# Transcript: Steve_Jobs_Introducing_The_iPhone_compressed.mp3
## Metadata
- **Duration:** 14:00.46
- **Language:** en (confidence: 1.00)
- **Transcription Model:** large-v3
- **Device:** cuda
- **Processing Time:** 99.07 seconds
## Full Transcript
This is a day I've been looking forward to for two and a half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been, well, first of all, one's very fortunate if you get to work on just one of these in your career. Apple's been very fortunate. It's been able to introduce a few of these into the world. In 1984, we introduced the Macintosh. It didn't just change Apple. It changed the whole computer industry. In 2001, we introduced the first iPod. And it didn't just change the way we all listen to music. It changed the entire music industry. Well, today. Today. We're introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things. A widescreen iPod with touch controls. A revolutionary mobile phone. And a breakthrough internet communications device. An iPod. A phone. And an internet communicator. An iPod. A phone. These are not three separate devices. This is one device. We are calling it iPhone. Today. Today. Today, Apple is going to reinvent the phone. And here it is. Actually, here it is, but we're going to leave it there for now. So, before we get into it, let me talk about a category of things. The most advanced phones are called smart phones. So they say. And they typically combine a phone plus some email capability. Plus, they say it's the internet, sort of the baby internet. Into one device. And they all have these plastic little keyboards on them. And the problem is that they're not so smart. And they're not so easy to use. So, if you kind of make a, you know, business school 101 graph of the smart axis and the easy to use axis. Phones, regular cell phones are kind of right there. They're not so smart. And they're, you know, not so easy to use. But smart phones are definitely a little smarter. But they actually are harder to use. They're really complicated. Just for the basic stuff, people have a hard time figuring out how to use them. Well, we don't want to do either one of these things. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been. And super easy to use. This is what iPhone is. Okay. So, we're going to reinvent the phone. Now, we're going to start. We're going to start with a revolutionary user interface. Is the result of years of research and development. And, of course, it's an interplay of hardware and software. Now, why do we need a revolutionary user interface? I mean, here's four smart phones, right? Motorola Q, the Blackberry, Palm Treo, Nokia E62, the usual suspects. And what's wrong with their user interfaces? Well, the problem with them. Is really sort of in the bottom 40 there. It's this stuff right here. They all have these keyboards that are there whether you need them or not to be there. And they all have these control buttons that are fixed in plastic. And are the same for every application. Well, every application wants a slightly different user interface. A slightly optimized set of buttons just for it. And what happens if you think of a great idea six months from now? You can't run around and add a button to these things. They're already shipped. So, what do you do? It doesn't work because the buttons and the controls can't change. They can't change for each application. And they can't change down the road if you think of another great idea you want to add to this product. Well, how do you solve this? Hmm. It turns out we have solved it. We solved it in computers 20 years ago. We solved it with a bitmap screen that could display anything we want. Put any user interface. And a pointing device. We solved it with the mouse. Right? We solved this problem. So, how are we going to take this to a mobile device? Well, what we're going to do is get rid of all these buttons and just make a giant screen. A giant screen. Now, how are we going to communicate this? We don't want to carry around a mouse. Right? So, what are we going to do? Oh, a stylus. Right? We're going to use a stylus. No. Who wants a stylus? You have to get them and put them away and you lose them. Yuck. Nobody wants a stylus. So, let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with. We're born with 10 of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic. You don't need a stylus. It's far more accurate than any touch display that's ever been shipped. It ignores unintended touches. It's super smart. You can do multi-finger gestures on it. And boy, have we patented it. We've been very lucky to have brought a few revolutionary user interfaces to the market in our time. First was the mouse. The second was the click wheel. And now we're going to bring multi-touch to the market. And each of these revolutionary user interfaces has made possible a revolutionary product. The Mac, the iPod, and now the iPhone. So, a revolutionary user interface. We're going to build on top of that with