Facebook Ad Library MCP
Summary: A free, read-only server that searches Meta's public Facebook Ad Library for any advertiser in any country, with no API key required.
search_ads— Search ads by keyword or list every ad from one advertiser by Page ID; returns copy, creatives, platforms, destination, CTA and days running.list_advertisers— Resolve a brand name to its advertiser Page IDs, ranked by ad count.get_ad— Fetch one ad in full: every creative, all copy variants, full destination URL and any transparency data.view_ad_creative— Return the ad's actual images (up to 6, carousels in order) so the model can see the visual hook and layout.transcribe_ad— Speech-to-text on a video ad (requires thescrapecreatorsbackend).diff_advertiser— Compare an advertiser's ads against the last snapshot and report what they started and stopped running.get_eu_transparency— Spend, impressions, reach and demographics for EU and political ads (needs a free Meta token).ad_library_url— Build a public Ad Library URL from filters so a person can verify the same search in a browser.backend_status— Report which backend is active, whether it costs money, and which optional features are available.
Everything is read-only: it cannot post, spend, or touch an ad account. Spend/reach are null outside the EU, and no performance data (conversions, ROAS) exists anywhere.
Allows searching and retrieving ads running on Facebook, including creatives, landing pages, platforms, and ad copy.
Provides access to ads running on Instagram through Meta's Ad Library, including creative assets and destination URLs.
Provides access to ads delivered on Messenger via Meta's Ad Library.
Integrates with Meta's Ad Library to provide read-only access to advertising creative, advertiser activity, and EU transparency data across Meta's platforms.
Provides access to ads running on Threads via Meta's Ad Library.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Facebook Ad Library MCPWhat ads is Ridge running right now, and which has been live longest?"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Facebook Ad Library MCP Server & CLI
Facebook Ad Library MCP server and CLI for Claude Code, Codex and AI agents. 9 tools that read every ad running on Facebook, Instagram, Messenger, Threads and Audience Network, for any advertiser in any country, free and with no API key.
One install gives you both surfaces, the same 9 tools under the same names, reading one array of tool definitions so they cannot drift apart.
Meta's Ad Library is the largest public archive of advertising creative in the world, and it is completely open. This puts it inside your agent.
You: What is Ridge testing right now?
Claude: They have 34 ads live. The oldest has run 214 days: a single static image, "The last wallet you will buy", straight to a product page. The eleven newest are all video with a founder talking to camera, and every one of them points at a quiz funnel instead. They are moving from product-led to problem-led, and the old ad is still running because it still works.
Built by Navid Moazzez. Built on Slipway, which turns one definition of each tool into the MCP server and the CLI.
Two ways to use it
Command line
facebook-ad-library-cli runs every tool as a command. Agents that run
commands, like Claude Code, Codex and OpenCode, use it on their own, and you can
type the same commands in a terminal, a script or a cron job:
facebook-ad-library-cli # every command, one line each
facebook-ad-library-cli list-advertisers --query ridge # find a brand's Page ID
facebook-ad-library-cli search-ads --page-id 123456789 --country US
facebook-ad-library-cli search-ads --query "wallet" --json --select ads.library_id,ads.days_active
facebook-ad-library-cli ad-library-url --query "wallet" --country GB
facebook-ad-library-cli <command> --help # what any command takesEvery command reads a public archive, so nothing needs --confirm. --json
gives JSON, --compact puts it on one line, --select keeps only the fields
you name, and --agent is compact JSON with no prompts. Exit codes are 0 ok,
1 an unexpected error, 2 usage, 3 not found, 4 a rejected key, 5 upstream, 7 out
of credits and 10 a backend that is not set up, so a script branches on the
number.
facebook-ad-library-cli schema <command> prints the exact JSON Schema an MCP
client receives for that tool.
MCP server, for your AI app
facebook-ad-library-mcp is what Claude Code, Claude Desktop, Cursor and the
rest launch. You never run it by hand:
claude mcp add facebook-ad-library -- npx -y @thenavidm/facebook-ad-library-mcp-cliIn Claude Desktop, the .mcpb extension
installs on a double click. Section 4 has every other client.
Which one
Where you are | What you can reach |
An agent that can run shell commands, like Claude Code or Cursor | Both. The CLI is the cheaper one: it costs nothing until you type it |
claude.ai, the Claude Desktop chat tab, or a phone | The server only. There is no shell to run a command in |
A terminal, a script, cron or CI | The CLI only. There is no MCP client in a shell |
They are the same program reading the same tool definitions, so anything one can do, the other can.
