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trends-analysis.md•6.43 kB
# Trends Analysis
**How to analyze search trends and popularity patterns**
This guide shows you how to use RivalSearchMCP to analyze Google Trends data, understand what's popular, and track interest over time.
## What Trends Analysis Does
Instead of guessing what's popular, you can:
- See how interest in topics changes over time
- Compare different keywords and topics
- Understand geographic popularity patterns
- Track seasonal trends and spikes
- Get data for market research and content strategy
## Basic Trends Analysis
### Check Topic Popularity
**Ask your AI:** "Show me how popular 'electric vehicles' have been over the past 2 years"
**What happens:**
- Gets Google Trends data for the past 2 years
- Shows interest levels over time
- Identifies peak periods and trends
- Provides insights about popularity patterns
### Compare Keywords
**Ask your AI:** "Compare the popularity of 'Python programming' vs 'JavaScript programming'"
**What happens:**
- Gets trends data for both keywords
- Shows side-by-side comparison
- Identifies which is more popular
- Shows relative interest over time
### Geographic Interest
**Ask your AI:** "Where is 'soccer' most popular globally? Show me the top 10 countries"
**What happens:**
- Gets worldwide interest data
- Ranks countries by popularity
- Shows interest levels by region
- Provides geographic insights
## Advanced Trends Analysis
### Time-Based Analysis
- **Past week** - Recent spikes and changes
- **Past month** - Short-term trends
- **Past year** - Seasonal patterns
- **Past 5 years** - Long-term trends
### Geographic Analysis
- **Worldwide** - Global popularity
- **By country** - National interest
- **By region** - Regional patterns
- **By city** - Local interest
### Related Topics
**Ask your AI:** "What topics are related to 'artificial intelligence' and how popular are they?"
**What happens:**
- Finds related search terms
- Shows popularity of each term
- Identifies emerging topics
- Provides topic discovery
## Trends Data You Can Get
### Interest Over Time
- **Daily trends** - Day-to-day changes
- **Weekly patterns** - Weekly cycles
- **Monthly trends** - Monthly patterns
- **Yearly cycles** - Annual trends
### Geographic Distribution
- **Country rankings** - Most interested countries
- **Regional patterns** - Continental trends
- **City-level data** - Local interest
- **Cultural differences** - Regional preferences
### Related Searches
- **Rising searches** - Growing in popularity
- **Top searches** - Most popular related terms
- **Breakout searches** - Suddenly popular terms
- **Topic clusters** - Related search groups
### Search Categories
- **Web search** - General web searches
- **Image search** - Image search trends
- **News search** - News search patterns
- **Shopping search** - Product search trends
## Getting Better Trends Data
### Be Specific About Timeframes
❌ **Vague:** "Show me trends for AI"
✅ **Specific:** "Show me AI trends from January 2023 to December 2024"
### Compare Related Topics
❌ **Unrelated:** "Compare 'AI' and 'pizza'"
✅ **Related:** "Compare 'artificial intelligence' and 'machine learning'"
### Request Geographic Context
❌ **No location:** "Where is this popular?"
✅ **Specific:** "Show me the top 5 countries where 'renewable energy' is most popular"
### Ask for Insights
❌ **Basic:** "Show me the data"
✅ **Analytical:** "Analyze these trends and tell me what caused the spike in March"
## Common Trends Use Cases
### Market Research
- "Track interest in 'electric cars' over the past year"
- "Compare 'iPhone' vs 'Samsung' search popularity"
- "Analyze 'cryptocurrency' trends for investment insights"
### Content Strategy
- "Find trending topics in 'digital marketing'"
- "See what's popular in 'cooking' this month"
- "Track 'fitness' trends for content planning"
### Business Intelligence
- "Monitor competitor brand search trends"
- "Track industry keyword popularity"
- "Analyze seasonal business trends"
### Academic Research
- "Study 'climate change' search patterns over time"
- "Compare 'Python' vs 'R' programming popularity"
- "Analyze 'renewable energy' global interest"
## Trends Analysis Examples
### Example 1: Market Research
**You ask:** "Analyze 'electric vehicle' trends over the past 3 years and identify key growth periods"
**Your AI will:**
1. Get 3-year trends data
2. Identify growth spikes and patterns
3. Analyze seasonal trends
4. Provide insights about market growth
### Example 2: Content Planning
**You ask:** "What are the top trending topics in 'technology' this month?"
**Your AI will:**
1. Get current month trends
2. Identify rising topics
3. Show popularity rankings
4. Suggest content opportunities
### Example 3: Geographic Analysis
**You ask:** "Where is 'sustainable fashion' most popular globally and what does this tell us?"
**Your AI will:**
1. Get worldwide interest data
2. Rank countries by popularity
3. Analyze regional patterns
4. Provide cultural insights
## Pro Tips
### Combine with Other Tools
- **Trends + Search:** "Check trends for 'AI' and then search for the latest news"
- **Trends + Research:** "Analyze trends and research the most popular topics"
- **Trends + Analysis:** "Get trends data and analyze what's driving popularity"
### Use for Planning
- **Content creation** - Write about trending topics
- **Product development** - Focus on popular features
- **Marketing campaigns** - Target trending keywords
- **Business strategy** - Enter growing markets
### Track Competitors
- **Brand monitoring** - Track competitor popularity
- **Market analysis** - Understand industry trends
- **Opportunity identification** - Find growing niches
## Troubleshooting
### "No trends data available"
- Try different keywords
- Use more specific terms
- Check if the topic is too niche
- Try broader categories
### "Data seems outdated"
- Specify recent timeframes
- Use "past week" or "past month"
- Check for real-time updates
### "Too much data"
- Focus on specific timeframes
- Request summaries instead of raw data
- Ask for key insights only
## Next Steps
- [Website Analysis](website-analysis.md) - Learn how to explore websites
- [Content Analysis](content-analysis.md) - Understand how to analyze content
- [Research Workflows](research-workflows.md) - Combine multiple tools for research
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**Ready to analyze trends?** Ask your AI assistant to check what's popular in any topic!