# Launch Execution Matrix - ClickUp MCP Server
## 30-Day Launch Campaign - ClickUp Import Ready
**Import Instructions:**
1. Copy the CSV section below
2. In ClickUp: Settings → Import/Export → Import CSV
3. Map fields to custom fields
4. Set up automations for status changes
5. Enable time tracking for Agent coordination
---
## Launch Execution CSV
```csv
Task ID,Task Name,List,Priority,Leverage Score,Time Required (hours),Agent,Dependencies,Launch Day,Status,Success Metric,Compound Effect
PRE-001,Audit Current ClickUp MCP Features,Pre-Launch Prep,Critical,45,3,Agent 3,,1,Not Started,Feature list documented,Technical clarity
PRE-002,Define Free vs Pro vs Team Tiers,Pre-Launch Prep,Critical,48,2,Agent 1,PRE-001,1,Not Started,Pricing page complete,Revenue model
PRE-003,Set Up Stripe Integration Testing,Pre-Launch Prep,Critical,50,4,Agent 3,PRE-002,1,Not Started,Test payment successful,Monetization proof
PRE-004,Create Landing Page Wireframe,Pre-Launch Prep,High,40,2,Agent 2,,1,Not Started,Figma mockup complete,Marketing foundation
PRE-005,Write Landing Page Copy,Pre-Launch Prep,High,42,3,Agent 2,PRE-004,2,Not Started,Conversion-optimized copy,Lead generation
PRE-006,Build Landing Page,Pre-Launch Prep,Critical,45,6,Agent 3,PRE-005,2,Not Started,Page live and responsive,Public presence
PRE-007,Set Up Analytics Tracking,Pre-Launch Prep,High,40,2,Agent 3,PRE-006,2,Not Started,GA4 + Plausible working,Data collection
PRE-008,Create Demo Video Script,Pre-Launch Prep,Critical,48,2,Agent 2,,2,Not Started,Script under 3 minutes,Social proof
PRE-009,Record Demo Video,Pre-Launch Prep,Critical,47,4,Agent 3,PRE-008,3,Not Started,Video uploaded to YouTube,Visual marketing
PRE-010,Create Quick Start Guide,Pre-Launch Prep,High,40,3,Agent 2,,3,Not Started,Guide published at /docs,Onboarding
PRE-011,Write Comparison Table vs Alternatives,Pre-Launch Prep,High,42,2,Agent 2,,3,Not Started,Table on landing page,Competitive positioning
PRE-012,Create Email Templates,Pre-Launch Prep,Medium,35,2,Agent 2,,3,Not Started,Welcome + Onboarding series,User retention
PRE-013,Set Up Support Email,Pre-Launch Prep,Medium,30,1,Agent 3,,3,Not Started,support@ working,Customer service
PRE-014,Create Discord/Slack Community,Pre-Launch Prep,Medium,32,2,Agent 4,,3,Not Started,Server live with 3 channels,Community building
PRE-015,Test Full User Flow,Pre-Launch Prep,Critical,50,4,Agent 3,PRE-003,4,Not Started,Signup to first task < 5min,UX validation
PRE-016,Fix Critical Bugs,Pre-Launch Prep,Critical,50,6,Agent 3,PRE-015,4,Not Started,Zero blocking bugs,Launch readiness
CONTENT-001,Write Hacker News Launch Post,Content Creation,Critical,50,2,Agent 2,,4,Not Started,"1500-2000 words, HN optimized",Primary launch driver
CONTENT-002,Write Reddit Launch Posts,Content Creation,High,38,2,Agent 2,,4,Not Started,3 subreddit variants,Secondary distribution
CONTENT-003,Write Twitter/X Launch Thread,Content Creation,High,40,1.5,Agent 2,,4,Not Started,10-tweet thread,Social reach
CONTENT-004,Write LinkedIn Announcement,Content Creation,Medium,32,1,Agent 2,,4,Not Started,Professional post,B2B audience
CONTENT-005,Create Use Case Showcase Page,Content Creation,High,40,3,Agent 2,,4,Not Started,12 specific use cases,Value demonstration
CONTENT-006,Write Anthropic Feature Pitch Email,Content Creation,Critical,50,2,Agent 2,,4,Not Started,3 versions (pre/during/post),Partnership opportunity