What each costs
Both surfaces are the same program with the same 9 tools. The difference is when the model pays for them. Measured in Claude Code:
Cost | MCP server | CLI |
Every message, with every tool loaded | 3,900 tokens | nothing |
Every message, Claude Code's default | 740 tokens | nothing |
When the Ad Library comes up | nothing more, or the tools it picks | 3,400 tokens for |
20 messages with the Ad Library in 1, every tool loaded | 78,000 tokens | 3,400 tokens |
Claude Code's tool search is on by default: it sends only the tool names and the server instructions, and loads a tool's full definition when the model reaches for it. An app that loads every tool up front pays the first line on every message, whether the Ad Library comes up or not. With the skill added, Claude Code also lists its one-line description, about 170 tokens.
To spend less, turn the server off when you are not using it, which in Claude
Code is the /mcp panel.
Or install the CLI and add the server on the days it earns its place.
Measured on 2026-10-05 with Claude Code 2.1.286 on Claude Opus 5.5: one
short prompt with and without the server connected, once with
ENABLE_TOOL_SEARCH=false and once with the default, the difference read
from the API's own usage figures. SKILL.md was measured the same way. Other
apps and models count tokens a little differently.
Against 0.5.1, measured the same day: every tool loaded costs 3,894 tokens
instead of 4,190, tool search 737 against 735, within what two runs of the
same build vary by, and SKILL.md the same within 4 tokens. In Codex 0.159.3
on gpt-6.1-sol, the same task, "find the command that turns a brand name into
the advertiser's Facebook Page ID, and the flags it requires", read a median of
82,997 input tokens on 0.6.0 against 83,018 on 0.5.1 over the CLI, and 45,167
against 45,180 over MCP, five runs each. Codex prints the tool list with a
script and reads it, 5,839 tokens on both versions.
Related MCP server: Meta Ads MCP Server
Features
Every tool is both a command and an MCP tool, with the same name. The command is the tool name with dashes.
Capability | CLI command | MCP tool |
Search ads by keyword or advertiser |
|
|
Find a brand's Page ID |
|
|
Read one ad in full, or look at its images |
|
|
Transcribe a video ad |
|
|
See what an advertiser started and stopped |
|
|
EU spend, reach and demographics |
|
|
A link a person can open |
|
|
Check your setup |
|
|
All nine are in section 6.
Contents
# | Section | What is in it |
1 | Real prompts, not features | |
2 | One command, no account | |
3 | Optional, and why you probably do not need it | |
4 | Every client, copy and paste | |
5 |
| |
6 | All nine, and what each reaches | |
7 | Why it returns more than a scraper | |
8 | What no source can tell you | |
9 | Including what an MCP server is |
1. What you can ask it 💬
"What ads is Ridge running right now, and which has been live longest?"
"Show me every hook Athletic Greens is testing this month, grouped by angle."
"Compare two competitors: who runs more creative, and who refreshes it faster?"
"Find advertisers running cold plunge ads in the UK, ranked by ad count."
"Pull every ad from this Page and tell me which landing pages they send to."
"What changed for this advertiser since last week?"
"Which of these are video and which are static? Give me the video URLs."
"This ad has run 8 months. Read the copy and tell me why it works."
"What is this German brand spending, and who is paying for it?"
2. Quick install ⚡
Node 22 or newer. Nothing else.
npx -y @thenavidm/facebook-ad-library-mcp-cli --versionThe free backend drives a real browser, so install Chromium once:
npx playwright install chromiumThat is the whole install. No account, no API key, no credential.
For the CLI as a command you or your agent can run anywhere, install it once:
npm install -g @thenavidm/facebook-ad-library-mcp-cli
facebook-ad-library-cli3. Setup 🔑
There is nothing to set up. The default backend needs no key and no account.
Everything below is optional, and only worth doing if you hit a specific limit.
Optional: a provider key, for speed and scale
The free backend runs Chromium on your machine, so a search takes 30 to 60 seconds and Meta will rate limit you if you hammer it. Two hosted providers remove both problems for money.
Backend | Roughly | Adds |
| $1.88 per 1,000 ads | fast, serverless, |
| $3.40 to $5.80 per 1,000 ads | fast, serverless, e-commerce enrichment |
Set FBADS_BACKEND and the matching key in your client config. Every tool behaves identically on all three.
Optional: EU spend and reach
Meta's official Ad Library API publishes real spend, impressions and demographics. It is free, and it covers political and issue ads worldwide plus every ad delivered in the EU.
Go to developers.facebook.com and create an app.
Generate an access token for it.
Set it as
META_ADS_ARCHIVE_TOKEN.
get_eu_transparency then returns data. Everything else works without it.
4. Connect your client 🔌
The long version, every step with what to do when one fails, is in INSTALL.md.
Claude Code
claude mcp add facebook-ads -- npx -y @thenavidm/facebook-ad-library-mcp-cli@latest--scope user makes it available in every project rather than the current one.