software. Now, software on mobile phones is like software. It's like baby software. It's not so powerful. And today, we're going to show you a software breakthrough. Software that's at least five years ahead of what's on any other phone. Now, how do we do this? Well, we start with a strong foundation. iPhone runs OS X. Now, why would we want to run such a sophisticated operating system on a mobile device? Well, because it's got everything we need. It's got multi-tasking. It's got the best networking. It already knows how to power manage. We've been doing this on mobile computers for years. It's got awesome security. And to write apps. It's got everything from Coco and the graphics. And it's got core animation built in. And it's got the audio and video that OS X is famous for. It's got all the stuff we want. And it's built right in to iPhone. And that has let us create desktop class applications and networking. Right? Not the crippled stuff that you find on most phones. This is real desktop class applications. Now, you know, one of the pioneers of our industry, Alan Kay, has had a lot of great quotes throughout the years. And I ran across one of them recently that explains how we look at this. Explains why we go about doing things the way we do. Because we love software. And here's the quote. People who are really serious about software should make their own hardware. You know? Alan said this 30 years ago. And this is how we feel about it. And so we're bringing breakthrough software to a mobile device for the first time. It's five years ahead of anything on any other phone. The second thing we're doing is we're learning from the iPod. Syncing with iTunes. You know, we're going to ship our hundred millionth iPod this year. And that's tens of millions of people that know how to sync these devices with their PCs or Mac and sync all of their media right on to their iPod. Right? So you just drop your iPod in and it automatically syncs. You're going to do the same thing with iPhone. It automatically syncs to your PC or Mac right through iTunes. And iTunes is going to sync all your media onto your iPhone. Your music, your audiobooks, podcasts, movies, TV shows, music videos. But it also syncs a ton of data. Your contacts, your calendars, and your photos, which you can get on your iPod today, your notes, your bookmarks from your web browser, your email accounts, your whole email setup, all that stuff can be moved over to iPhone completely automatically. It's really nice. And we do it through iTunes. Again, you go to iTunes and you set it up, just like you'd set up an iPod or an Apple TV. And you set up what you want synced to your iPhone. And it's just like an iPod. Charge and sync. So sync with iTunes. Third thing I want to talk about a little is design. We've designed something wonderful for your hand. Just wonderful. And this is what it looks like. It's got a three and a half inch screen. It's really big. And it's the highest resolution screen we've ever shipped. It's 160 pixels per inch. Highest we've ever shipped. It's gorgeous. And on the front, there's only one button down there. We call it the home button. It takes you home from wherever you are. And that's it. Let's take a look at the side. It's really thin. It's thinner than any smartphone out there at 11.6 millimeters. Thinner than the Q, thinner than the Blackjack, thinner than all of them. It's really nice. And we've got some controls on the side. We've got a little switch for ring and silent. We've got a volume up and down control. Let's look at the back. On the back, the biggest thing of note is we've got a two megapixel camera built right in. The other side, and we're back on the front. So let's take a look at the top now. We've got a headset jack. Three and a half millimeter. All your iPod headphones fit right in. We've got a place, a little tray for your SIM card. And we've got one switch for sleep and wake. Just push it to go to sleep, push it to wake up. Let's take a look at the bottom. We've got a speaker. We've got a microphone. And we've got our 30-pin iPod connector. So that's the bottom. Now, we've also got some stuff you can't see. We've got three really advanced sensors built into this phone. The first one is a proximity sensor. It senses when physical objects get close. So when you bring iPhone up to your ear, take a phone call, it turns off the display, and it turns off the touch sensor instantly. Why do you want to do that? Well, one, to save battery, but two, so you don't get spurious inputs from your face into the touchscreen. It just automatically turns them off. Take it away, boom, it's back on. So it's got a proximity sensor built in. It's got an ambient light sensor as well. We sense the ambient lighting conditions and adjust the brightness of the display to match the ambient lighting conditions. Again, better user experience saves power. And the third thing we've got is an accelerometer so that we can tell when you switch from portrait to landscape.
