOT and 5 Forces analysis\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe would like Practera\u2019s help in assessing 2 specific areas \u2013 domestic violence and refugee rights. The research should ultimately help us understand how we can raise public awareness of the complexities of these issues and ideal actions taken to address each issue, primarily through media and social media channels. We are looking for research that will help us determine can PR can drive real, long-term social change.\nAnd avoid\nWe are not looking for ways to make a \u2018splash\u2019 around a brand or an issue, as we have the experience and knowledge to do this already. For example, we aren\u2019t interested in campaigns that involve making a hashtag viral, or creating startling video content with celebrity influencers.",
"focus_area": "",
"other_notes": "Please feel free to provide more detail and context under these points to make them suitable for your company.\n\nResearch the Political, Economic, Social / Cultural, Technological and Environmental factors & trends of specific relevance to the product / service\nLooking separately at the issues of domestic violence and refugee rights, we\u2019d like to understand: \nHow big is each sector in terms of the government funding received, organisations and NFPs in each space, how \u2018popular\u2019 they are for donations, etc., and how does this compare to other social issues?\nWhat are the current initiatives, laws, bills that are on the table in government regarding these issues? Who are the main players in pushing these forward? How have these evolved over time? What other initiatives/laws/bills are the sector trying to have tabled \u2013 where are they up to?\nHow are different stages in legislation development/publication covered in the media? At what point are media interested in covering it, who is driving the conversation and how? What were the stages of it going through industry bodies, FairWork or otherwise? What kinds of companies spoke about it or commented on it? What is the role of media/petitioning throughout the process?\n\nDevelop persona and value canvas for the potential customers\n\nWhich media/journalists have been covering these issues over a long period of time \u2013 i.e. multiple months/years. How have these journalists adopted their approaches and angles over time?\nWhat are the common themes/approaches in media articles covering these issues \u2013 e.g. we find ABC articles tend to require a case study, even if it\u2019s anonymous, Mamamia articles tend to prefer first-person accounts of personal experiences\nWhich journalists have started writing on these issues more recently? \nWhich publications/journalists tend to have a particular view on these issues and what is that view? i.e. are there certain publications that are \u2018pro\u2019 or \u2018anti\u2019 refugee rights? \n\nSegmentation, size, growth and value of target market\n\nDiscussed above. \n\nReview competing or substitute products / services\n\nAre their particular arguments, people, organisations, or otherwise that could cause roadblocks for advocating on domestic violence and refugee rights issues? E.g. In our work on youth support issues, we have found it challenging to comment while youth crime is reportedly severe, particularly in QLD and journalists seem to prefer to cover the crime stories rather than the advocacy voices for youth support.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "RETAIL TRADE",
"project_type": "Deal Book",
"client_background": "Vision: : Mission To empower consumers to solve problems and create a better world through their purchasing behaviour.\nWe do this by creating a curated list of Social Enterprises (SE) and their products on a central platform for consumers to make informed purchase decisions according to their current purchase need or according to the impact they wish to create. This gives consumers a chance to make a social impact through their everyday purchases and use their spend for good. \nThe Vision is to create a trusted and transparent (impact) marketplace of choice for socially conscious consumers with a wide range of products and services where social enterprises can reach a validated and engaged audience to sell their products and services and highlight their social, economic and environmental messages and the impact they are creating. \n\nCustomers: Males and females with disposable income who want to make purchase decisions that provides them with a high quality product at a price comparable to the rest of the market for that standard of product where the Social Enterprise makes a measurable impact on a cause.\nThe market gap is a central repository of SEs that are selling goods and are making social and environmental impact already. I am helping my time poor target market to easily find the cause they want to support, learn more about the cause and buy something supporting that cause.\nOR I want my time poor customers to find the product they were going to buy anyway \u2013 but offer them a choice of the same product from a company featured on G4G.\nPeople who are in the workforce who are time poor because they have started or are establishing their career and don\u2019t have the time to help with the environment or social causes between work, their lifestyle choices, their socialising. \nTarget market will also be identified according to product categories ie. Specific products will be marketed to a different audience depending on their likelihood to buy the product. Eg. Plastic bracelets to clean up the ocean is more for 18 to 20s year olds. For groceries and gifts, the main decision maker in the household is the mum. \n\nProducts: I have a number of products in many different categories available from homeware, jewelry, food and drinks. All of them are Social Enterprises that are profit with purpose business. Each one has a measurable impact area. \nCompetitors: Direct\nhttps://curatedwithconscience.com.au/\nhttps://hellogoodworld.com/\nhttps://www.greatestgood.com.au/\nhttps://heygoodthing.com.au/\nhttps://allofthegoodthings.com.au/\n\nIndirect\nhttps://www.buyfromthebush.com.au/ \u2013 Subscription Model Marketplace with focus on independent sellers from regional Australia. They charge 12.25% (GST incl) + merchant fee. Spike in following as launch was during bush fire\nhttps://www.spendwithus.com.au/ Combination of buy from bush and Buy Aussie Now\nhttps://ethicalmadeeasy.com/ - global ecommerce site mainly for clothes made ethically. \nhttps://theconsciousspace.com/ - media for SE and companies with ethical products\nThink Enough \u2013 Media? Support SE and causes.\nhttps://www.givar.com - directory of charities, NFPs\nhttps://shop.welcometocountry.com/ \u2013 Abroginal and Torres Strait Islander brands and experiences\nBuyAussieNow.com.au \u2013 Australian only product marketplace. Free directory listing. 8% transaction fee, payment handling and disbursement (3% + $.030 per transaction) exl GST\n\nBusiness Model: Retail products from the different Social Enterprises with profit margin ranging from 0% to 50%.\nChallenges: Getting discovered and reaching the target market in the loud and overcrowded marketplace space.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nI have invested personal funds to start the business was hoping the profits from it will help build the business. Unfortunately I haven't been able to achieve this and thus looking for grants to help build the business hence impact that is created by a marketplace concept like Goods 4 Good. \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nI have done one incubator already. I would be open to doing another incubator as long it is free and there is potential to get a prize/grant at the end of it. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nGoods 4 Good launched on 1 November 2021 and the two main lessons learnt are that firstly - most people don't understand what a social enterprise is and how they are making the world a better place. Secondly, there are many online marketplaces and it is difficult to compete in this space. The individual products on the platform are performing well in their own silos.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Systems Tech Project",
"client_name": "Systems Tech",
"industry": "PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Change the way we interact with our cities to be the same for all. Mission - map the cities of the word\u00a0\nCustomers: Local Govt (councils - cities & towns) Transport Authorities (train, bus), Parkland Authorise (parklands, greenways) Corporate (fleet mgrs using footpaths eg delivery robots, e-scooters) (travel journey planner apps)\nProducts: Footpath Data (product) - Mapping Services are Footpath Assessment, Brio Maps (mobility map for community) Routing Data, Catchment Analysis and Transport Terminal wayfinding\nCompetitors: Council Assessors and Assessment Consultant - completed by foot or vehicle. Data specialist in Desktop Assessment \nBusiness Model: Contracts with the range of Govt Authorities (council, transport, parklands) Future sales of footpath data to corporate \nChallenges: Budgets of Government for mapping work, Budget cycle of Govt,",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch and identify partners or key influencers (who could assist us become known / kick off) in these cities: London, Birmingham, Glasgow, Edinburgh and Manchester\nGovernment or smart city conferences / expos\nWebinars - where we could be a guest \nAny association that we could work with as part of their social impact vision\nAnd avoid\nDelivery Robots - they are becoming a major user of the footpath network; if info / articles are found then we would definitely welcome that information, but no need to dig deep into this area. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nIt would be valuable to learn key people to contact either by \n#Name, Title and Email\n# And / the links to web pages with possible contact \nThis way we can commence a relationship post the students work \n\nAny case studies or projects that demonstrate projects / initiatives focusing on along the footpath network with limited mobilities and traveling by wheels",
"focus_area": "",
"other_notes": "Briometrix will provide the students all the learning experiences in establishing the Aust market and provide data as requested to support their understanding of our work",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Press Press Project",
"client_name": "Press Press",
"industry": "INFORMATION MEDIA AND TELECOMMUNICATIONS",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Welcome to UseVerb! We believe personality and skill are important for work. In other words, who you are is as important as what you do. Our focus is to help people and businesses communicate and grow. We provide a useful platform to connect members, specialising for work communication, job seeking and recruiting. \u00a0\nCustomers: Employers and Job Seekers\nProducts: Workchat, Job Applications, Job Adverts \nCompetitors: Seek, Indeed, Whatsapp \nBusiness Model: Subscription\nChallenges: People on the ground selling",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\n\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to engage - US people in commission only work / Joining affiliate programs \nAnd avoid\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: EduGrid is an education startup simplifying financial education for young professionals by delivering cohort-based programs which connects learners to a community.\nCustomers: Young adults and working professionals.\nProducts: Personalised Financial literacy program.\nCompetitors: Coursera, Udemy and Maven\nBusiness Model: B2B & B2C\nChallenges: Time constraints on research and development",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\n\nIdentify the top 5 competitors in the market (Australia & Bangladesh)\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nI would like the team to explore the availability and demand for financial literacy programs and face to face financial literacy courses in both Bangladesh and Australia.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThey should also find out if an online mode of delivery of financial literacy programs is scalable in Bangladesh and Australia or if not provided information on the constraints.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: The AIBC is a not-for-profit national membership organisation and its vision is to be an active voice, involved in policy and advocacy roles to promote and enhance the bilateral Australia-India business and trade relationship as well as provide education and information about Australia-India trade-related opportunities.\n\nTo effectively focus on such growing opportunities and outcomes, AIBC, with a resilient \u201cback to business\u201d approach has established a dedicated new business Australia India Business Enterprise (AIBE). It is intended that the new business enterprise will generate financial benefits for its members and AIBC as an organisation.\n\n\u00a0\nCustomers: All Australian companies that want to export products or services to India. This also applied to India companies that want to export products or services to Australia. A good example is Wine Companies (alcohol and non-alcohol) that wish to enter the India Market\nProducts: All types of products and services\nCompetitors: All Companies, Australian, Indian and other Countries, currently distributing in India.\nBusiness Model: Service fee for the set-up of each deal including administration costs (negotiable) and a Success Fee for facilitating the deal based on the volume transacted. \nChallenges: Having the structure to undertake research and market analysis for each deal.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\n\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nIdentify the high volume and innovative sectors of the India and Australia market and the possible distributors of their products and services.\nAnd avoid\nIndividual transactions and only focus on B2B\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "MANUFACTURING",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: To continue on the path of manufacturing highly efficient, environmentally friendly and sustainable cooling towers . To remain at the forefront of research and development within the HVAC and industries. \u00a0\nCustomers: HVAC , mining, agriculture, manufacturing and emerging technology industries and more. We listed 110 applications on our website.\nProducts: manufacturing of steel , glass, plastics, paper products plus many ore. See above.\nCompetitors: Baltimore Aircoil, Evapco, Marley\nBusiness Model: Company self financed.\nChallenges: Capital and organizational structure.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market;\nOptional: COVID-19 Specific Research \nStudent teams will identify relevant government support for exporters and trade sectors relevant to our business.\nYes\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nRoad map to international markets: suggestions on which markets we can look into would be great\nAnd avoid\nClosed circuit cooling towers market. Cooling tower servicing.",
"focus_area": "",
"other_notes": "www.lakesidect.com.au",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: To grow a new product\u00a0\nCustomers: Demographics are male and female, aged between 55 and 75 in a stable economic financial situation.\nProducts: End to end service to create a family heritage heirloom album for future generations.\nCompetitors: Fragmented - competitors all do a section of our full component - but most do very cheaply.\nBusiness Model: Direct to consumer, variety of services and products\nChallenges: lock down inhibiting the business visiting community groups and customers visiting our business premises.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\n\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\n\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDevelop a marketing plan to engage potential customers with our business.\nAnd avoid\nDo NOT focus on competitors, business models or finance.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nA detailed analysis of what encourages this group to engage, actually plan a marketing campaign that can be tested and proved.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Innovations Innovations Project",
"client_name": "Innovations Innovations",
"industry": "PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Change the way we interact with our cities to be the same for all. Mission - map the cities of the word\u00a0\nCustomers: Local Govt (councils - cities & towns) Transport Authorities (train, bus), Parkland Authorise (parklands, greenways) Corporate (fleet mgrs using footpaths eg delivery robots, e-scooters) (travel journey planner apps)\nProducts: Footpath Data (product) - Mapping Services are Footpath Assessment, Brio Maps (mobility map for community) Routing Data, Catchment Analysis and Transport Terminal wayfinding\nCompetitors: Council Assessors and Assessment Consultant - completed by foot or vehicle. Data specialist in Desktop Assessment \nBusiness Model: Contracts with the range of Govt Authorities (council, transport, parklands) Future sales of footpath data to corporate \nChallenges: Budgets of Government for mapping work, Budget cycle of Govt,",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch and find recent paper/reports that provide discussions on Transport Accessibility, Walkability and Active Travel (non-academic/scientific research style papers)\nResearch and identify government support for international companies (grants, programs, incentives)\nAnd avoid\nDelivery Robots - they are becoming a major user of the footpath network; if info / articles are found then we would definitely welcome that information, but no need to dig deep into this area. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"focus_area": "",
"other_notes": "Briometrix will provide the students all the learning experiences in establishing the Aust market and provide data as requested to support their understanding of our work",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Limitless Postive Impact for all bodies on the planet\u00a0\nCustomers: People with leaks- periods, incontinence, discharge, pregnancy- all genders, 25+\nProducts: Leak-proof underwear, swimwear, health apparel, maternity, activewear, sleepwear\nCompetitors: tbc\nBusiness Model: \nChallenges: understanding of local consumer behaviour and market opportunities",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market;\nOptional: COVID-19 Specific Research \nStudent teams will identify relevant government support for exporters and trade sectors relevant to our business.\nYes\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nMarket insights in the Scandinavian region",
"focus_area": "",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "70000",
"project_type": "International Market Research",
"client_background": "Method Buzz is a specialist consulting and software development firm based in Australia. Once of our divisions \u2013 ChestnutApps \u2013 develops and sells Special Ed/Special Needs iPhone apps via the Apple Appstore.\nOur mission is to enable parents, teachers, therapists who assist people with an Autism Spectrum Disorder with the tools they need to improve their interactions with their families, peers, and the general public.\nOur main product is asdtools (see asdtools.com) which is a suite of tools to help people with an ASD to better function and structure their daily activities.\nWe have sold to almost 100,000 people based predominantly in:\nUSA\nAustralia\nUK\nOur primary customers are parents, therapists, colleges which train special needs therapists and teachers, and autism associations.\nWe want to investigate the potential market in other regions and countries where two conditions exist:\nEnglish is widely used as either first or second language\nAutism is acknowledged \nDue to the stigma attached to Autism/ASD in many countries we need to carefully construct messaging that will be acceptable in different countries.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to my product\nIdentify which Autism/ASD associations exist & their social media presence\nDetermine the level of recognition of ASD, special needs and special education in each territory\nIdentify top 5 competitors who sell Autism, ASD. special needs apps",
"focus_area": "",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Our Gaming department mission is to market Melbourne and Australia to be \u201cthe most desirable and memorable gaming destination on earth\u201d.\u00a0\u00a0\nCustomers: Male and female Young adults aged 18 -36\nProducts: Developing gaming competitions \nCompetitors: NA\nBusiness Model: Pay per view , Registrations \nChallenges: COVID 19 disruptions and lockdowns",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market;\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWhat software is available to create gaming competitions ? For kids and adults online \nAnd avoid\nNA\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nNa",
