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Brand Colour Collision Check

brand_collision
Read-only

Can this brand own this colour against these competitors in this market? Input: brand hex, brand name, competitor hexes and names, market, region. Returns CIEDE2000 distance to each competitor, archive context for each colour, a distinctiveness score (0-100), an ownership verdict (strong/viable/contested/collision), a plain-English verdict summary, and a strategic recommendation. Use before committing to a brand colour in a competitive market. Replaces manual colour distance checks and competitor palette analysis.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
marketNoMarket context e.g. 'UK luxury food retail'
regionNoRegion code e.g. 'GB', 'UAE', 'JP'
brand_hexYesBrand hero colour hex e.g. '#D4A829'
brand_nameNoBrand name e.g. 'Fortnum and Mason'
competitor_hexesNoList of competitor hex colours
competitor_namesNoCompetitor names matching hex order
competitor_provenanceNoWhere each competitor colour came from, positionally aligned to competitor_hexes. Only a verified value moves the distinctiveness score; an estimated or unverified one is kept as a QUALITATIVE comparison instead. Never invent a hex to fill a gap -- omit the competitor's colours and name them qualitatively. Omit this array entirely and the numbers are computed as before, with every competitor labelled 'unverified'.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

TDQS

A4.3/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With readOnlyHint already declared, the description adds meaningful analytical context: it uses CIEDE2000 distance, archive context, a 0-100 distinctiveness score, and a four-level ownership verdict. It does not mention the optional competitor_provenance nuance, but the schema already covers that detail.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is efficiently structured: a purpose question, an input list, an output list, when to use it, and what it replaces. Every sentence earns its place and there is no redundant or marketing filler.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description, combined with the rich input schema descriptions and output schema, gives an agent everything needed to invoke this tool correctly. It covers purpose, inputs, outputs, and usage timing, while the optional competitor_provenance behavior is handled by the schema.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3. The description lists the main inputs (brand hex, brand name, competitor hexes and names, market, region) but does not add semantics beyond what the schema already provides. It omits the optional competitor_provenance array, but the schema explains it thoroughly.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a clear question, 'Can this brand own this colour against these competitors in this market?', then lists the exact outputs: CIEDE2000 distances, distinctiveness score, ownership verdict, plain-English summary, and recommendation. It is specific about the resource (brand colour) and the comparison context (competitors, market, region).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explicitly says 'Use before committing to a brand colour in a competitive market' and notes it 'Replaces manual colour distance checks and competitor palette analysis.' This gives clear when-to-use guidance, though it does not explicitly mention sibling alternatives or when not to use it.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

A3.8/5.0
Disambiguation2/5

With 88 tools, there is substantial overlap: colour_passport vs colour_dna vs colour_metrics vs colour_cultural_risk are explicit components of the same object; palette_concept vs palette_strict vs palette_generate vs palette_heritage overlap heavily; and four image extraction tools exist (extract_image_colours, image_palette, palette_extact, ingest_image). Although descriptions are detailed and tool_guide exists, an agent will frequently struggle to select the correct tool unambiguously.

Naming Consistency5/5

Nearly all tools follow a consistent snake_case noun_verb or domain-prefixed pattern (colour_*, palette_*, brand_*, archive_*, project_*, accessibility_*). The naming is uniform and predictable, with no mixing of styles or verb conventions across the set.

Tool Count1/5

88 tools is an extreme count for an MCP server. Even honoring the broad domain, the rubric places 50+ at the extreme end, and the high overlap between compound and individual tools suggests many could be consolidated or exposed as sub-resources rather than top-level tools.

Completeness5/5

The tool surface covers the full colour lifecycle: lookup, analysis, palettes, brand systems, accessibility, image extraction, interior design, archival research, reports, PDF generation, and project management. Workflows have clear entry points and few dead ends, and the presence of compound tools further closes integration gaps.

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