synter-ads
Server Details
Manage ad campaigns across Google, Meta, LinkedIn, Reddit, TikTok, and more via AI.
- Status
- Unhealthy
- OAuth
- Works in Glama
- Last Tested
- Transport
- Streamable HTTP
- URL
- Repository
- Synter-Media-AI/mcp-server
- GitHub Stars
- 17
- Server Listing
- synter-mcp-server
TDQS
Scored across 63 tools
Multiple tools have overlapping or ambiguous purposes, causing confusion. For example, 'execute' is a catch-all that overlaps with many specific tools like 'create_campaign_for_audience' or 'execute_campaign_plan', and tools like 'list_connected_accounts' and 'get_connection_status' seem to serve similar connection-checking functions. The sheer number of tools exacerbates this issue, making it difficult for an agent to reliably choose the right one without extensive trial and error.
The naming is mixed with some patterns but inconsistent overall. There is a clear verb_noun pattern for many tools (e.g., 'create_campaign_plan', 'list_audiences'), but deviations like 'growth_discover' (noun_verb), 'synter_onboarding_start' (prefix_verb_noun), and 'execute' (single verb) break consistency. Additionally, some tools use underscores while others are more verbose, leading to a readable but not fully predictable naming scheme.
With 63 tools, the count is excessive for a coherent server scope, even for a comprehensive advertising platform. This bloated set includes many niche or redundant tools (e.g., multiple TikTok-specific tools and separate performance pull tools for each ad platform), which overwhelms the surface and suggests poor scoping. A more focused set of 15-30 tools would better serve the domain without sacrificing functionality.
The tool surface is highly complete for the advertising and growth domain, covering CRUD operations, analytics, forecasting, audience management, and integrations across multiple platforms. Minor gaps exist, such as no explicit tool for deleting campaigns or audiences, but agents can likely work around this using other tools like 'pause_campaign' or platform-specific actions. The breadth is impressive, though the depth in some areas (e.g., TikTok) might be overkill.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
7 tool updates
- Added
generate_image_ad - Added
generate_text_ad - Added
generate_ugc_ad - Added
generate_video_ad - Added
generate_voice_ad - Added
list_creative_assets - Added
upload_creative
1 tool update
- Changed
execute1 field changed- changed
Output schema / (root)Previous value: -{ - "properties": { - "result": { - "title": "Result", - "type": "string" - } - }, - "required": [ - "result" - ], - "title": "executeOutput", - "type": "object" -}New value: +null
63 tool updates
- First observed
build_lookalike_audience - First observed
create_campaign_for_audience - First observed
create_campaign_plan - First observed
create_document - First observed
create_google_doc - First observed
create_google_sheet - First observed
create_landing_page - First observed
enable_campaign - First observed
execute - First observed
execute_campaign_plan - First observed
forecast_campaign - First observed
ga4_list_conversions - First observed
ga4_list_properties - First observed
ga4_run_report - First observed
get_attribution - First observed
get_connection_status - First observed
get_credit_balance - First observed
get_job_status - First observed
get_plan_execution - First observed
growth_discover - First observed
growth_enrich - First observed
growth_run_pipeline - First observed
list_audiences - First observed
list_available_scripts - First observed
list_campaigns - First observed
list_connected_accounts - First observed
list_skills - First observed
load_skill - First observed
measure_incrementality - First observed
optimize_budget - First observed
pause_campaign - First observed
publish_landing_page - First observed
publish_plan_document - First observed
pull_amazon_dsp_performance - First observed
pull_google_ads_performance - First observed
pull_linkedin_ads_performance - First observed
pull_meta_ads_performance - First observed
pull_microsoft_ads_performance - First observed
pull_reddit_ads_performance - First observed
pull_tiktok_ads_performance - First observed
pull_x_ads_performance - First observed
run_gaql_query - First observed
set_spend_alert - First observed
setup_custom_domain - First observed
setup_google_ads_trial_funnel - First observed
similarweb_analyze_domain - First observed
similarweb_compare_domains - First observed
similarweb_keyword_analysis - First observed
sync_audience - First observed
synter_onboarding_start - First observed
synter_onboarding_status - First observed
test_creatives - First observed
tiktok_ads_get_adgroup - First observed
tiktok_ads_get_campaign - First observed
tiktok_ads_get_insights - First observed
tiktok_ads_list_adgroups - First observed
tiktok_ads_list_ads - First observed
tiktok_ads_update_adgroup - First observed
update_campaign_budget - First observed
update_landing_page_html - First observed
upsert_plan_entity - First observed
verify_custom_domain - First observed
verify_pixel_ownership
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