"focus_area": "",
"other_notes": "Na",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "TRANSPORT, POSTAL AND WAREHOUSING",
"project_type": "Deal Book",
"client_background": "Vision: Murri\u2019s on the Move (MOTM) understands the empowerment and opportunity for potential that is created when a person obtains a driver licence. We believe that a driver licence can empower people in new ways that can open the doors of opportunity in employment and economics for themselves, for their family and for the community. MOTM contributes to society by making a positive difference to Aboriginal and Torres Strait Islander people\u2019s Australian\u2019s lives, by providing skills and educational training to achieve their driver licence. By providing best practice driver education and culturally appropriate engagement and training, students develop safe, courteous and lawful road user skills and behaviour.\nCustomers: Learner Drivers in Queensland are our Customers\nProducts: Being a NFP we would like to source funding streams to maximize business potential and move with technology and trends\nCompetitors: NONE \nBusiness Model: Transport Road Safety is one source of funding but this will come to an end and not sustainable. Funding is always short term\nChallenges: Short term funding. Not having the right people to write funding submissions",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nMore government funding opportunities, set up funding alerts\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nN/A\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Innovations Tech Project",
"client_name": "Innovations Tech",
"industry": "PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Change the way we interact with our cities to be the same for all. Mission - map the cities of the word\u00a0\nCustomers: Local Govt (councils - cities & towns) Transport Authorities (train, bus), Parkland Authorise (parklands, greenways) Corporate (fleet mgrs using footpaths eg delivery robots, e-scooters) (travel journey planner apps)\nProducts: Footpath Data (product) - Mapping Services are Footpath Assessment, Brio Maps (mobility map for community) Routing Data, Catchment Analysis and Transport Terminal wayfinding\nCompetitors: Council Assessors and Assessment Consultant - completed by foot or vehicle. Data specialist in Desktop Assessment \nBusiness Model: Contracts with the range of Govt Authorities (council, transport, parklands) Future sales of footpath data to corporate \nChallenges: Budgets of Government for mapping work, Budget cycle of Govt,",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch these 5 cities (London, Birmingham, Glasgow, Edinburgh and Manchester) and identify:\nDo any of these cities have Accessibility Maps? (can also be called in different names such as Mobility Maps, Access Maps, Access Guides, Wayfinding, etc.)\nThe map purpose is to provide data that helps people with differing mobilities navigate a city area, or park or festival area.\nThese maps could be available online or PDF. A mobility map could be covering: \nthe city area\nOr specific event (like Flower show or Festival)\nOr for trails in and around the cities\nGeneral condition of footpaths \nDoes the govt have money, key issues with maintenance and planning?\n\nNice to have but not critical \nWheelchair associations - As we use Wheelchair people for mapping (for example Whiz Kids)\n\nAnd avoid\nDelivery Robots - they are becoming a major user of the footpath network; if info / articles are found then we would definitely welcome that information, but no need to dig deep into this area. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nAn Excel spreadsheet will be provided.",
"focus_area": "",
"other_notes": "Briometrix will provide the students all the learning experiences in establishing the Aust market and provide data as requested to support their understanding of our work.",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Innovations Systems Project",
"client_name": "Innovations Systems",
"industry": "PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Change the way we interact with our cities to be the same for all. Mission - map the cities of the word\u00a0\nCustomers: Local Govt (councils - cities & towns) Transport Authorities (train, bus), Parkland Authorise (parklands, greenways) Corporate (fleet mgrs using footpaths eg delivery robots, e-scooters) (travel journey planner apps)\nProducts: Footpath Data (product) - Mapping Services are Footpath Assessment, Brio Maps (mobility map for community) Routing Data, Catchment Analysis and Transport Terminal wayfinding\nCompetitors: Council Assessors and Assessment Consultant - completed by foot or vehicle. Data specialist in Desktop Assessment \nBusiness Model: Contracts with the range of Govt Authorities (council, transport, parklands) Future sales of footpath data to corporate \nChallenges: Budgets of Government for mapping work, Budget cycle of Govt",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch and identify: \nMajor / Most popular Transport Planning Apps - and do they offer information for accessibility \nDisability numbers per segment (eg. wheelchair uses, blind, etc.)\nValue of this market - in terms of spending power (also known as the Purple Dollar)\nAnd avoid\nDelivery Robots - they are becoming a major user of the footpath network; if info / articles are found then we would definitely welcome that information, but no need to dig deep into this area. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nIt would be valuable to learn key people to contact either by \n#Name, Title and Email\n# And / the links to web pages with possible contact \nThis way we can commence a relationship post the students work \n\nAny case studies or projects that demonstrate projects / initiatives focusing on along the footpath network with limited mobilities and traveling by wheels",
"focus_area": "",
"other_notes": "Briometrix will provide the students all the learning experiences in establishing the Aust market and provide data as requested to support their understanding of our work",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Tech Hub Project",
"client_name": "Tech Hub",
"industry": "PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Change the way we interact with our cities to be the same for all. Mission - map the cities of the word\u00a0\nCustomers: Local Govt (councils - cities & towns) Transport Authorities (train, bus), Parkland Authorise (parklands, greenways) Corporate (fleet mgrs using footpaths eg delivery robots, e-scooters) (travel journey planner apps)\nProducts: Footpath Data (product) - Mapping Services are Footpath Assessment, Brio Maps (mobility map for community) Routing Data, Catchment Analysis and Transport Terminal wayfinding\nCompetitors: Council Assessors and Assessment Consultant - completed by foot or vehicle. Data specialist in Desktop Assessment \nBusiness Model: Contracts with the range of Govt Authorities (council, transport, parklands) Future sales of footpath data to corporate \nChallenges: Budgets of Government for mapping work, Budget cycle of Government",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nUK Methodology\nFootpath mapping standards / compliance (what data do they collect - Briometrix can assist here with comparisons to Aust and USA) \nHow footpath mapping is currently conducted (by vehicles or foot) (any information on time or cost to complete this assessment)\n\nThis would involve learning about our competitors:\nAccess Consulting specialising in footpath assessment and walkability (are these local, national or international companies)\nCouncils - who within council undertakes this works\nAnd avoid\nDelivery Robots - they are becoming a major user of the footpath network; if info / articles are found then we would definitely welcome that information, but no need to dig deep into this area. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nIt would be valuable to learn key people to contact either by \n#Name, Title and Email\n# And / the links to web pages with possible contact \nThis way we can commence a relationship post the students work \n\nAny case studies or projects that demonstrate projects / initiatives focusing on along the footpath network with limited mobilities and traveling by wheels",
"focus_area": "",
"other_notes": "Briometrix will provide the students all the learning experiences in establishing the Aust market and provide data as requested to support their understanding of our work",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "International Market Research",
"client_background": "Edified is a higher education industry consulting firm that focuses on helping education providers (universities, polytechnics, English language schools and private higher education providers) to achieve better results in student acquisition, student retention and student success. We do this by providing consulting/advisory services, primary/secondary research and project delivery. For project delivery we often partner with curated service providers.\nOur vision, mission\u00a0and values can be found on our website.\nIn a relatively short period of time we have established ourselves well in Australia and NZ with a strong client base and a good track record of success. We now wish to replicate this success in the UK.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of UK market attractiveness relevant to our consulting service\nIdentify the top 12 competitors in the market\nConduct a competitor analysis on the top 6 competitors\nEstablish the best market entry strategy\nIdentify the best marketing channels\nIdentify interesting services, startups and innovations relevant to student acquisition, student retention and student success that could be good partners for Edified in the UK market",
"focus_area": "",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Hub Innovations Project",
"client_name": "Hub Innovations",
"industry": "PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: Change the way we interact with our cities to be the same for all. Mission - map the cities of the word\u00a0\nCustomers: Local Govt (councils - cities & towns) Transport Authorities (train, bus), Parkland Authorise (parklands, greenways) Corporate (fleet mgrs using footpaths eg delivery robots, e-scooters) (travel journey planner apps)\nProducts: Footpath Data (product) - Mapping Services are Footpath Assessment, Brio Maps (mobility map for community) Routing Data, Catchment Analysis and Transport Terminal wayfinding\nCompetitors: Council Assessors and Assessment Consultant - completed by foot or vehicle. Data specialist in Desktop Assessment \nBusiness Model: Contracts with the range of Govt Authorities (council, transport, parklands) Future sales of footpath data to corporate \nChallenges: Budgets of Government for mapping work, Budget cycle of Govt",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch and identify: \nMajor transport authorities and the area of responsibility (number of stations, etc)\nIf any service a particular city, that would be good to know; however I assume they would cover a lot of the region.\nMajor parklands authorities (eg. https://www.nationalparks.uk/ - Found on the Home Page National Parks have 1,386 miles of routes designated as suitable for people with access challenges)\nAnd avoid\nDelivery Robots - they are becoming a major user of the footpath network; if info / articles are found then we would definitely welcome that information, but no need to dig deep into this area. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nIt would be valuable to learn key people to contact either by \n#Name, Title and Email\n# And / the links to web pages with possible contact \nThis way we can commence a relationship post the students work \n\nAny case studies or projects that demonstrate projects / initiatives focusing on along the footpath network with limited mobilities and traveling by wheels",
"focus_area": "",
"other_notes": "Briometrix will provide the students all the learning experiences in establishing the Aust market and provide data as requested to support their understanding of our work",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: \nMission: A network-of-networks to facilitate, co-ordinate, promote and develop global citizen science for a sustainable world.\nVision:\n\u25cf To build community engagement in and benefit from citizen science across the world\nand ensure the value and impact of citizen science and its outputs are realised and\nintegrated in global initiatives for a sustainable world.\n\u25cf To be the global hub of best citizen science practices, resources and networks.\u00a0\nCustomers: We are working for all peoples of the world. \n\nGCSP brings together networks and linkages of citizen science researchers and practitioners, we work with UN agencies and governments, academia and commercial and advocacy organisations\nProducts: We facilitate global projects like Mosquito Alert and global working groups on things like CS & the SDGs, Open Science, Fair Data (see the website)\nCompetitors: There are national Associations, but their networks are the framework for GCSP\nBusiness Model: After 3 years working with the Associations and UN Agencies, we will be Incorporated in the next 6 weeks and launched at the UN Asia Pacific Science, Policy, Business Forum\nChallenges: Lack of awareness in governments and the UN Agencies, so low status in policy decisions",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to our product/service\u00a0\nUsing secondary research analyse and provide insights on potential customers in this market\n\nIdentify the top 5 competitors in the market\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market\nIdentify potential opportunities and limitations for growth/entry to consider\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nidentifying possible business funding partners/supporters\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nOur current challenge is developing a business model and a prospectus to promote our organisation to potential partners/funders",
"focus_area": "",
"other_notes": "The teams should research what is happening in citizen science around the world - and it's a lot! so they begin to see what our potential is. This will help in identifying possible partners.",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "International / Regional Market Research \nWhen conducting research, students should take into account the implications of COVID-19 on opportunities, strategies and challenges for this business/organisation in a selected market within the next 12 months",
"client_background": "Vision and mission\u00a0\nVision to be global leaders in ethical dairy (from farm to fridge)\nMore information on our website \u2013 www.bannisterdowns.com.au\n\nCustomers, users and stakeholders\nWA Retail and Food Service (including Coles Statewide)\nSmall market commenced in Singapore (on hold since March due to COVID19) which was Redmart Online\n\nDescription of the relevant products / services\nFresh Milk, Fresh Cream and Flavoured Milk",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market; Then compare and contrast why these would be of interest to engage with for my business. \nCOVID-19 Specific Research:\nPlease identify relevant government support for exporters and trade sectors relevant to our business.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "International / Regional Market Research \nThis research will take into account the implications of COVID-19 on opportunities, strategies and challenges for your business in a selected market within the next 12 months",
"client_background": "Please provide some background of the organisation specifically relevant to your objectives for this project which might include but are not limited to:\nVision : to be the leading provider of entertainment and educational programs for babies and children up to the age of 12 years\nMission: through our highly trained franchisees and staff we will expand nationally and internationally by providing consistent and cutting edge, industry compliant programs in a fun, play based environment, whilst stimulating childhood development and delivering a sound return on investment for all stakeholders.\nHey dee ho history https://heydeeho.com.au/about-us/\n\nCustomers, users and stakeholders\n90% of our business is set in early learning centres where we provide regular music, yoga, fitness or drama sessions.\nThe other 10% are parents who attend classes in community centres. hey dee ho PL has 18 franchisees in Australia and the franchisor runs the balance of areas. Nationally we employ 160 people on a casual basis.\n\nDescription of the relevant products / services \nhttps://heydeeho.com.au/ourprograms/\n\nExternal / competitive environment\nThere are other providers who offer similar programs to us \u2013 music/sport/dance/yoga. In Australia, some examples of these are Mini Maestros, Happy Feet and Ready Steady Go \n \nCurrent business model / revenue sources\nFranchisees pay an ongoing royalty of 7% for the IP and support\nOur programs are sold to services on an hourly basis \u2013 currently $113 per hour including GST\nParent child classes are priced at $15.50 per child per week\nWe also offer birthday parties and concerts which are priced at around $225 per event.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in NEW ZEALAND\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market;\nIn particular we are looking for information on \n\nDemographics and Industry\nAmount of Early Learning Centre\u2019s (ELCs) in NZ with a focus on Auckland, Wellington and Christchurch. \nPercentage of families with young children (5 and under) and percentage who have their children in care\nInformation with regard to childcare and the differences between Australian and NZ\nGovernment subsidy information for childcare and kinder\n\nBarriers to trade\nNZ Education Act and any particulars that are required for our type of business i.e 2% Maori content\nWorking with Children Checks and their requirements and acquisition. Other certifications.\nThe similarities and differences between the Early Years Learning Framework and National Quality Standards or equivalent \nTax implications and business structures\nInformation regarding operating an Australian business in NZ and not establishing a separate local company\nCovid-19 restrictions on visitors to ELCs\n\nCompetitors\nAre incursions popular and what payment structures are used? \nAre there specific music and yoga providers operating in the territory aimed at Early Years students?\n\nOptional: COVID-19 Specific Research \nStudent teams will identify relevant government support for exporters and trade sectors relevant to our business.\nYes - I want student team to include",
"focus_area": "",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "International / Regional Market Research \nThis research will take into account the implications of COVID-19 on opportunities, strategies and challenges for your business in a selected market within the next 12 months",
"client_background": "Please provide some background of the organisation specifically relevant to your objectives for this project which might include but are not limited to:\nVision and mission\u00a0\nTo create brand awareness and sales for our premium Herington brand of bedding products i.e. quilts and pillows in another country \u2026 China and Korea. We can also supply products under the customers brand name.\nCustomers, users and stakeholders\nIdentify key consumer demographics interested in our products, areas of country suitable for our products. Identify our potential customers e.g. retailers on line, off lines, distributors, and any other businesses etc\nDescription of the relevant products / services\n29 year old Australian owned family company, wholesaler and manufacturer, supplying bedding products with majority Australian made. Premium range of bedding products e.g. pillows and quilts filled with Australian wool and Australian Alpaca. Different quilts for different seasons and different sizes. Approvals from Australian made and where appropriate National Asthma Council of Australia so ideal for asthma sufferers.\nExternal / competitive environment\nPlease define competitor brands in new country focus and their key selling points of company and product. Detail distribution channels for bedding products.\nCurrent business model / revenue sources\nWe mainly supply retailers with their own stores and also online platforms. Plus a small part of business supplies distributors that on sell to wholesalers and retailers in the category or wanting to diversify from their current ranges.\nYou can do so by inserting information here or providing links to relevant sources - e.g.; websites, annual reports, strategy / research documents etc",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, start-ups and innovations relevant to my industry in the suggested market;\nOptional: COVID-19 Specific Research \nStudent teams will identify relevant government support for exporters and trade sectors relevant to our business. [please select] Yes\nYes - I want student team to include\nNo - not necessary for our business",
