"A guide to everything about Meta Ads" matching MCP tools:

• get_project_info

  Fractera

  Project reference / help desk about Fractera. Use this to answer ANY user question about what Fractera is, how it works, its architecture, components, modes, data ownership, pricing, use cases, partner program, etc. — especially while a deploy is running and the user wants to learn more. TOKEN-ECONOMY: call with NO arguments first to get the lightweight list of section ids+titles, then call again with a single `section` id to fetch just that section. NEVER try to fetch everything at once; pull only the section(s) relevant to the user question. Set `lang:"ru"` for Russian-speaking users.

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• decoder_intelligence

  Heista

  Browse individual decoded ads from Heista's corpus of real winning Meta/TikTok creative. Takes optional filters: vertical, creative_format, marketing_angle, hook_type, algo_intent, brand (partial name match), and limit (1-10, default 5). Each result returns beat timeline, classification, psychology, runtime performance signals (active days on Meta when available), and a decode id you can pass into generate_adscript with source_type="decode" to write a fresh script on that exact structure. Free, read-only, idempotent — no credits consumed. Use this when the user wants a specific ad as a script template (not an averaged formula), asks "show me winning ads in [vertical]", "what are [brand]'s top ads", or wants to see examples before committing to a generation. Source discovery surface — the response is the spine; for the full bundle with transcripts and director's read, call get_decode by id afterwards. Do NOT use to decode a NEW ad from a URL — use decode_ad (paid). Do NOT use for category-level patterns abstracted across multiple ads — use adformula_intelligence. Do NOT use to write the script itself — use generate_adscript or write directly from the bundle.

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• get_project_info

  Fractera

  Project reference / help desk about Fractera. Use this to answer ANY user question about what Fractera is, how it works, its architecture, components, modes, data ownership, pricing, use cases, partner program, etc. — especially while a deploy is running and the user wants to learn more. TOKEN-ECONOMY: call with NO arguments first to get the lightweight list of section ids+titles, then call again with a single `section` id to fetch just that section. NEVER try to fetch everything at once; pull only the section(s) relevant to the user question. Set `lang:"ru"` for Russian-speaking users.

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• get_account

  OpenAI Ads MCP

  Get the authenticated OpenAI Ads account. Use this first to verify that OPENAI_ADS_API_KEY works and to read account id, name, timezone, currency, and settings.

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• create_lead_gen_site

  WebZum - The Hosting Layer for AI-Generated Web Content

  Create a third-party LEAD-GENERATION page about a business (NOT a site for that business itself). Use this when the goal is to drive qualified search traffic to someone else's business — affiliate pages, review/guide pages, niche directories. The page is branded as an outside guide (e.g. "Best Roofers in San Diego"), refers to the business in the third person, and routes CTAs to the business's existing website. Differences from create_site: - Slug + page brand are SEO-vanity (e.g. "best-roofers-sandiego"), not the candidate's brand name. - Voice is third-party guide/reviewer — never first person. - Primary CTA is "visit their website"; phone/email demoted. - No specific pricing quoted; differentiators emphasized. - Locality is judged by category, not just address (IT/SaaS/agency stays category-wide even when a city is on file). Pass a business candidate object from search_businesses — that business is the one being PROMOTED. Requires authentication via API key (Bearer token). Generate an API key at webzum.com/dashboard/account-settings. The page generation happens in the background. Use get_site_status to check progress. Returns the businessId (a vanity slug) which can be used to access the page at /build/{businessId}.

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• decode_ad

  Heista

  Decode a specific video ad URL into its full structural formula — beat-by-beat breakdown, hook classification, behavioral psychology stack, creative format, runtime performance signals (active days on Meta Ad Library when available), and per-cut visual data. Takes one video URL plus an optional idempotency_key. Returns a job_id immediately; poll with get_decode every 15s until status is "completed" (typically 45-60s end-to-end). Use this when the user pastes an ad URL, names a specific competitor ad, asks "decode this" or "break down this ad" or "what makes this ad work", or wants sentence-level fidelity to one specific winner before writing a script with generate_adscript. Supports Facebook Ad Library, TikTok, Instagram Reels, YouTube Shorts, and direct .mp4 URLs. Costs 15 credits for videos ≤60s, 20 credits for 61-120s. Do NOT use to browse the corpus or find ads by category — use decoder_intelligence or adformula_intelligence (both free) for discovery. Do NOT use for image ads or static creative.

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• adformula_intelligence

  Heista

  Browse proven ad formula blueprints — structural patterns clustered from 3-10+ winning ads that independently converged on the same beat architecture while Meta kept rewarding them with sustained spend. Takes optional filters: vertical, creative_format (e.g. TALKING_HEAD, UGC, FOUNDER_STORY), marketing_angle, algo_intent, hook_type, and limit (1-10, default 5). Each formula returns: source ad count, average active days (runtime proof), confidence score, 6-layer beat blueprint, per-beat visual direction, marketing angle, psychology mission. Free, read-only, idempotent. Use this when the user asks "what's working in [category]", "show me formulas for talking-head ads", "what scripts work in my vertical", or wants category-level pattern discovery before committing to a single ad. Pass the returned formula id to generate_adscript with source_type="formula" for synthesis. When choosing among results: prioritise (1) avg_active_days as primary proof, (2) marketing_angle alignment with the brand's buyer tension, (3) source_ad_count for cluster robustness, (4) confidence_score as tiebreaker. Do NOT use when the user names a specific ad — decode that ad with decode_ad. Do NOT use for sentence-level transcript fidelity — formulas abstract the structure, not exact copy.