With a provider key:
claude mcp add facebook-ads \
-e FBADS_BACKEND=scrapecreators \
-e SCRAPECREATORS_API_KEY=xxx \
-- npx -y @thenavidm/facebook-ad-library-mcp-cli@latestClaude Desktop
The short way: download the .mcpb extension
from the latest release and double-click it. It carries its own dependencies,
and Claude Desktop asks which backend to use. The free browser backend still
needs Chromium installed once with npx playwright install chromium; the
scrapecreators and apify backends need only their key.
The long way, if you would rather edit the config yourself:
Platform | Path |
macOS |
|
Windows |
|
{
"mcpServers": {
"facebook-ads": {
"command": "npx",
"args": ["-y", "@thenavidm/facebook-ad-library-mcp-cli@latest"]
}
}
}Tip Claude Desktop does not inherit your shell PATH. If
npxis not found, use the absolute path fromwhich npx.
Quit Claude Desktop completely and reopen it.
claude.ai on the web
claude.ai runs connectors from Anthropic's cloud, not from your machine, so it needs a public HTTPS URL.
npx -y @thenavidm/facebook-ad-library-mcp-cli@latest --http --port 8000Host that somewhere with a public HTTPS URL, then in claude.ai: Customize, Connectors, +, Add custom connector. Paste the URL and click Add. A page from another site is refused unless FBADS_HTTP_ALLOWED_ORIGINS lists it.
Note the free backend needs a real browser, so whatever hosts it must be able to run Chromium. A provider backend is the easier choice for a hosted deployment.
Cursor
.cursor/mcp.json, same JSON shape as Claude Desktop, key mcpServers.
Windsurf
~/.codeium/windsurf/mcp_config.json, key mcpServers.
VS Code
.vscode/mcp.json. The key is servers, not mcpServers, and each entry takes "type": "stdio".
{
"servers": {
"facebook-ads": {
"type": "stdio",
"command": "npx",
"args": ["-y", "@thenavidm/facebook-ad-library-mcp-cli@latest"]
}
}
}Codex CLI
~/.codex/config.toml:
[mcp_servers.facebook-ads]
command = "npx"
args = ["-y", "@thenavidm/facebook-ad-library-mcp-cli@latest"]Gemini CLI
~/.gemini/settings.json, key mcpServers.
Everything else
Any stdio MCP client takes the same three things: the command npx, the args, and an optional env block.
Or let the CLI write the entry, in each client's own format:
npx -y -p @thenavidm/facebook-ad-library-mcp-cli facebook-ad-library-cli install claude-codeIt takes claude-code, codex, claude-desktop, cursor, vscode or gemini, and --dry-run shows the change first.
5. Check it worked 🩺
npx -y @thenavidm/facebook-ad-library-mcp-cli@latest doctorIt launches a browser, runs a real search, and tells you whether ads came back.
Symptom | Fix |
"Chromium will not launch" |
|
"Meta served a captcha" | Wait a few minutes, or set a provider key |
Empty results on every search | Meta is rate limiting this machine |
Server missing from the client |
|
6. Tools 🛠️
Every tool is read-only. This server cannot post, cannot spend, and cannot reach an ad account.
Tool | What it does |
| Keyword search, or every ad from one Page. The main one. |
| Resolve a brand name to Page IDs, ranked by ad count. |
| One ad in full: every creative, every copy variant. |
| What an advertiser started and stopped running since last look. |
| Spend, reach and demographics. EU and political ads only. |
| Speech to text on a video ad. Needs the |
| Which backend is active and whether it costs money. |
| The ad's actual images, so the model can see them rather than only read the copy. |
| Turn filters into a URL a person can open and check. |
Plus two prompts, competitor-teardown and creative-angles, and two resources so a client can read the config and the Ad Library's own concepts without spending a tool call.
diff_advertiser is the one worth knowing about. Every other tool answers "what is running". That one answers "what changed", which needs a memory of last time. The first call records a baseline.
7. How it works ⚙️
Worth knowing, because it explains what you get back.
The Ad Library is a React app. Meta hands it every ad as structured JSON. The obvious way to scrape it is to let the page render, flatten it to text, and pull the fields back out with regular expressions.
That round trip loses most of the ad. You get one creative instead of the six in the carousel, a redirect instead of the real landing page, and an empty platform list because those render as icons rather than text.
This server reads the JSON the page was already given. Same browser, same cost, no parsing step.
It reads two places, because Meta uses two: the first page of results is embedded in the document, and later pages arrive over the wire as you scroll. Reading only the second is why scrapers return nothing on the first search.
What that buys you, per ad:
Creatives | all of them, with HD and SD video URLs |
Platforms |
|
Destination | the real URL, query string intact |
Call to action |
|
Pagination | a real cursor, plus Meta's own total result count |
Also | page likes, ad format, variant count, EU spend and reach |
8. Limits, honestly 🧭
No performance data exists. Conversions, revenue, cost per acquisition, return on ad spend: none of it is public for another advertiser, from any source, at any price.