"focus_area": "",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Stream Tok Project",
"client_name": "Stream Tok",
"industry": "INFORMATION MEDIA AND TELECOMMUNICATIONS",
"project_type": "Global Trade Accelerator",
"client_background": "Vision: To be the market leader in social media marketing in Chinese Australian Community in Sydney\u00a0\nCustomers: Most SMEs working in Australia, exporters, developers, property agents in Australia and Chinese investors overseas .\nProducts: Currently running Four Wechat public accounts to subscribers daily, plus a video accounts daily to China, namely: 1) \u534e\u4eba\u77b0\u4e16\u754c\uff08wechat ID: abcmedia) 2\uff09\u5fae\u6fb3\u6d32(weaustralia) 3\uff09\u8fd9\u91cc\u662f\u6fb3\u6d32(onlyaustralia) 4\uff09\u6fb3\u4e2d\u4f01\u4e1a\u5bb6\u4ff1\u4e50\u90e8(abcbusinessclub) \uff0cwechat video channels: \u8881\u7956\u6587\u592a\u5e73\u7ec5\u58eb\uff1bEvents: \u65d7\u888d\u5546\u52a1\u5468 www.australiaqipao.com.au \nCompetitors: \nBusiness Model: Advertisement, sponsorships, and events (none during covid19) \nChallenges: The deterioration of Australia China relationship, decreasing demand in promotion to the Chinese market.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do international market research for our company, in particular:\n\nProvide a general overview of market attractiveness relevant to my product/service;\u00a0\nIdentify the top 5 competitors in the market;\nIdentify legal and regulatory barriers and considerations;\nIdentify interesting new technologies, startups and innovations relevant to my industry in the suggested market;\nFurthermore, we would also like the student team to identify relevant government support for exporters and trade sectors relevant to our business.\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nAn effective, easy to implement plan, to prepare for my social media company's growth that is not just popular, but also money making. I hope the students can help me to find out the best media sales channels in Australia, so that more effective marketing mechanism can be established. \n\n\n\nAnd avoid\nSocial media can be quite a big subject, avoid going too broad...\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nHow can I make the best use of my current resource and monetize it? How can I attract more English speaking Aussie audience who are interested in promoting their products and services in our platforms? or how can we enhance our strength by acquiring more Chinese clients to invest in the products and services that we promoted in Australia?",
"focus_area": "",
"other_notes": "Be focused on creating effective media sales and useful marketing initiatives.",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "MANUFACTURING",
"project_type": "Deal Book",
"client_background": "Vision: To develop test and promote increased energy efficiency to existing photo voltaic installations \nCustomers: Australian and international users and installers of photo-voltaic systems\nProducts: The enhancement of the solar absorption of the photo voltaic panels by keeping the panel temperatures cool; increasing the absorption and capacity of the photo voltaic cells and keeping the solar panel/s clean from dust as well as increasing the photovoltaics panel\u2019s lifetime.\nCompetitors: NA\nBusiness Model: Melbourne tested system with limited personal funding\nChallenges: Capital, further model testing and results recording with system cost versus financial and energy gains.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Loans (incl. non-traditional lenders)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nCheck Australia's support of SME financial assistance.\nAnd avoid [please insert sub-areas/topics that students should NOT focus on if any)\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe require test equipment and engineering information recording of our tests.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Public Policy & Governance",
"client_background": "The Cares Family is a network of charities which work to tackle loneliness and to promote social connection in cities across the UK. We provide a number of programmes which bring older and younger neighbours together to share time, laughter, and new experiences and offer practical support to social entrepreneurs seeking to nurture relationships and bridge social divides within communities. We also advocate for policy action to build social capital, and played a significant role in campaigning for and shaping the government's first ever strategy to combat loneliness.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to do comparative policy-related research for our organisation, including:\nSummarise key information on our organisation, target policy area, and policy in question\nAnalyse current global or local policy landscape relevant to the brief\nIdentify the top 5 comparable policies of interest and, using secondary research, provide relevant insights into each policy\u2019s attributes (e.g. policy creation and implementation, policy communication, stakeholder response and compliance, and policy outcomes)\nBased on the research and evaluation of comparable policies, identify potential opportunities and limitations for your client to consider for the policy relevant to this brief",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe would like the student group to 1) undertake the desk research project described above (focused on policy approaches to generating social capital, and bridging social capital in particular) and 2) support the design of our planned workshops with The Cares Family staff and programme participants. If possible and workshop dates align, we would like to invite you to join the workshop.\n\nAnd avoid\nWe're specifically interested in how - or the techniques and tactics through which - communities and civic institutions generate social capital. This policy project shouldn't be focused on why social capital matters. It might be useful to a degree to explore competing conceptualisations of social capital, but only inasmuch as this will enhance our understanding of those techniques and tactics!\nShould the team focus on your local policy landscape (i.e., regional, national) or on international policies (and if so, please identify particular countries of interest?)\nI think we'd be interested in taking an international view, especially given that the literature on policy approaches to boosting social capital within the UK is (I think) relatively limited.\nPlease identify whether the team should focus their research on certain policy attributes or phase of policy development (e.g. creation and implementation, communication, compliance) \nI suppose this is more of a creation and implementation thing, but we'd be grateful for any support and would be more than happy to work with Practera, LSE and the students to make this a mutually beneficial collaboration!\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nI think the best jumping-off point in visualising this policy product is pages 48-49 of the report on levelling up which we produced last year (https://files.thecaresfamily.org.uk/thecaresfamily/images/Building-our-social-infrastructure-Final.pdf). This reflects the core approach which we'd want to follow in exploring the mechanisms for building social connection which The Cares Family employs in its programme delivery work, though it's almost completely devoid of the theoretical and comparative policy analysis which I'd view as a crucial component of a credible 'what works' policy product.\n\nUltimately, we want to push the government to draw a distinction in its social capital policy work between community institutions in which local people might incidentally come into contact with one another and those in which they are purposefully brought together to meet and mix in consequential ways, including across perceived lines of difference (\u2018connecting institutions\u2019). We believe that sharing space enables people to develop weak ties and \u2013 as a consequence \u2013 important feelings of familiarity, comfort and security; but that sharing positive and meaningful experiences allows them to form associational relationships and \u2013 if structured appropriately \u2013 to discover commonalities with others from different backgrounds and generations. This is the larger advocacy narrative which we are hoping to advance through this policy project!",
"other_notes": "",
"deliverables": [
"Provide a Final Report and Presentation"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "RETAIL TRADE",
"project_type": "Sustainable Impact",
"client_background": "Vision: To stop pollution of rivers oceans and beaches caused by flushing of period products down the toilet and to make disposal of these products easy, hygienic and confident experience.\u00a0\nCustomers: all women, all corporate, hotels, restaurants yachts, wherever there is a toilet and women\nProducts: A sustainably sourced fit for purpose disposal bag that is opaque for discretion and seals closed for hygiene and convenience. Made from sugarcane and recycled materials. \nCompetitors: Basically dog poo bags and toilet roll. Mask-IT and Scensibles in the UK \nBusiness Model: both d2c and B2B channels. Currently retail Amazon (UK EU USA) distributors in USA Australia and S Africa. Work with corporates, on Virgin Cruise ships , boutique hotels, washroom series, some schools and sports clubs - rugby , cricket, netball and badminton and growing rapidly.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for how we can enhance our economic, social or environmental impact in the world - while also growing our business and profitability.\nSpecifically, we would like the students to:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, analyse and provide an overview of our industry currently and the pertinence of sustainable development, e.g.:\nHow customers\u2019 needs and habits are changing\nNew trends, technologies, innovations\nIdentify and compare how organisations in the same sector (competitors) or comparable sectors (comparables) are responding to these changes.\nIdentify potential opportunities or activities that may help our organisation to grow and to enhance our economic, social or environmental impact.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nproviding an analysis of our impact compared to status quo/other options and 2) also if other ingredients would be suitable that are both sustainable and cheaper \nAnd avoid\nn/a\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nI am keen to understand the carbon footprint journey as well as the overall environmental impact of making and using a FabLittleBag as opposed to using dog poo bags or toilet roll.",
"other_notes": "n/a",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Sustainable Impact is a strategy designed to solve social issues, profitably. The shared value initiatives should enhance the positive impact the client has in the world while also increasing their competitiveness.",
"client_background": "Vision & Mission: \u00a0\nMission: We connect people early with support that\u2019s unique to them to prevent the onset of mental health challenges\nVision: To revolutionise how the world engages with mental health\nCustomers: Aboriginal and Torres Strait Islander peoples, Children or young people, Adults, Older persons, Culturally and Linguistically Diverse people, Carers, Clinicians, Community, Families, LGBTI people, Lived experience, Men or mens health, Women or womens health, People bereaved by suicide, People experiencing mental illness, Workforce or industry groups, Business/SmaIl business, Entertainment Industry, Not-for-profit organisations, Educational institutions\nProducts: Peer-to-peer social app\nCompetitors: HearMe, Voice of Health, PeerHear\nBusiness Model: Subscription-based model (B2C2B), grants\nChallenges: Raising awareness for and promoting Linkmate through marketing efforts. Determining the price point for consumers and businesses alike.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for shared value opportunities that are also aligned to our mission.\nSpecifically, we would like the students to;\nAnalyze and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nResearch top 5 organisations in the same sector (competitors) or comparable sectors (comparables) who are aligned to the same UN Sustainable Development Goal.\nIdentify opportunities or activities that might enhance our organisation\u2019s social or environmental impact in alignment with our purpose.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on recommendations for;\nBuilding brand recognition through social media marketing, with the intention of growing potential customer base for a successful and fruitful commercial launch in September/October. Supporting the Linkmate team to establish appropriate tiered pricing models for consumers and businesses",
"other_notes": "",
"deliverables": [
"A report summarizing your findings"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Shared value is a strategy designed to solve social issues, profitably. The shared value initiatives should enhance the positive impact the client has in the world while also increasing their competitiveness.",
"client_background": "Vision: Our vision is to be recognised as an inclusive sport for all communities, provide pathways for participants to represent their respective states and to contribute to making Wheelchair Rugby League a global sport.\nCustomers: People with disability, their friends and families and support organisations like the NRL.\nProducts: Wheelchair Rugby League \nCompetitors: Other disability sports\nBusiness Model: We are a not for profit charity who receives contributions from donations and grants.\nChallenges: We only have one paid member of staff and would like to grow the sport across NSW, Qld and ACT. We have recently received NDIS funding through the form of a grant to build organisational and individual capacity. We would like to utilise actions under this grant to build the resilience and scope of the organisation.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for shared value opportunities that are also aligned to our mission.\nSpecifically, we would like the students to;\nAnalyze and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nResearch top 5 organisations in the same sector (competitors) or comparable sectors (comparables) who are aligned to the same UN Sustainable Development Goal.\nIdentify opportunities or activities that might enhance our organisation\u2019s social or environmental impact in alignment with our purpose.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDeveloping actions to promote and raise awareness of the sport to provide opportunity for people with disability and their families to participate in sport for health and social benefits.\nFurther information: \nIn 2021, for the first time Wheelchair Rugby League will be played alongside the mens and women's games at the Rugby League World Cup - we would like to capitalise on this momentum to grow the sport in Australia.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Sustainable Impact",
"client_background": "Vision: \u00a0Gosford Regional Community Services Inc. (GRCS) is a not for profit, welfare and benevolent organization whose principal purpose is to advance social or public welfare and to relieve the effects of poverty. In order to fulfil this purpose the organisation\nundertakes a range of activities including, but not limited to:\nDelivering flexible support to children, young people, families and communities experiencing, or at risk of, vulnerability.\nProviding beneficial assistance to those in need including material aid and emergency financial relief to those experiencing financial hardship for any reason, including natural disasters.\nProviding opportunities for people with a physical or mental disability to participate equally in community.\n Establishing and operating child care facilities to provide care for school aged children before and after school hours and during school holidays.\nProviding approved services under the national disability insurance scheme.\nProviding community information, education and advocacy, community activities and a variety of other support services to empower people to deal with issues of importance to themselves and the community.\nCustomers: Local community members, government agencies, schools, children, young people and families, people from Aboriginal and Culturally Diverse backgrounds, people with a disability. Ages range across the spectrum.\nProducts: Wide range of community based supports and activities including: ChildCare (Primary School age students); Community Care - assisting people in financial or social need; NDIS - Provider of services under the National Disability Insurance Scheme; Community Facility hire; Community Engagement to address Social Isolation and increase community participation.\nCompetitors: Other NGOs in relation to funding and philanthropic donations. The industry does not really compete for clients but a strong social measurement strategy is stil relevant to client engagement. The exception is clients accessing our NDIS service.\nBusiness Model: Social Enterprise (childcare) approx 70% Government Grants and Subsidies approx 30% \nChallenges: Time and Resources needed to develop a coherent strategy and presentation",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for sustainable impact opportunities that are also aligned to our mission.\nSpecifically, we would like the students to:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact",
"focus_area": "Reconceiving needs, products and customers to to better serve societal needs\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nIdentify and Link Activities and Outcomes to the UN Goals",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Aged Care and Senior Living",
"project_type": "Sustainable Impact",
"client_background": "Mission: A Lasting Tale enables you to record the audio life story of your loved one. \nVision: Our vision / There are 125 million people in the world over the age of 80. Let\u2019s hear their collective voice, one audio life story at a time.\nCustomers: Customers: Retail targeted towards family members of elderly and dying; elderly and dying themselves; aged care residential homes; home care providers; palliative care homes and palliative care organisations\nProducts: Audio and video life stories. Mobile app (search A Lasting Tale to download) records a free 30 minute guided life story which can be stored for $5 a year or customers can choose not to store. To be piloted as a subscription personalised service to aged care sector. Then after free or stored steps up to Professional Audio Stories - $1299 - see App and website for full details of product offering. And then Professional Video Stories - $3599 - see App and website for full details of product offering. And then Professional Video Stories. \nCompetitors: \u2022\t\n\u2022\tUSA\u2019s StoryCorps - public charity collecting wide-scale oral history. Great, but US-specific and not focused on elderly market, plus there is no option to turn it into a professional audio story. \n\u2022\tUK\u2019s Hospice Biographers recording audio life stories, but no central app like us for management. This could be a potential partner for us.\n\u2022\tMemento App - launched recently in Australia. Not as strong a focus on aged care more on specialised oral history.\n\u2022\tRange of audio recording apps, written books from apps/websites doing scale life story collection (in US, UK and Aus) therefore a demonstrable market.\n\u2022\tProfessionals and volunteers conduct audio and video life history interviews/life stories in homes, palliative care etc here and globally, most of these are individuals or individual organisations, and they are not managed centrally. Again, ALT\u2019s centralised system means potential partnering\n\u2022\t\u201cDigital vaults\u201d e.g My Life Capsule exist.\n\nBusiness Model: Optional storage of free audio life story interviews - $5 a year\nProfessional Audio - $1299 - doing this for two years - 60 interviews\nProfessional Video - $3599 - not yet launched\nWorkshops - present 2-hour workshops training people how to do this.\nChallenges: Ability to deliver on scaling options available via newly launched App. Have the ability to roll out interviews across Australia and the Globe via a freelance interview model but not the capacity. We have received a small amount of funding from the NSW Government to do three free pilots in aged care homes, home care providers and health networks so we need the capabilities and capacity to run these, report and then leverage opportunities from these free pilots.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for shared value opportunities that are also aligned to our mission.\nSpecifically, we would like the students to;\nAnalyze and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nResearch top 5 organisations in the same sector (competitors) or comparable sectors (comparables) who are aligned to the same UN Sustainable Development Goal.\nIdentify opportunities or activities that might enhance our organisation\u2019s social or environmental impact in alignment with our purpose.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nScalability and market: The challenge listed above plus research and insights on how life story collection can be scaled using A Lasting Tale in the aged care sector. How do we take my app and make it used by every single home care provider and aged care residential provider in Australia? \nAnd avoid\nThere are big pivots and other markets audio can be collected outside of elderly and dying, but I would like the focus of the research to be on the current market I have identified. I am always open to ideas about new markets, but not a focus on that. Also, large scale changes to the App at the MVP stage cannot really happen from a funding and tech. perspective.\nFurther details: \nHere is our value proposition: A Lasting Tale enables each of us to record the audio life story of our loved elderly and dying, in the home or in care. With your family, a friend, or a carer. Our centralised technology allows the stories of the 125 million people in the world over 80 to record an audio life story across all price points and technology. We provide the questions and the know how to extract the best and lasting memories. Our technology still enables face to face interviews, so that our elderly can share their stories and really connect. Our guided questions, the various access points, and the voice on elderly voices is what makes us unique.",
