"A guide for finding people on LinkedIn" matching MCP tools:

• well_add_contact_channel

  Well

  Add a contact channel to a company or person. Wraps the resource-scoped REST endpoints (POST /v1/{companies,people}/:id/{emails,phones,web-links,locations}). channel + the matching value field: - email → value.email - phone → value.e164_number (E.164; a leading "+" is added if missing) - web_link → value.url (+ optional value.platform, default "website") - location → value.city, value.country (+ optional address_line1/2, region, postal_code) value.label is optional (defaults to "work"). NOTE: adding a phone is supported on a PERSON but NOT on a company (no endpoint) — that combination returns a clear error. To READ existing channels, use well_query_records on the parent (companies/people) or the channel root.

  Connector

• linkedin_ads_report

  Hermoso

  LinkedIn ad performance — impressions, clicks, cost, website conversions, leads and social actions — pivoted by CAMPAIGN (default), CAMPAIGN_GROUP, CREATIVE, ACCOUNT, CONVERSION, PLACEMENT_NAME, IMPRESSION_DEVICE_TYPE, SERVING_LOCATION… or by AUDIENCE DEMOGRAPHICS: MEMBER_COMPANY_SIZE, MEMBER_INDUSTRY, MEMBER_SENIORITY, MEMBER_JOB_TITLE, MEMBER_JOB_FUNCTION, MEMBER_COUNTRY_V2, MEMBER_REGION_V2, MEMBER_COMPANY. The MEMBER_* pivots are what LinkedIn is uniquely good at — job title, seniority and company size are targeting dimensions no other platform reports — and LinkedIn allows exactly ONE pivot per report, so ask for them one at a time and join the answers yourself. An unknown pivot or granularity is refused BY NAME rather than forwarded. On a demographic pivot LinkedIn returns only the top 100 values, DROPS any value under 3 events (so the rows will not sum to the campaign total) and lags 12–24 hours behind the performance numbers — the note says so, every time. Window via since/until (YYYY-MM-DD). ZERO rows genuinely means no delivery in that window; say exactly that and never present zeros as measured performance. A LinkedIn TEST ad account NEVER returns analytics, and the note says so when that is what you are looking at. Read-only, free.

  Connector

• create_linkedin_ads_campaign

  Hermoso

  Create a LinkedIn campaign inside an existing campaign group. Created DRAFT — it spends NOTHING until activated with set_linkedin_ads_status(confirm:true) — and a campaign on its own carries no creative, so it cannot serve an impression. Budget amounts are in the ad account’s currency; tell the user that LinkedIn may spend UP TO 150% of a daily budget on a high-opportunity day before they pick a number. Two LinkedIn behaviours to repeat rather than hide: on manual, target-cost or cost-cap bidding a unitCost of 0 means the campaign never delivers, and LinkedIn DEFERS some validation on DRAFT objects, so a clean create can still fail at activation — never promise it will run. TARGETING IS MANDATORY on LinkedIn — a campaign with no audience is refused outright — so pass locations (and optionally include/exclude facets like titles, industries, seniorities or staffCountRanges), or a raw targetingCriteria. Resolve every targeting value with search_linkedin_ads_targeting first: they are opaque URNs and MUST NOT be invented. LinkedIn’s own enums for type, objectiveType and costType are passed straight through, and LinkedIn’s refusal is surfaced verbatim if one is wrong. Read back before you are told it exists.

  Connector

• linkedin_page_analytics

  Hermoso

  ORGANIC performance for one of the brand’s LinkedIn COMPANY PAGES: total followers, followers gained (organic vs paid) across the window, Page views (all / unique / desktop / mobile), and the impressions, unique impressions, clicks, likes, comments, shares and engagement rate of the Page’s posts. This is what answers “is our LinkedIn actually working” and “did that post land”. It is NOT linkedin_ads_report — that covers PAID campaigns; LinkedIn excludes sponsored activity from these figures entirely. Pass postUrns (the urn:li:share:… / urn:li:ugcPost:… that post_to_linkedin_page returned) for PER-POST numbers; LinkedIn forbids a date range together with named posts, so that switches to lifetime-per-post. Only Pages the user ticked in Manage accounts are readable — a Page the account merely administers is refused, by design. LinkedIn keeps 12 months, follower figures run about 2 days behind, and it OMITS posts with no recorded activity rather than returning zeros: report an absent post or an unavailable section as MISSING data, never as zero. Read-only, 0 credits. Needs LinkedIn connected with the organization scopes.

