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BrandSnap MCP Server

An MCP (Model Context Protocol) server that wraps BrandSnap's brand identity generation API. Generate complete brand identity kits including colors, fonts, brand voice, logo direction, and social media guidelines.

Installation

npm install
npm run build

Configuration

Set your Anthropic API key:

export ANTHROPIC_API_KEY=your-api-key-here

Usage

As an MCP Server

Add to your MCP client configuration:

{
  "mcpServers": {
    "brandsnap": {
      "command": "node",
      "args": ["/path/to/brandsnap-mcp/dist/index.js"],
      "env": {
        "ANTHROPIC_API_KEY": "your-api-key"
      }
    }
  }
}

Development

# Run in development mode
npm run dev

# Run tests
npm test

Tool: generate_brand_identity

Generate a complete brand identity kit for a business.

Parameters

Parameter

Type

Required

Description

business_name

string

✅

The name of the business

industry

string

❌

Industry/sector (e.g., "Technology", "Healthcare")

values

string

✅

Business description, values, mission

tone

string

❌

Desired brand style (e.g., "Modern", "Playful")

Example

{
  "business_name": "TechFlow",
  "industry": "Software Development",
  "values": "We build elegant developer tools that make coding enjoyable. We value simplicity and beautiful design.",
  "tone": "Modern and Professional"
}

Response

Returns a comprehensive brand kit with:

  • colors - 5 harmonious colors with hex codes and usage guidelines

  • fonts - Heading and body font recommendations from Google Fonts

  • brandVoice - Tone, taglines, and voice description

  • logoDirection - Concept, style, and key visual elements

  • socialMedia - Platform-specific guidelines and sizing

Output Example

{
  "colors": [
    {
      "name": "Deep Ocean",
      "hex": "#0A2463",
      "usage": "Primary brand color for headers and CTAs"
    }
  ],
  "fonts": {
    "heading": {
      "name": "Inter",
      "weight": "Bold (700)",
      "style": "Sans-serif, modern and clean"
    },
    "body": {
      "name": "Inter",
      "weight": "Regular (400)",
      "style": "Sans-serif, highly readable"
    },
    "reasoning": "Inter provides a modern, technical feel..."
  },
  "brandVoice": {
    "tone": "Professional, Innovative, Approachable",
    "taglines": ["Code with clarity", "Developer joy, delivered"],
    "description": "Speak with confidence and technical expertise..."
  },
  "logoDirection": {
    "concept": "Abstract flow symbol representing code...",
    "style": "Geometric, minimal, modern",
    "elements": ["Flow lines", "Brackets", "Gradient accents"]
  },
  "socialMedia": {
    "profileGuidelines": "Use primary color as background...",
    "coverGuidelines": "Feature gradient with tagline...",
    "colorApplications": ["Use Deep Ocean for headers..."],
    "platforms": [
      { "name": "Instagram", "profileSize": "320x320px", "coverSize": "1080x1080px" }
    ]
  }
}

License

MIT

Available Tools

1 tool
generate_brand_identityC

Generate a complete brand identity kit including colors, fonts, brand voice, logo direction, and social media guidelines for a business.

Inputs: business_name (required), values (required), industry, tone.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

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    TDQS

    B3/5.0

    Scored across 1 tool

    Disambiguation5/5

    With only one tool, there is no possibility of ambiguity or overlap with other tools. The tool's purpose is clearly defined and distinct by default.

    Naming Consistency5/5

    A single tool inherently has consistent naming, as there are no other tools to compare it against. The name 'generate_brand_identity' follows a clear verb_noun pattern.

    Tool Count2/5

    One tool is too few for a server named 'BrandSnap MCP', which suggests a broader brand-related domain. A single tool cannot adequately cover operations like editing, retrieving, or managing brand identities, making it feel thin and incomplete.

    Completeness1/5

    The server is severely incomplete for brand identity management. It only offers generation with no tools for retrieval, update, deletion, or other lifecycle operations, leaving significant gaps that will cause agent failures in practical workflows.

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