Craft Message
impact_craft_messageBuild a positioning statement and message hierarchy from your own words, in whole sentences, with proof and objections that fit your sector and business model
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| competitor | No | Primary alternative/competitor | |
| key_benefit | Yes | Primary benefit/reason to buy | |
| your_sector | No | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. | |
| product_name | No | Your product name | |
| customer_need | No | The need they have, written as an action (for example "lose days chasing low-risk cloud alerts") | |
| business_model | No | How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose the cost and proof lines; read from your inputs when not given | |
| differentiation | Yes | Your unique differentiation | |
| target_customer | Yes | Target customer description | |
| product_category | No | Your product category, written as a noun phrase (for example "cloud security monitoring platform") |