MCP Nova Data Analytics
OfficialConnects to Amazon Seller Central, Vendor Central, Amazon Ads, and DSP data across 23 marketplaces, enabling querying sales, fees, profit, advertising, search terms, DSP performance, inventory, listings, reviews, Subscribe & Save, and Vendor Central purchase orders, inventory, invoices, and remittances.
This server has a remotely hosted endpoint. Open its connector listing for connection details, authentication requirements, and setup instructions:
Nova Amazon MCP Server
Connect Amazon Seller Central, Vendor Central, Amazon Ads and DSP data to Claude, ChatGPT, Microsoft Copilot, Grok, Gemini or Cursor through the Model Context Protocol, and ask questions in plain language.
Which SKUs lost the most net profit versus last month, and why?
Which search terms spent more than $100 last week with zero sales?
What runs out of stock in the next three weeks across all marketplaces?This repository is the setup kit and reference for Nova MCP, a hosted MCP server. It contains ready to paste client configurations, the tool reference and an example prompt library. The server itself is a commercial service operated by Nova; this repo does not contain server code.
What it is
Endpoint |
|
Transport | Remote, Streamable HTTP |
Auth | OAuth 2.0 with dynamic client registration, per Amazon account, revocable in Nova |
Amazon data | Seller Central (3P), Vendor Central (1P), Amazon Ads, Amazon DSP, Search Query Performance, reviews, Subscribe & Save |
Marketplaces | 23 Amazon marketplaces |
Freshness | Orders and units within seconds of the sale. Finance transactions hourly, ad spend every two hours, search terms three times a day, other reports daily |
Assistants | Claude, ChatGPT, Microsoft Copilot, Grok, Gemini, Cursor, and any MCP client |
Pricing | Commercial. From $49/month per Amazon account, 14 day free trial, no card |
Related MCP server: Amazon Seller MCP Server - DataDoe
Why a data layer rather than raw Amazon APIs
Amazon's Selling Partner, Vendor and Advertising APIs return raw reports split across many endpoints, with no reconciliation between them. An assistant pointed at them spends its context paginating and joining, and two questions can get two different numbers.
Nova MCP exposes a pre-modelled layer instead: orders, settlements and every Amazon fee reconciled at SKU level, your own costs applied (COGS, FBM shipping, VAT), Sponsored ads down to the customer search term, DSP by order and line item, FBA and AWD inventory with days of cover, listing health and Buy Box, Best Seller Rank. Filtering and ranking run server side, so one seller question is usually one tool call, and the answer matches the Nova dashboard.
Setup
You need a Nova account with at least one Amazon account connected. Start a trial at novadata.io if you do not have one.
Custom enterprise AI: any MCP client that supports remote servers and OAuth. See novadata.io/amazon-ai-agents/connect-enterprise-ai
The server URL is identical everywhere. Each client adds it in its own connector settings.
Tools
47 tools. Full reference in docs/tools.md.
Tool | What it returns |
| Any metric over any period (sales, fees, profit, ads, sessions...), by SKU, ASIN, marketplace, account or time grain |
| Biggest gainers and losers for a metric versus a baseline period |
| Order-based and cash-based P&L of the same months side by side, and what separates them |
| Causal signals behind one product's movement: traffic, conversion, price, Buy Box, ads, rank |
| Sponsored Products, Brands and Display, from campaign down to keyword and ASIN |
| Customer search queries behind ad spend, for negatives and discovery |
| Amazon DSP spend and results by advertiser, order, line item, product, device, creative or audience |
| Search Query Performance: search volume, impression and purchase share by query, you versus the whole market |
| FBA and AWD stock, velocity, days of cover, stockout risk, reorder quantities |
| Suppressed, not buyable, Buy Box lost, catalog issues |
| Reviews, critical reviews and star rating per ASIN |
| Subscribe & Save health, offers and eligibility |
| Vendor Central: Amazon's purchase orders, the stock Amazon holds, your invoices, Amazon's payments and deductions |
| Read and edit listing content on Amazon (title, bullets, backend keywords, attributes), previewed before it is confirmed |
| Maintain your cost inputs from the conversation, previewed before anything is saved |
Example prompts
A longer library organised by job lives in prompts/ and at novadata.io/amazon-mcp-prompts.
Profit
Give me last week's P&L by marketplace and name the three biggest swings.
Which SKUs lost the most net profit versus last month, and why?
What is my true TACoS by ASIN this quarter?
Advertising
Which search terms spent the most last week without a sale?
Find SKUs where ad spend is up 30% but units are flat or down.
What did Amazon DSP cost us last month, and what did it drive?
Vendor Central
What did Amazon order from us this week versus last week?
Compare Vendor Central shipped revenue with Seller Central sales for the same products this month.
Inventory
Which SKUs will run out of stock in the next 30 days at current sales speed?
Which products should I reorder this week, given my lead times?
How it differs from Amazon's own MCP servers
Amazon is the source of truth for the data it serves, and its MCP servers are a good fit for what they cover: the Amazon Ads MCP server for campaign management, and Amazon's Selling Partner plugin for Seller Central (US stores at launch).
Nova adds the processing on top: reports pre-joined so one call returns a consistent answer, your own costs applied so the answer is profit rather than sales, ad and DSP spend inside the P&L, Vendor Central alongside Seller Central, and every account and marketplace in one question. Agencies and multi-brand teams query all their accounts at once.
More detail: novadata.io/amazon-seller-central-mcp-server
Security and permissions
OAuth against Nova. No Amazon password is ever shared with the MCP
Access is per Amazon account and revocable at any time from Nova
Workspace members only see the accounts they are assigned to
Cost tools write only to your own Nova configuration (COGS, FBM, VAT, tags, stock settings), never to Amazon, and always preview the change before saving it
Listing content edits (title, bullets, description, backend keywords, product attributes, never price or quantity) are available on Seller Central when enabled for your workspace, for the account owner only, previewed with Amazon's validation before they are confirmed
Campaign actions are in development and will follow the same preview and confirm pattern
Links
Amazon MCP server: novadata.io/amazon-mcp-server
Seller Central MCP: novadata.io/amazon-seller-central-mcp-server
Connection guides: novadata.io/amazon-ai-agents/connect
Tool list: novadata.io/amazon-mcp-tools
Prompt library: novadata.io/amazon-mcp-prompts
For agencies: novadata.io/amazon-mcp-for-agencies
Contributing
Issues and pull requests are welcome for the configs, docs and prompt library. For questions about the hosted service, contact Nova through the site.
License
MIT for the contents of this repository. See LICENSE. The Nova MCP service itself is commercial.
This server cannot be deployed
Maintenance
Related MCP Connectors
Hosted Amazon Seller and Vendor MCP server for Claude, ChatGPT, Cursor, Codex, Gemini, Copilot.
Hosted Amazon Seller Central and Amazon Ads MCP server for Claude, ChatGPT, Cursor, and agents.
Connect Amazon Seller Central to Claude or ChatGPT via MCP. Orders, inventory, pricing, fees, FBA.
Amazon Seller Central and Ads inside Claude or ChatGPT. Real fees from your own settlements.
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