"""Analytics tools for marketing automation"""
from datetime import datetime
from typing import Dict, Any, List
async def generate_report_tool(arguments: Dict[str, Any]) -> Dict[str, Any]:
"""Generate a marketing report"""
report_type = arguments["report_type"]
date_range = arguments["date_range"]
filters = arguments.get("filters", {})
# TODO: Implement report generation logic
# TODO: Query database for data
# TODO: Apply filters and date range
# TODO: Generate appropriate report format
report = {
"type": report_type,
"date_range": date_range,
"filters": filters,
"generated_at": datetime.utcnow().isoformat(),
"data": {} # TODO: Add actual report data
}
return {
"success": True,
"report": report,
"message": f"{report_type.capitalize()} report generated successfully"
}
async def get_metrics_tool(arguments: Dict[str, Any]) -> Dict[str, Any]:
"""Retrieve specific marketing metrics"""
metrics = arguments["metrics"]
granularity = arguments.get("granularity", "day")
date_range = arguments.get("date_range", {})
# TODO: Validate metrics
# TODO: Query metrics database
# TODO: Aggregate by granularity
metric_data = {}
for metric in metrics:
metric_data[metric] = [] # TODO: Add actual metric values
return {
"success": True,
"metrics": metric_data,
"granularity": granularity,
"date_range": date_range,
"retrieved_at": datetime.utcnow().isoformat()
}
async def calculate_roi_tool(arguments: Dict[str, Any]) -> Dict[str, Any]:
"""Calculate ROI for campaigns"""
campaign_ids = arguments["campaign_ids"]
include_costs = arguments.get("include_costs", True)
# TODO: Retrieve campaign data
# TODO: Get revenue data
# TODO: Get cost data
# TODO: Calculate ROI
roi_data = []
for campaign_id in campaign_ids:
roi_data.append({
"campaign_id": campaign_id,
"revenue": 0, # TODO: Get actual revenue
"cost": 0, # TODO: Get actual cost
"roi": 0, # TODO: Calculate ROI
"roi_percentage": 0 # TODO: Calculate percentage
})
total_roi = {
"total_revenue": sum(r["revenue"] for r in roi_data),
"total_cost": sum(r["cost"] for r in roi_data),
"total_roi": 0, # TODO: Calculate
"average_roi_percentage": 0 # TODO: Calculate
}
result = {
"success": True,
"campaigns": roi_data,
"summary": total_roi,
"calculated_at": datetime.utcnow().isoformat()
}
if include_costs:
result["cost_breakdown"] = {} # TODO: Add cost breakdown
return result
