Integrates with Google Search Console, Google Analytics, and Google Autocomplete to provide keyword research, rank tracking, and site performance data.
Provides keyword volume and advertising data through the Google Ads API.
Offers website traffic, user behavior, and analytics data for SEO analysis.
Supplies search performance data including clicks, impressions, and average position for rank tracking.
Provides website speed and performance metrics used in site audits.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type @ followed by the MCP server name and your instructions, e.g., "@UpgradeSEO MCP Server Run a site audit on my blog and suggest SEO fixes"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Keyword research, rank tracking, backlinks, site audit and AI visibility. No subscription, no seat pricing, and no paid data API required.
Try the live demo · sign in with Google, no card, nothing to install.
UpgradeSEO is a self-hosted alternative to Semrush and Ahrefs. It runs on data sources that cost nothing per call, so there is no meter and nothing to bill: Google Search Console and Google Analytics for your own site, Google Autocomplete for keyword ideas, Bing Webmaster and OpenPageRank for volume and authority, Common Crawl for competitor pages.
Bring your own free keys and the bill is zero. That is the whole point, and it is the one thing this fork changes about the project it came from: the upstream needs a paid DataForSEO key to answer a keyword query, and this does not.
All-in-one SEO tool for you and your AI agent.
Connect any MCP client — Claude Code, Claude Desktop, Codex — and it can run keyword research, SERP checks, domain lookups, backlinks and site audits mid conversation. Pre-built skills ship with the repo, and you can write your own.
Runs on | Costs | |
Keyword research | Google Autocomplete, Bing Webmaster, Microsoft/Google Ads | free, no key needed for ideas |
Rank tracking | your own Search Console, optional SERP provider | free |
Site audit | our own crawler, PageSpeed Insights | free |
Backlinks | Bing Webmaster, OpenPageRank | free |
Competitors | Common Crawl | free, no key |
AI visibility | your own Azure AI Foundry deployment | your Azure credit |
Numbers no free source can supply are shown as "no data", never as zero. A dash here means nobody measured it, not that the answer is nothing.
Related MCP server: advanced-seo-mcp
Genuinely free. No subscription, no per-call charge, no card on file.
Best in class MCP and AI skills.
Modern, focused UI instead of a bloated suite.
Self-hosted: your keys, your data, your infrastructure.
Fork it and build your own tool.
Keyword research
Rank tracking
Competitor Insights
Backlinks
Site Audits
AI Visibility
UpgradeSEO exposes an MCP server so AI agents like Claude Code, OpenClaw, and Hermes can use your SEO data directly. Agent Skills are reusable workflows that guide your agent through SEO tasks using the MCP.
UpgradeSEO supports two self-hosting paths:
Simple: Docker for personal use on your own machine (recommended for getting started). See docs/SELF_HOSTING_DOCKER.md.
Advanced: Cloudflare for internet-facing self-hosting across multiple devices or with your team (works on the free plan). See docs/SELF_HOSTING_CLOUDFLARE.md.
UpgradeSEO itself is free: bring your own free-tier keys (Search Console,
Bing Webmaster, OpenPageRank, an ads API for volume) and pay nothing per
call. What each source provides and refuses to fake is documented in
docs/DATA_SOURCES.md.
See docs/LOCAL_DEVELOPMENT.md.
Creating clear issues is the best way to contribute.
Read more here: docs/CONTRIBUTING.md
We have this skill: /simple-issue-description which helps.
npx skills add YOUR_GITHUB_ORG/upgradeseo --skill simple-issue-descriptionQuestions or feedback: support@upgrade.ventures
Follow along for updates:
Follow on X: https://x.com/UpgradeVentures
Live demo: https://upgrade.ventures/UpgradeSEO
MIT for the code. The name and logo are Upgrade Ventures trademarks — see TRADEMARK.md. Fork it freely; rename it if you ship it.
This server cannot be deployed
SEO research, audits, backlinks, GSC, and content workflow tools for AI agents.
SEO answers for AI agents: Search Console reads free, plus competitor, keyword, backlink, SERP data.
Real SEO data for AI assistants: page audits, Keyword Planner volumes, Search Console history.
Open-source SEO manager for coding agents: keyword research, content PRs, rank + Search Console.