  Connector

• register_derived_asset

  VarynForge

  Register a derived asset (LinkedIn carousel PDF, social post, video, image) produced from an article suggestion. Appends a distribution-ledger row so the suggestion shows everything it produced — the article plus its derivatives — for content-ROI reporting (get_article_suggestion returns them as derivedAssets). Pass `channel` (reels | youtube | x | linkedin) so the app can show per-channel distribution status; register again with a new URL for repeat posts on the same channel — every registration is kept. `scheduledFor` records a future post date from an external scheduler (Buffer etc.) for display only — VarynForge never posts on your behalf. Derivative rows never affect publish status or Search Console attribution; use mark_article_published for the article itself.

  Connector

• list_linkedin_pages

  Hermoso

  List the LinkedIn COMPANY PAGES the connected account administers — id, name and the role held on each. ALWAYS call this before post_to_linkedin_page when there is more than one Page: publishing to the wrong company Page is a public mistake and Hermoso never chooses for the user. If it comes back empty, the account holds no Page admin role, or LinkedIn has not granted this app the organization scopes — say that plainly rather than guessing an id. Read-only, free.

  Connector

• create_meta_audience

  Hermoso

  Build a retargeting audience on a connected Meta ad account. Three kinds: kind:"website" (people whose visited URL contains urlContains, seen by pixelId — pass the brand’s own domain for "all visitors"; retentionDays up to 180), kind:"engagement" (people who did `event` on the brand’s Facebook Page, or its Instagram business profile with source:"instagram"; retentionDays up to 730), or kind:"lookalike" (sourceAudienceId + country + ratio 0.01–0.20, lookalikeType "similarity" or "reach"). CREATING AN AUDIENCE SPENDS NOTHING — it is a definition; money only moves when an ad set targets it and that campaign is activated through set_meta_campaign_status(confirm:true). Meta needs roughly 30 minutes and ~1,000 people before a new audience can be targeted, so a fresh one reporting no size is normal. Customer-list uploads are deliberately NOT supported here (hashed personal data + Meta’s Custom Audience Terms) — send the user to Ads Manager for those.

  Connector

• create_linkedin_conversion_rule

  Hermoso

  Create a LinkedIn CONVERSION RULE — the object LinkedIn attributes conversions to, and the prerequisite for send_linkedin_conversions. `type` is the behaviour being tracked (LEAD, PURCHASE, SIGN_UP, QUALIFIED_LEAD, KEY_PAGE_VIEW…). THE RULE IS BORN ASSOCIATED WITH NOTHING: until you attach campaigns with associate_linkedin_conversion_campaigns it attributes nothing, which also makes it the safe place to send test events — LinkedIn has no test mode on the wire, unlike Reddit. Pass associateAllCampaigns:true to attach it to up to 200 ACTIVE campaigns instead; that spends nothing but it changes what those live campaigns optimise toward and what their reports count, so ask the user first. Attribution windows are 1, 7, 30 or 90 days (365 only for SUBMIT_APPLICATION, PURCHASE, ADD_TO_CART, QUALIFIED_LEAD and LEAD). Creating a rule cannot spend money — it is a definition. Free.

  Connector

• get_instructions

  debridge-mcp

  Returns the full guide for the deBridge MCP server. CALL THIS FIRST.

  Connector

• set_linkedin_ads_status

  Hermoso

  Turn a LinkedIn campaign group, campaign or CREATIVE (the ad itself) on (ACTIVE) or off (PAUSED). Pass level:"campaign" + campaignId, level:"campaignGroup" + campaignGroupId, or level:"creative" + creativeId. All three tiers must be ACTIVE for an ad to serve — activating only the campaign leaves a DRAFT creative sitting there showing nothing. ACTIVATING STARTS REAL AD SPEND — you MUST first show the user the campaign and its budget, get an explicit yes, then call with status:"ACTIVE" and confirm:true. Pausing is always safe. The resulting status is READ BACK from LinkedIn along with its servingStatuses before you are told it took: LinkedIn defers validation on drafts, so activation is exactly where a hidden problem surfaces, and the note reports what LinkedIn actually says rather than what was requested.

  Connector

• linkedin_audience_count

  Hermoso

  HOW MANY LINKEDIN MEMBERS a targeting spec reaches, before any budget is committed — the cheapest sanity check there is on a B2B audience, and it needs no ad account. Pass locations plus optional include:{titles, industries, seniorities, staffCountRanges, jobFunctions, skills, …}; search_linkedin_ads_targeting resolves any of those names to the URNs LinkedIn demands, free. THE CRITICAL THING TO SAY WHEN REPORTING: a returned total of 0 means the audience is UNDER 300 PEOPLE, not that it is empty — LinkedIn suppresses any count below 300 to protect member privacy, and 300 is also the minimum audience a campaign may run against, so a 0 means this targeting is too narrow to advertise to. The figure is a rounded approximation, so quote it as an estimate and never as a headcount. Read-only, 0 credits.

