Anchor Market
impact_anchor_marketHelps you decide which market segment to win first. You give what your product does and the segments you are weighing, plus optional customers, pain, deal size and company counts. You get a beachhead choice: your segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise scored on keywords in their names; a TAM, SAM and SOM calculation from only the figures you give; a three year expansion path and an ICP hypothesis for the chosen segment. It never chooses a segment you did not name.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| sales_cycle | No | Typical sales cycle length. Shown in the output; not used in the scoring | |
| your_sector | No | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. | |
| customer_pain | No | The problem your best customers describe, in their words. With current customers and average deal size it ranks the segments from your own inputs; without them the keyword presets are used | |
| company_counts | No | How many companies you could sell to in each segment, one per line or separated by semicolons (for example "Mid-market fintech: 3,200; Enterprise banks: 600"). A single number is read as the count for the recommended segment. Needed for market sizing | |
| average_deal_size | No | Your annual contract value (ACV) as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused | |
| current_customers | No | Description of your current/best customers. With customer pain and average deal size it ranks the segments (the answer says which method it used); without them it is shown only and the keyword presets score the segments | |
| potential_segments | No | The market segments you are weighing, in your own words (for example Mid-market fintech, Enterprise banks, Small retail chains). Needed for a recommendation: without segments no segment is chosen, and the answer explains how to find yours | |
| product_description | Yes | What your product does | |
| percent_matching_icp | No | The percent of those companies that match your ideal customer profile (for example 25). Needed for SAM | |
| year_one_share_percent | No | The share of the matching companies you expect to win in year one, in percent (for example 1). Needed for SOM |