Marketing Mcp
Server Details
MCP server for Marketing
- Status
- Healthy
- Last Tested
- Transport
- Streamable HTTP
- URL
- Repository
- varvararatta/botfactory-mcp
- GitHub Stars
- 0
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Full call logging
Every tool call is logged with complete inputs and outputs, so you can debug issues and audit what your agents are doing.
Tool access control
Enable or disable individual tools per connector, so you decide what your agents can and cannot do.
Managed credentials
Glama handles OAuth flows, token storage, and automatic rotation, so credentials never expire on your clients.
Usage analytics
See which tools your agents call, how often, and when, so you can understand usage patterns and catch anomalies.
Tool Definition Quality
Average 3/5 across 4 of 4 tools scored.
The tools analyze_seo_keywords and word_frequency both perform word frequency analysis, causing potential confusion. The health_check tool is unrelated to marketing, and extract_meta_tags is distinct.
Tool names mix verb-initial (analyze_seo_keywords, extract_meta_tags) and noun-initial (health_check, word_frequency) patterns, with inconsistent use of verbs across names.
With 4 tools, the server is slightly thin for a marketing assistant but still reasonable given its focus on basic analysis.
The server covers basic SEO keyword and meta tag analysis but lacks tools for content generation, optimization, or competitor analysis, leaving notable gaps.
Available Tools
4 toolsanalyze_seo_keywordsCInspect
Extract top SEO keywords from marketing copy using term frequency. Returns: {keywords: [{word, score}], total_words}
| Name | Required | Description | Default |
|---|---|---|---|
| text | Yes | ||
| top_n | No |
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
The description discloses that term frequency is used and specifies the return format (keywords with word/score, total_words). However, with no annotations provided, it fails to disclose other behavioral aspects like language support, stop word handling, or performance considerations.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is concise (two sentences plus return structure) but omits critical parameter information. It is not overly verbose, but the brevity comes at the cost of completeness.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool's simplicity and absence of output schema or parameter descriptions, the description should compensate by explaining input constraints and return details. While it defines the return structure, it neglects parameter semantics, leaving gaps for an agent to invoke correctly.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The input schema has two parameters (text, top_n) with no descriptions in the schema (0% coverage). The tool description does not explain either parameter, so the agent receives no semantic guidance beyond parameter names.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool extracts top SEO keywords from marketing copy using term frequency, which is a specific verb and resource. However, it does not explicitly distinguish from sibling tools like word_frequency, which performs a similar but more general analysis.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
There is no guidance on when to use this tool versus alternatives (e.g., word_frequency or extract_meta_tags). The description implies use for SEO keyword extraction but lacks exclusions or context about when not to use it.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
extract_meta_tagsBInspect
Fetch a page and extract HTML meta tags (title, description, og:*). Returns: {title, description, og_title, og_description, meta: {name: content}}
| Name | Required | Description | Default |
|---|---|---|---|
| url | Yes |
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations provided, so description carries full burden. Only states it fetches and extracts, but fails to disclose fetch behavior (e.g., redirects, timeouts, error handling) or any rate limits/auth needs.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences, front-loaded with the action, no wasted words. Efficient structure, though the return format could be part of an output schema.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Adequately covers return fields for a simple tool. Lacks behavioral context and error handling details, but given the low complexity and single parameter, the description is minimally sufficient.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Single parameter 'url' with 0% schema coverage. Description says 'Fetch a page' but adds no detail about URL format, validation, or restrictions beyond what schema provides.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
Description clearly states it fetches a page and extracts HTML meta tags, listing specific fields (title, description, og:*). Distinguishes well from sibling tools like analyze_seo_keywords and health_check.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No explicit when-to-use or when-not-to-use guidance. Implies usage when meta tags are needed, but no exclusions or alternatives despite having related siblings.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
health_checkCInspect
Server health check.
| Name | Required | Description | Default |
|---|---|---|---|
No parameters | |||
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description carries full burden. It only says 'health check', failing to disclose whether it reads or mutates, what it returns, or any side effects.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is extremely brief, but could be more informative without losing conciseness. It earns its place but lacks structure.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given zero parameters, no output schema, and no annotations, the description is insufficient for an AI agent to understand behavior or expected output.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The tool has zero parameters and full schema coverage (100%), so the description adds no parameter info, but baseline for no params is 4.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description 'Server health check.' clearly indicates the verb (health check) and resource (server), differentiating it from siblings like SEO analysis tools.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
No guidance is provided on when to use this tool versus alternatives, nor any exclusions or context for use.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
word_frequencyBInspect
Count word frequencies in text for content/marketing analysis. Returns: {words: [{word, count, pct}], total}
| Name | Required | Description | Default |
|---|---|---|---|
| text | Yes | ||
| top_n | No |
Tool Definition Quality
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Without annotations, the description should disclose behavioral traits; it only provides a return format but omits details like stop word handling, case sensitivity, or punctuation treatment.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is concise: two sentences that front-load purpose and return format without unnecessary detail.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given 2 parameters with no output schema or annotations, the description is partially complete but lacks details on parameter semantics and behavioral nuances.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
With 0% schema coverage, the description should explain parameters; it does not clarify 'text' or 'top_n' beyond what the schema provides (type and default).
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool counts word frequencies for content/marketing analysis, with a distinct focus from sibling tools like analyze_seo_keywords.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies usage for content/marketing analysis but does not specify when to use this tool versus alternatives, nor when not to use it.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
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