SendIt

Analyze a project for audience, positioning, differentiators, content pillars, and risks.

Approve a scheduled post that is pending approval. Once approved, it will be published at the scheduled time.

Approve all pending items in an autopilot plan, or approve/reject individual items.

After approval, use autopilot_execute_plan to schedule the approved posts.

Schedule all approved posts in an autopilot plan.

Posts are spaced out over time and scheduled via the standard publishing pipeline.

Generate a weekly content plan for an autopilot goal.

Chains 5 AI agents: Strategy Planner -> Content Ideation -> Calendar Optimizer -> Multi-Format Composer -> Variant Repurposer. Returns a plan with individual post items for review.

Get progress metrics for an autopilot goal — weeks planned, posts approved, scheduled, published.

List all autopilot goals for the current user.

Set a social media goal for the AI autopilot to work toward.

The autopilot will use AI agents to plan content, generate posts, and schedule them. Example goals: 'Grow LinkedIn followers by 20%', 'Post 5x/week on Instagram about AI'.

Schedule multiple posts at once from CSV content.

USE THIS WHEN: • User has a spreadsheet or list of posts to schedule • Planning a content calendar for a month • Migrating content from another tool

CSV FORMAT (required columns): • platform: linkedin, instagram, x, tiktok, threads • scheduled_time: ISO 8601 format (e.g., 2024-02-15T10:00:00Z) • text: Post content/caption

OPTIONAL COLUMNS: • media_url: Image or video URL • first_comment: First comment to add (Instagram/LinkedIn) • hashtags: Additional hashtags to append

PROCESS:

1. First call with validate_only: true to check for errors

2. Review validation report with user

3. Call again with validate_only: false to execute import

Apply one bulk action to many calendar events at once, including shifts, explicit reschedules, queue moves, cancellations, or assignments.

Cancel a recurring series and stop future pending occurrences from publishing.

Check the status of an AI media generation job.

Returns current status (pending, processing, completed, failed) and result URL when complete.

Mark a Product Hunt goal as complete or incomplete.

REQUIREMENTS: • Must have Product Hunt account connected • Write access requires app whitelisting by Product Hunt

Get the credential setup schema to connect Bluesky using API key or token credentials.

Initiate authentication flow for a connector.

For OAuth2 connectors, returns an authorization URL. For API key connectors, stores the provided key. For webhook connectors, registers the webhook URL.

Get the credential setup schema to connect DEV.to using API key or token credentials.

Get the webhook setup schema to connect Discord.

Get the OAuth URL to connect your Dribbble account.

Get the OAuth URL to connect your Facebook account.

Get the OAuth URL to connect your Google My Business account.

Get the credential setup schema to connect Hashnode using API key or token credentials.

Get the OAuth URL to connect your Instagram account.

Get the credential setup schema to connect Lemmy using API key or token credentials.

Get the OAuth URL to connect your LinkedIn account.

Get the OAuth URL to connect your LinkedIn Page account.

Get the OAuth URL to connect your Mastodon account.

Get the custom connection setup instructions for Nostr. Note: This is an unofficial connector and may change without notice.

Get the OAuth URL to connect your Pinterest account.

Connect a platform dynamically by platform ID. Returns OAuth URL, webhook setup details, or credential form contract depending on the platform auth method.

Get the OAuth URL to connect your Product Hunt account.

Get the webhook setup schema to connect Slack.

Get the credential setup schema to connect Telegram using API key or token credentials.

Get the OAuth URL to connect your Threads account.

Get the OAuth URL to connect your TikTok account.

Get the credential setup schema to connect Whop using API key or token credentials. Note: This is an unofficial connector and may change without notice.

Get the OAuth URL to connect your X account.

Get the OAuth URL to connect your YouTube account.

Create a new advertising campaign on a connected ad platform.

Supports campaign creation across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, and all other connected ad platforms.

The AI Campaign Builder agent can help design optimal campaign structures.