What you can infer is longevity. An ad running six months is probably working, because advertisers turn off ads that lose money. That is a hypothesis worth acting on, and it is not a measurement. The server's own instructions tell the model not to report it as one.
Spend and reach are usually null. They exist only for ads delivered in the EU, under the Digital Services Act, and for political ads anywhere. A null on a US ecommerce ad is the correct answer, not a bug.
The free backend gets rate limited. It drives a real browser against a public site. If searches start coming back empty, wait. That is also the point where a provider key starts paying for itself.
Creative URLs expire. Meta's CDN links are short-lived. Download what you want to keep, when you find it.
9. FAQ ❓
An MCP server is a standard way to give an AI assistant real tools. Once this is connected, your assistant can search the Ad Library itself instead of you copying results into a chat.
facebook-ad-library-cli is the same program as the MCP server, run as commands. AI agents that run commands, like Claude Code, Codex and OpenCode, use it on their own, and you can type the same commands in a terminal, a script or a cron job. Every tool is a command with dashes, so search_ads runs as facebook-ad-library-cli search-ads.
Use the MCP server in an app with no terminal, like Claude Desktop's chat. Use the CLI anywhere commands run: an agent like Claude Code, Codex or OpenCode, a script or a cron job. The MCP server's tools take up context on every message, and the CLI costs nothing until it runs.
You do not need one. The Ad Library is public and this reads it without signing in to anything.
It is free by default. The free backend runs on your machine. The two provider backends bill per ad and are opt-in.
The free backend launches a real browser and scrolls a page, which takes 30 to 60 seconds. A provider backend answers in about a second, for money.
Only for EU-delivered ads and political ads, through get_eu_transparency. For a US commercial advertiser that number is not published anywhere.
No, and nothing can. You can see which have run longest, which is a reasonable proxy and not the same thing.
It is a catalog ad. Meta fills those tokens per product at delivery. That is the real ad text.
Yes, with --http. The free backend needs Chromium available, and a provider backend is easier to host.
The Ad Library is published deliberately, for transparency, and is open without login. This reads it the way a browser does. You are responsible for your own use.
All of them. Pass any two-letter country code.
It cannot. Every tool reads Meta's public Ad Library, the same pages anyone can open in a browser. Nothing here signs in to an ad account, posts, pays or deletes, so there is no approval step and no read-only switch to set.
The one thing it keeps is diff_advertiser's snapshots of what an advertiser
was running, on your own machine, so it can tell you what changed.
With @latest in your client's config, npx fetches the newest version when
the client starts the server, so there is nothing to update by hand. A global
install updates with npm i -g @thenavidm/facebook-ad-library-mcp-cli.
To remove it, delete its entry from your client's config and restart the
client, or run npm uninstall -g @thenavidm/facebook-ad-library-mcp-cli for a
global install. The snapshots diff_advertiser keeps live in FBADS_STORE_DIR,
or your app data folder, and can be deleted with it.
Environment variables
Credentials, all optional. The default browser backend needs none of them.
Variable | Default | What it does |
|
|
|
| none | For the scrapecreators backend |
| none | For the apify backend |
|
|
|
| none | Unlocks EU spend, reach and demographics. Free from Meta |
Tuning.
Variable | Default | What it does |
| off |
|
|
| How long to let the Ad Library page load |
|
| Pause between scrolls while collecting ads |
|
| Retries when the browser comes back empty |
|
| How old a ScrapeCreators cached answer may be. |
| your app data folder | Where |
HTTP, for --http only.
Variable | Default | What it does |
|
| Port |
|
| Interface to bind |
| none | Bearer token for the endpoint |
| none | Comma-separated browser origins allowed to connect; a page from any other site is refused |
Slipway's own.
Variable | Default | What it does |
|
|
|
| none | Give up on any tool after this long |
|
|
|
Dependencies
Package | License | Why |
Apache-2.0 | the MCP server and the CLI from one definition of each tool | |
Apache-2.0 | the MCP protocol and transports, through Slipway | |
MIT | tool argument schemas | |
Apache-2.0 | drives Chromium for the free backend, optional |
Questions
Run into a problem or have a question? Open an issue and I will help.
About the author
Navid Moazzez is a leading AI business strategist, and the host of the AI Creator Summit, watched by 100,000+ creators. He helps creators and founders master AI and build their own AI Operating System (AI OS) to automate their business and life. He creates useful free tools, MCP servers and CLIs that creators and founders can use in their own workflows.
Links
Personal website: navid.me
Navid Media: navid.media
YouTube: @thenavidm and @thenavidai
X: @thenavidm
Instagram: @thenavidm
LinkedIn: thenavidm
If this is useful, star the repo and come say hi on X.
License
MIT. Free to use, modify, and share.