CONTENT-007,Create Press Kit,Content Creation,Medium,30,2,Agent 2,,5,Not Started,"Logo, screenshots, copy",Media ready
CONTENT-008,Write Blog Post: How We Built It,Content Creation,Medium,35,4,Agent 2,,7,Not Started,2500+ words technical,SEO + authority
CONTENT-009,Create Product Hunt Submission,Content Creation,Medium,35,2,Agent 2,LAUNCH-002,10,Not Started,Submission ready,Alternative launch channel
CONTENT-010,Write Case Study Template,Content Creation,Medium,30,2,Agent 2,,14,Not Started,Reusable framework,User success stories
LAUNCH-001,Post to Hacker News,Launch Day,Critical,50,0.5,Agent 4,CONTENT-001,7,Not Started,"Posted Tuesday 8am ET, #1-5 front page",Maximum visibility
LAUNCH-002,Monitor HN Comments,Launch Day,Critical,48,4,Agent 4,LAUNCH-001,7,Not Started,Respond to every comment,Community engagement
LAUNCH-003,Post to Reddit,Launch Day,High,40,1,Agent 4,CONTENT-002,7,Not Started,Posted to 3 subreddits,Extended reach
LAUNCH-004,Post Twitter/X Thread,Launch Day,High,42,0.5,Agent 4,CONTENT-003,7,Not Started,Posted and pinned,Social proof
LAUNCH-005,Post LinkedIn,Launch Day,Medium,32,0.5,Agent 4,CONTENT-004,7,Not Started,Posted with engagement,Professional network
LAUNCH-006,Send Anthropic Feature Pitch,Launch Day,Critical,50,0.5,Agent 4,CONTENT-006,7,Not Started,Email sent to 3 contacts,Partnership path
LAUNCH-007,Email Personal Network,Launch Day,Medium,35,2,Agent 4,,7,Not Started,50 personalized emails,Direct outreach
LAUNCH-008,Monitor All Launch Channels,Launch Day,High,45,6,Agent 5,LAUNCH-001,7,Not Started,"HN, Reddit, Twitter tracked",Real-time response
LAUNCH-009,Track Launch Metrics Hourly,Launch Day,High,40,1,Agent 5,LAUNCH-001,7,Not Started,"Users, signups, revenue",Data-driven decisions
LAUNCH-010,Screenshot Milestones,Launch Day,Medium,30,0.5,Agent 5,LAUNCH-001,7,Not Started,"HN ranking, user count",Social proof assets
ENGAGE-001,Send Welcome Email Sequence,Post-Launch Engagement,High,40,1,Agent 2,,8,Not Started,3-email series activated,User activation
ENGAGE-002,Respond to All User Emails,Post-Launch Engagement,High,42,3,Agent 4,,8,Not Started,<4 hour response time,Customer satisfaction
ENGAGE-003,Collect User Feedback,Post-Launch Engagement,High,40,2,Agent 5,,8,Not Started,Survey sent to all users,Product insights
ENGAGE-004,Create Top 5 Feature Requests Doc,Post-Launch Engagement,Medium,35,1,Agent 5,ENGAGE-003,9,Not Started,Prioritized roadmap,Development focus
ENGAGE-005,Implement Quick Win Features,Post-Launch Engagement,High,42,8,Agent 3,ENGAGE-004,10,Not Started,2-3 small features shipped,User delight
ENGAGE-006,Showcase First Success Stories,Post-Launch Engagement,High,40,2,Agent 2,,11,Not Started,3 testimonials on site,Social proof
ENGAGE-007,Create Twitter Thread: Day 1-7 Metrics,Post-Launch Engagement,Medium,35,1,Agent 2,,14,Not Started,"User count, revenue, learnings",Transparency marketing
ENGAGE-008,Write Blog Post: Launch Post-Mortem,Post-Launch Engagement,High,40,4,Agent 2,,14,Not Started,"What worked, what didn't",Content + learning
ENGAGE-009,Share Launch Results in Communities,Post-Launch Engagement,Medium,32,2,Agent 4,ENGAGE-008,15,Not Started,"HN, Reddit, Discord",Build in public
ENGAGE-010,Start Office Hours for Users,Post-Launch Engagement,Medium,30,2,Agent 1,,16,Not Started,Weekly 1-hour session,Community building
GROWTH-001,Analyze Conversion Funnel,Growth & Iteration,High,42,3,Agent 5,,14,Not Started,"Signup, activation, paid %",Optimization insights
