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Google Analytics 4 MCP Server

by stucchi
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Python
Remote

Google Analytics 4 MCP Server

MCP server for Google Analytics 4 — create properties, configure data streams, manage conversions, and run reports via the Admin & Data APIs.

Setup (one-time, ~3 minutes)

  1. Google Cloud Console → IAM & Admin → Service Accounts

    • Create a service account (any name)

    • Click it → Keys → Add Key → JSON → Download

  2. Enable APIs in your GCP project:

  3. GA4 Admin → Property Access Management → Add the service account email (from the JSON) as Editor

  4. Configure credentials (pick one):

    • Option A (recommended): Copy the JSON content into the GA_CREDENTIALS env var in your MCP config

    • Option B: Save the file to ~/.google-analytics-4-mcp/credentials.json

Done. No browser flow, no consent screen, no tokens to refresh.

Related MCP server: Google Analytics MCP Server

Installation

Claude Code

claude mcp add google-analytics -e GA_CREDENTIALS='{"type":"service_account",...}' -- uvx google-analytics-4-mcp

Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "google-analytics": {
      "command": "uvx",
      "args": ["google-analytics-4-mcp"],
      "env": {
        "GA_CREDENTIALS": "{\"type\":\"service_account\",\"project_id\":\"...\", ...}"
      }
    }
  }
}

From source

git clone https://github.com/stucchi/mcp-google-analytics.git
cd mcp-google-analytics
uv run google-analytics-4-mcp

Getting Started

  1. Check auth: Call check_auth_status to verify the service account is configured

  2. List accounts: Call list_accounts to see your GA4 accounts

  3. Setup a property: Use create_property → create_web_data_stream → get_tracking_snippet

  4. Query data: Use run_report with dimensions and metrics

Tools (23)

Auth

Tool

Description

check_auth_status

Verify service account is configured and valid

Admin API

Tool

Description

list_accounts

List accessible GA4 accounts

list_properties

List properties for an account

create_property

Create a GA4 property

get_property

Get property details

delete_property

Soft-delete a property

list_data_streams

List data streams

create_web_data_stream

Create web stream → get Measurement ID

delete_data_stream

Delete a data stream

get_tracking_snippet

Generate gtag.js HTML snippet

list_key_events

List conversion events

create_key_event

Mark event as conversion

delete_key_event

Remove conversion

list_custom_dimensions

List custom dimensions

create_custom_dimension

Create custom dimension

list_custom_metrics

List custom metrics

create_custom_metric

Create custom metric

list_google_ads_links

List Google Ads links

create_google_ads_link

Link Google Ads account

get_measurement_protocol_secret

Get/create Measurement Protocol secret

Data API

Tool

Description

run_report

Run report with dimensions, metrics, dates, filters

run_realtime_report

Real-time active users and events

get_metadata

List available dimensions and metrics

Environment Variables

Variable

Default

Description

GA_CREDENTIALS

—

Service Account JSON key content (copy-paste the entire JSON)

GA_CREDENTIALS_PATH

~/.google-analytics-4-mcp/credentials.json

Alternative: path to the JSON key file

GA_CREDENTIALS takes priority over GA_CREDENTIALS_PATH.

Example Usage

You: "Set up Google Analytics for my website https://mcpadvisor.stucchi.consulting"

Assistant calls: list_accounts → create_property → create_web_data_stream → get_tracking_snippet

Result: Property created with Measurement ID G-XXXXXXXXXX and ready-to-paste HTML snippet.
You: "Show me the top 10 countries by sessions in the last 7 days"

Assistant calls: run_report(property_id="...", dimensions=["country"], metrics=["sessions"], start_date="7daysAgo", limit=10)

License

MIT

Install Server
A
license - permissive license
B
quality
D
maintenance

How are these scores calculated?

Maintenance

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–Response time
–Release cycle
–Releases (12mo)
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