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What is Grovs?

Grovs is an open-source, privacy-first growth platform for mobile apps — a self-hostable alternative to Branch.io and AppsFlyer. It provides:

  • Deep Linking — one link that routes users to the right content across iOS, Android, and web. Deferred deep links survive the install flow so users land on the right screen on first open.

  • Attribution — deterministic, first-party install and event attribution. No fingerprinting, no data sharing with ad networks.

  • Revenue Analytics — in-app purchases, subscriptions, and custom revenue events matched back to the campaign that drove the install.

  • Campaigns — group links, track performance, and compare results across channels.

EU-hosted, open-source SDKs, 20M+ daily active users in production. See the backend repo for self-hosting.

What is this MCP server?

This is an MCP (Model Context Protocol) server that lets AI assistants manage your Grovs platform through natural language. Create deep links, check analytics, configure redirects, run campaigns — without leaving your editor.

Quick Start

Claude Code

/plugin marketplace add grovs-io/mcp
/plugin install grovs@grovs

Installs the MCP server and skills that teach Claude how to use Grovs. On first use, a browser window opens for OAuth — no API keys needed.

Cursor

Open Settings > MCP and add a new server:

{
  "mcpServers": {
    "grovs": {
      "url": "https://mcp.grovs.io/mcp"
    }
  }
}

Windsurf

Add to ~/.codeium/windsurf/mcp_config.json:

{
  "mcpServers": {
    "grovs": {
      "serverUrl": "https://mcp.grovs.io/mcp"
    }
  }
}

VS Code (GitHub Copilot)

Add to your .vscode/mcp.json:

{
  "servers": {
    "grovs": {
      "type": "http",
      "url": "https://mcp.grovs.io/mcp"
    }
  }
}

ChatGPT Desktop

Open Settings > MCP Servers > Add Server and enter:

https://mcp.grovs.io/mcp

Self-Hosted

If you're running your own Grovs backend, run the MCP server locally and point your client to it:

git clone https://github.com/grovs-io/mcp.git
cd mcp
npm install && npm run build
npm start

Or with Docker:

docker build -t grovs-mcp .
docker run -p 8080:8080 grovs-mcp

Then use http://localhost:8080/mcp as the server URL in any of the client configs above.

All clients will trigger an OAuth flow on first use — a browser window opens to authenticate with your Grovs account.

Configuration

Variable

Default

Description

PORT

8080

Server port

GROVS_API_URL

https://mcp.grovs.io

Grovs backend URL (override for self-hosted)

PUBLIC_URL

http://localhost:8080

Public URL of this MCP server (used for OAuth callbacks)

Copy .env.example to .env for local development.

Tools

Tool

Description

get_status

Account info, instances, projects, and domains

get_usage

Usage metrics and subscription status for an instance

create_project

Create a new instance with production and test projects

create_link

Create a deep link with metadata, tags, and custom data

get_link

Get full details of a link by path

update_link

Update a link's metadata, tags, or redirects

archive_link

Deactivate a link (irreversible)

search_links

Search and list links with pagination and filters

get_analytics_overview

Project-level metrics: views, installs, opens, revenue

get_link_analytics

Per-link daily metrics

get_top_links

Top performing links ranked by views

create_campaign

Create a campaign to group related links

list_campaigns

List campaigns with aggregated metrics

archive_campaign

Archive a campaign and deactivate its links

configure_redirects

Set per-platform redirect behavior (App Store, Play Store, web)

configure_sdk

Configure iOS/Android SDK settings (bundle ID, team ID, etc.)

Architecture

MCP Client (Claude Code, Cursor, etc.)
    │
    │  MCP protocol over HTTP
    ▼
Express app (src/app.ts)
    │
    ├── OAuth flow (/authorize, /callback, /register)
    │
    └── MCP endpoint (/mcp)
            │
            ├── Tool registration (src/server.ts)
            │       Zod schema validation + runWithAuth error boundary
            │
            ├── Handlers (src/tools/handlers.ts)
            │       Business logic, plain functions, throw on error
            │
            ├── Formatters (src/tools/formatters.ts)
            │       Convert API JSON to human-readable text
            │
            └── API client (src/api-client.ts)
                    HTTP calls to Grovs backend

Development

npm run dev          # start with auto-reload
npm run build        # compile TypeScript
npm test             # run tests (186 tests)
npm run test:watch   # run tests in watch mode
npm run lint         # ESLint
npm run format       # Prettier

See CONTRIBUTING.md for project structure and PR guidelines.

SDKs

License

MIT

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