GROWTH-002,Optimize Landing Page Based on Data,Growth & Iteration,High,40,4,Agent 2,GROWTH-001,16,Not Started,A/B test winner deployed,Conversion improvement
GROWTH-003,Create Advanced Integration Tutorials,Growth & Iteration,Medium,35,6,Agent 2,,17,Not Started,5 advanced workflows,Power user retention
GROWTH-004,Add API Documentation,Growth & Iteration,High,38,4,Agent 3,,18,Not Started,OpenAPI spec published,Developer adoption
GROWTH-005,Create Advanced Features Roadmap,Growth & Iteration,Medium,35,2,Agent 1,ENGAGE-004,18,Not Started,Public roadmap page,Transparency
GROWTH-006,Reach Out to Productivity Influencers,Growth & Iteration,Medium,38,4,Agent 4,,19,Not Started,10 personalized emails,Influencer marketing
GROWTH-007,Create Video Tutorial Series,Growth & Iteration,Medium,35,8,Agent 2,,20,Not Started,5 videos published,SEO + education
GROWTH-008,Write SEO-Optimized Comparison Posts,Growth & Iteration,Medium,35,6,Agent 2,,21,Not Started,"vs 3 competitors, ranked",Organic traffic
GROWTH-009,Set Up Referral Program,Growth & Iteration,Medium,32,4,Agent 3,,22,Not Started,Give $10 Get $10 program,Viral growth
GROWTH-010,Create Affiliate Program,Growth & Iteration,Medium,30,3,Agent 3,,23,Not Started,25% commission structure,Partnership revenue
ANTHROPIC-001,Compile Launch Metrics for Anthropic,Anthropic Outreach,Critical,48,2,Agent 5,,14,Not Started,"Users, revenue, NPS, retention",Partnership proof
ANTHROPIC-002,Create Traction Update Email,Anthropic Outreach,Critical,50,2,Agent 2,ANTHROPIC-001,14,Not Started,"30-day results, ask for feature",Follow-up
ANTHROPIC-003,Send Anthropic Traction Email,Anthropic Outreach,Critical,50,0.5,Agent 4,ANTHROPIC-002,14,Not Started,Email sent to 3 contacts,Feature request
ANTHROPIC-004,Create Twitter Thread @anthropic,Anthropic Outreach,High,42,1,Agent 2,ANTHROPIC-001,14,Not Started,Tag Anthropic with results,Public visibility
ANTHROPIC-005,Post Thread Mentioning Team,Anthropic Outreach,High,40,0.5,Agent 4,ANTHROPIC-004,14,Not Started,Tagged relevant people,Social proof
ANTHROPIC-006,Connect with MCP Team on LinkedIn,Anthropic Outreach,Medium,35,2,Agent 4,,15,Not Started,5 connection requests,Direct relationships
ANTHROPIC-007,Write Case Study for Anthropic Blog,Anthropic Outreach,High,45,4,Agent 2,,21,Not Started,"Guest post pitch, 2000 words",Credibility
ANTHROPIC-008,Follow Up with Anthropic Team,Anthropic Outreach,High,40,1,Agent 4,ANTHROPIC-003,21,Not Started,Schedule 30-min call,Partnership meeting
META-001,Document Multi-Agent Coordination,Meta (Sovereign Agentic),High,45,3,Agent 2,,7,Not Started,Blog post on orchestration,Product proof
META-002,Create Sovereign Agentic Case Study,Meta (Sovereign Agentic),Critical,50,4,Agent 2,,30,Not Started,"How ClickUp MCP validates platform",Fundraise asset
META-003,Calculate ROI of Multi-Agent System,Meta (Sovereign Agentic),High,42,2,Agent 5,,30,Not Started,Time saved vs manual,Business model proof
META-004,Package Launch Framework as Product,Meta (Sovereign Agentic),High,45,6,Agent 1,,30,Not Started,Reusable launch system,Product offering
META-005,Create Skills Library from Launch,Meta (Sovereign Agentic),High,40,4,Agent 2,,30,Not Started,10+ reusable Skills,Platform foundation
CONSULT-001,Update Consulting Page with ClickUp MCP,Consulting Integration,High,42,2,Agent 2,,8,Not Started,Case study added to site,Business credential