"other_notes": "App can be download from Apple Play and Google Store search for A Lasting Tale or access download links from website alastingtale.com",
"deliverables": [
"A report summarizing your findings"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Sustainable Impact",
"client_background": "Vision: Vision\nConnected, nourishing, accessible and resilient community gardens for all Australians\n\nMission\nTo improve the health and wellbeing of Australians by providing networking opportunities, education, resources, advice and advocacy to support community gardening activities\nCustomers: Community gardens, local government authorities, churches, schools\nProducts: Advocacy, educational resources, directory of gardens, membership benefits\nCompetitors: nil\nBusiness Model: Association with minimal revenue from member fees\nChallenges: Lack of funding",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal.\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding potential seed funding (eg. funding avenues/increase donors) to provide for 1-2 paid staff positions so that we can expand our activities and provide greater ability to lobby for future funding\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nNil\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nOur management committee has been working hard to lay the foundation for the expansion of our activities which include supporting, advocating for, providing resources to and encouraging the establishment of community gardens however we are now at the stage where we really need funds to continue this work and expansion.",
"other_notes": "We are a volunteer run organisation that is the peak body representing community gardening activities in Australia.",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Sustainable Impact is a strategy designed to solve social issues, profitably. The shared value initiatives should enhance the positive impact the client has in the world while also increasing their competitiveness.",
"client_background": "Vision & Mission:\nVision: TEDxUWA hopes to facilitate a more interconnected and harmonious conversation between multiple disciplines within the local UWA community and the wider Perth community.\nMission: TEDxUWA aims to spread good ideas among the UWA community; creating a synergy of ideas between different faculties and people, through our small-scale salons, and large-scale conferences. \u00a0\nCustomers: UWA students, staff and alumni; the general Perth public.\nOur TEDxUWA conference talks are uploaded to YouTube and TED.com, so our users increase to a more global audience from countries around the world.\nProducts: TEDxUWA hosts TED-like talks following the ethos of 'ideas worth spreading'. We have three to four small-scale events called TEDxUWASalons, which revolve around a central theme (such as STEM, art, and business). These small events usually have around 70-100 people attending, with 3-4 speakers that give a TEDxUWA talk on a specified theme. We also host full-day conferences that incorporate multidisciplinary talks from a wide range of individuals (including UWA students, staff and alumni, and local Western Australians). The conference aims to spark conversation between many different ideas, people, and practices. \nCompetitors: There are currently 8 other TEDx's within WA, that although are not considered our competitors, they work independently of TEDxUWA. For example, there is TEDxKingsPark, TEDxPerth, and TEDxMandurah.\nBusiness Model: Our revenue sources are limited to ticket sales, grants and in-kind support (such as discounts and vouchers, free taster products, and subsidies to event venues) from various organisations.\nChallenges: Obtaining consistent and long-term funding to ensure the longevity of our organisation. In addition, securing loyal partners that will assist TEDxUWA in various aspects of events (eg. audiovisual help and merchandise sourcing)",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for shared value opportunities that are also aligned to our mission. Specifically, we would like the students to;\nAnalyze and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nResearch top 5 organisations in the same sector (competitors) or comparable sectors (comparables) who are aligned to the same UN Sustainable Development Goal.\nIdentify opportunities or activities that might enhance our organisation\u2019s social or environmental impact in alignment with our purpose.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics). In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nStreams of long-term funding, better marketing strategies, ways to get other businesses on board to deliver exceptional events (such as, by providing keepsakes for attendees to take home).",
"other_notes": "tedxuwa.com",
"deliverables": [
"A report summarizing your findings"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Sustainable Impact",
"client_background": "Vision: Griefline's vision is to lead and inspire the national mental\nhealth industry in finding collaborative ways\nto prevent the escalation of mental health\ndisorders resulting from grief and loss.\nGriefline's mission is to be present for people in a safe space to help\nthem find courage through their grief and\ndiscover hope and healing after loss.\u00a0\nCustomers: Australians aged between 18 - 85+ who are bereaved, lonely and isolated in their grief seek out Griefline support services.\nVictoria and NSW account for largest portion of service users (around 65%)\nStakeholders: Australian Department of Health, South Eastern Melbourne Primary Health Network (SEMPHN), Alfred Health, Community Enterprise Foundation (CEF), Rotary District 9800 (Rotary), Murrumbeena Community Bank (MCB)\n\nProducts: National toll-free Helpline, operating 6am - midnight \nOnline moderated discussion forums\nGrief and loss self help and education resources\nSupport groups (Vic and NSW only)\nCare-to-Call outbound call pilot program (Vic, NSW and FNQ)\nEarly intervention sessional counselling (VIC and NSW)\nSessional counselling/bereavement support (NSW and VIC) \nCompetitors: ACGB (Australian Centre for Grief and Bereavement)\nBusiness Model: Griefline's operations are staffed predominantly by volunteers (Helpline, Care to Call and early intervention grief support programs). \nRevenue sources include grants, donations and sale of grief and loss training programs.\nSessional counselling and bereavement support is staffed by employees (funded by South Eastern Melbourne PHN and NSW Health). \nAdmin, Operations, Marketing and Exec team funded by Australian Dept of Health.\nGrants and donations fund other programs and online resources\n\nChallenges: Sustainable and ongoing sources of funding. Currently reliant on grants to specific programs, no recurring income streams that meet all organisational costs.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for sustainable impact opportunities that are also aligned to our mission.\nSpecifically, we would like the students to:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact",
"focus_area": "Reconceiving needs, products and customers to better serve societal needs\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nIdentify how Griefline can best measure and demonstrate the value of our existing programs and services\nAnd avoid\nDevelopment of new programs and services (unless they also come with option to fully fund)",
"other_notes": "In any given year in Australia there are approximately 160,000 deaths, 1 in every 5 women who experience a miscarriage, 1 stillborn child per 135 successful births, 1 in every 20 children who experience the death of a parent, 147,000 marriages that result in divorce, and 130,000 people that are diagnosed with cancer (Australian Bureau of Statistics). These statistics are just a snapshot of the difficulties some Australians may endure within their lifetime. There are other unfortunate situations a person could experience resulting in grief and loss.\n\nGrief is a normal human experience. However, if not supported in their grief experience, a percentage of the population will develop prolonged grief disorder. This has been estimated to rise as a result of COVID \nhttps://www.news.com.au/lifestyle/health/mental-health/demand-for-grief-counselling-over-pandemic-deaths-surges/news-story/84255e2aa8f7ccbaed379a7029196b9d \n\nGrief-related losses cost U.S. companies as much as $75 billion annually. No research has been conducted to date on the loss to the Australian economy resulting from grief.",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Sustainable Impact is a strategy designed to solve social issues, profitably. The shared value initiatives should enhance the positive impact the client has in the world while also increasing their competitiveness.",
"client_background": "Vision: \u00a0To be a first choice Nationally recognised provider of peer support care for cardiac event survivors, and to reduce their risk of a secondary event through facilitation, education and collaboration.\nTo help facilitate the transition from hospital to home and ongoing support for people who have been affected by a cardiac event, and to reduce their risk of a secondary event, particularly in non-metropolitan areas of Australia.\nCustomers: People with heart disease or carers\nProducts: We provide support for Peer Support Groups who are run by volunteers.\nCompetitors: Heart Foundation\nBusiness Model: Department of Health grant\nChallenges: We are unknown by the majority of Australians despite having been operating for over 28 years",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for shared value opportunities that are also aligned to our mission.\nSpecifically, we would like the students to;\nAnalyze and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nResearch top 5 organisations in the same sector (competitors) or comparable sectors (comparables) who are aligned to the same UN Sustainable Development Goal.\nIdentify opportunities or activities that might enhance our organisation\u2019s social or environmental impact in alignment with our purpose.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nMarketing: Our biggest problem is that we are not widely known by people with heart disease because the medical profession doesn't know we exist. I am trying to get the word out but it is a slow process. I would love to have some market research on how we can promote ourselves better. What cardiologists would need to know about us to promote us to their patients? The same thing for cardio rehab people?\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nAny help with promotion of any sort would be highly valued.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Deal Book",
"client_background": "Vision: We Teach Well works to promote educational equality and improve student outcomes through high quality, subject specific, borderless professional development options, to build confidence in English and Literature teachers wherever they may teach.\nCustomers: English teachers, schools and K-12 education providers\nProducts: Digital coaching and PD for teachers of English and literature.\nCompetitors: Individual subject associations, but not directly.\nBusiness Model: personal and family, not much through sales yet\nChallenges: Finding funding to get help to move forward.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGrants to provide service to schools and teachers in disadvantaged areas.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nOur services are deliberately curriculum neutral. Our aim is to assist teachers with subject knowledge and English pedagogy that they can then adapt to their own context.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "COMMUNITY SERVICES",
"project_type": "Sustainable Impact",
"client_background": "Vision: Our vision is for a powerful, connected and trusted Pilbara community sector. Pilbara for Purpose is the connector of Pilbara community services, enabling it to achieve best practice, foster effective collaboration and have a voice at the regional level. The P4P Strategic Plan for 2020-2025 articulates the four strategic pillars for our organisation, namely:\nSupport opportunities for community organisations to work together\nFoster best practice locally\nImprove Aboriginal engagement in community services\nBuild an organisational culture of leadership and excellence\nCollaboration, connectivity, communication and engagement are common threads throughout the Strategic Plan.\n\nCustomers: Pilbara for Purpose is the peak membership body of the for purpose, community services sector in the Pilbara. Our members are not-for-profit, for purpose organisations that deliver a wide range of community services across the Pilbara. Membership is open to organisations that exist primarily for charitable purposes with operations in the Pilbara. Membership is also open to volunteers and individuals who are passionate about excellence in our region and sector. We also work closely with other stakeholders including industry, local and state government. We have a seat on the Pilbara District Leadership Group.\nProducts: We provide support to our members in the following ways.\n\nConnect and Collaborate\nA key focus of P4P is connecting our Members in person and online. Events in centres across the Pilbara give an opportunity to meet your peers, build relationships and connect. P4P Forums are a valuable platform for facilitating networking and encouraging dialogue with decision makers, stakeholders and policy writers; promoting collaboration and communication and focusing on improved outcomes, with a particular focus on place-based solutions and lived experience initiatives. P4P has a Board member based in each of the towns across the Pilbara providing a localised, town based connection for incoming/visiting organisations and individuals.\n \t\nHave a voice in Pilbara Social Policy Change\nOur region is beset with significant change. P4P has an important seat on the District Leadership Group, providing an opportunity for P4P to be a voice for our Members and the people they serve. P4P will also advocate on behalf of our Members on priority issues that affect our Members and their communities.\n \t\nMarket Yourself and Your Organisation\nP4P will offer a range of outlets to celebrate the achievements of our members, spotlight the vibrancy of P4P people, and promote your services and events through our facebook page, website, events and the Pilbara Community Services Excellence Awards.\n \t\nBe Informed\nP4P is a central reference point for practical business and policy information to keep Members informed of policy changes, grant opportunities, career moves, training, outstanding achievement and other topics that keep us connected and informed.\n \t\nShare\nThrough P4P you can share ideas, information, and other (non-confidential) resources with peer organisations and like-minded people. Through our Forums and social media, P4P can support members to share their knowledge, skill base and best practice.\n \t\nBuild Capacity\nThrough access to information, resources and local sector specific training opportunities, P4P can support you to develop leadership capacity and governance excellence.\n\nCelebrate Excellence\nP4P is committed to promoting and celebrating excellence and success within our sector. The Pilbara Community Services Excellence Awards are an ideal opportunity to celebrate Member achievements.\nCompetitors: We do not really have any competitors. The Western Australian Council of Social Services (WACOSS) has a Pilbara office. WACOSS is the main peak body for the community services sector in the State. However, we work together with WACOSS and try not to duplicate any support we are providing. Many of our members are also members of other peak bodies relevant to their service delivery and many are also members of the local Chamber of Commerce and Industry. We need to be able to demonstrate the value of being a member of our organisation as well as/ or instead of these other organisations.\nBusiness Model: We are reliant primarily on membership fees. We charge an admin fee on any grants/sponsorships which also provides some income. We have been unable to secure any core funding from the government.\nChallenges: Financial sustainability. Being reliant on membership fees and at the same time aware that we need to keep our fees low and competitive, we struggle to find the finances needed to deliver the activities/support we would like to deliver for our members. We need to find other ways to fund our activities, either on a project base or in terms of some core funding. We have a dedicated experienced board who are all volunteers and then one part time staff member whose hours depend on the funds available.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal.\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nIdentifying potential funding opportunities that would enable us to deliver some of the activities in our strategic plan, and also to identify models for financial sustainability beyond the short term.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "WACE Global Challenge",
"client_background": "Vision: To provide affordable, accessible and relevant training and coaching to not for profit organisations and community leaders\u00a0\nCustomers: NGOs, community organisations, community leaders, not for profit organisations\nProducts: Leadership training, coaching, organisation development\nCompetitors: for profit governance and leadership training providers\nBusiness Model: Funding grants for local and central government and philanthropic organisations, fees for services\nChallenges: Time to work on the business",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for sustainable impact opportunities that are also aligned to our mission.\nSpecifically, we would like the students to:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact",
"focus_area": "Reconceiving needs, products and customers to better serve social, environmental &/or economic needs\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nstakeholder engagement and marketing and promotion\nAnd avoid\nworkforce structures, supply chains\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nwe would like to create an holistic business model that enables us to grow according to community aspirations and to identify and connect with stakeholders to ensure we are visible and continue to be trusted",
"other_notes": "We are experienced working in a tertiary context so are able to support an coach students to succeed",
"deliverables": [
"Provide a Final Report\nProvide a Final Presentation"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "+61419518073 \nHEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Sustainable Impact",