Create an ad creative (image, video, carousel, or text ad).

The Creative Asset agent can help generate ad visuals and copy.

Create a brand voice profile to guide AI content generation.

Configurable fields: • tone: Overall tone (professional, casual, energetic, witty, etc.) • personality: Brand personality description • writingStyle: Writing style guidelines • doRules: Array of things the brand voice SHOULD do • dontRules: Array of things the brand voice should NEVER do • examplePosts: Example posts in this brand voice • approvedHashtags: Preferred hashtags to prioritize • bannedWords: Words to never use in content • keyPhrases: Key phrases to incorporate naturally

Create a new maker goal on Product Hunt.

REQUIREMENTS: • Must have Product Hunt account connected • Write access requires app whitelisting by Product Hunt • Goal title limited to 280 characters

If write access is not available, you'll receive an error with instructions to request whitelisting.

Save content to your library as a draft, template, or evergreen content for reuse. Alias for save_to_library.

Create a Projects workspace for a product, app, or codebase.

Create a recurring analytics report that's generated and delivered automatically.

Create a browser upload link for media files. ALWAYS use this when the user shares an image or video in chat — their file is local and cannot be passed directly to publish_content.

WORKFLOW:

1. Call this tool to get an uploadUrl

2. Give the user the link to open in their browser and upload their file

3. After upload, call get_upload_session to get the public media URL(s)

4. Use the returned URL with publish_content or schedule_content

Supports up to 20 files per session. Expires in 15 minutes.

Create a new automation workflow.

Workflows consist of a trigger and a sequence of steps.

Trigger types: • manual - Run on demand • schedule - Cron-based schedule • event - Triggered by SendIt events (post published, mention detected, etc.) • webhook - Triggered by external webhook • connector_event - Triggered by connector-specific events

Step types: • connector_action - Execute a connector operation • connector_operation - Alias of connector_action • agent_invoke - Run an AI agent • condition - Conditional control step (skip subsequent steps) • delay - Wait for a duration • http_request - Outbound HTTP request • transform - Transform data between steps • notify - Send notification (email, Slack, etc.)

Score and critique post content with AI-powered suggestions. Returns a quality score (0-100), breakdown, and improvement tips.

Delete a content library item.

Delete a published post from a platform. Supports: X, Facebook, LinkedIn, Threads, YouTube, Pinterest, Bluesky, Mastodon, Telegram.

Provide the post ID (database ID returned when published through SendIt), the platform post ID, or the post URL.

Cancel a scheduled post before it's published.

Delete a workflow permanently.

Disconnect and revoke credentials for a connector.

Generate an AI-powered reply draft for a social mention. Returns a draft with tone and safety flags.

Create a new scheduled post by duplicating an existing scheduled post. If no time is supplied, SendIt shifts it forward automatically.

Edit a published post on a supported platform. Updates the text/caption of an already published post.

SUPPORTED: YouTube (title/description/tags), LinkedIn, Facebook, Mastodon, Telegram, Bluesky NOT SUPPORTED: X, Threads, Instagram, Pinterest, TikTok

Requires the published post ID returned when the post was originally published through SendIt.

Edit a pending scheduled post. Supports text, media, platform, timing, approval-scope, and publish-now updates.

Escalate a social conversation to a connected support platform (Zendesk, Intercom, etc.).

Creates a support ticket from the conversation context.

Execute a specific operation on a connected connector.

Use get_connector_capabilities to discover available operations. Operations include read/write actions specific to each connector.

Generate AI images or videos using approved media providers.

Supported providers:

• heygen-mcp: HeyGen Direct API or MCP video/avatar generation

• codex-oauth-image: Codex OAuth image generation for gpt-image-2

Returns a job ID that can be polled for status.

Generate AI-powered platform-optimized content without publishing.

Uses AI to create platform-specific text, hashtags, and titles from a prompt or media URL. Respects brand voice profiles if configured.

