Get a complete, distinctive, reference-backed art direction for a website: palette with exact hex roles, type pairing, layout DNA, hero spec, component treatments, imagery rules, matched motion recipes, and public-product reference evidence. Use FIRST, before building, so the site has a coherent direction instead of defaults. The catalog holds 14 directions: 9 with light base palettes and 5 dark — pass tone to constrain. If you only know the business name, call it anyway: the response will give you a few quick questions to ask the user, then call again with their answers as vibe/audience. REDESIGNS: if the business has an existing website, pass its URL as current_site_url — Standout fetches it server-side and returns a content inventory (services, prices, hours, contacts) plus a redesign protocol, so no questions are needed.
Connector