## Segments
**[00:04.11 → 00:08.89]** This is a day I've been looking forward to for two and a half years.
**[00:15.64 → 00:21.86]** Every once in a while, a revolutionary product comes along that changes everything.
**[00:25.66 → 00:33.30]** And Apple has been, well, first of all, one's very fortunate if you get to work on just one of these in your career.
**[00:35.67 → 00:37.01]** Apple's been very fortunate.
**[00:37.81 → 00:41.91]** It's been able to introduce a few of these into the world.
**[00:41.91 → 00:46.87]** In 1984, we introduced the Macintosh.
**[00:47.39 → 00:49.05]** It didn't just change Apple.
**[00:49.53 → 00:51.49]** It changed the whole computer industry.
**[01:03.15 → 01:07.53]** In 2001, we introduced the first iPod.
**[01:09.55 → 01:15.37]** And it didn't just change the way we all listen to music.
**[01:15.65 → 01:17.85]** It changed the entire music industry.
**[01:20.00 → 01:22.68]** Well, today.
**[01:22.78 → 01:23.18]** Today.
**[01:24.68 → 01:29.66]** We're introducing three revolutionary products of this class.
**[01:32.32 → 01:39.27]** The first one is a widescreen iPod with touch controls.
**[01:39.61 → 01:54.70]** The second is a revolutionary mobile phone.
**[02:04.40 → 02:10.24]** And the third is a breakthrough internet communications device.
**[02:14.88 → 02:17.46]** So, three things.
**[02:17.74 → 02:20.56]** A widescreen iPod with touch controls.
**[02:20.56 → 02:22.90]** A revolutionary mobile phone.
**[02:23.04 → 02:26.26]** And a breakthrough internet communications device.
**[02:26.60 → 02:29.55]** An iPod.
**[02:30.33 → 02:31.65]** A phone.
**[02:33.16 → 02:35.24]** And an internet communicator.
**[02:36.10 → 02:37.84]** An iPod.
**[02:38.38 → 02:39.56]** A phone.
**[02:39.88 → 02:49.96]** These are not three separate devices.
**[02:50.54 → 02:52.34]** This is one device.
**[02:52.70 → 03:00.14]** We are calling it iPhone.
**[03:02.07 → 03:02.95]** Today.
**[03:05.06 → 03:05.50]** Today.
**[03:05.50 → 03:08.64]** Today, Apple is going to reinvent the phone.
**[03:10.35 → 03:11.29]** And here it is.
**[03:20.06 → 03:22.86]** Actually, here it is, but we're going to leave it there for now.
**[03:24.36 → 03:33.58]** So, before we get into it, let me talk about a category of things.
**[03:33.68 → 03:36.10]** The most advanced phones are called smart phones.
**[03:37.28 → 03:38.16]** So they say.
**[03:39.24 → 03:43.64]** And they typically combine a phone plus some email capability.
**[03:43.96 → 03:46.68]** Plus, they say it's the internet, sort of the baby internet.
**[03:46.68 → 03:47.82]** Into one device.
**[03:47.96 → 03:50.78]** And they all have these plastic little keyboards on them.
**[03:51.48 → 03:55.46]** And the problem is that they're not so smart.
**[03:55.82 → 03:57.68]** And they're not so easy to use.
**[03:57.74 → 04:04.70]** So, if you kind of make a, you know, business school 101 graph of the smart axis and the easy to use axis.