"client_background": "Vision: Our Vision - is \u2018Lives Unaffected by CF\u2019, where every person born with CF will be able to reach their full potential, unencumbered by the disease. Every day we strive a little closer to achieving that vision. \nOur Mission - To provide services to people affected by CF and other respiratory conditions as well as support research, partnering with members, organisations and other stakeholders. \nCustomers: People living with Cystic Fibrosis in WA and the support groups. \nProducts: Managing the daily treatment of cystic fibrosis (CF) can be quite challenging, whether you are the parent of a newborn, young child, adolescent, or are an adult living with CF. We have a range of support programs to help support you or the person in your life living with CF. Support is available via phone, video call or in the comfort of your own home. \nHome Care Worker Service \nCFWA have a Home Care Worker (HCW) service available in the metropolitan area to provide regular home visits to children and adults with CF. Our HCW program is funded by the Health Department of WA and offers support for airway clearance, nebulisation, exercise, light home duties and occasional respite. Our HCWs receive regular training to provide them with the skills and knowledge they need to supervise treatments safely and effectively. \nCalm Kids, Happy Families Program \nCFWA offer one-on-one support and guidance with our experienced Occupational Therapist (OT), as part of our Calm Kids, Happy Families program. \nOur OT can provide practical solutions and support to the difficulties that can arise in the family system, particularly when also dealing with CF. \nOT's can help you and your child with: \nDeveloping routines, Calming and de-escalation techniques, Meal and bedtime assistance, Behaviour management techniques, Consistent parenting and Positive communication. \n\nBuilding Resilience Program \nOur Youth Social Worker, Haylee, can support young people (~8-11 yrs) through our Building Resilience Program. The one-on-one program uses age-appropriate activities and resources to promote positive mental health, build resilience, address worries and misinformation about CF and encourage independence over CF treatments. \nGetting children used to talking about their feelings at a younger age has positive outcomes for their future mental health. It encourages children to recognise if they are feeling worried and provide them with healthy tools and strategies to process these emotions. \nHospital Support - Child Support \nHospital Care Packs and Visits \nWe provide Hospital Care Packs to Perth Children\u2019s Hospital (PCH) which are distributed by your CF team as needed. You can ask on the ward if you would like one. \n\nFinancial Support \nWe also offer financial assistance for hospital and clinic \nappointments to assist with travel and parking. \nFirst Hospital Admission \nIf your child is admitted to hospital for the first time, we have a \u2018My First Admission\u2019 video series which can help you prepare for the admission.\n\nAdult Support - Hospital Food Bag and Visits \nIf you\u2019re an inpatient at Sir Charles Gairdner Hospital (SCGH), you can apply online for an Inpatient Food Bag made up of snacks and some toiletry items. \nFinancial Support \nWe also offer financial assistance for hospital and clinic appointments to assist with travel and parking. \nCFWA Subsidies \nHospital Parking Subsidy \nCFWA Adult Support Subsidy (16+ years) \nCFWA Family Support Subsidies \nCFWA Equipment \nExternal Travel Subsidies \nRegional Outreach Program \nNearly a third of people with cystic fibrosis (CF) in Western Australia (WA) live regionally. Our aim is to bring equitable services and support across the whole of WA. \nOur services team comprise of a social worker/counsellor, \nphysiotherapist, community nurse and education officer, which means that we can offer diverse services when we come to your community. \nRegional Subsidies \nTelethon Regional Travel Subsidy \nAdult Regional Travel Subsidy \nSibling and Offspring Camp Subsidy \nEquipment \nRegional Health Professional Training \nCompetitors: None \nBusiness Model: We have several income sources \nGovernment contract - 57% \nDonations and Bequests 23% \nFundraising Events 18% \nInvestments 2% \n\nChallenges: Funding has always been and continues to be our biggest challenge impacting our organisation",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal.\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \nIdentifying / sourcing grants programs within the Australian market, from public to private foundations. \nDevelop a suggested program for Grant acquisition and develop a list of available grants and available grant systems. \nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any) \n\u25cf None\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "",
"deliverables": [
"\u25cf Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Sustainable Impact",
"client_background": "Vision: Our vision is to make technically benchmarked patterns more\naccessible to manufacturers globally, so they don\u2019t need to\nreinvent the wheel time and time again. Reducing time, cost and\nresource waste across the board and ensuring the right fit\nevery time.\u00a0\nCustomers: B2B - Custom Sportswear Manufacturers, Activewear Brands, Clothing Manufacturers. Stakeholders - small team of talented people in our office in Collingwood (our team), Dye Sublimation Printer manufacturers and resellers (Epson, HP, EFI, Mimaki, Mutoh, etc.), Fabric manufacturers. \nProducts: We have created a catalogue of clothing patterns (the template used to cut the fabric to make garments). These are digital files that, of course, require no shipping and provide a more cost effective, faster and more consistently accurate pattern than the conventional. The offering also serves to reduce waste in the textile industry by reducing the need to sample garments (which are usually thrown away) as well as improving the fit and therefore quality of garments brought to market. \nCompetitors: Traditional pattern makers, who work in their local geography. \nBusiness Model: Leasing clothing patterns to domestic and international clients (B2B). Shareholder funded at this juncture with a restructure in progress to better position and market to target clients. \nLease is a one-off fee for unlimited use of the pattern. \nChallenges: We are a small organisation which is seeking to radically change the way clients obtain clothing patterns. As such, gaining traction / recognition is slow going and most of our clients find us by accident at this point (we are doing zero marketing or socials at this point).",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for sustainable impact opportunities that are also aligned to our mission.\nSpecifically, we would like the students to:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact",
"focus_area": "Reconceiving needs, products and customers to to better serve societal needs\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to measure the impact that our offering is having and can have on the reduction of waste as well as what affect the lowering of costs \nHow that can provide more resources to support low wage workers in the supply chain\nAnd avoid\nMarketing / social media to improve visibility\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "Please contact me for a proper briefing. Our offering is a global first and a significant potential disruptor to the global industry which is currently valued at more than $1 trillion.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Sustainable Impact",
"client_background": "Vision: \u00a0\nCustomers: Griefline's vision is to lead and inspire the national mental\nhealth industry in finding collaborative ways\nto prevent the escalation of mental health\ndisorders resulting from grief and loss.\nGriefline's mission is to be present for people in a safe space to help\nthem find courage through their grief and\ndiscover hope and healing after loss.\nProducts: Australians aged between 18 - 85+ who are bereaved, lonely and isolated in their grief seek out Griefline support services.\nVictoria and NSW account for largest portion of service users (around 65%)\nStakeholders: Australian Department of Health, South Eastern Melbourne Primary Health Network (SEMPHN), Alfred Health, Community Enterprise Foundation (CEF), Rotary District 9800 (Rotary), Murrumbeena Community Bank (MCB)\nCompetitors: National toll-free Helpline, operating 6am - midnight \nOnline moderated discussion forums\nGrief and loss self help and education resources\nSupport groups (Vic and NSW only)\nCare-to-Call outbound call pilot program (Vic, NSW and FNQ)\nEarly intervention sessional counselling (VIC and NSW)\nSessional counselling/bereavement support (NSW and VIC) \nBusiness Model: ACGB (Australian Centre for Grief and Bereavement)\nChallenges: Griefline's operations are staffed predominantly by volunteers (Helpline, Care to Call and early intervention grief support programs). \nRevenue sources include grants, donations and sale of grief and loss training programs.\nSessional counselling and bereavement support is staffed by employees (funded by South Eastern Melbourne PHN and NSW Health). \nAdmin, Operations, Marketing and Exec team funded by Australian Dept of Health.\nGrants and donations fund other programs and online resources",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for sustainable impact opportunities that are also aligned to our mission.\nSpecifically, we would like the students to:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nSustainable and ongoing sources of funding. Currently reliant on grants to specific programs, no recurring income streams that meet all organisational costs.\nAnd avoid\nIdentify how Griefline can best measure and demonstrate the value of our existing programs and services\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nDevelopment of new programs and services (unless they also come with option to fully fund)",
"other_notes": "",
"deliverables": [
"Provide a Final Report\nProvide a Final Presentation"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Tok Media Project",
"client_name": "Tok Media",
"industry": "INFORMATION MEDIA AND TELECOMMUNICATIONS",
"project_type": "Sustainable impact is a strategy designed to solve social issues, profitably. The shared value initiatives should enhance the positive impact the client has in the world while also increasing their competitiveness.",
"client_background": "Customers:\nCLUBS - their members, supporters, parents, community.\nSCHOOLS - their students, teachers, staff, parents, community\nStakeholders, The Banksia Foundation (https://banksiafdn.com/), Clean Up Australia (https://www.cleanup.org.au/), Eco Voice (www.ecovoice.com.au)\n\nProducts: Certificates, Merchandise, Sustainability Fundraising, Crowdfunding, Advertising, Marketplace, Sustainability\n\nCompetitors: https://www.enviroedu.com.au, https://www.coolaustralia.org\nBusiness Model: Certificates, Merchandise, Sustainability, Fundraising, Crowdfunding, Sponsors, Advertising, Marketplace, Sustainability, Are you in? TV show\nChallenges: Getting clubs and schools on board.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to help identify valuable findings and insights for shared value opportunities that are also aligned to our mission.\nSpecifically, we would like the students to;\nAnalyze and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nResearch top 5 organisations in the same sector (competitors) or comparable sectors (comparables) who are aligned to the same UN Sustainable Development Goal.\nIdentify opportunities or activities that might enhance our organisation\u2019s social or environmental impact in alignment with our purpose.",
"focus_area": "Redefine productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGetting clubs and schools on board. \nAnd avoid\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "Eco Clubs is owned by Carbon Market Pty Ltd - www.carbonmarket.com.au",
"deliverables": [
"A report summarizing your findings"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Sustainable Impact",
"client_background": "Vision: Safer Births and Better Healing\nCustomers: women and families that have been impacted by birth trauma and education of healthcare professionals in birth trauma,\nProducts: Peer2Peer Meets which includes online, face to face and live chat support services.\nFacebook support group.\nEducation of health care professionals in birth trauma\nCompetitors: We are the only not for profit solely dedicated to support those impacted by birth trauma in Australia.\nBusiness Model: Grants\nFundraisers\nDonations\nCorporate Partnerships\nConference\nOnline Webinars\nChallenges: we are a volunteer led NFP, it is difficult getting people to commit to the Fundraising and Grants Committee.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal.\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding sustainable funding arrangements; such as social venture capitals, avenues of funding from Corporate donors and large Financial Institutions that are willing to fund specific projects.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Sustainable Impact",
"client_background": "Vision: To achieve a circular economy by diverting items from landfill and educating the community around issues of reuse & repair. To perform charitable acts through outreach programs that assist economically and socially vulnerable groups by providing free, quality household items.\nCustomers: General public, survivors of family violence, refugees, individuals and groups wanting to learn the art of repair, craftspeople, those with an interest in sustainability etc\nProducts: Retail, Woodwork courses, Outreach programs, Repair Cafes, Collection & Rehoming Services, Repair services (bikes, furniture, electrical items), Consignment, Community events, Women's and Men's sheds, Tiny House course\nCompetitors: \nBusiness Model: Co-operative not-for-profit reliant on sales, course fees, donations and grants.\nChallenges: Limited resources across the board",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal.\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nSupport in identifying relevant grants from non-government funding sources.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe are interested in making our organisation investment-ready and appealing to philanthropists.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "0412729756 \nARTS AND RECREATION SERVICES",
"project_type": "Sustainable Impact",
"client_background": "\u25cf Vision: Mission \nCreatives Collective exists to create a safe place and time for artists with disability to practice their work \nCreatives Collective exists to promote and support members and their work \nCreatives Collective exists to invest in the professional development of our members so their skills can support them financially and emotionally \nCreatives Collective exists to advocate for artists with disability, and for the disability rights of all \nVision \nTo become a self sustaining entity, leading the community in the appreciation, celebration, and promotion, of arts and culture",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal.\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on; \nFind innovative ways to gain funding as places like local councils are not viable. We are looking for benefactors who want to invest in arts and culture (preferably without having to go through the DGR process) \nPlease feel free to provide more detail and context under these points to make them suitable for your company. \nWe have a great story to tell, and we are doing good work in our community - All of us identify as disabled and we opened the gallery in 2019 because there's no other galleries in town. This has increased tourism spending in our town, boosted our members self esteem, and demonstrated leadership in the community regarding arts and culture (that has been deliberately ignored it seems by local government and conservative community). We want to continue being a success story and convert all our hard work into employment opportunities and possibly buy the premises.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Sustainable Impact",
"client_background": "Vision: All Territorians have access to support when grieving the sudden death of a child.\nCustomers: Any person who has been impacted by the loss of a child from conception to 18 years\nProducts: We provide non-clinical, non-financial support\nCompetitors: Red Nose, Compassionate Friends, SANDS\nBusiness Model: We receive some NT Govt Funding with Fundraising activities making up the rest\nChallenges: Our biggest overhead is operating costs, wages of the support staff. Not many grants cover these costs.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nAnalyse and present our organisation\u2019s purpose and alignment to one of the UN Sustainable Development Goals.\nUsing secondary research, identify & compare the top 5 successful initiatives or programs that addressed our Sustainable Impact Goal.\nOutline opportunities or activities that might enhance our organisation\u2019s social or environmental impact.",
"focus_area": "Redefining productivity (funding models, workforce structures, marketing, supply chain, logistics)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nSourcing funding that would assist in covering additional overheads\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nNil\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nBeing a very small NGO we can only offer free advertising on our Website and via Social Media.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Media Media Project",
"client_name": "Media Media",
"industry": "INFORMATION MEDIA AND TELECOMMUNICATIONS",
"project_type": "Deal Book",
"client_background": "Vision: We believe people come first.\nBy bringing together good people\nand creating useful technology,\nwe\u2019re building a great company.\n\nCustomers: Customers: Job Seekers, Employers, Companies\nProducts: Job Applications, Workchat, Job Ads\nCompetitors: Seek, Linkedin, Slack, Whatsapp, Indeed\nBusiness Model: Subscription\nChallenges: Getting the funding definition to fit our goals",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Government grants\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFinding all relevant government departments, grants, local, federal, state\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nAnything that requires us to fundamentally change our business to attract funds",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Social Media Strategy",
"client_background": "Vision: Team Building with the purpose of connecting the business community to charities\u00a0\nCustomers: Corporates, Medium to Small Business, Charities\nProducts: Team Building activities that assist charities within the community and make it easy for companies to meet their Community Social Responsibility \nCompetitors: All companies that organise Team Building activities\nBusiness Model: Using the Fun Day Out business model\nChallenges: COVID has really affected Fun Day Out and we are looking for another revenue stream within our area of expertise. As this is a startup, we are looking for the best way to launch and find contacts of Key Stakeholders within the Business community. We already have the Team Building activities and the charities we work with through Fun Day Out. Need to develop prospect lists and communication strategories to move forward.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nDevelop effective social media strategies to target Corporates/business/end users\nAnd avoid\nNone - open to ideas\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWanting to develop ideas on social platforms to launch and target businesses/prospects",
"other_notes": "An example of what we are wanting to organise is the corporate program Our Big Kitchen - Bondi- runs",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Systems Systems Project",
"client_name": "Systems Systems",
"industry": "Health Technology and Services",
"project_type": "Marketing Strategy",
"client_background": "Vision: Our Vision\nOur Vision is \u2018Lives Unaffected by CF\u2019, where every person born with CF will be able to reach their full potential, unencumbered by the disease. Every day we strive a little closer to achieving that vision.\n\nOur Mission\nWe are a social enterprise that funds critical research and provides essential support services to improve the lives of people affected by CF.\u00a0\nCustomers: People living with cystic fibrosis (CF), including Newborns, children, young people and Adults. We also work closely with all people affected by cystic fibrosis (CF) in Western Australia, this includes family's and extended families (parents and other carers). \nProducts: We offer an extend range of services and products to both people living with cystic fibrosis and their support network. \n\nThis includes resources for \n1. Local community - https://www.cfwa.org.au/what-we-offer/resources/\n2. School & community education - https://www.cfwa.org.au/what-we-offer/education-training/\n3. Heath professionals - https://www.cfwa.org.au/health-professionals/\n\nOur extensive services include.\n1. Home & hospital care - https://www.cfwa.org.au/what-we-offer/home-hospital-care/\n2. Subsidies & equipment - https://www.cfwa.org.au/what-we-offer/subsidies-equipment/\n3. Research & advocacy - https://www.cfwa.org.au/what-we-offer/research-advocacy/\n4. Regional support - https://www.cfwa.org.au/what-we-offer/regional-support/\n5. Members events - https://www.cfwa.org.au/what-we-offer/events/\n6. Counselling & support - https://www.cfwa.org.au/what-we-offer/counselling-support/\nCompetitors: Cystic fibrosis (CF) is one of the most common, autosomal recessive, life-limiting diseases affecting children and adults in Australia. As we are a specific charity our core revenue sources are specific to CF, and people effected by CF. our secondary revenue sources have many key competitors, these are split between local based charities like MSWA and national charities like cancer council. We do compete on several leaves for for secondary income. \nBusiness Model: Our revenue sources are fundraising, Grants and State Govt Contract\nChallenges: moving our traditional fundraising onto digital platforms, making the most of our new fundraising platform - Fundraisin",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Identify target customer personas / categories\nProvide recommendations on appropriate marketing channels for our business, \nProvide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\na growth strategy for digital campaigns",