CONSULT-002,Add Multi-Agent Orchestration Service,Consulting Integration,High,45,3,Agent 2,,14,Not Started,"New service offering, $15k-30k",Revenue expansion
CONSULT-003,Create ClickUp MCP Workshop Offering,Consulting Integration,Medium,38,4,Agent 2,,21,Not Started,"2-day workshop, $5k-10k",Group revenue
CONSULT-004,Reach Out to Consulting Leads,Consulting Integration,High,40,3,Agent 4,,22,Not Started,Email 20 warm leads,Direct sales
CONSULT-005,Create Multi-Agent Setup Package,Consulting Integration,High,42,4,Agent 2,,28,Not Started,"Done-for-you service, $7.5k",Productized consulting
```
---
## Custom Fields Setup in ClickUp
To fully leverage this matrix, create these custom fields in ClickUp:
### Field 1: Leverage Score
- **Type:** Number
- **Range:** 1-50
- **Purpose:** Prioritize highest-impact tasks
- **Formula:** (Potential Revenue + Asset Value + Compound Effect) / Time Required
### Field 2: Time Required
- **Type:** Number (hours)
- **Purpose:** Resource allocation and scheduling
- **Tracking:** Use ClickUp time tracking for actuals vs estimates
### Field 3: Agent Assignment
- **Type:** Dropdown
- **Options:** Agent 1 (Strategic), Agent 2 (Content), Agent 3 (Technical), Agent 4 (Distribution), Agent 5 (Analytics)
- **Purpose:** Clear ownership and coordination
### Field 4: Dependencies
- **Type:** Relationship
- **Purpose:** Sequential execution and blocker identification
- **Auto-alert:** When dependency completed
### Field 5: Launch Day
- **Type:** Number (days from D-Day)
- **Purpose:** Timeline visualization
- **View:** Gantt chart for dependencies
### Field 6: Success Metric
- **Type:** Text
- **Purpose:** Clear definition of done
- **Validation:** Task only "Complete" when metric hit
### Field 7: Compound Effect
- **Type:** Text
- **Purpose:** Track how task feeds other initiatives
- **Review:** Weekly flywheel analysis
---
## Launch Week Schedule (Day 7 - D-Day)
### Hour-by-Hour Battle Plan
**6:00 AM - Pre-Launch Checklist**
- [ ] All systems green (server, Stripe, analytics)
- [ ] HN post finalized and ready to paste
- [ ] Demo video live on YouTube
- [ ] Landing page final check
- [ ] Team on standby (all agents ready)
**8:00 AM - GO LIVE**
- [ ] Post to Hacker News (Task LAUNCH-001)
- [ ] Pin Twitter thread (Task LAUNCH-004)
- [ ] Post LinkedIn (Task LAUNCH-005)
- [ ] Send Anthropic email (Task LAUNCH-006)
- [ ] Alert personal network (Task LAUNCH-007)
**8:00 AM - 12:00 PM - Active Engagement**
- [ ] Monitor HN ranking every 15 minutes (Task LAUNCH-008)
- [ ] Respond to EVERY HN comment within 30 mins (Task LAUNCH-002)
- [ ] Track signup funnel in real-time (Task LAUNCH-009)
- [ ] Screenshot milestones: #10, #5, #3, #1 (Task LAUNCH-010)
- [ ] Fix any critical bugs immediately
**12:00 PM - 4:00 PM - Cross-Platform Launch**
- [ ] Post to Reddit (if HN going well) (Task LAUNCH-003)
- [ ] Engage Reddit comments
- [ ] Continue HN engagement
- [ ] Monitor support email
- [ ] Track conversion rates
**4:00 PM - 8:00 PM - Sustain Momentum**
- [ ] Keep HN post on front page (engagement)
- [ ] Respond to all support requests
- [ ] Send welcome emails to new users
- [ ] Celebrate milestones on Twitter
- [ ] Update metrics dashboard
**8:00 PM - End of Day Review**
- [ ] Calculate Day 1 metrics (users, revenue, NPS)
- [ ] Screenshot final HN position
- [ ] Plan Day 2 priorities
- [ ] Identify what's working vs. not
- [ ] Rest (you earned it!)
