Maximum affordable CAC and cost per lead
max_affordable_cacWorks back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| currency | No | ISO currency code for display, for example INR, USD or AED. Defaults to INR. | INR |
| gross_margin_pct | Yes | Gross margin as a percentage. | |
| monthly_churn_pct | Yes | Share of customers lost per month as a percentage. | |
| target_ltv_to_cac | No | Target LTV to CAC ratio, for example 3 for 3:1. | |
| lead_to_customer_pct | No | Optional. Share of leads that become customers, to work out the maximum cost per lead. | |
| monthly_revenue_per_customer | Yes | Average revenue per customer per month (ARPU), in currency units. |