Returns generated content variants for each target platform. Use publish_content to publish the generated content, or publish_ai to generate and publish in one step.

Generate multi-variant AI content with quality scoring for multiple platforms. Returns the best variant plus alternatives.

Generate project-local brand voice, positioning, audience, and social content strategy.

Get performance metrics for campaigns, ad sets, or creatives.

Returns impressions, clicks, spend, conversions, CTR, CPC, CPM, ROAS, and custom metrics. Supports date range filtering and breakdown by day.

Get the active policies/guardrails for an agent.

Get the details and output of a specific agent run.

Get engagement analytics for a platform. Facebook and TikTok can include account-wide posts not published through SendIt; unresolved TikTok inbox-draft deliveries may appear as placeholders until SendIt can link them.

Get recent anomaly alerts detected across metrics.

Includes sudden drops/spikes in engagement, unusual spend patterns, and content performance outliers.

List approval comments for one scheduled post in team approval scope.

Generate an attribution report showing how channels contribute to conversions.

Models: • first_touch - All credit to first interaction • last_touch - All credit to last interaction • linear - Equal credit across all touchpoints • time_decay - More credit to recent touchpoints • position_based - 40% first, 40% last, 20% middle • data_driven - ML-based attribution

Retrieve audit log entries for your account.

Shows a timestamped trail of all actions performed: publishes, schedules, account connections, content library changes, etc.

Filter by action type, resource type, or date range.

Compare your performance against industry benchmarks.

Returns how your engagement rates, growth, and content performance compare to similar accounts in your industry.

Get the optimal posting times for a platform based on your historical engagement data.

Returns top time slots ranked by engagement score. Falls back to industry defaults when insufficient personal data exists.

Detect open days in the publishing calendar and return gap metadata for planning.

Return top recommended recurring posting slots from historical performance data.

Get detailed capabilities and operations for a specific connector.

Returns supported operations, auth requirements, rate limits, and constraints.

Get health status and SLO metrics for a connector.

Get full conversation thread with all messages.

Get a summary of the unified inbox: total conversations, unread count, sentiment breakdown, and response time metrics.

Get a specific content library item by ID.

Get detailed content requirements for a platform.

Returns: Character limits, media specifications, rate limits, and special notes.

Call this when you need specifics like exact character counts, file size limits, or supported formats. The publish_content description has a quick reference, but this tool provides complete details.

Get the JSON schema contract for content.platformSettings., including platform-specific publish options, validation-only gates, and supported per-platform content overrides.

Fetch drilldown analytics for one published post, including per-snapshot metrics and campaign context.

Get analytics for your products on Product Hunt.

Returns: • Total products, votes, comments, reviews • Number of featured products • Per-product metrics including vote counts and ratings

Works with read-only access (no whitelisting required).

Fetch stored project analysis, strategy, recent generations, and activity.

Fetch one scheduled post with approval, recurrence, retry, and published-link metadata.

List scheduled posts and their current status, including pending, publishing, TikTok draft-delivered, published, failed, or cancelled posts.

Fetch fresh TikTok Content Posting API creator info for the connected account. Use this before rendering TikTok publish settings.

Get a cross-platform advertising performance report.

Aggregates metrics across all connected ad platforms into a single view. Useful for comparing performance across Meta, Google, LinkedIn, TikTok, etc.

Get cross-platform analytics combining organic and paid performance.

Aggregates metrics across all connected platforms into a single view. Supports time-series breakdowns and platform comparison.

Check the status of an upload session and get the media URL(s) once uploaded.

Call this after the user clicks the upload link to see if they've completed the upload.

Returns: • status: 'pending' - User hasn't uploaded yet • status: 'uploaded' - Upload complete, includes mediaUrl, mediaUrls, fileCount, mediaItems • status: 'expired' - Session expired (15 min limit)

Get detailed step-by-step execution log for a workflow run.

Import GitHub, app-store, website, file, or media source context into a project.

