ROAS and break-even ROAS
roas_checkCalculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| ad_spend | Yes | Ad spend for the same period, in currency units. | |
| currency | No | ISO currency code for display, for example INR, USD or AED. Defaults to INR. | INR |
| ad_revenue | Yes | Revenue attributed to the ads, in currency units. | |
| gross_margin_pct | Yes | Gross margin as a percentage. |