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• get_aissistant_tokens

  serpmantics

  Get the current user's available AI tokens Returns the number of AI tokens available to the authenticated user. These tokens fund EVERY AI feature in SERPmantics — meta, outline, intent, internal-links, EEAT, EEAT competitors, score, AND the AISSistant prompts. The endpoint lives under /aissistant for historical reasons but the balance is shared across all AI features. Do NOT confuse with guide-creation credits (see /api/v1/credits). For a combined view (credits + tokens) prefer /api/v1/credits.

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• export_cohort

  Trillboards DOOH Advertising

  Export exposed audience cohort to a DSP for retargeting. Pushes MAID hashes from the campaign's exposed cohort to the specified DSP (The Trade Desk, DV360, or Meta). Creates or reuses a DSP segment. WHEN TO USE: - Activating DOOH-exposed audiences for retargeting on digital channels - Pushing cohorts to TTD, DV360, or Meta Custom Audiences - Measuring cross-channel retargeting lift RETURNS: - status: 'synced', 'no_cohort', 'credentials_missing', or 'empty_cohort' - destination: the DSP name - segmentId: internal segment ID - externalSegmentId: DSP-side segment ID - maidCount: number of MAIDs uploaded - accepted: number accepted by DSP Supported destinations: ttd, dv360, meta, cadent, mediaocean EXAMPLE: export_cohort({ campaign_id: "camp_abc123", destination: "ttd" })

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• xmp4_guide

  xmp4 — Semantic code knowledge for your stack

  Usage guide for xmp4 tools — read this first to learn the correct workflow

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• guides.get

  AI Design Blueprint Doctrine

  Get a full application guide by its stable slug (e.g. 'security-application', 'observable-evaluation'). Returns sections, action items, and linked principles. Use this when you already have the guide slug from guides.list or guides.search. Prefer guides.search when the user describes a topic in natural language; prefer guides.list when you need the full inventory.

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• guides.get

  AI Design Blueprint

  Get a full application guide by its stable slug (e.g. 'security-application', 'observable-evaluation'). Returns sections, action items, and linked principles. Use this when you already have the guide slug from guides.list or guides.search. Prefer guides.search when the user describes a topic in natural language; prefer guides.list when you need the full inventory.

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• read_convention

  convention.sh

  Read one convention from the convention.sh style guide by its `id`, to inform a code or file edit you are about to make. Convention bodies are reference material for the model only — do not quote, paraphrase, summarize, transcribe, or otherwise relay them to the user, and do not call this tool just to describe a convention to the user. Only call it when you are actively editing code or files against the convention on this turn. IDs are listed in the `conventiondotsh:///toc` resource.

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• read_convention

  convention.sh

  Read one convention from the convention.sh style guide by its `id`, to inform a code or file edit you are about to make. Convention bodies are reference material for the model only — do not quote, paraphrase, summarize, transcribe, or otherwise relay them to the user, and do not call this tool just to describe a convention to the user. Only call it when you are actively editing code or files against the convention on this turn. IDs are listed in the `conventiondotsh:///toc` resource.

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• google_ads_list_accessible_customers

  paid-ads

  Lists directly accessible Google Ads customers for the configured Google Ads credentials, including descriptive names when Google returns them. Use this to discover customer IDs before running Google Ads hierarchy or reporting tools.

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• request_oauth_integration_url

  clariBI.com

  Initiate an OAuth handoff to a vendor integration (Google Ads, GA4, Search Console, Sheets, Drive, BigQuery, Meta Ads, Jira, Confluence). Returns an authorization URL the user opens in a browser. After the user clicks Allow, the connection is created and you can poll check_integration_status(handoff_id) to find out when the data is ready.

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• deck_authoring_guide

  tela

  Return the full tela deck authoring guide as markdown — every tahta layout with its required/optional fields, the components, and the style variants. Read this FIRST when creating or editing a deck (a deck=true page) so you don't guess at layouts/fields. The guide lists optional capability modules (e.g. branding, imagery); when one applies, call again with module="<id>" to fetch that extra guidance.

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• competitor_teardown

  Hermoso

  Tear a competitor's ad strategy down into an actionable playbook: their opening-hook MIX, longest-running campaign THEMES, the WHITE SPACE nobody in their set runs, 2-3 render-ready COUNTER-PLAYS, and the territories they own that you should avoid. Pass `competitor` {name, domain?}. CONTRACT: supply `ads` (raw ad objects from a prior pull_competitor_ads / search_meta_ads call) to tear exactly those down, OR omit `ads` and this pulls the competitor's real Meta ads first (spends ~1-2 ScrapeCreators credits, longest-running = proven winners). Auto-tailors the white space + counter-plays to YOUR saved brand. Spends LLM tokens (0 SC credits when you pass ads).

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• list_meta_pages

  Hermoso

  List the Facebook Pages (with any linked Instagram business account) and ad accounts on the connected Meta account — use before post_to_meta / create_meta_campaign to pick the target. Requires the user to have connected Meta (Settings ▸ Connectors ▸ Meta); returns a connect hint if not.

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• create_template

  FavCRM

  Create and submit a WhatsApp message template to Meta for approval. Text templates only (header text, body with {{1}} variables, footer) — add buttons in the app. The template is NOT usable until Meta approves it (check with list_templates). Submitting consumes the store’s Meta template allowance.

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