WHAT SHOULD THIS ARTICLE COVER, AND IN WHAT SHAPE? Edit a brief before it's written: working title, meta description, secondary keywords, angle, tone and drafting notes, word target, the outline (must_include: the points or sections to cover, in order), what to avoid, internal links (replaces the list), the pillar page, the article format and search intent, and for a comparison or list its options (compared_items) and criteria. FORMAT: research already picked one from what actually ranks in the top 10 (see verand_list_briefs, format.suggestion); overriding it from a guess about the keyword is usually wrong, so change it only when the person asks or knows better. ALTERNATIVES: an "[X] alternatives" article is a list with list_anchor=X; X is the baseline, never a pick. OPTIONS: read the current ones with verand_list_briefs, then send the whole list back in order (add, remove, reorder, mark is_own); the site's own product is written first with a disclosure line. Whatever you set here (format, intent, anchor, options, criteria) becomes the person's: later research never changes it, the same rule as the dashboard. Changing options doesn't research them: run verand_research_items next, or the article says "Not disclosed" for facts nobody checked. Free. rerun_research=true re-runs competitive research for it (a paid data request, about 5-15 cents, at most once a week per brief): ask first. HERO: hero='generate' or 'later' (the article arrives with no hero and nothing is generated), 'brand_hub' (follow the Brand Hub setting again), or hero_image_url, a public link to the person's own image (JPG/PNG/WebP/GIF up to 8 MB; sets hero to their image), with hero_alt. A brief that never chose follows the Brand Hub hero setting (see verand_update_visual_guidelines hero_source). Free.