Balzac MCP Server
The Balzac MCP Server gives AI agents full control over the Balzac AI content platform, enabling end-to-end content pipeline management from keyword research to article writing and CMS publishing.
Workspace Management: Create, list, retrieve, update, and delete workspaces; get details like domain, language, audience, themes, and article limits.
Keyword Research: List, get, create, enable/disable, and delete keywords; generate long-tail variations via AI; filter by level or status; view search volume, competition, and intent data.
Content Suggestions: List and view AI-generated suggestions based on keywords; generate new batches (1 credit/10 suggestions); accept to start writing (5 credits) or reject.
Briefings (Direct Article Writing): Create briefings to immediately start writing on a custom topic (5 credits); specify type, length, tone, focus keywords, title, and instructions.
Article Management: List and filter articles by status or published state; retrieve full content (HTML, metadata, pictures); update metadata (title, slug, description, language, tone); rewrite articles (3 credits); regenerate main pictures (1 credit); delete articles; export as HTML, Markdown, or XML.
Publishing & Scheduling: Publish or schedule articles to connected integrations (WordPress, Webflow, Wix, GoHighLevel, Webhook); configure auto-publish settings.
Integrations: Create, update, delete, and reconnect publishing integrations with specific credentials and auto-publish options.
Competitor Tracking: List, add, and remove competitor domains to inform content strategy.
Reference Links: Manage links (with automatic URL scraping) that Balzac weaves into articles for internal/external linking.
Settings: Get and update workspace settings including language, article length, picture style, tone, voice preferences (active voice, first-person), auto-accept behavior, and heading style.
Tones of Voice: List available tones and retrieve details to apply to workspaces or individual articles.
Enables AI agents to export generated articles and content in Markdown format for use in other editors or static site generators.
Allows AI agents to publish content and manage articles directly on Webflow CMS sites through the Balzac platform.
Enables the publication and management of content on Wix-hosted websites.
Allows AI agents to publish articles directly as drafts or posts to WordPress websites.
Provides capabilities to export article data and metadata in XML format for platform interoperability.
Click on "Install Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Balzac MCP ServerResearch keywords for 'sustainable fashion' and write an SEO article for my blog"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Balzac MCP Server
MCP server for the Balzac AI content platform -- give AI agents native access to keyword research, article writing, and CMS publishing.
The Balzac MCP server implements the Model Context Protocol so that AI agents like Claude Desktop, OpenClaw, Claude Code, and any MCP-compatible client can manage your entire content pipeline through structured tool calls.
Quick Start
1. Get your API key
Log in to Balzac, go to Settings > API Keys, and generate a key.
2. Configure your MCP client
Add to your MCP configuration (Claude Desktop, OpenClaw, or any MCP-compatible host):
{
"mcpServers": {
"balzac": {
"command": "npx",
"args": ["-y", "balzac-mcp"],
"env": {
"BALZAC_API_KEY": "bz_your_api_key_here"
}
}
}
}For Claude Desktop, this file lives at ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows).
3. Start using it
Once configured, your AI agent can directly call Balzac tools:
"Research keywords for my site and write an SEO article about the best opportunity"
"Write 3 articles about our top keywords and publish them as drafts to WordPress"
"Rewrite my latest article with a more professional tone"
Environment Variables
Variable | Required | Description |
| Yes | Your Balzac API key (starts with |
| No | API base URL (default: |
Available Tools
Workspaces
Tool | Description |
| List all workspaces |
| Get workspace details |
| Create a workspace from a domain |
| Update workspace settings |
| Delete a workspace |
Keywords
Tool | Description |
| List keywords (filter by status) |
| Get keyword details (volume, competition, intent, difficulty, GSC metrics) |
| Add a keyword |
| Enable a keyword |
| Disable a keyword |
| Delete a keyword |
| Generate new keywords with AI (async) |
Suggestions
Tool | Description |
| List content suggestions |
| Get suggestion details |
| Generate 10 new suggestions (1 credit) |
| Accept and start writing (5 credits) |
| Reject a suggestion |
Briefings
Tool | Description |
| List briefings |
| Get briefing details |
| Create a briefing and start writing (5 credits) |
Articles
Tool | Description |
| List articles (filter by status, published) |
| Get article details and content |
| Update article metadata |
| Delete an article |
| Rewrite article content (3 credits) |
| Regenerate main picture (1 credit) |
| Publish to an integration |
| Schedule future publication |
| Export as HTML, Markdown, or XML |
Competitors
Tool | Description |
| List competitor domains |
| Add a competitor |
| Remove a competitor |
Links
Tool | Description |
| List reference links |
| Add a reference link |
| Remove a link |
Settings
Tool | Description |
| Get workspace settings |
| Update workspace settings |
Tones of Voice
Tool | Description |
| List available tones |
| Get tone details |
Integrations
Tool | Description |
| List publishing integrations |
| Get integration details |
| Create an integration (WordPress, Webflow, Wix, GoHighLevel, Webhook) |
| Update integration settings |
| Delete an integration |
| Re-test integration connection |
Credit Costs
Action | Credits |
Writing an article (accept suggestion or create briefing) | 5 |
Generating 10 new suggestions | 1 |
Rewriting an article | 3 |
Regenerating a picture | 1 |
If your account doesn't have enough credits, the tool returns an error with the required and available credit counts.
See Also
Balzac CLI -- Command-line interface
API Documentation -- Full REST API reference
License
MIT
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