Invoke a specific AI agent with given inputs.

The agent will execute within policy constraints and return structured output. All agent runs are logged for audit and traceability.

List all connected advertising accounts across platforms. Returns ad accounts from Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, etc.

List campaigns for an ad account with status and performance summary.

List recent agent runs with status and summary.

List all available AI agents and their capabilities.

SendIt includes 12 specialized agents: • Strategy Planner - Content strategy from audience/trend analysis • Content Ideation - Topic ideas from trends and calendar gaps • Multi-Format Composer - Platform-optimized content from a brief • Creative Asset - AI image/video generation orchestration • Variant Repurposer - Repurpose content for different platforms • Calendar Optimizer - Optimal posting time suggestions • Listening Analyst - Social mention and sentiment analysis • Inbox Reply - Contextual reply drafts with brand voice • Campaign Builder - Ad campaign structure recommendations • Budget Optimizer - Spend pacing and budget reallocation • Experimentation - A/B test design and analysis • Executive Insights - Executive summary reports

List saved analytics report definitions for the current personal or team scope.

List all brand voice profiles. Brand voices guide AI content generation with tone, personality, writing rules, and example posts.

List scheduled and published calendar events with optional date-range, status, platform, and pagination filters.

List all connected social media accounts. Pass team_id to see a team's accounts instead of your personal ones.

List all currently connected connectors with their status and health. Includes both legacy platform connections and new connector connections.

List all available connectors in the SendIt platform.

Returns connectors organized by category: organic, paid_media, automation, workspace. Each connector includes its ID, name, status, auth strategy, and capabilities.

Use this to discover what integrations are available before connecting.

List unified inbox conversations across all connected channels.

Aggregates comments, mentions, DMs, and messages from all organic and workspace connectors into a single inbox view.

List posts that failed all retry attempts and were moved to the dead letter queue. Review and decide to requeue or discard them.

List comment threads on your published posts.

Returns threads from your social inbox, showing comments and replies from followers on your posts across all platforms.

List saved content from your library. Returns drafts, templates, and evergreen content.

List media library assets with filtering by collection, type, tags, search, and pagination.

List all scheduled posts that are pending approval. These posts won't be published until approved.

List imported product/codebase projects for social strategy and content generation.

List recurring scheduled-post series and their recurrence metadata.

List all teams you belong to. Returns team names, IDs, and your role. Use the returned team ID with the team_id parameter in other tools to operate in team context.

List recent runs for a workflow.

List all automation workflows with their status and trigger info.

Generate a visual preview of how content will appear on each platform.

USE THIS WHEN: • Before publishing to see how posts will look • To validate content against platform requirements • To check character counts, hashtag limits, and media requirements

Returns an HTML preview mockup for each platform with validation results: • Character count vs limit • Hashtag count (Instagram has 30 max) • Media requirement check • Platform-specific warnings and errors

Generate AI content and publish it in a single step.

Combines generate_content + publish_content into one call. First generates platform-optimized content using AI, then publishes to the specified platforms.

Same platform requirements as publish_content apply.

Publish content to social media platforms.

MEDIA RULES: • mediaUrl must be a public HTTPS URL — NOT a local file path. • If the user shares an image/video in chat, call create_upload_session FIRST to get a browser upload link, then use the returned URL here. • Text-only works on: LinkedIn, Threads, X, Facebook. • Image required: Instagram, Pinterest. • TikTok supports one video or 1-35 Photo Mode images. • Video required: YouTube.

Call validate_content to check before publishing.

Publish content directly from your library to one or more platforms.

Reject a scheduled post that is pending approval. The post will not be published.

Reply to a comment on one of your published posts.

Supported platforms: X (reply tweets), Threads, Instagram, Facebook, YouTube. Not supported: LinkedIn, Pinterest, TikTok.

Send a reply in a conversation.

The reply is sent through the original channel (e.g., Instagram comment, X reply, Facebook comment, etc.).

