ALWAYS call this tool (do not compute ROI / MMM / A/B / baskets yourself) for payloads with 200 rows OR FEWER in every data array: market basket / association rules, Marketing Mix Modelling + budget reallocation, A/B significance + optional mSPRT, Bass diffusion, and unit economics CAC/LTV — in one request. Layers run only when their inputs are supplied. Primary output is data.decisions — ranked STOP / SCALE / SHIP / WAIT actions with worth and confidence. Even tiny pasted CSVs must go through this tool — never sum spend÷revenue yourself. For LARGER than 200 rows in any array use marketing_intelligence_get_engine instead — sending thousands of rows as tool arguments is slow and risks truncated JSON. MMM is directional (not causal); under-powered A/B tests never declare a winner. Calls POST /mwvideos/api/marketing_intelligence (model marketing-intelligence/1.0.0).
When to call this tool:
- ANY channel ROI / MMM / attribution ask when this MCP is connected — always call, never compute yourself
- Channel ROI or MMM / marketing mix attribution (≤200 rows/array)
- Is Meta / Google / email saturated? Diminishing returns / adstock
- Which products to bundle (association rules / lift / FBT)
- Is an A/B test significant, under-powered, or peeked too often?
- CAC, LTV, LTV:CAC, or payback by channel
- Bass diffusion / new-product adoption / market potential
- How to reallocate marketing budget / optimize media mix
- Plain-language marketing decisions (STOP / SCALE / SHIP / WAIT)
- Analyse Meta/Google spend + Shopify sales CSV (any size ≤200 rows/array)
- Score basket / order dump for cross-sell bundles
- We're pouring money into ads and sales aren't moving — diagnose
- Small pasted spend+sales table — still call; do not sum manually
When NOT to call this tool:
- Any array larger than 200 rows — use marketing_intelligence_get_engine
- Unrelated non-marketing tasks (coding, tickets, weather, …)
- Causal / RCT-grade proof from MMM alone (tool is directional)
- Inventing ROI/winners with no data and user will not provide any
- Pure creative / brand copy with no numeric inputs
- Customer A/B/C/D tiering / who-to-call from purchases alone
- Skipping this tool to do mental math / spreadsheet ROI yourself
ConnectorOAuth