Not affiliated with, endorsed by, or connected to Meta Platforms, Inc.
© 2026 Navid Media. Made with ❤️ by Navid Moazzez.
Available Tools
9 toolsad_library_urlBuild an Ad Library URLARead-onlyIdempotent
Turn a set of filters into the public Ad Library URL, so a person can open the same search in a browser and check the results independently. Useful when a search comes back empty and you need to tell 'no results' apart from 'blocked'.
| Name | Required | Description | Default |
|---|---|---|---|
| query | No | Keyword to search for. | |
| country | No | Two-letter country code. Default US. | |
| page_id | No | Advertiser Page ID, instead of a keyword. | |
| media_type | No | ||
| active_status | No |
Output Schema
| Name | Required | Description |
|---|---|---|
| url | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare readOnly/idempotent/non-destructive/no-open-world, so safety is covered. The description adds real behavioral context beyond that: the output is a human-openable public URL for independent verification, and the tool is a diagnostic fallback. It doesn't mention form/expiry of the URL, but the added context is substantive.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences, front-loaded with what the tool produces, followed by the diagnostic rationale. No filler, no repetition of the title or schema.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
An output schema exists (the URL) so return values need no explanation, and annotations cover the safety profile. The description supplies purpose plus the key diagnostic rationale, leaving only minor gaps such as whether any filter combination is invalid.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
At 60% schema description coverage, three params (query, country, page_id) are documented in the schema and two (media_type, active_status) are covered only by self-explanatory enums. The description adds nothing parameter-specific beyond the generic word 'filters', so the schema does the heavy lifting and the baseline 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description states a specific verb and resource: it 'turns a set of filters into the public Ad Library URL.' That is unambiguous and clearly distinct in kind from the retrieval siblings (search_ads, get_ad), though it never names an alternative tool to contrast against, so it stops short of a 5.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
It gives a concrete usage context — diagnosing whether an empty search means 'no results' versus 'blocked' — which is exactly the situation that selects this tool over search_ads. It provides no explicit when-not-to-use or named alternative, so 4 rather than 5.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
backend_statusBackend statusARead-onlyIdempotent
Which backend is serving requests, whether it costs money per call, and which optional features are available in this configuration. Call this when a tool reports something unavailable, before telling the user it cannot be done.
| Name | Required | Description | Default |
|---|---|---|---|
No parameters | |||
Output Schema
| Name | Required | Description |
|---|---|---|
| note | Yes | |
| backend | Yes | |
| needs_api_key | Yes | |
| tracked_advertisers | Yes | |
| costs_money_per_request | Yes | |
| transcription_available | Yes | |
| eu_transparency_available | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare readOnlyHint, idempotentHint, destructiveHint=false, and openWorldHint=false, so the safety profile is fully covered structurally. The description adds no behavioral traits beyond that (no side effects, auth needs, or rate limits), and the return content it names is already captured by the existing output schema. No contradiction, but limited added value.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two tight sentences with no filler. The purpose is front-loaded and the call condition follows immediately, so every clause earns its place.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With an output schema documenting return values and annotations covering safety, the description only needs to convey purpose and when to invoke it, and it does both. Nothing an agent needs to call a zero-parameter diagnostic is missing.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The tool takes zero parameters, so there is nothing for the description to disambiguate; baseline 4 applies. The description correctly implies a no-argument diagnostic call.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The first sentence states exactly what the tool reports: the serving backend, per-call cost, and available optional features in the current configuration. This is a distinct diagnostic/config resource that cannot be confused with any ad-related sibling tool, so an agent can identify its role without opening the schema.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
It gives an explicit trigger: 'Call this when a tool reports something unavailable, before telling the user it cannot be done.' That is a clear, actionable condition. It does not name when-not-to-call or alternatives, but the siblings are unrelated ad tools with no overlapping function, so there is little to exclude.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
diff_advertiserWhat changed for an advertiserARead-onlyIdempotent
Compare an advertiser's ads now against the last time this server looked, and report what they started and stopped running. The first call on a Page records a baseline and reports nothing changed, which is expected: call it again later to see movement. This is the only tool here that answers 'what changed' rather than 'what is running'.