**[04:05.14 → 04:07.24]** Phones, regular cell phones are kind of right there.
**[04:07.32 → 04:08.38]** They're not so smart.
**[04:08.44 → 04:10.84]** And they're, you know, not so easy to use.
**[04:12.44 → 04:14.72]** But smart phones are definitely a little smarter.
**[04:14.72 → 04:16.80]** But they actually are harder to use.
**[04:17.12 → 04:18.60]** They're really complicated.
**[04:18.86 → 04:22.44]** Just for the basic stuff, people have a hard time figuring out how to use them.
**[04:23.44 → 04:25.82]** Well, we don't want to do either one of these things.
**[04:26.04 → 04:33.46]** What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been.
**[04:33.68 → 04:35.50]** And super easy to use.
**[04:35.64 → 04:37.48]** This is what iPhone is.
**[04:37.82 → 04:38.36]** Okay.
**[04:40.49 → 04:43.09]** So, we're going to reinvent the phone.
**[04:44.45 → 04:46.09]** Now, we're going to start.
**[04:46.35 → 04:52.85]** We're going to start with a revolutionary user interface.
**[04:54.23 → 04:58.55]** Is the result of years of research and development.
**[05:00.19 → 05:03.61]** And, of course, it's an interplay of hardware and software.
**[05:04.67 → 05:07.49]** Now, why do we need a revolutionary user interface?
**[05:07.77 → 05:10.15]** I mean, here's four smart phones, right?
**[05:10.25 → 05:15.09]** Motorola Q, the Blackberry, Palm Treo, Nokia E62, the usual suspects.
**[05:15.41 → 05:18.15]** And what's wrong with their user interfaces?
**[05:18.19 → 05:19.95]** Well, the problem with them.
**[05:20.45 → 05:22.57]** Is really sort of in the bottom 40 there.
**[05:23.05 → 05:24.67]** It's this stuff right here.
**[05:25.69 → 05:30.13]** They all have these keyboards that are there whether you need them or not to be there.
**[05:30.49 → 05:34.41]** And they all have these control buttons that are fixed in plastic.
**[05:34.71 → 05:36.93]** And are the same for every application.
**[05:37.21 → 05:39.93]** Well, every application wants a slightly different user interface.
**[05:40.17 → 05:43.35]** A slightly optimized set of buttons just for it.
**[05:43.81 → 05:46.77]** And what happens if you think of a great idea six months from now?
**[05:46.93 → 05:49.21]** You can't run around and add a button to these things.
**[05:49.21 → 05:49.89]** They're already shipped.
**[05:50.19 → 05:51.27]** So, what do you do?
**[05:51.96 → 05:56.41]** It doesn't work because the buttons and the controls can't change.
**[05:56.67 → 05:58.27]** They can't change for each application.
**[05:58.55 → 06:03.87]** And they can't change down the road if you think of another great idea you want to add to this product.
