PPC and Google Ads forecast
ppc_forecastForecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| currency | No | ISO currency code for display, for example INR, USD or AED. Defaults to INR. | INR |
| cost_per_click | Yes | ||
| monthly_budget | Yes | ||
| gross_margin_pct | No | Optional gross margin for profit and break-even CPA. | |
| conversion_rate_pct | Yes | Share of clicks that convert. | |
| value_per_conversion | No | Optional revenue per conversion. |