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MerchantFlow is a hosted, read-only ecommerce analytics MCP server for Shopify and WooCommerce. It gives AI assistants tenant-scoped access to revenue, profit and loss, product and SKU profitability, COGS coverage, fulfillment costs, advertising spend, ROAS, marketing performance, cohorts, LTV, and business valuation across connected commerce and marketing platforms. Connect with OAuth over Streamable HTTP. No local server installation is required.

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Status
Unhealthy
Uptime
0.8% over 21 days
OAuth
Works in Glama
Last Tested
Transport
Streamable HTTP
URL

TDQS

A3.5/5.0

Scored across 60 tools

Disambiguation4/5

Most tools have distinct, well-scoped purposes, but a few have overlapping domains (e.g., get_ad_performance vs get_channel_roas, search vs search_orders) that could cause confusion despite detailed descriptions. Overall, an agent can usually tell tools apart.

Naming Consistency3/5

Tool names follow a snake_case verb-noun pattern but use many different verbs (get_, list_, run_, find_, search_, lookup_, etc.). This is readable but not a single predictable convention; the 'run_' prefix for audits is consistent within that group.

Tool Count2/5

With 60 tools, this is a very large tool surface. Even though the server covers a broad domain, the high number of specialized audit tools (e.g., run_url_redirect_audit, run_gift_card_balance_report) feels excessive and makes the set heavy to navigate.

Completeness5/5

The tool set thoroughly covers the merchant analytics and operations domain: P&L, ads, customers, products, inventory, orders, audits, funding, and system status. Read-only workflows are well-connected, with lookups referencing each other (e.g., list_customers to get_customer_detail) and no obvious gaps.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

  1. 60 tool updates
    • First observedfetch
    • First observedfind_cogs_gaps
    • First observedfind_duplicate_customers
    • First observedgenerate_report
    • First observedget_ad_performance
    • First observedget_anomalies
    • First observedget_bank_balance
    • First observedget_bottom_products
    • First observedget_cac_payback
    • First observedget_channel_roas
    • First observedget_cogs_coverage
    • First observedget_cohort_analysis
    • First observedget_combined_pnl
    • First observedget_customer_detail
    • First observedget_date_range_summary
    • First observedget_discount_code_performance
    • First observedget_expenses_breakdown
    • First observedget_integration_status
    • First observedget_item_cogs
    • First observedget_ltv_summary
    • First observedget_market_products
    • First observedget_markets
    • First observedget_mca_status
    • First observedget_north_star_status
    • First observedget_pnl_summary
    • First observedget_product_detail
    • First observedget_recent_activity
    • First observedget_revenue_breakdown
    • First observedget_store_list
    • First observedget_tax_insights
    • First observedget_top_products
    • First observedlist_capabilities
    • First observedlist_cogs
    • First observedlist_customers
    • First observedlist_reports
    • First observedlookup_order
    • First observedquery_order_basket_analytics
    • First observedresolve_products
    • First observedrun_abandoned_cart_identifier
    • First observedrun_business_valuation
    • First observedrun_collection_membership_audit
    • First observedrun_customer_spend_tier_classifier
    • First observedrun_dead_stock_report
    • First observedrun_fulfillment_digest
    • First observedrun_gift_card_balance_report
    • First observedrun_high_risk_order_report
    • First observedrun_inventory_valuation
    • First observedrun_multi_location_inventory_audit
    • First observedrun_page_content_audit
    • First observedrun_product_completeness_score
    • First observedrun_product_image_audit
    • First observedrun_product_viability
    • First observedrun_repeat_purchase_rate
    • First observedrun_seo_metadata_audit
    • First observedrun_stock_velocity
    • First observedrun_url_redirect_audit
    • First observedrun_win_back_candidates
    • First observedrun_wismo_digest
    • First observedsearch
    • First observedsearch_orders

Publisher details

Operator
MerchantFlow · Publisher source
Vendor relationship
First-party · Publisher source
Trust center
Not available
Restrictions
Requires a MerchantFlow account and an active plan after the 14-day trial. Users connect through OAuth; access is tenant-scoped and read-only. · Publisher source

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