Unit economics (CAC, LTV, payback)
unit_economicsCalculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| currency | No | ISO currency code for display, for example INR, USD or AED. Defaults to INR. | INR |
| new_customers | Yes | New paying customers acquired in the same period. | |
| gross_margin_pct | Yes | Gross margin as a percentage, for example 70. | |
| acquisition_spend | Yes | Total sales and marketing spend for the period, in currency units. | |
| monthly_churn_pct | Yes | Share of customers lost per month as a percentage, for example 3. | |
| monthly_revenue_per_customer | Yes | Average revenue per customer per month (ARPU), in currency units. |