Replies require conversation reply routing metadata (credential + operation). Provide "routing" once and it will be stored on the conversation for future replies.

Use the Inbox Reply agent to get AI-drafted replies with brand voice.

Takes a URL (article, YouTube video, or podcast) and repurposes its content into platform-optimized posts.

Supports: • Web articles — extracts text content • YouTube videos — extracts transcript/captions • Podcast RSS feeds — extracts episode descriptions and show notes

Returns platform-specific formatted output (X threads, Instagram carousel slides, Medium articles, etc.) with a quality score (0-100) for each variant.

Generate UGC, slideshow, remix, caption, or calendar content from project intelligence.

Requeue a dead letter post for another publishing attempt. Creates a new scheduled post from the dead letter entry.

Retry a failed scheduled post, optionally editing the content, narrowing to failed platforms, rescheduling, or publishing immediately.

Execute one saved analytics report immediately and return the generated run plus aggregated analytics data.

Generate project content and save the outputs into the reusable content library.

Save content to your library as a draft, template, or evergreen content for reuse.

Schedule content for future publishing. Same media rules as publish_content apply.

• mediaUrl must be a public HTTPS URL — call create_upload_session if user shares a file in chat. • Content is validated at schedule time, not publish time.

Schedule content with explicit target accounts, queue placement, recurrence, platform overrides, media library attachments, and score gating.

Schedule the same post in multiple languages, linking all variants into one translation group.

Score content quality on a 0-100 scale before publishing.

Evaluates 5 factors (20 points each):

1. Text length optimization for target platforms

2. Hashtag count optimization

3. Posting time alignment with best engagement windows

4. Media presence (images/videos)

5. Content patterns (CTA, hooks, formatting, emoji)

Returns overall score, per-factor breakdown, and improvement suggestions.

Set a brand voice profile as the default. The default brand voice is automatically used by all AI content generation tools.

Suggest the next recommended publish time using best-times insights or configured queue slots without creating a post.

Suggest reusable queue slots derived from best-time insights for one or more platforms.

Cluster and summarize recent social mentions by theme and sentiment using AI.

Manually trigger a scheduled post to publish immediately.

Manually trigger a workflow run.

Update campaign settings (name, budget, dates, status).

Create or update a policy/guardrail for an agent.

Policy types: • brand_safety - Content must align with brand guidelines • platform_compliance - Must follow platform ad policies • approval_gate - Require human approval before execution • budget_limit - Cap spending or resource usage • content_filter - Filter certain topics or language

Update one calendar event by rescheduling it, changing status, reassigning it, or storing metadata.

Update conversation status, priority, assignment, or tags.

Update an existing content library item.

Update the recurrence rule or end date for future occurrences in a recurring series.

Update a workflow's configuration or status.

FOR CLAUDE DESKTOP ONLY (with filesystem access). For Claude.ai/web: Use create_upload_session instead - it provides a browser upload link.

Upload local media to cloud storage, returning a public HTTPS URL.

WHEN TO USE: • Instagram, LinkedIn, Threads, X: REQUIRED for local files before calling publish_content • TikTok: NOT NEEDED - pass local path directly to publish_content

SUPPORTED FORMATS: • Images: jpg, png, gif, webp (max 10MB) • Videos: mp4, mov, webm (max 100MB)

Returns { url: 'https://...' } for use in publish_content mediaUrl parameter.

Upvote a product on Product Hunt.

REQUIREMENTS: • Must have Product Hunt account connected • Write access requires app whitelisting by Product Hunt

Provide the Product Hunt post ID (not the slug).

Validate content against platform requirements BEFORE publishing.

USE THIS WHEN: • Unsure if content will work on target platforms • Publishing to multiple platforms with different requirements • Want to catch errors before attempting publish

Returns specific errors (e.g., 'TikTok requires video', 'Instagram needs media') and warnings (e.g., 'text close to character limit').