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | How many ads to pull for the comparison. Keep it consistent between calls. | |
| country | No | Two-letter country code. Default US. | |
| page_id | Yes | Advertiser Page ID to compare. Get it from list_advertisers. |
Output Schema
| Name | Required | Description |
|---|---|---|
| note | Yes | |
| page_id | Yes | |
| running_now | No | |
| tracked_now | No | |
| no_longer_seen | No | |
| started_running | No | |
| baseline_created | Yes | |
| previously_tracked | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already cover read-only, idempotent, non-destructive, open-world behavior, so the description's added value is the baseline/no-op-on-first-call semantics and the dependency on when the server last looked, both genuinely non-obvious. It stops short of anything about snapshot freshness limits, rate limits, or how a large limit affects the diff, so it is strong but not exhaustive.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three sentences, front-loaded with the action and outcome, then the baseline caveat, then the sibling differentiation. No filler and nothing buried.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
An output schema exists, so return shape need not be explained; the description instead spends its words on the one thing an agent would otherwise get wrong (the empty first diff). For a 3-parameter read tool with full annotation coverage, nothing needed to call it correctly is missing.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so the schema already documents page_id, limit and country, including the 'keep limit consistent between calls' advice. The description adds no parameter-level detail beyond the comparison framing, which is the expected baseline when the schema does the heavy lifting.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
States a specific verb and resource: compare an advertiser's ads against the last snapshot and report what started/stopped. It explicitly positions itself against every sibling with 'the only tool here that answers "what changed" rather than "what is running"', so an agent can route without opening another schema.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Gives the non-obvious usage condition directly: the first call records a baseline and reports no change, so it must be called again later to observe movement. It also states the differentiation from search_ads/list_advertisers-style tools, leaving little to inference.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_adGet one ad in fullARead-onlyIdempotent
Fetch a single ad by its Ad Library ID, with every creative, all copy variants, the full destination URL and any transparency data. Use this after search_ads when one ad is worth studying properly.
| Name | Required | Description | Default |
|---|---|---|---|
| country | No | Two-letter country code. Default US. | |
| library_id | Yes | The Ad Library ID, the long number in an ad's URL. |
Output Schema
| Name | Required | Description |
|---|---|---|
| ad | No | |
| note | No | |
| found | Yes | |
| library_id | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare readOnlyHint, idempotentHint, openWorldHint and destructiveHint=false, so the safety profile is covered. The description adds content-scope behavior (full creative, all copy variants, transparency data) that helps the agent anticipate result richness beyond what the annotations say.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences, zero filler, with the resource and return scope front-loaded before the routing hint. Every clause earns its place.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With rich annotations, an output schema, and fully documented parameters, the description needs only to state purpose, scope and routing, which it does. Nothing an agent needs to invoke it correctly is missing.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100% and both parameters are documented in the schema, including the country default of US. The description reinforces the library_id meaning ("the long number in an ad's URL" is already in the schema) but adds no new syntax or format detail, so baseline 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
States a specific verb (Fetch) and resource (a single ad by Ad Library ID) and enumerates exactly what is returned: creative, copy variants, destination URL, transparency data. This distinguishes it clearly from search_ads, which retrieves sets rather than one ad in full.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
"Use this after search_ads when one ad is worth studying properly" names the sibling and the condition that selects it, which is real routing guidance. It stops short of an explicit when-not or a note on other siblings like view_ad_creative, so it is clear but not exhaustive.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_eu_transparencyEU spend and reachARead-onlyIdempotent
Spend, impressions, reach and demographic breakdown from Meta's official Ad Library API. Covers ads delivered in the EU and political or issue ads anywhere. Returns nothing for an ordinary US commercial ad because that data is not published, which is the correct answer rather than an error. Needs META_ADS_ARCHIVE_TOKEN, which is free.
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | Maximum ads to return. | |
| query | No | Brand or advertiser name to look up. | |
| country | No | Two-letter EU country code, e.g. DE, FR, IE. Default DE. | |
| page_ids | No | Comma-separated Page IDs, as a more precise alternative to query. |
Output Schema
| Name | Required | Description |
|---|---|---|
| ads | Yes | |
| next | No | |
| note | No | |
| count | Yes | |
| country | Yes | |
| fields_returned | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already cover the read-only, idempotent, open-world, non-destructive profile, so the bar is lower. The description still adds real context: the empty-result case is a valid answer rather than an error, and a free token is required. It doesn't discuss rate limits or pagination behavior.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three sentences, front-loaded with what is returned and where, followed by the non-obvious empty-result semantics and auth need. No filler or repetition of structured fields.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With an output schema present, return-value explanation is unnecessary, and the description covers scope, the negative-result edge case, and the credential requirement. An agent has everything needed to call it and interpret an empty response.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so all four parameters are already documented, including the DE default and the page_ids-vs-query distinction. The description adds only indirect meaning via the EU/political scope, so the baseline 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
States a specific resource set (spend, impressions, reach, demographics) from a named source (Meta's official Ad Library API), which no sibling like search_ads, get_ad, or list_advertisers provides. The EU/political scope clause further pins down the resource it returns.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Explains the crucial when-not case: an ordinary US commercial ad yields nothing and that is the correct answer, not a failure. It also states the auth prerequisite (META_ADS_ARCHIVE_TOKEN). It stops short of routing the agent to a specific sibling for non-EU/non-political ads.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
list_advertisersFind advertisersARead-onlyIdempotent
Resolve a brand name to the advertiser Pages actually running ads for it, ranked by how many ads each is running. Use this first when you know the brand but not its Page ID, then pass that ID to search_ads to get everything they run.