**[06:04.55 → 06:05.99]** Well, how do you solve this?
**[06:06.43 → 06:06.81]** Hmm.
**[06:07.09 → 06:09.37]** It turns out we have solved it.
**[06:09.43 → 06:12.19]** We solved it in computers 20 years ago.
**[06:12.81 → 06:17.55]** We solved it with a bitmap screen that could display anything we want.
**[06:17.71 → 06:19.11]** Put any user interface.
**[06:19.11 → 06:21.79]** And a pointing device.
**[06:22.23 → 06:23.57]** We solved it with the mouse.
**[06:24.07 → 06:24.45]** Right?
**[06:25.01 → 06:26.13]** We solved this problem.
**[06:26.25 → 06:28.61]** So, how are we going to take this to a mobile device?
**[06:29.35 → 06:34.51]** Well, what we're going to do is get rid of all these buttons and just make a giant screen.
**[06:35.47 → 06:36.57]** A giant screen.
**[06:38.39 → 06:40.39]** Now, how are we going to communicate this?
**[06:40.45 → 06:41.81]** We don't want to carry around a mouse.
**[06:41.95 → 06:42.19]** Right?
**[06:42.31 → 06:43.31]** So, what are we going to do?
**[06:43.91 → 06:44.95]** Oh, a stylus.
**[06:45.03 → 06:45.25]** Right?
**[06:45.65 → 06:46.81]** We're going to use a stylus.
**[06:47.83 → 06:48.23]** No.
**[06:50.35 → 06:51.69]** Who wants a stylus?
**[06:52.69 → 06:55.15]** You have to get them and put them away and you lose them.
**[06:55.27 → 06:55.67]** Yuck.
**[06:56.27 → 06:57.57]** Nobody wants a stylus.
**[06:57.71 → 06:59.11]** So, let's not use a stylus.
**[07:00.19 → 07:02.73]** We're going to use the best pointing device in the world.
**[07:02.79 → 07:05.47]** We're going to use a pointing device that we're all born with.
**[07:05.57 → 07:06.67]** We're born with 10 of them.
**[07:06.71 → 07:07.53]** We're going to use our fingers.
**[07:08.49 → 07:09.95]** We're going to touch this with our fingers.
**[07:10.13 → 07:15.47]** And we have invented a new technology called multi-touch, which is phenomenal.
**[07:16.27 → 07:17.83]** It works like magic.
**[07:19.45 → 07:21.31]** You don't need a stylus.
**[07:22.05 → 07:26.09]** It's far more accurate than any touch display that's ever been shipped.
**[07:26.65 → 07:29.03]** It ignores unintended touches.
**[07:29.15 → 07:30.07]** It's super smart.
**[07:31.13 → 07:33.79]** You can do multi-finger gestures on it.
**[07:34.39 → 07:36.41]** And boy, have we patented it.
**[07:46.21 → 07:53.01]** We've been very lucky to have brought a few revolutionary user interfaces to the market in our time.
