Customer lifetime value (repeat purchase)
customer_lifetime_valueCalculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cac | No | Optional customer acquisition cost. | |
| currency | No | ISO currency code for display, for example INR, USD or AED. Defaults to INR. | INR |
| gross_margin_pct | Yes | ||
| purchases_per_year | Yes | ||
| average_order_value | Yes | ||
| customer_lifespan_years | Yes | ||
| annual_discount_rate_pct | No | Optional, to discount future years. |