geo-audit-mcp

Lightweight MCP server for GEO (Generative Engine Optimization) site audits. Checks 31 signals across 6 pillars — Technical Crawlability, Content Structure, Schema & Metadata, E-E-A-T, Citation Readiness, and Governance — and returns a score, pillar breakdowns, and an actionable fix prompt.

This server provides one tool only:

geo_site_audit

Output format

{
  "score": 72,
  "pillars": {
    "technical": { "pass": 4, "fail": 1, "warn": 0, "na": 0, "total": 5, "pct": 80 },
    "content": { "pass": 3, "fail": 0, "warn": 1, "na": 0, "total": 4, "pct": 88 },
    "schema": { "pass": 2, "fail": 1, "warn": 1, "na": 0, "total": 4, "pct": 63 },
    "eeat": { "pass": 4, "fail": 1, "warn": 2, "na": 0, "total": 7, "pct": 71 },
    "citations": { "pass": 6, "fail": 1, "warn": 3, "na": 0, "total": 10, "pct": 75 },
    "governance": { "pass": 1, "fail": 0, "warn": 0, "na": 0, "total": 1, "pct": 100 }
  },
  "checks": [
    { "id": "T1", "pillar": "technical", "title": "Page reachable over HTTPS", "status": "pass", "message": "Page returned HTTP 200." },
    { "id": "B1", "pillar": "content", "title": "Answer-first opening mentions brand", "status": "fail", "message": "Add a 2–3 sentence opening that names your brand...", "evidence": "Welcome to our platform..." }
  ],
  "fixPrompt": "You are improving GEO readiness for MyBrand...",
  "summary": "- [Content] Improve heading hierarchy...",
  "stats": { "words": 1523, "headings": 14, "externalLinks": 8, "jsonLdBlocks": 2 },
  "auditedUrl": "https://example.com/page"
}

What each part means

Related MCP server: mcp-seo-audit

BYOK

This server uses your own API keys. Usage and billing are tied to your provider accounts. No API key is strictly required — the audit runs fully offline using static HTML analysis. Optionally set OPENAI_API_KEY for LLM-powered summary.

Required environment variables

Quick Start

npm install
npm run build

MCP Config Example

Claude Desktop (claude_desktop_config.json)

{
  "mcpServers": {
    "geo-audit-mcp": {
      "command": "node",
      "args": ["<ABSOLUTE_PATH>/geo-audit-mcp/dist/index.js"],
      "env": {
        "OPENAI_API_KEY": "<YOUR_OPENAI_API_KEY>"
      }
    }
  }
}

Cursor / Windsurf / Other MCP clients

{
  "mcpServers": {
    "geo-audit-mcp": {
      "command": "node",
      "args": ["<ABSOLUTE_PATH>/geo-audit-mcp/dist/index.js"],
      "env": {
        "OPENAI_API_KEY": "<YOUR_OPENAI_API_KEY>",
        "OPENAI_HTTPS_PROXY": "http://127.0.0.1:7890"
      }
    }
  }
}

Tool Input

{
  "url": "https://example.com/pricing",
  "brand_name": "Example",
  "page_type": "product"
}

What gets checked (31 signals, 6 pillars)

Technical Crawlability (5 checks)

T1–T5: HTTPS reachability, AI crawler robots.txt rules, llms.txt presence, readable text without JavaScript, canonical URL.

Content Structure (4 checks)

B1–B4: Answer-first brand mention, heading hierarchy, paragraph chunking, quotable blocks (lists/FAQ).

Schema & Metadata (4 checks)

C1–C4: Title + meta description, Organization/WebSite JSON-LD, page-type structured data, FAQPage schema.

E-E-A-T (7 checks)

E1–E7: Author/entity signals, visible byline, About/Contact links, Organization JSON-LD with sameAs, Privacy/Terms links, authority review links, publication date.

Citation Readiness (10 checks)

R1–R10: External reference links, authoritative review domains, link diversity, in-content links, citable blocks, quotable facts, source attribution, entity sameAs, page citability score, citation-ready passage ratio.

Governance (1 check)

G1: Sitemap reachability.

Notes

• The audit fetches the target page via direct HTTP request (with browser-like User-Agent). Some sites with aggressive bot protection may block the request.

• The audit is stateless — no data is stored or logged.

• SSRF protection is built in: internal IPs, localhost, and cloud metadata endpoints are blocked.

• If OPENAI_API_KEY is set, the summary uses GPT-4.1-mini by default. Set OPENAI_MODEL to override.

• Fix prompts are designed to be pasted directly into Claude, Cursor, or your site editor — they target HTML, meta tags, and JSON-LD only.

• Never commit real credentials into git. Use env vars only.

Built by gptmelo.com — the GEO brand monitor for ChatGPT.