Marketing Mcp
Server Details
MCP server for Marketing
- Status
- Healthy
- Last Tested
- Transport
- Streamable HTTP
- URL
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Managed credentials
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Usage analytics
See which tools your agents call, how often, and when, so you can understand usage patterns and catch anomalies.
Tool Definition Quality
Average 3.2/5 across 4 of 4 tools scored.
The tools analyze_seo_keywords and word_frequency both operate on word frequencies, creating potential confusion despite different contexts. health_check and extract_meta_tags are distinct.
Names use snake_case but mix verb_noun (analyze_seo_keywords, extract_meta_tags) with noun_noun (health_check, word_frequency), showing inconsistency.
With 4 tools, the server is slightly minimal but still within the typical well-scoped range for a focused marketing domain.
The tool set covers basic text analysis and SEO extraction, but lacks common marketing operations like sentiment analysis or campaign metrics, leaving notable gaps.
Available Tools
4 toolsanalyze_seo_keywordsBInspect
Extract top SEO keywords from marketing copy using term frequency. Returns: {keywords: [{word, score}], total_words}
| Name | Required | Description | Default |
|---|---|---|---|
| text | Yes | ||
| top_n | No |
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description carries the full burden. It discloses the algorithm (term frequency) and return format, but lacks information on whether the tool is read-only, any auth or rate limits, or side effects. The disclosure is adequate but not comprehensive.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two concise sentences: first states the action, second describes the return format. No redundant words, but a slightly more structured format (e.g., bullet points) could improve readability without adding length.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
The description covers the basic purpose and output, but given the lack of output schema and sibling context, it misses usage guidance and parameter details. It is functionally adequate but not fully comprehensive for an agent to invoke correctly.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 0%, so the description should compensate. However, it offers no explanation of the parameters 'text' or 'top_n' beyond what the schema provides. The term 'top' in the description hints at 'top_n', but explicit mapping is missing.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the verb 'Extract', the resource 'top SEO keywords', the context 'from marketing copy', and the method 'using term frequency'. It distinguishes from siblings like 'word_frequency' by specifying SEO focus and structured output.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance is provided on when to use this tool versus alternatives like 'word_frequency' or 'extract_meta_tags'. The description does not mention prerequisites, when not to use, or any comparison to siblings.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
extract_meta_tagsBInspect
Fetch a page and extract HTML meta tags (title, description, og:*). Returns: {title, description, og_title, og_description, meta: {name: content}}
| Name | Required | Description | Default |
|---|---|---|---|
| url | Yes |
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations provided, the description carries full burden but only states it fetches a page and extracts tags. It does not disclose potential failures, timeouts, or rate limits, leaving significant behavioral gaps.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is extremely concise with three sentences, front-loading the core purpose. Every sentence adds value, including the return format overview.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
For a simple tool, the description explains the return format but omits error handling or edge cases (e.g., missing meta tags). It is adequate but not fully complete.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 0%, and the description adds minimal value beyond the schema property name 'url'. It does not specify format or validation, failing to compensate for low coverage.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the verb 'Fetch' and 'extract' with the resource 'HTML meta tags', listing specific types (title, description, og:*). It effectively distinguishes from sibling tools like analyze_seo_keywords and health_check.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies usage when meta tags from a page are needed but lacks explicit guidance on when not to use this tool or alternatives. No exclusion criteria or prerequisites are mentioned.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
health_checkCInspect
Server health check.
| Name | Required | Description | Default |
|---|---|---|---|
No parameters | |||
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description must disclose behavior. It only says 'Server health check' without explaining side effects (e.g., read-only vs. mutating), required permissions, or what the response contains. This is insufficient for safe invocation.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single sentence, concise and front-loaded. However, it could be slightly more informative without losing conciseness.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool has no parameters, no output schema, and no annotations, the description should provide more context about what the health check returns (e.g., status, uptime) or any preconditions. The minimal description leaves the agent uncertain about the tool's behavior.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
With no parameters and 100% schema coverage, the description adds no value for parameters, but the baseline of 4 is appropriate since no additional parameter information is needed.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description 'Server health check' states the tool's function but is vague; it restates the name with minimal elaboration. It distinguishes from unrelated siblings but lacks specificity on the nature of the health check.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance on when to use this tool vs alternatives. The siblings are unrelated, but the description offers no context for usage scenarios or exclusions.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
word_frequencyBInspect
Count word frequencies in text for content/marketing analysis. Returns: {words: [{word, count, pct}], total}
| Name | Required | Description | Default |
|---|---|---|---|
| text | Yes | ||
| top_n | No |
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, and the description only partially discloses the return value structure (words with word, count, pct, total). It lacks details on important behavioral aspects such as case sensitivity, punctuation handling, stop words, or side effects.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is concise with two sentences: the first clearly states the purpose, and the second provides the return format. No extraneous information.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given low complexity (2 parameters, no output schema), the description provides purpose and return format but lacks necessary behavioral details (e.g., what counts as a word) that would be needed for correct invocation without additional context.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 0%, and the description does not explain the parameters beyond stating the tool counts word frequencies. The top_n parameter's function (limiting the number of words) is not clarified, leaving the agent to infer from the schema's default.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description states 'Count word frequencies in text for content/marketing analysis,' clearly specifying the verb (count) and resource (word frequencies) and distinguishing from sibling tools like analyze_seo_keywords or extract_meta_tags.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies usage for content/marketing analysis but does not explicitly state when to use this tool versus alternatives or provide any when-not or exclusion guidance.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
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