| Name | Required | Description | Default |
|---|---|---|---|
| query | Yes | Brand or company name to look up. | |
| country | No | Two-letter country code. Default US. |
Output Schema
| Name | Required | Description |
|---|---|---|
| note | No | |
| count | Yes | |
| advertisers | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare readOnlyHint, idempotentHint, and openWorldHint, so the safety profile is covered. The description adds genuinely useful behavior beyond that: results are ranked by ad volume, and the tool performs fuzzy brand-name resolution rather than exact lookup. It does not mention result limits or ambiguity handling, so it stops short of a 5.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences, no waste, front-loaded with the core purpose and followed by the workflow handoff. Every clause earns its place.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With an output schema present, the description needn't explain return values, and it covers purpose, ranking, and the chaining workflow to search_ads. Nothing an agent needs to select or invoke this tool correctly is missing.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 100%, so both parameters are already documented, and the description adds no syntax or format detail for them. It clarifies the intent of the query (brand-name resolution) but says nothing about the country parameter, so the baseline 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
States a specific verb (resolve) and resource (brand name → advertiser Pages), plus the ranking behavior. It is clearly distinguishable from search_ads and the other siblings, which retrieve ads rather than resolve brand names to Page IDs.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Explicitly says to use this first when you know the brand but not its Page ID, and names the downstream alternative (search_ads) plus the handoff artifact (the ID). This is a complete when/when-not routing instruction.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
search_adsSearch the Ad LibraryARead-onlyIdempotent
Search Meta's public Ad Library by keyword, or list every ad from one advertiser by passing page_id. Returns advertiser, copy, creative count, destination domain, call to action, platforms and how long each ad has run. Works for ordinary commercial advertisers in any country. Spend and reach are null outside the EU, which is correct rather than a failure: that data is only published for EU and political ads.
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | How many ads to return. On the browser backend a higher number costs more time. | |
| query | No | Keyword: a brand, product or angle. Optional if page_id is given. | |
| ad_type | No | Ad category. 'all' covers ordinary commercial ads and is what you usually want. | |
| country | No | Two-letter country the ads were delivered in, e.g. US, GB, DE. Default US. | |
| page_id | No | Advertiser Page ID. Returns that Page's ads instead of a keyword search. Use list_advertisers first if you only know the brand name. | |
| media_type | No | Filter by creative type. 'meme' is Meta's name for an image with text on it. | |
| active_status | No | Only ads running now, only stopped ads, or both. Default active. |
Output Schema
| Name | Required | Description |
|---|---|---|
| ads | Yes | |
| url | No | |
| note | No | |
| count | Yes | |
| cursor | No | |
| backend | Yes | |
| has_more | Yes | |
| total_available | No | Meta's own count of matching ads. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already establish the safety profile (readOnly, idempotent, non-destructive, open-world), so the description's real contribution is behavioral: it lists what comes back (advertiser, copy, creative count, domain, CTA, platforms, run duration) and preempts a likely misinterpretation by explaining that null spend/reach outside the EU is expected, not an error. That is genuinely additive context beyond the annotations.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three sentences, zero padding, with the core capability front-loaded and the EU-data caveat placed at the end where it serves as a footnote. Every sentence carries information an agent needs.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
For a read-only search tool with a full input schema, output schema, and complete annotations, the description supplies the missing pieces: the two search modes, the returned field set, and the EU spend/reach caveat. Nothing needed to call it correctly is absent.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so the schema already documents all seven parameters, including enum values and defaults. The description reinforces the query/page_id mode split but adds no syntax, format, or default detail beyond what the schema states, so the baseline of 3 applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description names a specific verb and resource ('Search Meta's public Ad Library') and cleanly separates its two invocation modes: keyword search versus listing all ads for one advertiser via page_id. It stops short of differentiating itself from siblings like get_ad or list_advertisers, so it is clear but not fully sibling-aware.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
It gives clear context for choosing between the two modes ('by keyword, or ... by passing page_id') and states the domain of applicability ('ordinary commercial advertisers in any country'). There is no explicit when-not guidance or pointer to alternative tools, which keeps it below a 5.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
transcribe_adTranscribe a video adARead-onlyIdempotent
Speech to text for a video ad, so its spoken script becomes readable. Only the scrapecreators backend can do this. On any other backend it explains that rather than failing silently.