"focus_area": "",
"other_notes": "We are moving our fundraising onto a new platform in early 2021 - Fundraisin \nWe are moving toward a new CRM in early 2021- Salesforce NFP",
"deliverables": [
"A virtual presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "The Mito Foundation is the only national charity dedicated to supporting people affected by mitochondrial disease (mito) in Australia. It provides support services for patients and their families while increasing awareness and understanding of this devastating disease. The foundation advocates for patient and family needs and funds essential research into the prevention, diagnosis, treatment and cures of mitochondrial disorders.\n\nMitochondrial disease (mito) is a debilitating genetic disorder that robs the body\u2019s cells of energy, causing multiple organ dysfunction or failure and potentially death. It is highly complex and takes many forms.\n\nOne Australian child born each week \u2013 that\u2019s 50 each year - will develop a severe or life-threatening form of mito. Mitochondrial disease is terminal; there are no cures and few effective treatments.\n\nDespite being the second most commonly diagnosed, serious genetic disease after cystic fibrosis, public awareness of mito is low compared to other chronic/rare diseases. Many Australians would not have heard of it, and of those that have heard of it, many do not understand what it is.\n\nWhilst Mito Foundation is focused primarily on Australia, it is involved in a number of international collaborations and initiatives with a view to improving outcomes for the global mito community. Global Mitochondrial Disease Awareness Week is one of these global activities.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "Project title: Improving the effectiveness of Global Mitochondrial Disease Awareness Week\n\nBackground: Each year, the Mito Foundation participates in Global Mitochondrial Disease Awareness Week (GMDAW) \u2013 a global initiative held mid-September to raise awareness for this disease.\n\nThe key awareness-building activity is Light Up For Mito, whereby monuments around the world are illuminated green. In 2019, 167 monuments participated yet as there was no clear correlation between the monuments illumination in green and the mito cause, its effectiveness as an awareness raising activity was questionable. \n\nSocial Media has been the pivotal channel for the campaign and has been used to:\nshare facts and statistics of mito (and encourage people to share among their networks)\nencourage and share personal stories of patients/families around the world living with mito\npromote events and fundraising activities in all the locations of all of the partner organisations, and to\nannounce new monuments participating in Light Up for Mito as they come on board.\n\nThis year, we hope to maximise the awareness raising impact of Light Up for Mito and other facets of the Awareness Week campaign through a coordinated social media campaign that benefits the global mito community and all participating organisations. \n\nVisit here for more info on the campaign: https://gmdaw.org/light-up-for-mito/\n\nProject objective:\n\nDeliver a social media campaign that delivers on the Global Mitochondrial Disease Awareness Week objectives of raising awareness of mito at both local and global levels whilst building brand awareness of each partner organisation in their local market (as the \n\nKey challenges:\n\neach partner organization needs to build brand profile and awareness, yet the campaign is hosted on a distinct GMDAW website and social media channels taking people away from the organisations\u2019 existing channels, and introducing a new brand\nengaging new followers of the GMDAW website and social media channels as followers of their local brand organization post the campaign\nLight Up for Mito is currently the key awareness raising activity of the campaign, but as each partner organization - and mito itself - has relatively low awareness, the public does not see the meaning of a monument turning green\n\nIn scope:\nNew ideas to enhance/adapt the Light Up for Mito activity to improve its effectiveness as an awareness raising tool\nAdding/changing past components of the social media strategy to make the campaign more single-minded and effective\n\nOut of scope:\nRemoving Light Up for Mito from the campaign \u2013 this must remain\n\nThe Mito Foundation would like the Student Consulting Team to develop a social media strategy that will:\nDeliver measurable awareness-building outcomes of Light Up for Mito and the overall Global Mitochondrial Disease Awareness Week campaign\nProvide recommendations on content strategy and key messages\nUtilise the resources of all participating\u00a0organisations (see IMP website for members: https://www.mitopatients.org/about/members)\nExplore the possibility of adding a fundraising ask to the campaign\nThis research should be informed by best practices of similar organisations and supplemented by secondary sources.",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarising your findings and recommended strategy for 2020."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Social Media Strategy",
"client_background": "Vision: Our Vision\nThe Immunisation Coalition will improve the protection of all Australians against infectious diseases through advocacy for immunisation.\n\nOur Mission\nTo create public awareness regarding the importance of immunisation by providing educational materials and communication programs.\nTo co-operate with key Australian professional bodies, consumer advocacy groups and the Australian, State and Territory Governments in their educational activities focused on immunisation to bring information to Australian healthcare professionals and the public.\nTo work with consumers, health professionals and organisations with an interest in immunisation, ensuring that the information provided to consumers through our website and other communication channels is current, easily understood and scientifically informed.\n\u00a0\nCustomers: 2 kinds:\n1) the healthcare providers\n2) the public\n\nProducts: Information about prevention against infectious diseases to public and healthcare providers\nInforming the vaccine hesitants\nProviding seminars/webinars and informative material to healthcare providers\n\nCompetitors: n/a\nBusiness Model: Grants & Sponsorship from Pharmaceutical Companies\nChallenges: Anti-vaxxers campaigns and Conspirationists. Misinformation about vaccination.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nExpanding our social media presence across new channels. Currently using only mainly Facebook, LinkedIn and Twitter",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Social Media Strategy",
"client_background": "Vision: Gosford Regional Community Services Inc. (GRCS) is a not for profit, welfare and\nbenevolent organization whose principal purpose is to advance social or public welfare\nand to relieve the effects of poverty. In order to fulfil this purpose the organisation\nundertakes a range of activities including, but not limited to:\n\uf0b7 Delivering flexible support to children, young people, families and communities\nexperiencing, or at risk of, vulnerability.\n\uf0b7 Providing beneficial assistance to those in need including material aid and\nemergency financial relief to those experiencing financial hardship for any reason,\nincluding natural disasters.\n\uf0b7 Providing opportunities for people with a physical or mental disability to participate\nequally in the community.\n\uf0b7 Establishing and operating child care facilities to provide care for school aged\nchildren before and after school hours and during school holidays.\n\uf0b7 Providing approved services under the national disability insurance scheme.\n\uf0b7 Providing community information, education and advocacy, community activities\nand a variety of other support services to empower people to deal with issues of\nimportance to themselves and the community.\u00a0\nCustomers: Local COmmunity Members, Other NGOS, Media, Funding Bodies, Philanthropic and Government\nProducts: Childcare for Primary Age Students; Services under the National Disability Insurance Scheme; Community Care for people experiencing financial hardship or social isolaton, provision of community facilities\nCompetitors: Other NGOS.\nBusiness Model: SOcial Enterprise via our childcare service approx 70%, Government Funding and Subsidies approx 30%\nChallenges: Time and Resources to review current strategy and implement change",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nSocial Media Strategy e.g. facebook groups - You Tube etc.",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "OTHER SERVICES",
"project_type": "Social Media Strategy",
"client_background": "Vision: Blackbutt is a 580 hectare conservation property on the New England Tablelands NSW. The broad vision for Blackbutt is to preserve and improve the biodiversity of the environment, creating a haven for wildlife and a facility for research and education on the importance and benefits of caring for the country. This vision is to be achieved through the best science-based land management techniques, combined with indigenous knowledge and involvement.\u00a0\nCustomers: The primary users of the facility are likely to be universities and other educational establishments and special interest groups such as birdwatchers, botanists and indigenous organisations\nProducts: The primary service is the provision of a unique environment for study and research.\nCompetitors: National parks are a potential competitor but they are usually open to the general public and therefore do not provide such a controlled environment for research.\nBusiness Model: The project is in the early stages of start up and has only received private funding to date. A number of government grants related to land care and the environment are available but have not yet been applied for.\nChallenges: This is a new start up and so the challenge is to establish an online presence which gives a new organisation some substance and communicates the uniqueness of the facility to interested parties.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nThe most useful input would be to lay out the structure of a website, detailing what would be useful content to generate interest and attract further funding. This should be complemented by suggested social media channels and how they should be managed.\nAnd avoid\nBeing at the very early stages we are open to all suggestions for increasing the profile of the organisation. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThe three key threads which should be kept in mind as an online presence is established is that we are aiming to:\nProtect: The existing environment on the property by appropriate land management\nImprove: Through research and consultation develop techniques to improve the property for biodiversity\nEducate: use the property as a facility for educating people on how to care for country using both new and traditional land management methods.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Marketing Strategy",
"client_background": "Vision: Vision: A world where all women and girls live safe, stable and fulfilling lives. Mission: Empowering women and girls through the delivery of trauma-informed safe places and tailored programs, to reduce the incidence of homelessness.\u00a0\nCustomers: Women and girls experiencing homelessness and risk of homelessness; women addressing substance dependence; donors, funders, volunteers, students, other service providers (referrers), family members / carers of service users\nProducts: Crisis accommodation, residential transition focused alcohol and other drug treatment service, outreach case management, holistic education and wellbeing day program for young people\nCompetitors: Caretakers Cottage, Lillian Howell Project, Stepping Stone House, St Lawrence House, Youth Off The Streets, Kathleen York House, Guthrie House, Phoebe House\nBusiness Model: Majority state government funding (Dept Communities and Justice) - approx 85%. Additionally, one-off grants - government departments and philanthropic funding sources, and donations.\nChallenges: Sufficient resourcing and funding to deliver our current services",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Audit our current marketing strategy, Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe don't really have an articulated /written marketing strategy right now, so developing this and providing some recommendations would be great. We are about to commence a rebranding process so anything that could inform this would be good too, and in the process we will be looking at re-centralising our communications into one unified platform as one organisation, rather than two for two separate services (Detour House and The Girls Refuge) under the one organisation - so any recommendations in this process would be great as well.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Growth / New Market Entry Strategy",
"client_background": "Vision: Provide digital healthcare plans for patients during an episode of care\nCustomers: Medical specialist and patients\nProducts: SaaS product with a MVP application as a digital engagement tool to measure patient experiences and functional outcome scores\nCompetitors: Cemplicity\nBusiness Model: SaaS model with monthly recurring revenue\nChallenges: Man power/ labourer",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Growth Strategy / New Market Entry Strategy Project for our organisation, in particular:\nResearch the Political, Economic, Social / Cultural, Technological and Environmental factors & trends of specific\nSegmentation, size, growth and value of target market\nReview competing or substitute products / services\nSWOT and 5 Forces analysis",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations.\nPlease make sure to highlight the following:\nReport on the potential payers for the product\nStrategic alignment with health initiatives"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Vision\nOur vision is for dignity, hope and purpose for women in and beyond prison.\n\nMission\nTo journey with women in and beyond prison, providing the support and courage they need to navigate positive pathways and create change.\n\u00a0\nCustomers: Women who have experienced the Victorian prison system, and their families. \n\nStakeholders: \nDepartment of Justice\nDonors\nFunders\nStaff\nVolunteers\nBoard\nChurches\nBeneficiaries and family\nCorporations\nPartners and other service providers\nLocal community\nLandlords\nProducts: Prison Network (PN) in-prison programs include: Craft & Cooking, Fun With Mum, Sport and Fitness, Game On Day, Discussion Group, Sunday Live (motivational speakers and performance). On average, PN connects with at least 120 women in prison each week through it's in-prison programs, increasing to over 200 with Game On Day and Sunday Live.\n\nThrough its post-release work PN provides support about 50 women each year as they transition and re-integrate into the community. In addition to intensive support, mentoring and support groups based around addiction and social isolation, PN connects women and their families into essential services and community support, ensuring women feel informed, connected, and hopeful as they negotiate the difficulties of incarceration and reintegration. PN manages two properties, providing housing for women and their dependents in transitional accommodation. \n\nCompetitors: Other service providers offering similar services (though these service providers can also be partners)\nBusiness Model: Prison Network receives income through various funding streams including: donors, Trusts and Foundations, Government, Churches, Events and Community Fundraising. We are in the early stages of developing Community-Business Partnerships and a Social Enterprise \n\nChallenges: Fundraising in the current pandemic environment and scaling up our post release services and impact. Part of the challenge with fundraising is a lack of understanding of our area of work, that is why women are incarcerated.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe are a small organisation with a big impact. We are in a phase of growth and scaling up. We would like to increase our reach on Social Media to draw in a broader audience.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Social Media Strategy",
"client_background": "Vision: To develop conscious leadership in individuals and organisations internationally in order to \ntransform the quality of leadership in the world\u00a0\nCustomers: International\nProducts: Leadership development, executive coaching & talent management\nCompetitors: RESPONSE CONSULTING AUSTRALIA, INSTITUTE OF EXECUTIVE COACHING, BOSTON CONSULTING GROUP, HEWSONS & DEVELOPMENT DIMENSIONS INTERNATIONAL\nBusiness Model: Referrals\nChallenges: Getting more clients",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nAdditional strategies and whether Instagram, Twitter or facebook would be good sources\nAnd avoid\nLinkedIn (I have a full strategy on this platform)",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Deal Book",
