Better Google Search Console

Instructions

Implementation Reference

• src/tools/compare-periods.ts:6-146 (handler)

  Main handler function that implements the compare_periods tool logic. It compares two arbitrary date ranges side-by-side across any dimension (query, page, device, country), calculating summary metrics and dimension breakdowns with absolute and percentage changes.

  export function comparePeriods(params: ComparePeriodParams): any {
    const {
      siteUrl,
      period1Start,
      period1End,
      period2Start,
      period2End,
      dimension = 'query',
      limit = 50,
      pageFilter,
    } = params;
  
    const dbPath = getDbPath(siteUrl);
    if (!existsSync(dbPath)) {
      throw new Error(`No database found for "${siteUrl}". Run sync_gsc_data first.`);
    }
  
    const validDimensions = ['query', 'page', 'device', 'country'];
    if (!validDimensions.includes(dimension)) {
      throw new Error(`Invalid dimension: "${dimension}". Valid: ${validDimensions.join(', ')}`);
    }
  
    const db = new Database(dbPath);
    try {
      let pageFilterClause = '';
      const extraValues: any[] = [];
      if (pageFilter) {
        pageFilterClause = ' AND page LIKE ?';
        extraValues.push(`%${pageFilter}%`);
      }
  
      // Summary totals for each period
      const period1Summary = db.queryOne(`
        SELECT
          COALESCE(SUM(clicks), 0) as clicks,
          COALESCE(SUM(impressions), 0) as impressions,
          ROUND(CAST(SUM(clicks) AS REAL) / NULLIF(SUM(impressions), 0), 4) as ctr,
          ROUND(AVG(position), 1) as avg_position
        FROM search_analytics
        WHERE date BETWEEN ? AND ?${pageFilterClause}
      `, [period1Start, period1End, ...extraValues]);
  
      const period2Summary = db.queryOne(`
        SELECT
          COALESCE(SUM(clicks), 0) as clicks,
          COALESCE(SUM(impressions), 0) as impressions,
          ROUND(CAST(SUM(clicks) AS REAL) / NULLIF(SUM(impressions), 0), 4) as ctr,
          ROUND(AVG(position), 1) as avg_position
        FROM search_analytics
        WHERE date BETWEEN ? AND ?${pageFilterClause}
      `, [period2Start, period2End, ...extraValues]);
  
      // Dimension breakdown
      const dimFilter = dimension === 'query' ? ' AND query IS NOT NULL' :
                        dimension === 'page' ? ' AND page IS NOT NULL' : '';
  
      const rows = db.query(`
        SELECT
          ${dimension} as dimension_value,
          SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END) as period1_clicks,
          SUM(CASE WHEN date BETWEEN ? AND ? THEN impressions ELSE 0 END) as period1_impressions,
          ROUND(
            CAST(SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END) AS REAL)
            / NULLIF(SUM(CASE WHEN date BETWEEN ? AND ? THEN impressions ELSE 0 END), 0), 4
          ) as period1_ctr,
          SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END) as period2_clicks,
          SUM(CASE WHEN date BETWEEN ? AND ? THEN impressions ELSE 0 END) as period2_impressions,
          ROUND(
            CAST(SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END) AS REAL)
            / NULLIF(SUM(CASE WHEN date BETWEEN ? AND ? THEN impressions ELSE 0 END), 0), 4
          ) as period2_ctr,
          SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END)
            - SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END) as click_change,
          ROUND(
            (SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END)
             - SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END))
            * 100.0
            / NULLIF(SUM(CASE WHEN date BETWEEN ? AND ? THEN clicks ELSE 0 END), 0),
            1
          ) as click_change_pct
        FROM search_analytics
        WHERE (date BETWEEN ? AND ? OR date BETWEEN ? AND ?)${dimFilter}${pageFilterClause}
        GROUP BY ${dimension}
        HAVING period1_clicks > 0 OR period2_clicks > 0
        ORDER BY period2_clicks DESC
        LIMIT ?
      `, [
        // period1 clicks
        period1Start, period1End,
        // period1 impressions
        period1Start, period1End,
        // period1 ctr numerator
        period1Start, period1End,
        // period1 ctr denominator
        period1Start, period1End,
        // period2 clicks
        period2Start, period2End,
        // period2 impressions
        period2Start, period2End,
        // period2 ctr numerator
        period2Start, period2End,
        // period2 ctr denominator
        period2Start, period2End,
        // click_change
        period2Start, period2End,
        period1Start, period1End,
        // click_change_pct numerator
        period2Start, period2End,
        period1Start, period1End,
        // click_change_pct denominator
        period1Start, period1End,
        // WHERE date ranges
        period1Start, period1End,
        period2Start, period2End,
        ...extraValues,
        limit,
      ]);
  
      const pctChange = (curr: number, prev: number): number | null =>
        prev === 0 ? null : Math.round(((curr - prev) / prev) * 1000) / 10;
  
      return {
        dimension,
        period1: { startDate: period1Start, endDate: period1End },
        period2: { startDate: period2Start, endDate: period2End },
        summary: {
          period1: period1Summary,
          period2: period2Summary,
          changes: {
            clicks: period2Summary.clicks - period1Summary.clicks,
            clicksPct: pctChange(period2Summary.clicks, period1Summary.clicks),
            impressions: period2Summary.impressions - period1Summary.impressions,
            impressionsPct: pctChange(period2Summary.impressions, period1Summary.impressions),
          },
        },
        rows,
      };
    } finally {
      db.close();
    }
  }

• src/types/index.ts:82-91 (schema)

  TypeScript interface defining the input parameters for the compare_periods tool, including siteUrl, date ranges for both periods, dimension, limit, and pageFilter.

  export interface ComparePeriodParams {
    siteUrl: string;
    period1Start: string;
    period1End: string;
    period2Start: string;
    period2End: string;
    dimension?: string;
    limit?: number;
    pageFilter?: string;
  }

• src/server.ts:287-308 (registration)

  MCP tool registration that defines the tool name 'compare_periods', its description, input schema using Zod validation, and async handler that calls the comparePeriods function.

  server.tool(
    'compare_periods',
    'Compare two arbitrary date ranges side-by-side across any dimension (query, page, device, country). Shows absolute and percentage changes. Useful for before/after analysis, seasonal comparisons, or measuring the impact of changes. Requires synced data — run setup first if needed.',
    {
      siteUrl: z.string().describe('GSC property URL.'),
      period1Start: z.string().describe('Period 1 start date (YYYY-MM-DD).'),
      period1End: z.string().describe('Period 1 end date (YYYY-MM-DD).'),
      period2Start: z.string().describe('Period 2 start date (YYYY-MM-DD).'),
      period2End: z.string().describe('Period 2 end date (YYYY-MM-DD).'),
      dimension: z.enum(['query', 'page', 'device', 'country']).optional().describe('Dimension to group by. Default: "query".'),
      limit: z.number().optional().describe('Max rows. Default: 50.'),
      pageFilter: z.string().optional().describe('Filter by URL path (uses LIKE).'),
    },
    async (args) => {
      try {
        const result = comparePeriods(args);
        return { content: [{ type: 'text', text: JSON.stringify(result, null, 2) }] };
      } catch (error) {
        return { content: [{ type: 'text', text: JSON.stringify({ error: (error as Error).message }) }], isError: true };
      }
    }
  );

• src/tools/helpers.ts:44-46 (helper)

  Helper function getDbPath that constructs the database file path from a site URL, used by the compare_periods handler to locate the GSC data database.

  export function getDbPath(siteUrl: string): string {
    return join(getDataDir(), sanitizeSiteUrl(siteUrl) + '.db');
  }