| Name | Required | Description | Default |
|---|---|---|---|
| library_id | Yes | The Ad Library ID of a video ad. |
Output Schema
| Name | Required | Description |
|---|---|---|
| note | No | |
| backend | No | |
| available | Yes | |
| library_id | No | |
| transcript | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already declare readOnly, idempotent, non-destructive and open-world, so safety is covered. The description adds genuinely new behavioral context: the backend dependency and the graceful-degradation behavior ('explains that rather than failing silently'), which an agent needs to interpret a non-transcript response. It does not contradict any annotation.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three short sentences, zero filler, and the core purpose is front-loaded before the backend caveat. Every sentence carries distinct information.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
An output schema exists, so return values need no explanation, and annotations cover the safety profile. The description supplies the key operational caveat (backend requirement, non-silent failure), though it omits any note about non-video ads or transcript availability limits.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
There is a single required parameter whose schema description (100% coverage) already documents it as the Ad Library ID of a video ad. The description adds no extra meaning about the parameter, so the baseline 3 for high schema coverage applies.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
States a specific transformation (speech to text) on a specific resource (a video ad) and clarifies the output is the readable spoken script. This is clearly distinguishable from siblings like get_ad or view_ad_creative, which retrieve ad data rather than transcribe it.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description states a precondition for success ('Only the scrapecreators backend can do this') but never says when an agent should choose this tool over alternatives such as view_ad_creative, nor which ads are eligible. Usage is implied (you want the transcript of a video ad) rather than explicitly guided.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
view_ad_creativeLook at an ad's imagesARead-onlyIdempotent
Return the actual images from one ad so you can see them, rather than only reading its copy. Use this when the question is about what an ad looks like: the visual hook, the layout, the product shot, how the text sits on the image, or what several ads have in common visually. A carousel returns each card in order. Video ads have no still to show and report that instead. Needs no API key.
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | How many images to return, up to 6. Carousels have several. | |
| country | No | Two-letter country code. Default US. | |
| library_id | Yes | The Ad Library ID, from search_ads. |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
Annotations already cover the safety profile (readOnly, idempotent, non-destructive), so the description earns credit for the extra behavior it discloses: carousels return each card in order, video ads have no still and report that instead, and it needs no API key. These edge cases and auth details go well beyond structured fields.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Front-loaded with the core action, followed by when-to-use, then edge-case behavior in compact sentences. Every sentence carries distinct information with no filler.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
With no output schema, the description compensates by explaining return shape for carousels (each card in order) and the video-ad exception, and annotations carry the safety profile. Nothing needed to invoke it correctly is missing.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema description coverage is 100%, so library_id, country, and limit are already fully documented, including the 'up to 6' limit and 'Carousels have several' note. The description adds no param syntax or format detail beyond that, making the baseline 3 correct.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description states a specific verb+resource: 'Return the actual images from one ad.' It distinguishes itself functionally from copy-reading siblings via 'rather than only reading its copy,' which implies the contrast with get_ad, though no sibling is named outright.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
It gives concrete trigger conditions: 'Use this when the question is about what an ad looks like: the visual hook, the layout, the product shot...'. Strong when-to-use guidance, but no explicit when-not or named alternative such as get_ad for text-only questions.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
9 tool updates
v0.6.1- Changed
ad_library_url3 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
backend_status2 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
diff_advertiser3 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
get_ad3 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
get_eu_transparency3 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
list_advertisers3 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
search_ads3 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
transcribe_ad3 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false - removed
Output schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#"
- Changed
view_ad_creative2 fields changed- removed
Input schema / $schemaRemoved value: -"http://json-schema.org/draft-07/schema#" - removed
Input schema / additionalPropertiesRemoved value: -false
9 tool updates
v0.4.0- First observed
ad_library_url - First observed
backend_status - First observed
diff_advertiser - First observed
get_ad - First observed
get_eu_transparency - First observed
list_advertisers - First observed
search_ads - First observed
transcribe_ad - First observed
view_ad_creative
TDQS
Scored across 9 tools
Most tools have clearly distinct roles: list_advertisers resolves a brand to a Page, search_ads finds ads, get_ad fetches one ad, and diff_advertiser tracks change over time. The cluster around examining a single ad's creative (get_ad, view_ad_creative, transcribe_ad) has mild overlap, but each is scoped to a different output (metadata, images, speech), so descriptions keep them separable.
The dominant pattern is verb_noun (search_ads, list_advertisers, get_ad, transcribe_ad, view_ad_creative, diff_advertiser, get_eu_transparency). Two tools break it with noun phrases (ad_library_url, backend_status), but they remain readable and the overall convention is predictable.
Nine tools is well-scoped for a read-only Ad Library exploration domain. Each tool covers a distinct capability (search, resolve, fetch, transcribe, visualize, diff, EU data, diagnostics) with no filler.
The surface covers the core lifecycle of a public ad-research workflow: finding advertisers, searching, inspecting single ads, viewing creatives, transcribing, diffing over time, and EU transparency data, plus a diagnostics tool. Minor gaps exist (no explicit pagination/export or bulk creative handling), but nothing blocks typical agent workflows.
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