---
## Metrics Dashboard Setup
### Create This View in ClickUp
**Dashboard Widgets:**
1. **Launch Countdown**
- Days until launch
- Critical path tasks remaining
- Blocker alert (red if any critical task delayed)
2. **Task Velocity**
- Tasks completed per day
- By agent breakdown
- Trend line (accelerating or decelerating?)
3. **Leverage Score Heat Map**
- Visual prioritization
- Color coding: Red (45-50), Orange (35-44), Yellow (25-34), Green (<25)
- Focus on red tasks first
4. **Agent Workload Balance**
- Hours committed per agent
- Overloaded agents (>8 hrs/day)
- Idle agents (opportunities to reallocate)
5. **Compound Effect Tracker**
- Tasks feeding multiple flywheels
- Cross-initiative value
- Meta-productivity score
6. **Launch Day Metrics (Real-Time)**
- HN ranking (goal: #1-3)
- Signups (goal: 100+)
- Paying users (goal: 10+)
- Revenue (goal: $500+)
- Response time (goal: <30 min)
---
## Decision Triggers (If/Then Rules)
### Trigger 1: HN Launch Underperforming
**If:** HN post not in top 10 after 2 hours
**Then:**
1. Increase comment engagement (respond faster)
2. Share on Twitter asking for upvotes (carefully, no brigading)
3. Post to Reddit as backup channel
4. Analyze: Was timing wrong? Title unclear? Content not compelling?
### Trigger 2: HN Launch Overperforming
**If:** HN post hits #1 and stays for 2+ hours
**Then:**
1. All hands on deck for comments (highest leverage moment)
2. Prepare follow-up content (strike while hot)
3. Reach out to influencers who commented
4. Screenshot everything for social proof
5. Write real-time "launch thread" on Twitter
### Trigger 3: Server/Technical Issues
**If:** Signups failing or server down
**Then:**
1. Agent 3 drops everything to fix (critical path)
2. Post transparent update on HN
3. Collect emails for follow-up
4. Extend "launch pricing" to make up for downtime
### Trigger 4: Paying Conversions Lower Than Expected
**If:** <5% free to paid conversion after 100 signups
**Then:**
1. Survey users on pricing objections
2. Adjust free tier limits (make more restrictive?)
3. Improve value communication on upgrade page
4. Add urgency (limited-time launch pricing)
### Trigger 5: Anthropic Responds Positively
**If:** Anthropic team replies or engages
**Then:**
1. Immediate response (within 1 hour)
2. Schedule call ASAP
3. Prepare traction deck
4. Screenshot interaction (with permission) for credibility
### Trigger 6: Overwhelming Demand
**If:** >1,000 signups in first 24 hours
**Then:**
1. Scale server immediately
2. Write "overwhelming response" update thread
3. Add to waitlist if needed (scarcity)
4. Recruit beta power users for feedback
5. Accelerate roadmap (ride the momentum)
---
## Weekly Review Protocol
### Every Monday Morning (10 minutes)
**Review Dashboard:**
1. How many tasks completed last week?
2. Which flywheel has most momentum?
3. What compound effects manifested?
4. What blockers emerged?
**Adjust Priorities:**
1. Recalculate leverage scores based on new data
2. Reassign agents based on workload
3. Add new tasks based on learnings
4. Archive completed tasks
**Plan This Week:**
1. Set weekly goal (revenue, users, content)
2. Identify highest leverage tasks
3. Schedule agent coordination time
4. Communicate priorities to team (if applicable)
---
