Click on "Install Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type @ followed by the MCP server name and your instructions, e.g., "@LLM Brand Monitor MCP Server List all my brand monitoring projects."
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
MCP server for LLM Brand Monitor — a platform that tracks how AI models mention your brand.
Connect Claude, Cursor, Windsurf, or any MCP-compatible client to manage brand monitoring projects, run scans across 350+ LLMs, and analyze results — all through natural language.
Add to your claude_desktop_config.json:
{
"mcpServers": {
"lbm": {
"command": "npx",
"args": ["-y", "@serpstat/llm-brand-monitor-mcp"],
"env": {
"LBM_API_KEY": "lbm_your_key_here"
}
}
}
}claude mcp add lbm-mcp -e LBM_API_KEY=lbm_your_key_here -- npx -y @serpstat/llm-brand-monitor-mcpgit clone https://github.com/SerpstatGlobal/llm-brand-monitor-mcp.git
cd llm-brand-monitor-mcp
npm install && npm run buildThen add to your MCP client config:
{
"mcpServers": {
"lbm": {
"command": "node",
"args": ["/path/to/llm-brand-monitor-mcp/dist/index.js"],
"env": {
"LBM_API_KEY": "lbm_your_key_here"
}
}
}
}LBM_API_KEY=lbm_your_key_here npx @modelcontextprotocol/inspector node dist/index.jsRelated MCP server: ai-visibility-mcp
Sign up at llmbrandmonitor.com
Open your Profile page
Copy your API key (starts with lbm_)
17 tools across 4 categories:
Tool | What it does |
| List all brand monitoring projects |
| Get project details with prompts and models |
| Create a new project |
| Update project name, models, or monitoring settings |
| Archive a project |
| Add monitoring prompts to a project |
| Remove a prompt from a project |
Tool | What it does |
| Start a scan — sends prompts to LLMs and collects responses |
| Check scan progress |
| View scan history |
Tool | What it does |
| Browse monitoring results (brand mentions, status) |
| Read the full LLM response for a specific result |
| See which competitor brands LLMs mention |
| See which URLs and domains LLMs cite |
| Competitor mention trends over time |
Tool | What it does |
| List 350+ available LLM models |
| Check credit balance and usage stats |
You: "What brand monitoring projects do I have?"
Claude: → lbm_list_projects
You: "Run a scan on the Serpstat project"
Claude: → lbm_run_scan (asks you to confirm — scans spend credits)
→ lbm_get_scan_status (polls until complete)
You: "Show me the results — which models mentioned my brand?"
Claude: → lbm_list_results
You: "What did GPT-5 say exactly?"
Claude: → lbm_get_transcript
You: "Who are my competitors according to AI models?"
Claude: → lbm_list_competitorsAll list tools return compact CSV by default instead of verbose JSON. This reduces token usage by 80–96%, keeping responses within context limits.
# Default (CSV) — 3-6 key columns
competitor,mentions,visibility_pct
Competitor A,178,72.4
Competitor B,105,42.7
# Full JSON — pass include_all_fields: true
{"data": [{"competitor_id": "...", "competitor_name": "Competitor A", ...}]}All list tools support offset and limit for pagination.
Variable | Required | Default | Description |
| Yes | — | API key from llmbrandmonitor.com |
| No |
| API base URL |
| No |
|
|
Errors include actionable hints for the LLM:
Error | Hint |
| Check balance with |
| Wait a few seconds and retry |
| Call |
| API key is invalid — check |
npm install
npm run build # TypeScript → dist/
npm test # 126 testsFull REST API docs: llmbrandmonitor.com/api-docs
MIT
Unclaimed servers have limited discoverability.
If you are the server author, to access and configure the admin panel.
Brand visibility auditing across LLMs, AI search, and answer engines with GEO reports and scores.
AI visibility analytics for brand mentions, citations, sentiment, and GEO reports
AI brand visibility analytics: visibility scores, optimizations, video, Reddit, and search rankings.
We provide all the information about MCP servers via our MCP API.
curl -X GET 'https://glama.ai/api/mcp/v1/servers/SerpstatGlobal/llm-brand-monitor-mcp'
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