Google Ads MCP by AdPlug — a hosted server connecting Google Ads to Claude, ChatGPT, Cursor and other MCP-compatible AI assistants. Analyse live account and campaign performance, search terms, conversions and keyword data across your whole MCC. Generate reports, research keywords, run raw GAQL, and add negatives, adjust budgets or pause campaigns using natural language. Built for PPC specialists and agencies, with secure OAuth, read-only access by default and previews before changes. No coding o
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Scored across 16 tools
Most tools target distinct resources or reporting levels (account, campaign, conversion, daily, search terms, shared sets), so an agent can usually pick correctly. The preview/execute pairs overlap conceptually—especially preview_mutation vs preview_add_negatives—but their descriptions clearly separate the general mutation path from the dedicated negative-keyword convenience path.
The overwhelming majority of tools use the google_ads_ prefix in snake_case, and the preview_/execute_ pair naming is consistent. Deviations include the adplug_get_status tool with a different prefix and a mix of resource-noun (account_performance) versus verb-noun (list_accounts) patterns, but the overall scheme remains predictable and readable.
Sixteen tools sits at the upper edge of ideal for an MCP server, but Google Ads has a broad API surface that justifies the count. Each tool serves a distinct purpose—reporting, query execution, keyword planning, documentation, reading shared sets, and guarded write operations—without substantial redundancy.
The server covers account discovery, multiple performance reporting views, keyword ideas, search terms, shared set criteria, raw GAQL queries, and a wide range of write mutations via preview/execute. Minor gaps exist, such as no dedicated shared-set listing tool and no simple single-account getter, but agents can work around these with google_ads_query and the existing list/performance tools.
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
adplug_get_statusgoogle_ads_account_performancegoogle_ads_campaign_performancegoogle_ads_conversion_performancegoogle_ads_daily_trendsgoogle_ads_execute_add_negativesgoogle_ads_execute_mutationgoogle_ads_gaql_docgoogle_ads_keyword_ideasgoogle_ads_list_accountsgoogle_ads_preview_add_negativesgoogle_ads_preview_mutationgoogle_ads_querygoogle_ads_reporting_view_docgoogle_ads_search_termsgoogle_ads_shared_set_criteria
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