  Connector

• search_linkedin_ads

  Hermoso

  Structured LinkedIn Ad Library search by company name, keyword, or companyId — use for a targeted B2B pull; use research_ads for open-ended research. Returns compact JSON {advertiser, headline, description, cta, link, media, dates, impressions} per ad — LinkedIn is the one library exposing real impression counts. Spends ScrapeCreators credits (~1).

  Connector

• web_search_exa

  exa

  Search the web for any topic and get clean, ready-to-use content. Best for: Finding current information, news, facts, people, companies, or answering questions about any topic. Returns: Clean text content from top search results. Query tips: describe the ideal page, not keywords. "blog post comparing React and Vue performance" not "React vs Vue". Use category:people / category:company to search through Linkedin profiles / companies respectively. If highlights are insufficient, follow up with web_fetch_exa on the best URLs.

  Connector

• bobai_guide

  bobai

  START HERE. Interactive guide for an agent that just discovered $BOBAI: what you can ask, what you can do, and which tool to call for each — plus the must-know fee-on-transfer rule.

  Connector

• get_skill_clusters

  nü people Job Server

  Returns the current skill cluster data for public jobs on the nü people website. Use this tool when the user wants an overview of which skills or technologies are currently in demand.

  Connector

• get_support_guide

  GuruWalk

  Returns an official GuruWalk support guide for a specific traveler-support topic. GuruWalk is a platform for free walking tours and paid activities; these guides are GuruWalk's own source of truth on how bookings, cancellations, account settings and contacting guides actually work, including current policies and the exact URLs travelers should use. These guides apply only to bookings and accounts on guruwalk.com. Available topics: - account_settings: The traveler wants to manage their GuruWalk account: edit their details (name, surname, phone, city, password), change their email, stop receiving emails / unsubscribe, or delete their account; or they can't access their account. These are concrete steps you shouldn't improvise: consult this before answering. - contact_guru: The traveler wants to contact or coordinate something with the guide of their GuruWalk booking, or thinks they are talking directly to the guide: they can't find them at the meeting point, the guide didn't show up, they're running late, they treat you as if you were the guide, ask for the tour photos, or ask about bringing a pet or paying the guide, or have a question only the guide can answer. - free_tour_modification: The traveler wants to modify or reschedule their GuruWalk free tour — change the day, time, language or number of people — or asks how to do it. - group_booking: The traveler wants to book or extend a GuruWalk booking for a group (they usually say how many; treat it as a large group from around 6 people), asks how to book for many people, can't book for the whole group, sees a large-group notice or is asked for a card or payment for the group, or had a booking cancelled as "group or duplicate". The rules aren't intuitive; consult this before advising. - paid_cancellation: The traveler wants to cancel or change a paid activity booked on GuruWalk, asks about a refund, or can't cancel from their account. Call this when the traveler raises a support topic covered above. Pass the exact topic; the guide content is returned.

  Connector

• search_community

  navmds

  Search patient discussion threads on community.navmds.com — the NavMDs forum where people discuss recovery timelines, what procedures actually cost them, choosing a surgeon, and what to expect. Use this for lived-experience questions ('what is rhinoplasty recovery like', 'how much did people actually pay for a tummy tuck', 'how do I pick a surgeon') where the doctor-directory tools can't help. Returns thread titles, categories, excerpts and canonical URLs; pass an id to get_community_thread for the full discussion. Community posts are patient discussion, not medical advice.

  Connector

• set_linkedin_ads_budget

  Hermoso

  Change a LinkedIn campaign’s daily and/or total budget. On a LIVE (ACTIVE) campaign this changes real spend immediately — and LinkedIn can spend up to 150% of a daily budget on a high-opportunity day — so show the user the new amount, get an explicit yes, then call with confirm:true. The currency must match the ad account’s. Read back after the change.

  Connector

• add_expense

  xupersplit

  Record something one person paid for the group. Split equally by default; pass split_between for a subset, or shares for an uneven split. One expense covers one set of people — a receipt whose items aren't all shared by everyone is several expenses, so call this once per group of items that the same people share, rather than splitting the total equally. Works on simple, accountless splits. Secure splits (created by a signed-in user) are read-only here and must be opened in a browser.

  Connector

• web_login

  local-mcp

  Opens a real browser window on the Mac for the user to sign into a website themselves (you never handle their password). After they log in, the session is saved on this Mac and reused by web_navigate/web_read/web_screenshot — they won't need to log in again. Use a stable `session` name per site (e.g. 'linkedin'). NOTE: automating sites like Instagram/LinkedIn may violate their terms — the user accepts that risk.

  Connector