**[07:53.73 → 07:54.73]** First was the mouse.
**[07:55.73 → 07:58.55]** The second was the click wheel.
**[07:58.75 → 08:02.11]** And now we're going to bring multi-touch to the market.
**[08:02.61 → 08:09.01]** And each of these revolutionary user interfaces has made possible a revolutionary product.
**[08:09.23 → 08:12.79]** The Mac, the iPod, and now the iPhone.
**[08:13.25 → 08:15.85]** So, a revolutionary user interface.
**[08:16.09 → 08:20.09]** We're going to build on top of that with software.
**[08:20.29 → 08:23.93]** Now, software on mobile phones is like software.
**[08:23.93 → 08:25.55]** It's like baby software.
**[08:26.47 → 08:28.17]** It's not so powerful.
**[08:28.65 → 08:32.01]** And today, we're going to show you a software breakthrough.
**[08:32.27 → 08:37.15]** Software that's at least five years ahead of what's on any other phone.
**[08:37.41 → 08:38.45]** Now, how do we do this?
**[08:38.51 → 08:41.03]** Well, we start with a strong foundation.
**[08:41.79 → 08:43.87]** iPhone runs OS X.
**[08:47.68 → 08:57.76]** Now, why would we want to run such a sophisticated operating system
**[08:57.76 → 08:59.26]** on a mobile device?
**[08:59.46 → 09:01.38]** Well, because it's got everything we need.
**[09:01.94 → 09:03.50]** It's got multi-tasking.
**[09:03.72 → 09:05.18]** It's got the best networking.
**[09:05.52 → 09:07.70]** It already knows how to power manage.
**[09:07.78 → 09:09.96]** We've been doing this on mobile computers for years.
**[09:10.30 → 09:11.74]** It's got awesome security.
**[09:12.06 → 09:13.28]** And to write apps.
**[09:13.72 → 09:17.30]** It's got everything from Coco and the graphics.
**[09:17.38 → 09:19.50]** And it's got core animation built in.
**[09:19.66 → 09:23.58]** And it's got the audio and video that OS X is famous for.
**[09:23.66 → 09:25.10]** It's got all the stuff we want.
**[09:25.10 → 09:27.52]** And it's built right in to iPhone.
**[09:27.76 → 09:32.82]** And that has let us create desktop class applications and networking.
**[09:33.92 → 09:34.46]** Right?
**[09:35.66 → 09:38.78]** Not the crippled stuff that you find on most phones.
**[09:38.94 → 09:41.58]** This is real desktop class applications.
**[09:42.28 → 09:46.74]** Now, you know, one of the pioneers of our industry, Alan Kay,
**[09:46.98 → 09:49.44]** has had a lot of great quotes throughout the years.
**[09:49.60 → 09:55.00]** And I ran across one of them recently that explains how we look at this.
**[09:56.06 → 09:59.18]** Explains why we go about doing things the way we do.
**[09:59.30 → 10:00.72]** Because we love software.
**[10:01.90 → 10:02.96]** And here's the quote.
**[10:03.44 → 10:07.50]** People who are really serious about software should make their own hardware.
**[10:08.32 → 10:08.98]** You know?
**[10:09.46 → 10:11.40]** Alan said this 30 years ago.
**[10:11.96 → 10:13.76]** And this is how we feel about it.
**[10:13.82 → 10:18.64]** And so we're bringing breakthrough software to a mobile device for the first time.
**[10:18.76 → 10:22.14]** It's five years ahead of anything on any other phone.
**[10:22.84 → 10:24.14]** The second thing we're doing
**[10:24.14 → 10:25.84]** is we're learning from the iPod.
**[10:26.24 → 10:27.30]** Syncing with iTunes.
**[10:27.48 → 10:30.76]** You know, we're going to ship our hundred millionth iPod this year.
**[10:31.20 → 10:34.78]** And that's tens of millions of people
**[10:34.78 → 10:38.10]** that know how to sync these devices with their PCs or Mac
**[10:38.10 → 10:41.72]** and sync all of their media right on to their iPod.
**[10:41.82 → 10:42.34]** Right?
**[10:42.46 → 10:44.72]** So you just drop your iPod in
**[10:44.72 → 10:46.38]** and it automatically syncs.
**[10:46.50 → 10:48.68]** You're going to do the same thing with iPhone.
**[10:48.96 → 10:51.20]** It automatically syncs to your PC or Mac
**[10:51.96 → 10:52.74]** right through iTunes.
**[10:52.74 → 10:56.34]** And iTunes is going to sync all your media onto your iPhone.
**[10:56.50 → 11:01.64]** Your music, your audiobooks, podcasts, movies, TV shows, music videos.
**[11:01.92 → 11:03.96]** But it also syncs a ton of data.
**[11:04.64 → 11:06.84]** Your contacts, your calendars, and your photos,
**[11:06.94 → 11:08.28]** which you can get on your iPod today,
**[11:08.44 → 11:11.86]** your notes, your bookmarks from your web browser,
**[11:12.34 → 11:14.68]** your email accounts, your whole email setup,
**[11:14.74 → 11:17.62]** all that stuff can be moved over to iPhone completely automatically.
