SEO ROI
seo_roiEstimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| months | No | Months to total over. | |
| currency | No | ISO currency code for display, for example INR, USD or AED. Defaults to INR. | INR |
| gross_margin_pct | No | Optional gross margin as a percentage. Leave out to measure on revenue. | |
| monthly_seo_cost | Yes | Monthly SEO spend, in currency units. | |
| conversion_rate_pct | Yes | Share of visits that convert, as a percentage. | |
| value_per_conversion | Yes | Average revenue per conversion (order value or deal value), in currency units. | |
| monthly_organic_visits_gain | Yes | Extra organic visits per month expected from SEO. |