Anchor Market
impact_anchor_marketSelect a beachhead market: segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise keyword presets; and a TAM/SAM/SOM calculation that uses only the company counts, deal size and percentages you give
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| sales_cycle | No | Typical sales cycle length. Shown in the output; not used in the scoring | |
| your_sector | No | Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear. | |
| customer_pain | No | The problem your best customers describe, in their words. With current_customers and average_deal_size it ranks the segments from your own inputs; without them the keyword presets are used | |
| company_counts | No | How many companies you could sell to in each segment, one per line or separated by semicolons (for example "Mid-market fintech: 3,200; Enterprise banks: 600"). A single number is read as the count for the recommended segment. Needed for market sizing | |
| average_deal_size | No | Your annual contract value (ACV) as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused | |
| current_customers | No | Description of your current/best customers. With customer_pain and average_deal_size it ranks the segments (the answer says which method it used); without them it is shown only and the keyword presets score the segments | |
| potential_segments | No | The market segments you are weighing (for example Mid-market fintech, Enterprise banks, Small retail chains) | |
| product_description | Yes | What your product does | |
| percent_matching_icp | No | The percent of those companies that match your ideal customer profile (for example 25). Needed for SAM | |
| year_one_share_percent | No | The share of the matching companies you expect to win in year one, in percent (for example 1). Needed for SOM |