"client_background": "Vision: 50% of adolescents and 63% of kids have a fear of needles. 80% of children admitted to hospitals with a chronic illness will experience anxiety from the hospital alone. We have developed an intelligent gamified platform that takes the fear out of nasty medical procedures for children. Comfort Quest delivers personalised learning experiences that leave children feeling confident and in control. For hospital health services, the platform monitors staff performance and patient satisfaction in order to decrease costs and patient flow. \nCustomers: Consumers of the application are children and their parents. Customers are healthcare providers, typically hospital organisations that see high volumes of patients each month. We have also partnered with The Meg Foundation to develop best-practices content for the platform.\nProducts: The core experience for children is to interact with a smart bot (which uses developmentally appropriate language) to generate a game plan for their upcoming procedures. The plan is delivered to the family and practitioner to work together and provide the best possible medical experience. Children learn simple techniques to manage their anxiety, building lifelong skills that empower them with confidence.\n\nThe platform collects data from application usage as well as qualitative feedback from parents to generate valuable analytics and insights for the healthcare provider. This includes patient sentiment, confidence and anxiety. It also identifies problem areas and enables follow-up engagement for clinicians.\nCompetitors: Xploro, Mightier, Gheorg\nBusiness Model: Business Model:\n\nB2C:\n- Freemium\n- Target: parents of children aged 4-12 years\n- Products in market: Poke Plan + SuperMeg Poke Plan + Hack the Vax (this one targets adults in the US)\n\nB2B:\n- Software as a Service (SaaS)\n- Target: Hospital and health services (HHS)\n- Early-stage customer validation still in progress\n- Current Goal: deliver a pilot project for QLD Childrens Hospital supported by the Children's Foundation\nChallenges: We wish to research funding options available for Comfort Quest to cover the cost of ongoing platform development, and potentially fund a salary for the founder to spend full-time focus on Comfort Quest.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nResearch current and emerging funding sources / investors using appropriate secondary sources available.\nCreate a list of potential funding sources/investors we could explore in an excel file\nProvide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Venture Capitals (incl. Accelerator Programs)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWhat funding options are available within Australia? What are the challenges and recommendations for securing this funding? What alternative funding options should Comfort Quest consider?\nAnd avoid (please insert sub-areas/topics that students should NOT focus on if any)\nN/A\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nWe are yet to contract our first healthcare customer (focused on securing QCH currently). This creates cash flow challenges as the only source of revenue is by providing creative digital services to content partners. This type of revenue is lumpy.\n\nAdditionally, Comfort Quest employs no permanent employees. It relies on external contractors and the sole founder. The founder has split focus with permanent employment to another company. This slows down the progress of Comfort Quest.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Our goal is to empower and equip individuals, families and communities to develop skills, tools and knowledge that will assist them to reach their full potential.\u00a0\nCustomers: Indigenous and people in need\nProducts: \nCompetitors: No competitors as such, however, others provide similar services\nBusiness Model: We are currently funded by the Department of Communities, National Indigenous Australians Agency and the City of Stirling\nChallenges: Contacting potetential clients in our Employment Program",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWe'd like to focus on our social media presence; see what you can do so that we have that side of things optimised.\nThe other area, could be the donations / fundraising side of things. Maybe take a look at our website donations page and make some suggestions. Also to look at other fundraising opportunities or strategies.\n\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nEbenezer provides accommodation for homeless youth; Employment assistance for Indigenous people; parenting support for struggling Indigenous families; Family and Domestic Violence support.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: Bridge people & companies across Australia & China\u00a0\nCustomers: 1. Australian people with a global view & interest in China\n\n2. Data analytics students & young professionals\n\n3. Emerging Chinese brands looking to expand overseas\nProducts: 1.\nContent: Community (to learn about China via proverbs)\nProduct: Book (short story collection)\n\n2.\nContent: Fireside chats (stories from data pioneers in China), Community (to learn about business & application of data analytics)\nService: Mentoring, Recruiting\nProduct: Course (data)\n\n3.\nContent: Newsletter (overseas market snapshot)\nService: Scouting, Brokering\nCompetitors: TBC\nBusiness Model: 1. Book\n\n2. Mentoring, Recruiting, Course\n\n3. Scouting, Brokering\nChallenges:",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\nOutline suggested key steps to improve our future social media presence based on research and industry trends",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Marketing Strategy",
"client_background": "Vision: Agency International is a very early-stage, not-for-profit organisation that exists to equip and connect people who want to make change in their communities, countries and globally. We equip people with the skills and tools they need to successfully drive the change they want, and we connect them with a global network of changemakers, facilitating sharing of knowledge, expertise, and inspiration.\u00a0\nCustomers: Individuals and small groups of people who want to make a positive impact in the world. All ages and backgrounds, but a particular focus on engaging women and people from gender-minority groups.\nProducts: Coaching, mentoring, training.\nCompetitors: No direct competitors offering the same service.\nBusiness Model: This is very much a start-up NGO. The organisation is registered, has a Board of Directors, and a clear purpose but it hasn't yet progressed further. The first stage in developing the business and operating model is to speak with people we hope to help - so that their views are used to inform and shape the direction of the organisation rather than taking a 'top down' approach to deciding the best approach. \nAt present the organisation does not have any revenue sources, although we intend to apply for grants to support our work.\nChallenges: We are brand new! Our biggest challenge will be to 'create a name' for ourselves - and to clearly articulate the services we offer, and the benefits those will bring to individuals, and to the world.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nChannels, content, key messages (engaging \"voice\")\nAnd avoid\nNo need to audit a current marketing strategy as we don't have one.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.",
"other_notes": "This is an opportunity to help a brand new NGO establish itself in the market - and NGO that will deliver change at an individual, community, country and even global level.",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Digital Marketing Strategy",
"client_background": "Source Wellness is one of Australia\u2019s first Juice based functional beverage drinks, where products are designed to better consumers at a cellular level. After extensive research and trials, we developed a unique combination of various unexplored herbs like Ashwagandha, Ginseng, Curcumin, Saffron, Turmeric, Lemon Balm, Skullcap, Liquorice, etc with different juices like Blueberry, Pomegranate, Strawberry to make Functional Beverages. Up till now 3 drink shots of 60ml have been developed each for Energy, Relax, and Gut (+Immune Boost). We are introducing it in Australia.\nIssues & Planned Response\nPeople are suffering from various lifestyle diseases which are stopping them from enjoying life, like stress, lack of focus, digestive issues to name a few, available options in the markets like Energy Drinks are filled with chemical ingredients and synthetic caffeine and have various side effects like caffeine disturbs sleep and causes anxiety. Our all-natural drinks help to solve the issues in an all-natural way without any side effects. According to the Australian Bureau of Statistics, almost half (45%) Australians will experience a mental illness in their lifetime (Australian Bureau of Statistics, 2009).\nThese drinks are the first of their kind in the Australian market. They are made with unexplored all-natural, herbal, nutrient-rich ingredients. The mindful combination of these ingredients with Juices makes them unique and effective, they may help in increased focus, less stress, better digestion, improving immunity, and overall wellbeing.\nTargeted Customer Segment\nMale and female from age 35+ years. According to Mintel (market research firm), a new generation of consumers are seeking functional and natural alternatives in the UK 40% looking to boost energy levels, 75% Consumers avoiding artificial ingredients, 45% moving away from sports drinks to water, and juices. Therefore, the business will target these customers.\n\nProduct Description:\nSource Energy: Packed with carefully picked ingredients like Ashwagandha, Ginseng, and Saffron with Pomegranate and Strawberry juices to start the day. Source Energy is a nootropic that aims to enhance cognitive performance, vitality, mental and physical energy and naturally reduce stress to stay focused and energetic throughout the day.\n\nSource Relax contains a blend of delicious ingredients like Lemon Balm, Chamomile, Passion Flower, Skullcap, and Hops with Blueberry juice to support a calm and peaceful state of body and mind and feel energized by unwinding daily.\n\nSource Gut: Rich in prebiotics that improves gut health, Source Gut is diligently developed with Amla, Turmeric, Curcumin, Peppermint, and Liquorice with Mango juice for complete digestive support. Its regular consumption provided relief from gastrointestinal distress apart from increasing energy, improving mood, and boosting immunity.\n\nDue to Covid-19, our whole project got delayed by one year. But the products are designed in such a way that they help to build up immunity.\n\nPlease also find the links of our new and old website. We currently have Zoom Drink in market, selling in retail stores, and now we have re-branded the whole range as \"Source Wellness\"\nwww.sourcewellness.com.au\nwww.zoomdrink.com.au",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Marketing Strategy for our organisation in particular: [please choose max. 4 points from the list below]\nUndertake research into best marketing practices of other comparable organisations, using appropriate secondary sources\nIdentify target customer personas / categories\nProvide recommendations on appropriate marketing channels for our business\nProvide recommendations on content strategy and key messages",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "ARTS AND RECREATION SERVICES",
"project_type": "Social Media Strategy",
"client_background": "Vision: To be the largest provider of entertainment and educational services for children aged up to 6 years\u00a0\nCustomers: Early learning services (child care/preschools), families, playgroups, councils and some corporates (entertainment options)\nProducts: We provide music, yoga, fitness, drama and literacy programs to the early learning sector \nCompetitors: Mini Maestroes, Happy Feet, Kelly Sport\nBusiness Model: We are a franchise business - we have 14 franchisees across the east coast with our support office running all other areas.\nChallenges: Reaching parents. Currently 90% of our business is with early learning services so we don't have contact with the parents. we need to diversify our business",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nLook for ways to optimise our current network to reach parents and to help develop a strategy to market our online learning to remote areas \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nThe last 18 months have been very difficult as we have not been able to trade due to the pandemic. We have developed an online product that we need to market further and would welcome input on our social media in general.",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Marketing Strategy",
"client_background": "Vision: Council of Single Mothers and their Children Inc. (CSMC) is a non-profit organisation founded in 1969 by single mothers to secure a better life for women parenting alone and their children. \nWe envision a society that ensures social and economic inclusion for all single mothers and their children, across their lives.\nWe achieve change by championing the agency, rights and needs of single mothers and their children and providing specialist support services.\n\u00a0\nCustomers: Single mother families, largely in Victoria; Community support workers working with single mothers; Funders including Victorian government, philanthropic trusts and individual donors.\nProducts: CSMC provides:\n\u2022\tInformation, support, referral and advocacy services to single mothers, including support via telephone, email and messenger to over 2200 contacts per year.\n\u2022\tAccurate information and resources to single mothers including email bulletins and through our website.\n\u2022\tRepresentation of the needs and issues of single mothers and their children by working with government and community organisations, the media and research partners.\n\u2022\tAdvocacy to overturn the social, economic and legal discrimination against single mothers and raise the status of single mothers and their children.\nCompetitors: National Council of Single Mothers and their Children; WIRE (Women's Information Referral and Exchange); other women's and general community services.\nBusiness Model: Revenue is approximately 45% from a recurrent Victorian government contract for service delivery, 45% from philanthropic trusts, and 10% from appeals (which we would like to expand significantly).\nChallenges: Growing our donor base and reaching more diverse single mother families (culturally & linguistically diverse, Indigenous, LGBTIQ, disabled, carer and regional & rural single mothers with diverse income, life stages & care arrangements).",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Audit our current marketing strategy, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nRaising the organisational profile and reaching single mothers, adult children of single mothers and allies through affordable channels.\nAnd avoid\nHigh cost advertising and marketing options.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nOur 2021-2024 Strategic Plan is due to be implemented from July this year and provides more detail around our objectives.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: OUR VISION:A harmonious society in which everyone, irrespective of age, gender, skills, abilities, ethnicity & religion, feels valued, is motivated and empowered to contribute.\n\nOUR MISSION:\nTo assist individuals and families, our mission is to:\n\n- Know their rights, responsibilities, options and opportunities\n- Realise their full potential\n- Improve their health, happiness and well being\n\u00a0\nCustomers: SENIOR VIETNAMESE, AUSTRALIAN VIETNAMESE, FAMILY & CHILDREN, GAMBLERS...\nProducts: HOME CARE PACKAGES, TRAINING, GAMBLING COUNSELLING, FAMILY VIOLENCE PREVENTION\nCompetitors: OTHER HCP PROVIDERS, IN PARTICULAR THOSE FOR VIETNAMESE CUSTOMERS \nBusiness Model: GOVERNMENT FUNDING AND DONATIONS\nChallenges: NO STRATEGIC PLANNING, LACK OF SOCIAL MEDIA PRESENCE DUE TO LACK OF HUMAN RESOURCES, THE ORGANISATION HAS 60-80% STAFF ( WHO ARE SENIOR) AND HAVE LITTLE KNOWLEDGE/SKILLS OF MODERN MARKETING",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nOutline our organisation & our target audience\nAnd avoid\nOutline suggested key steps to improve our future social media presence based on research and industry trends.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nOutline our organisation & our target audience: \nWe are offering variety of services with different target audiences, it\u2019s difficult/confusing to find the primary target audiences. Considering the primary are mostly HCP customers \u2013 they are the one distribute most of the funding to us ( 80 % of annual income)\u2013 who are senior and not so familiar with technology and don\u2019t use Social media. \nEvaluate our existing social media presence (if we already have social media channels): we started on social since last September with two main platforms ( Facebook and LinkedIN) and Google business profiles \u2013 we found Vietnamese audiences ( mid-senior) are using Facebook more than other social platforms. \nOur employees are mostly senior and therefore, they are not sharing much on Facebook. For some reasons, they feel it is likely to expose their personal information \u2013 or be hacked. \n\nOverall, our page is growing from last year from 500 to 3000 followers and receiving positive engagement. We use Vietnamese language to reach out to our audiences \u2013 some don\u2019t speak English.\n\nHowever, I believe there is still room to improve in the future and therefore, we love to hear from your perspectives.",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: To foster wellbeing by making tiny changes in behaviour. https://www.linkedin.com/in/wendy-nash/\u00a0\nCustomers: Individual clients (1:1)\nProducts: Wellbeing \nCompetitors: Wellbeing coaches (about a gazillion), meditation guidance (another gazillion plus Buddhist communities). \nBusiness Model: 1:1 wellbeing coaching, 1:1 meditation guidance. \nChallenges: Gaining clients",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to market the business\nAnd avoid\nComing from a greedy or desperate position",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "EDUCATION AND TRAINING",
"project_type": "Social Media Strategy",
"client_background": "Vision: We give people the confidence to become active citizens, to support each other, to alleviate social isolation, and provide the opportunity for individual self-expression, social interaction and personal achievement. \u00a0\nCustomers: Our users are residents of Kensington and surrounding areas, including but not limited to:\n- Families and seniors living in public housing;\n- People from culturally and linguistically diverse backgrounds;\n- Children aged 18 months to 5 years attending child care (and their parents/carers);\n- Primary and Secondary school children;\n- Adult learners\n- People experiencing social isolation;\n- People on low incomes;\n- Conversely, we also provide programs for many high income/time poor community members. \n\nStakeholders include Federal, State and Local Government departments, partner organisations, other community agencies\n\nProducts: Please refer to our website for all programs. In summary:\n- Morning child care;\n- Homework Clubs\n- Adult English classes and vocational training;\n- Art, Cooking, Environment courses;\n- Recreation and exercise programs;\n- Social programs;\n- After-school programs for children;\n- Volunteer opportunities\n\nCompetitors: We don't really have any. We work collaboratively with other Neighbourhood Houses in our areas. In general terms, there is competition from:\n- Long day care and family day care operators;\n- Organisations like Laneway Learning or the CAE (for short courses); \nBusiness Model: Kensington Neighbourhood House is an incorporated association. It is community owned and community run (volunteer Board of Management). It is a not-for-profit registered with the ACNC.\n\nWe receive operational funds from:\n- Federal Government (Department of Education)\n- State Government (Department of Education, Department of Families, Fairness & Housing\n- Local Government (City of Melbourne)\n- Fees from participants\n\nWe augment the above with grant funding from all levels of government, industry and philanthropic funds. \nChallenges: - (Ignoring Covid), Kensington Neighbourhood House is a dynamic and thriving organisation. However, our users skew towards the very young (and their families) and people over 55. We tend not to attract/reach a younger audience (25 - 45). \n- Facebook is our only social media channel (largely because our staff are over 50 and this is the only channel we know how to use!)\n- We want to know other social media avenues for attracting participants to our courses and programs.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nWhat are we doing right with Facebook?\nWhat are we doing wrong? \nWhat other channels should be used? How do we use those?\nWhat strategies should we use to promote short courses/workshops (art, cooking etc) and our child care service?\nAnd avoid\nProduct/course offerings",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Marketing Strategy",
"client_background": "Vision: To create a more enjoyable travel experience with a simple, yet effective lock for every backpacker.\nMission: To add security and peace of mind in every travel with a simple, affordable, and light-weight lock for every backpacker.\n\nBuckle Lock is a travel accessory for backpackers, designed specifically to secure side release buckles found on many top-loading backpacks. It can also be used to secure buckles on other types of bags, such as camera bags, and cycle bags. \nThe business is currently in pre-revenue stage. The business started just before the pandemic and was put on hold during the pandemic. Currently, we are wanting to know if the market is ready for a travel related product; and if so, recommendations to launch the business during a pandemic.\nBuckle Lock is a lock to secure a backpack. Backpacks come in two kinds \u2013 with zips, or with side release buckles. Backpack with zips are easy to secure as you can use any padlock in the market. That is not the case for side release buckles that are found on many top-loading backpacks. The unique design of a buckle means that you cannot use a padlock to secure it. This leaves a lot of backpackers vulnerable to theft. Buckle Lock (patent pending) is designed to secure the side release buckles on a top-loading backpack, thereby stopping a thief from entering the backpack and stealing valuable belongings.\nOur main competition is Pacsafe. They sell a lot of travel security related products. One product in particular, backpack wire mesh, covers the entire backpack. The other competitor is Osprey Airporter (Deuter also have a similar product), which is essentially a duffel bag inside which the backpack is stored, and the zips of the duffel bag are locked.\nThere used to be a similar product to our\u2019s in the market before, Pacsafe BuckleSafe. This product is discontinued.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Marketing Strategy for our organisation in particular: \nIdentify target customer personas / categories\nProvide recommendations on appropriate marketing channels for our business\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on:\nMarket research\nMarket and trend analysis. Is there a need for this product in the market?\nIdentifying if the market is ready for a travel related product during a pandemic\nIdentifying the countries that present big market potential for Buckle Lock. How would you recommend entering that market?\nBranding strategy\nDefine target audience (customer)\nDefine customer personas\nDefine key geographic locations\nDefine the needs of our customers\nDefine brand messaging & tone of voice\nFeedback, with recommendations to improve, organisation\u2019s Vision and Mission\nBusiness name suggestion (with available .com domain)\nLogo concepts based on name and strategy (if possible)\nBrand Style Guide- colour palette, typography, logo formats & usage, imagery tone & style, defined strategy & naming\nContent strategy\nSocial media channels\nHashtag research\nContent recommendation\nRecommendation of key messaging",