**[11:18.44 → 11:19.46]** It's really nice.
**[11:19.64 → 11:22.44]** And we do it through iTunes.
**[11:23.76 → 11:26.16]** Again, you go to iTunes and you set it up,
**[11:26.22 → 11:28.46]** just like you'd set up an iPod or an Apple TV.
**[11:28.96 → 11:31.46]** And you set up what you want synced to your iPhone.
**[11:32.30 → 11:34.26]** And it's just like an iPod.
**[11:35.14 → 11:36.30]** Charge and sync.
**[11:36.78 → 11:37.92]** So sync with iTunes.
**[11:40.02 → 11:42.24]** Third thing I want to talk about a little is design.
**[11:43.08 → 11:46.38]** We've designed something wonderful for your hand.
**[11:47.02 → 11:47.86]** Just wonderful.
**[11:48.60 → 11:49.90]** And this is what it looks like.
**[11:52.64 → 11:54.52]** It's got a three and a half inch screen.
**[11:54.52 → 11:55.90]** It's really big.
**[11:56.98 → 12:00.24]** And it's the highest resolution screen we've ever shipped.
**[12:00.38 → 12:02.18]** It's 160 pixels per inch.
**[12:02.82 → 12:04.14]** Highest we've ever shipped.
**[12:04.26 → 12:04.82]** It's gorgeous.
**[12:05.22 → 12:07.78]** And on the front, there's only one button down there.
**[12:07.88 → 12:08.80]** We call it the home button.
**[12:08.90 → 12:10.54]** It takes you home from wherever you are.
**[12:10.70 → 12:11.56]** And that's it.
**[12:12.50 → 12:13.66]** Let's take a look at the side.
**[12:14.02 → 12:15.40]** It's really thin.
**[12:15.60 → 12:20.26]** It's thinner than any smartphone out there at 11.6 millimeters.
**[12:20.42 → 12:22.94]** Thinner than the Q, thinner than the Blackjack,
**[12:23.02 → 12:24.18]** thinner than all of them.
**[12:25.06 → 12:25.92]** It's really nice.
**[12:26.54 → 12:28.28]** And we've got some controls on the side.
**[12:28.40 → 12:29.88]** We've got a little switch for ring and silent.
**[12:29.98 → 12:31.74]** We've got a volume up and down control.
**[12:33.14 → 12:33.96]** Let's look at the back.
**[12:34.76 → 12:36.44]** On the back, the biggest thing of note
**[12:36.44 → 12:38.42]** is we've got a two megapixel camera built right in.
**[12:42.40 → 12:44.12]** The other side, and we're back on the front.
**[12:44.24 → 12:45.46]** So let's take a look at the top now.
**[12:46.34 → 12:48.58]** We've got a headset jack.
**[12:49.18 → 12:50.18]** Three and a half millimeter.
**[12:50.38 → 12:52.02]** All your iPod headphones fit right in.
**[12:53.32 → 12:55.62]** We've got a place, a little tray for your SIM card.
**[12:56.20 → 12:57.44]** And we've got one switch
**[12:57.78 → 12:58.36]** for sleep and wake.
**[12:58.52 → 13:00.64]** Just push it to go to sleep, push it to wake up.
**[13:01.84 → 13:02.86]** Let's take a look at the bottom.
**[13:04.74 → 13:05.82]** We've got a speaker.
**[13:07.12 → 13:08.20]** We've got a microphone.
**[13:08.82 → 13:11.32]** And we've got our 30-pin iPod connector.
**[13:12.40 → 13:13.46]** So that's the bottom.
**[13:14.40 → 13:16.62]** Now, we've also got some stuff you can't see.
**[13:17.32 → 13:20.88]** We've got three really advanced sensors built into this phone.
**[13:21.14 → 13:22.84]** The first one is a proximity sensor.
**[13:23.22 → 13:25.48]** It senses when physical objects get close.
**[13:25.58 → 13:27.62]** So when you bring iPhone up to your ear,
**[13:28.08 → 13:30.82]** take a phone call, it turns off the display,
**[13:31.04 → 13:33.02]** and it turns off the touch sensor instantly.
**[13:33.36 → 13:34.38]** Why do you want to do that?
**[13:34.48 → 13:35.90]** Well, one, to save battery, but two,
**[13:36.04 → 13:38.98]** so you don't get spurious inputs from your face into the touchscreen.
**[13:39.22 → 13:40.40]** It just automatically turns them off.
**[13:40.42 → 13:41.50]** Take it away, boom, it's back on.
**[13:41.82 → 13:43.76]** So it's got a proximity sensor built in.
**[13:43.78 → 13:45.28]** It's got an ambient light sensor as well.
**[13:45.58 → 13:47.42]** We sense the ambient lighting conditions
**[13:47.42 → 13:49.50]** and adjust the brightness of the display
**[13:49.50 → 13:51.04]** to match the ambient lighting conditions.
**[13:51.10 → 13:53.52]** Again, better user experience saves power.
**[13:53.96 → 13:56.58]** And the third thing we've got is an accelerometer
**[13:56.58 → 13:59.88]** so that we can tell when you switch from portrait to landscape.