## Agent Coordination Patterns
### Daily Standup (5 minutes)
**Each agent reports:**
1. What I completed yesterday
2. What I'm working on today
3. What's blocking me
4. How my work compounds into other agents' tasks
**Agent 1 (Strategic) Questions:**
- "Are we on track for launch?"
- "Which agent needs support?"
- "What pivots should we consider?"
### Task Handoffs
**Template for completing tasks that feed others:**
```
Task: [TASK-ID] [Task Name]
Status: Complete ✅
Output: [Link to artifact/result]
Feeds Tasks: [List dependent tasks]
Agent Handoff: @[Next Agent] ready for [Next Task ID]
Compound Note: [How this enables other work]
```
**Example:**
```
Task: CONTENT-001 Write Hacker News Launch Post
Status: Complete ✅
Output: https://docs.google.com/document/d/xyz
Feeds Tasks: LAUNCH-001 (Post to HN), META-001 (Document Process)
Agent Handoff: @Agent-4 ready for LAUNCH-001
Compound Note: Post content becomes blog post template for other launches
```
---
## Success Criteria by Phase
### Phase 1: Pre-Launch (Days 1-6)
**Success = Ready to Launch:**
- [ ] All critical path tasks complete
- [ ] Zero blocking bugs
- [ ] Content 100% drafted
- [ ] Analytics working
- [ ] Support infrastructure ready
### Phase 2: Launch Day (Day 7)
**Success = Momentum Created:**
- [ ] HN front page for 4+ hours
- [ ] 100+ signups
- [ ] 10+ paying users
- [ ] $500+ revenue
- [ ] Anthropic aware
### Phase 3: Post-Launch (Days 8-14)
**Success = User Validation:**
- [ ] 500+ total users
- [ ] 50+ paying users
- [ ] $2,000+ MRR
- [ ] 5+ testimonials
- [ ] Feature in MCP docs/newsletter
### Phase 4: Growth (Days 15-30)
**Success = Sustainable Traction:**
- [ ] 1,000+ total users
- [ ] 100+ paying users
- [ ] $5,000+ MRR
- [ ] Anthropic partnership progressing
- [ ] Case study for Sovereign Agentic complete
---
## Emergency Contingencies
### If Revenue Target Not Hit by Day 30
**Option 1: Pivot Pricing**
- Reduce friction (lower free tier limits)
- Add middle tier ($10/month)
- Time-limited discount (20% off annual)
**Option 2: Shift Focus**
- Prioritize consulting integration (faster revenue)
- Package as "done-for-you" setup service
- Create workshop offering
**Option 3: Accelerate Features**
- Ship most-requested features
- Add integrations users want
- Improve onboarding flow
### If Technical Issues Persist
**Option 1: Simplify**
- Remove non-essential features
- Focus on core value prop
- Ship stability over features
**Option 2: Get Help**
- Hire contractor for specific fix
- Reach out to MCP community
- Post on relevant forums
### If Anthropic Doesn't Respond
**Option 1: Direct Outreach**
- LinkedIn connections
- Conference attendance (if applicable)
- Community engagement
**Option 2: Build in Public**
- Document everything
- Share metrics transparently
- Let traction speak
**Option 3: Alternative Partnerships**
- Other AI platforms
- Productivity tool companies
- Consulting firms
---
## Import This Matrix Now
**Steps:**
1. Copy CSV section above
2. ClickUp → Settings → Import
3. Create custom fields
4. Set up automations
5. Build dashboard
6. Start executing
**This matrix is your command center for the next 30 days.**
**Every task is sequenced, every dependency mapped, every compound effect identified.**
**You have the plan. Now execute.** 🚀