"focus_area": "",
"other_notes": "Business logo is optional. If the team is feeling creative and would like to have a go at creating a logo, that would be greatly appreciated. Concept logo designs don\u2019t need to be in a digital format, they can be sketches on a piece of paper too.\nIn relation to business name and logo, the team can provide a list of name and logo suggestions or recommend a single business name and logo as a team.",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "FINANCIAL AND INSURANCE SERVICES",
"project_type": "Deal Book",
"client_background": "Vision: To assist small business customers to get the funding they need\u00a0\nCustomers: Small to medium enterprises.\nProducts: Loans\nCompetitors: Mortgage brokers and banks.\nBusiness Model: Commission earned from loan settlements.\nChallenges: Information on what lenders are offering.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation: \n\u25cf Research current and emerging funding sources / investors using appropriate secondary sources available. \n\u25cf Create a list of potential funding sources/investors we could explore in an excel file \n\u25cf Provide a \u2018deep dive\u2019 into the top 3-5 funding sources / investors that our organisation could explore and why.",
"focus_area": "Loans (incl non-traditional lenders)\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nGetting information on what different lenders are offering.\nAnd avoid\nGeneric information found on the lenders website.\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nI am seeking information on the SME Recovery Loan and what participating lenders are offering.\n\nParticipating lenders: https://treasury.gov.au/coronavirus/sme-recovery-loan-scheme\n\nPlease also try and get a contact point at the lenders who can help.",
"other_notes": "",
"deliverables": [
"Provide a Final Report"
],
"technical_skills_required": [
"Market Research",
"Financial Modeling",
"Excel",
"Data Analysis"
],
"professional_skills_required": [
"Negotiation",
"Stakeholder Management",
"Business Strategy",
"Presentation"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Our mission is to help facilitate a change in knowledge, understanding and behaviour and to improve pain management and quality of life. To support those who suffer as well as those who care for someone with an invisible illness. To spread awareness and break down the stigma attached to an invisible illness.\u00a0\nCustomers: People with an invisible illness or someone who supports someone with an invisible illness\nProducts: We work hard to increase awareness of different invisible illnesses and facilitate support networks for people with them. The things that we do as part of this work include: \n\nDevelopment and provision of Invisible Illness information leaflets & other information sheets\nMentoring those who are struggling and need some guidance\nPublic Educational Forums on Invisible Illnesses \nEducational days every 3 months where we have different speakers talk about ways of managing an invisible illness. We have speakers from both the medical and holistic side\nAnnual celebratory Never Hide Your Wings Gala & Recognition Night\nFundraising and public awareness events such as Sausage Sizzles and attending different markets & shopping centres and Agricultural Shows\nProvide speakers for different invisible illnesses awareness events\nDifferent workshops from learning to crochet, basic computer or getting back into the workforce.\nWe have an off-shoot to the group called Helping Hands which assists those who are having problems at home with housework, gardening etc. Our volunteers can also help with cooking, transport and shopping. \nOur Casual Cuppa\u2019s are an informal get-together for people with an invisible illness and their supporters. They are a great opportunity to meet people who really do understand. You can compare notes, or just chat about anything. Do not think you are ever alone or you have been told your symptoms are all in your head. There are men and women for you to meet that have stories to share, of the hope they have found since meeting others like yourself. Give yourself a break and meet others on your journey. \nCompetitors: \nBusiness Model: We run an Op Shop, monthly market as well as other fundraising events\nChallenges: Funding",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nThe best way to make more impact with the services we offer our members",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Other",
"project_type": "Marketing Strategy",
"client_background": "Vision: Support: provide support to those with all forms of Alopecia Areata, and their families;\nAwareness: inform the public and create awareness of Alopecia Areata;\nResearch: to support research into a cure or acceptable treatment for Alopecia Areata\u00a0\nCustomers: Any person with Alopecia Areata and thier families.\nProducts: NHWC - The No Hair We Care Program (NHWC) is a care package service for people with a form of Alopecia Areata. Each care package is only $15 (+GST), and contains $100 worth of items, including headwear, skincare, books, dvds, makeup, jewellery, games and more. The packs also include information and resources to support you on your journey. The packs are available on our e-store and, as always, AAAF provides free shipping Australia-wide. \nCompetitors: Unknown\nBusiness Model: Volunteer run / revenue supported by public donations\nChallenges: Our biggest challenge is that AAAF is not known in the corporate world and Alopecia Areata is not known unless you have the disease.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to research current market trends specific to my organisation:\nProvide a general overview of the current state of our industry\nUsing secondary research1 analyse and provide insights on how our customers\u2019 needs and habits are changing \nIdentify trends and opportunities to help us overcome current challenges and grow our organisation",
"focus_area": "Identify target customer personas / categories, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nNHWC is a new product/ service, we are looking to create a marketing campaign for NHWC packs and would like some direction.\nAnd avoid\nOverall marketing strategy\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nhttps://aaaf.org.au/no-hair-we-care-program/ - the program was launched to connect those with AA with resources and products. It was also designed to be low cost to those with AA, but to r[ovide them with information about AA, whilst providing them with items that are practical and \"feel good\". The intent was also to be able to go out to corporations and get them to buy into the program and offer up products or money. We would like to be able to package up a presentation to corporates and get them to be long term supporters of AAAF.",
"other_notes": "",
"deliverables": [
"A report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: To provide contemporary, unique and quality products to our customers. \u00a0\nCustomers: Consumers \nProducts: Garden products eg. Bali huts, pots, water features, statues, plants, pet fishes, cafe beverage and food. \nCompetitors: Other garden retail shops\nBusiness Model: Retail sales \nChallenges: New shop",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "Undertake research into best marketing practices of other comparable organisations, using appropriate secondary sources, Provide recommendations on appropriate marketing channels for our business, Provide recommendations on content strategy and key messages, Provide an indicative cost / benefit analysis of implementing the recommendations\nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nFocus on developing and recommending social media strategies to launch our new cafe with the garden centre. \nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nA group of students have already done the industry analysis and trends on cafe culture and industry. This project will have the students focus on the strategies of launching and utilising the social media for the cafe within the garden centre. Will be good to focus on the step by step instructions on how to do it will be good. \nResearch and investigate into how to improve on the reach to customers using online delivery services of coffee to surrounding offices/people around us.",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: To create a sustainable and eco income from creating our eco skin care we make from the certified organic herbs grown on our Permaculture farm using 100% stand alone solar.\u00a0\nCustomers: teens to 55yr - women mainly\nProducts: eco skin care\nCompetitors: goto - jureluique - eco tan\nBusiness Model: online, social media, wholesale, face to face\nChallenges: prior to bush fire and covid we were face to face selling mainly and need to focus on more online sales, this is not my area, we are wanting to do a facebook funnel add campaign and media release on pour reuse packaging system and need guidance eon how to build a Facebook funnel that will generate sales",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\na guide of how to build a successful social media advertising campaign and facebook funnel",
"other_notes": "our social links \nhttps://www.facebook.com/saarinenorganics\nhttps://www.instagram.com/saarinenorganics/\nweb https://saarinenorganics.com/?fbclid=IwAR2UeOmrekm56xNPOonQwTuMmgSL8Pntv2PaVTJ87MVYWlnKExir5_fcxAM",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Growth / New Market Entry Strategy",
"client_background": "Conexie is an energy optimising software. Rather than waiting for a bill and trying to rectify the problem after already realising the significant cost, we give our customers the power to act on energy data in real-time so that they can use their own energy to maximise its value.\n\nBy making your energy consumption and production insights readily available, Conexie provides the right information to the right people in real-time through our native smart phone apps. The completely customisable backend has a suite of communication tools that allow for automated triggers to alert and connect the right groups or individuals when there is abnormal activity. Once this trigger has occurred, our solution allows for collaboration in a dedicated environment. This tool is a critical factor in the pursuit of optimising the OPEX or ROI of energy related assets.\n\nWe currently facilitate the energy communication for two ASX listed companies and have channel partners that use us as part of their sales process for solar installations. This means we are on-boarding around 10-15 new sites a week, both in residential and commercial.\n\nOn the back of this success, we are now seeing a lot of inbound opportunities in other verticals where our communication solution is just as applicable, this is something we are excited to explore moving forward alongside our core business.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "Research the Political, Economic, Social / Cultural, Technological and Environmental factors & trends of specific relevance to the product / service\nDevelop persona and value canvas for the potential customers\nSegmentation, size, growth and value of target market\nReview competing or substitute products / services",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings and recommendations."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "HEALTH CARE AND SOCIAL ASSISTANCE",
"project_type": "Social Media Strategy",
"client_background": "Vision: Trilogy Disability Foundation was established in 2020 with the purpose to support informal carers, people living with a mental health condition, disabilities and other highly vulnerable members of the Central Coast, NSW community.\u00a0\nCustomers: Vulnerable people and social/health service providers\nProducts: social and disability support, wellbeing programs and fundraisers, support groups and educational workshops\nCompetitors: None\nBusiness Model: Sponsorship/Donation based\nChallenges: Lack of awareness of our organisation and what we do. We need more people to notice our work and connect with us.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHow to engage our target audiences through marketing strategy and content ideas\nPlease feel free to provide more detail and context under these points to make them suitable for your company.\nIt would be super helpful to have an easy marketing strategy and get ideas for content which would help to engage our ideal audience, raise awareness about our foundation and provide value.",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "Vision: VISION\n\u2018To ensure the voice of all South Australian Foster & Kinship Carers is represented and their rights upheld, whist they care for our children & young people\u2019 \nMISSION\nTo ensure Foster and Kinship Carers are recognised, valued and supported to remain focused on their families \u2013 with the confidence and continued capacity to raise children and young people to recover from trauma, regain their potential, and enjoy a positive future\u00a0\nCustomers: Family based foster and kinship carers across South Australia\nProducts: Advocacy, information, education, support groups\nCompetitors: \nBusiness Model: currently funded by the state government to provide advocacy services.\nChallenges: We need to regularly and clearly promote the organisation and the achievements we have made for carers",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "In particular in the above, to deliver the most value, we would like the team to focus most effort on;\na succinct social media strategy our organisation can implement",
"other_notes": "",
"deliverables": [
"Provide a Final Report."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Consulting",
"project_type": "Marketing Effectiveness Evaluation",
"client_background": "The Communication Research Institute (CRI)\u2014a not for profit membership organization\u2014started 35 years ago and has accumulated an international reputation for its work in communication and information design: making print and digital documents usable and acceptable to people. CRI has worked at the interface between large organisations and the publics they serve. \n\nThe types of documents have included forms, bills, letters, notices, contracts, product descriptions, instructions, procedures, and many more. \nCRI has worked for government and business, across a spectrum of agencies and industries. Its work is evidence-based and has resulted in significant ROI for its clients. At the heart of our work is an evidence-based set of methods which eclipse such things as design thinking, codesigning, participative design and other fashionable design processes and methods.\nCRI\u2019s overall purpose is to bring the standard of communication between organisations and the publics they serve to an acceptable level.\n\nFor an overview see: https://www.sciencedirect.com/science/article/pii/S2405872618300194\n\nCRI\u2019s main income has in the past come from projects commissioned by large organisations. For many reasons, this income source has declined, and the standard of public documents have also declined, with most organisations not achieving an acceptable level of performance in creating information that people can use, with the consequent disadvantages to people and measurable productivity losses to organisations.\nGiven our mission, we are turning to other activities that will sustain an income for CRI and allow us to grow the body of supporters who will be able to use our methods and advocate for government and business reform.\nThe main thrust of this change in our activity is to become a publishing house, making our methods, case histories, and research findings attractive, available, and usable by students, consultants and workers in large organisations.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Marketing Effectiveness Evaluation for our organisation in particular [please choose max. 4 points from the list below]:\nUndertake research into best marketing practices of other comparable organisations, using appropriate secondary sources\nProvide recommendations on appropriate marketing channels for our business\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Research",
"Data Analysis",
"Excel",
"Presentation Software"
],
"professional_skills_required": [
"Communication",
"Team Collaboration",
"Time Management",
"Critical Thinking"
],
"duration_weeks": 12
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "Marketing and Advertising",
"project_type": "Social Media Strategy",
"client_background": "[We are a Health and Life Style Mind Body Spirit preventive health provider working to increase awareness through talks, workshops, seminars, retreats both local within Victoria, interstate within Australia and International. \nWe need help with our website fine tuning and social media exposure. In short we need more exposure both locally and internationally to increase exposure & traffic both locally and internationally]",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to complete a Social Media Strategy for our organisation, in particular [please choose max. 4 points from the list below]:\nAudit our current social media status\nUndertake research into best practices of other comparable organisations, using appropriate secondary sources\nIdentify target customer personas / categories\nProvide recommendations on appropriate social media channels for our business\nProvide recommendations on content strategy and key messages\nProvide an indicative cost / benefit analysis of implementing the recommendations",
"focus_area": "",
"other_notes": "",
"deliverables": [
"An oral presentation of the completed project.\nA report summarizing your findings."
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
},
{
"project_title": "Anonymized Company Project",
"client_name": "Anonymized Company",
"industry": "FINANCIAL AND INSURANCE SERVICES",
"project_type": "Social Media Strategy",
"client_background": "Vision: To enrich the lives of 1000 families through quality financial advice\u00a0\nCustomers: We work with aspirational families to achieve their financial goals. Main ideal clients are high income families and people retiring who wish to outsource their financial management.\nProducts: Award winning financial advice and management\nCompetitors: Other financial planning businesses directly, banks as well as \"finfluencers\" who preach DIY rather than seeking advice.\nBusiness Model: We charge fees to our clients to develop their financial plans and ongoing fees to help review and manage. We also receive brokerage on mortgages and insurance.\nChallenges: Building content to help us win new clients, engage with existing clients and educate everyone on financial matters.",
"problem_statement": "The client seeks to improve their current market position by exploring innovative solutions to emerging challenges in the industry.",
"project_scope": "We are looking for the Student Consulting Team to:\nOutline our organisation & our target audience\n\nEvaluate our existing social media presence (if we already have social media channels)\n\nResearch and evaluate best social media practices of comparable organisations with similar target audiences, using appropriate social media metrics and secondary sources.\n\nOutline suggested key steps to improve our future social media presence based on research and industry trends.",
"focus_area": "We would be looking at Linkedin and Facebook as our main platforms. Hoping they can help us build a video content process, potentially look at Retargeting on Facebook and maybe Google. \nIn particular in the above, to deliver the most value, we would like the team to focus most effort on;\nHelp us create a process for generating and sharing video content to achieve the above goals.",
"other_notes": "On our website we have 6 different groups and under each link is a description of how we help these groups so they can understand the services. www.merideon.com.au\n \nWe would like you to target Families and Pre-retirees.",
"deliverables": [
"Provide a Final Report\nProvide a Final Presentation"
],
"technical_skills_required": [
"Social Media Analytics",
"Content Creation Tools",
"SEO/SEM",
"Google Analytics",
"Facebook Ads"
],
"professional_skills_required": [
"Communication",
"Marketing Strategy",
"Research",
"Project Management",
"Presentation"
],
"duration_weeks": 10
}
]